{"title":"How Does VR Affect Emotional Appeal and Persuasiveness of Gain Versus Loss-Framed Messages?","authors":"Mengqi Liao, Pejman Sajjadi, S. Shyam Sundar","doi":"10.1177/10755470241229453","DOIUrl":"https://doi.org/10.1177/10755470241229453","url":null,"abstract":"Can virtual reality (VR) lead to more desirable persuasion effects than videos in communicating the science of contentious issues like climate change? And, will these effects differ between messages that offer hope versus fear? We addressed these questions with a 2 (Modality: Desktop VR vs. Unidirectional video) × 2 (framing: Gain vs. Loss) between-subjects experiment ( N = 130), and found that VR triggered more fearful responses, which in turn led to more persuasive outcomes. It also increased individuals’ attitudes toward climate change mitigation policy when the experience was loss-framed, but backfired when the experience was gain-framed. Theoretical and practical implications are discussed.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":null,"pages":null},"PeriodicalIF":9.0,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139953066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Isabel I. Villanueva, Nan Li, Thomas Jilk, Julianne Renner, Brianna Rae Van Matre, Dominique Brossard
{"title":"When Science Meets Art on Instagram: Examining the Effects of Visual Art on Emotions, Interest, and Social Media Engagement","authors":"Isabel I. Villanueva, Nan Li, Thomas Jilk, Julianne Renner, Brianna Rae Van Matre, Dominique Brossard","doi":"10.1177/10755470241228279","DOIUrl":"https://doi.org/10.1177/10755470241228279","url":null,"abstract":"While artistic representations of scientific subjects, phenomena, and data have gained traction on social media, their effects on audience engagement remain understudied. Using an experiment with Instagram users in the United States ( N = 655), this study found that exposure to artistic representations of COVID-19 information on Instagram significantly increased individuals’ interest and positive emotions compared with exposure to informationally equivalent data graphs. Positive emotions also mediated the relationship of art exposure on one’s liking and sharing of Instagram posts. We discuss the potential roles of visual art and social media in shaping public engagement with science.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":null,"pages":null},"PeriodicalIF":9.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139860766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Identifying the Active Ingredients of Climate Change Narratives: A Model of Temporal Perspective, Narrator Perspective, and Psychological Distance","authors":"Meng Chen, Jilong Wang, Zhian Yin","doi":"10.1177/10755470231222500","DOIUrl":"https://doi.org/10.1177/10755470231222500","url":null,"abstract":"Psychological distance has long been regarded as a primary obstacle to driving pro-environmental changes. This study seeks to explore narrative attributes that can be strategically harnessed to solve the distal nature of climate change. By adopting a 2 (retrospective vs. prospective temporal perspective) × 2 (first-person vs. third-person narrator perspective) factorial experimental design, the findings suggested that climate change narratives in retrospective and first-person perspectives manifest superiority in reducing psychological distance, with narrative involvement as the explanatory mechanism. In addition, the two forms of narrative involvement, namely transportation and identification, play distinct roles in addressing various types of psychological distance.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":null,"pages":null},"PeriodicalIF":9.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139953196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Todd P. Newman, Lillie D. Williamson, Michael A. Xenos
{"title":"Lived Experience, Shared Knowledge: Reimagining Community-Driven Science Communication Research","authors":"Todd P. Newman, Lillie D. Williamson, Michael A. Xenos","doi":"10.1177/10755470241227449","DOIUrl":"https://doi.org/10.1177/10755470241227449","url":null,"abstract":"This essay advocates for a transformative, community-centric approach to science communication, promoting inclusivity and recognizing the impact of lived experiences. We challenge the prevalent population-centric approach and underscore the importance of engaging persistently marginalized communities, notably Black Americans. Drawing from health communication literature, we unveil a comprehensive project aimed at understanding Black Americans’ experiences and perspectives on science.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":null,"pages":null},"PeriodicalIF":9.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139956734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Explaining Polarized Trust in Scientists: A Political Stereotype-Approach","authors":"M. S. Altenmüller, Tobias Wingen, Anna Schulte","doi":"10.1177/10755470231221770","DOIUrl":"https://doi.org/10.1177/10755470231221770","url":null,"abstract":"Trust in science is polarized along political lines—but why? We show across a series of highly controlled studies (total N = 2,859) and a large-scale Twitter analysis ( N = 3,977,868) that people across the political spectrum hold stereotypes about scientists’ political orientation (e.g., “scientists are liberal”) and that these stereotypes decisively affect the link between their own political orientation and their trust in scientists. Critically, this effect shaped participants’ perceptions of the value of science, protective behavior intentions during a pandemic, policy support, and information-seeking behavior. Therefore, these insights have important implications for effective science communication.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":null,"pages":null},"PeriodicalIF":9.0,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139612785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Luye Bao, Mikhaila N. Calice, D. Brossard, Dietram A. Scheufele, Ezra M. Markowitz
{"title":"Are Productive Scientists More Willing to Engage With the Public?","authors":"Luye Bao, Mikhaila N. Calice, D. Brossard, Dietram A. Scheufele, Ezra M. Markowitz","doi":"10.1177/10755470231217682","DOIUrl":"https://doi.org/10.1177/10755470231217682","url":null,"abstract":"Scientists are increasingly expected to participate in public engagement around prominent science and technology issues. However, scientists remain concerned that public engagement takes time away from conducting research. Little is known about the relationship between scientists’ productivity and their willingness to participate in different types of public engagement. Using a census survey of scientists from 30 U.S. land-grant universities ( N = 5,208), we find that productive scientists are slightly more willing to participate in public scholarship than less productive scientists. In addition, social science consideration, institutional incentives, and self-efficacy are associated with a greater willingness to participate in public scholarship and informal science education.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":null,"pages":null},"PeriodicalIF":9.0,"publicationDate":"2023-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139139995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Using VR for Science Communication: Presence, Message Perception, and Pro-Environmental Effects","authors":"Elizabeth Behm-Morawitz, Haejung Shin","doi":"10.1177/10755470231217535","DOIUrl":"https://doi.org/10.1177/10755470231217535","url":null,"abstract":"This research investigates the effectiveness of virtual reality (VR) as a science communication tool to promote pro-environmental change. A laboratory experiment ( N = 70) was conducted to examine the short-term effects of VR immersive video, in comparison with flat screen video, on level of presence, message perception, and cognition. Viewing the VR video produced greater levels of presence, which was associated with increased positive perceptions of the video, perceived importance of water issues, and pro-environmental attitudes, and behavioral intentions. Implications are discussed in terms of how immersive VR can be used as science communication tool.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":null,"pages":null},"PeriodicalIF":9.0,"publicationDate":"2023-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139152638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Michelle A. Amazeen, Rosalynn A. Vasquez, A. Krishna, Yi Grace Ji, Chao Chris Su, James J. Cummings
{"title":"Missing Voices: Examining How Misinformation-Susceptible Individuals From Underrepresented Communities Engage, Perceive, and Combat Science Misinformation","authors":"Michelle A. Amazeen, Rosalynn A. Vasquez, A. Krishna, Yi Grace Ji, Chao Chris Su, James J. Cummings","doi":"10.1177/10755470231217536","DOIUrl":"https://doi.org/10.1177/10755470231217536","url":null,"abstract":"This study examines how misinformation-susceptible individuals from historically excluded and marginalized communities engage with science topics (e.g., climate change, vaccines, and health/wellness) and interpret misinformation and corrective intervention strategies. Two focus groups reveal that most participants are highly distrustful of authority figures, celebrity endorsements, and fact-checking strategies to combat misinformation. As one of the first studies to explore underrepresented community members’ experiences with science misinformation, findings reveal structural and institutional power dynamics that impede access to accurate information and indicate how missing voices must be included in the efforts at media and information literacy initiatives.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":null,"pages":null},"PeriodicalIF":9.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138597908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Examining the Pathways From Information Acquisition to Preventive Behaviors: The Information-Response Model","authors":"Xiaohui Wang, Han Zheng, Christine Yi-Hui Huang","doi":"10.1177/10755470231204317","DOIUrl":"https://doi.org/10.1177/10755470231204317","url":null,"abstract":"This study proposed an information-response model, which hypothesized that information acquisition determines individuals’ preventive behaviors during the pandemic through cognitive, affective, and instrumental processes. Through a two-wave survey (N = 1,501) conducted in Hong Kong, results revealed that information acquisition was associated with perceived risk, perceived efficacy, affective response, and preventive behaviors. Moreover, source trust was positively related to information utility, which mediated the effect of information acquisition on perceived efficacy and affective response. Our research model contributes to theories of information behavior by highlighting the role of instrumental factors necessary for individuals to translate information into preventive actions.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":null,"pages":null},"PeriodicalIF":9.0,"publicationDate":"2023-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139266539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Book Review: Queering Science Communication: Representations, Theory, and Practice","authors":"Joshua T. L. Anderson","doi":"10.1177/10755470231212896","DOIUrl":"https://doi.org/10.1177/10755470231212896","url":null,"abstract":"","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134953662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}