{"title":"“Listening” to Science: Science Podcasters’ View and Practice in Strategic Science Communication","authors":"Shupei Yuan, Shaheen Kanthawala, Tanya Ott-Fulmore","doi":"10.1177/10755470211065068","DOIUrl":"https://doi.org/10.1177/10755470211065068","url":null,"abstract":"We have witnessed an increasing amount of science podcasts, and it has emerged as an important venue for science communication. From a strategic science communication perspective, this study investigated how science podcasters view science communication–related goals and objectives, as well as the tactics they use in producing science communication content based on the theory of planned behavior. A survey (N = 147) with science podcasters showed that they see excitement and interest in science as their most prioritized objective and present the value of science over time. In addition, our results showed that podcasters frequently use communication tactics, but it may not have resulted from planned strategic communication action. The findings of this study provide initial insight into podcasters’ views and practice as part of the science communication effort.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":"44 1","pages":"200 - 222"},"PeriodicalIF":9.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43557837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Leona Yi-Fan Su, Meaghan McKasy, M. Cacciatore, Sara K. Yeo, Alexandria R. DeGrauw, Jennifer Shiyue Zhang
{"title":"Generating Science Buzz: An Examination of Multidimensional Engagement With Humorous Scientific Messages on Twitter and Instagram","authors":"Leona Yi-Fan Su, Meaghan McKasy, M. Cacciatore, Sara K. Yeo, Alexandria R. DeGrauw, Jennifer Shiyue Zhang","doi":"10.1177/10755470211063902","DOIUrl":"https://doi.org/10.1177/10755470211063902","url":null,"abstract":"This study investigates the types of humor embedded in funny scientific posts on social media and their effects on engagement. We mapped the landscape of such posts on Twitter and Instagram through content analysis of their message attributes. Regression analyses were then conducted to examine how different humor types, communicative functions, and visual attributes were associated with liking, retweeting, and commenting. On Twitter, wordplay and satire were found to be positively related to posts’ engagement levels, while anthropomorphic humor was negatively associated with the presence of comments. On Instagram, humor had no relation to engagement.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":"44 1","pages":"30 - 59"},"PeriodicalIF":9.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42102568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Seeking Scientific Health Information for Empowerment: Empowered-Get-More-Empowered Effects","authors":"Chingching Chang","doi":"10.1177/10755470211063864","DOIUrl":"https://doi.org/10.1177/10755470211063864","url":null,"abstract":"To explore the scientific value of information elements in health news, this article reports on common information elements that are associated with scientific value, according to the findings of surveys conducted in the United States and Taiwan. The design of two further studies in Taiwan reflects an effort to understand whether scientific information elements benefit only health conscious people, through empowered-get-more-empowered effects. A survey-based analysis of perceptions and an experimental test of causal effects of information exposure reveal that health conscious people seek health information, value scientific information elements in it, are persuaded by them, and act on advice.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":"44 1","pages":"169 - 199"},"PeriodicalIF":9.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46542923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"To Vaccinate or Not? The Role Played by Uncertainty Communication on Public Understanding and Behavior Regarding COVID-19","authors":"Nicole C. Kelp, J. Witt, G. Sivakumar","doi":"10.1177/10755470211063628","DOIUrl":"https://doi.org/10.1177/10755470211063628","url":null,"abstract":"Communication regarding COVID-19 vaccines requires evidence-based strategies. We present findings from a quantitative survey measuring participants’ understanding, trust, and decision-making in response to information conveying low or high uncertainty regarding the vaccine. Communication conveying high uncertainty led to lower self-assessed understanding but higher actual understanding of possible outcomes. Communication conveying low uncertainty increased vaccine acceptance by those who previously opposed vaccines. This indicates that communicating uncertainty may have different effects over time and that adjusting messaging depending on audiences’ prior vaccine attitudes might be important. These findings support the need for further investigation of how uncertainty communication influences vaccine acceptance.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":"44 1","pages":"223 - 239"},"PeriodicalIF":9.0,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46856234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Risk Communication and Community Engagement During the Migrant Worker COVID-19 Outbreak in Singapore","authors":"Wai Jia Tam, N. Gobat, D. Hemavathi, D. Fisher","doi":"10.1177/10755470211061513","DOIUrl":"https://doi.org/10.1177/10755470211061513","url":null,"abstract":"In early phases of the COVID-19 pandemic in Singapore, Risk Communication and Community Engagement (RCCE) with large, diverse communities of migrant workers living in high-density accommodation was slow to develop. By August 2020, Singapore had reported 55,661 cases of COVID-19, with migrant workers comprising 94.6% of the cases. A system of RCCE among migrant worker communities in Singapore was developed to maximize synergy in RCCE. Proactive stakeholder engagement and participatory approaches with affected communities were key to effective dissemination of scientific information about COVID-19 and its prevention.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":"44 1","pages":"240 - 251"},"PeriodicalIF":9.0,"publicationDate":"2021-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46336372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jill Hendrickson Lohmeier, S. Thompson, R. F. Chen, Stephen Mishol
{"title":"Youth as Climate Change Messengers: A Picture Is Worth a Thousand Words","authors":"Jill Hendrickson Lohmeier, S. Thompson, R. F. Chen, Stephen Mishol","doi":"10.1177/10755470211044825","DOIUrl":"https://doi.org/10.1177/10755470211044825","url":null,"abstract":"Artwork created by children can effectively communicate science content, especially for topics that are of universal concern for the public but may cause apprehension, like climate change. This commentary describes artwork from a youth art contest about climate change in which the winning art was displayed on public buses. Young artists learned about climate science while creating images that adults and youth easily engaged with in public spaces. Thus, we suggest that connecting youth with science through art, and then using youth-generated art to engage the general public in science learning can be an effective vehicle for science communication.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":"43 1","pages":"814 - 823"},"PeriodicalIF":9.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48929223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Relational Identity-Based Solution to Group Polarization: Can Priming Parental Identity Reduce the Partisan Gap in Attitudes Toward the COVID-19 Pandemic.","authors":"Chen Zeng","doi":"10.1177/10755470211036676","DOIUrl":"10.1177/10755470211036676","url":null,"abstract":"<p><p>This study explores the influence of both group identity (e.g., partisan identity) and relational identity (e.g., parental identity) on beliefs and attitudes toward the coronavirus disease 2019 (COVID-19) pandemic. Results from a between-subject randomized survey experiment suggest that partisans are motivated to process factual information about COVID-19 through a partisan lens. However, priming parental identity can reduce partisan polarization over risk perceptions, policy support, and precautious behaviors. These findings demonstrate the need to incorporate relational identity into identity-based science communication research and offer a relational identity-based strategic communication solution to partisan gaps in responses to COVID-19.</p>","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":"43 1","pages":"687-718"},"PeriodicalIF":4.6,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8371399/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47143142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Metaphor in Science Communication: With Special Reference to Jade Rabbit of the Moon Rover","authors":"Yi Zhang","doi":"10.1177/10755470211042857","DOIUrl":"https://doi.org/10.1177/10755470211042857","url":null,"abstract":"The metaphor can serve as an effective tool in science communication. This article studies the posts and comments of the Weibo account of Jade Rabbit of the Moon Rover, which construes the rover metaphorically as an anthropomorphized rabbit. This study explores the motivation and effect of this metaphor. Conceptual motivation can be found in the similarities between the rover and the anthropomorphized rabbit. Communicative motivation lies in its enhanced effectiveness in promoting science. The metaphor has been readily accepted by Weibo users who have displayed emotional reactions to its metaphorical construal, acquired astronomical knowledge, and determined to embark on scientific careers.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":"43 1","pages":"719 - 739"},"PeriodicalIF":9.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43551137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Irina A. Iles, Arielle S. Gillman, Heather N. Platter, R. Ferrer, W. Klein
{"title":"Investigating the Potential of Inoculation Messages and Self-Affirmation in Reducing the Effects of Health Misinformation","authors":"Irina A. Iles, Arielle S. Gillman, Heather N. Platter, R. Ferrer, W. Klein","doi":"10.1177/10755470211048480","DOIUrl":"https://doi.org/10.1177/10755470211048480","url":null,"abstract":"We investigated the effectiveness of inoculation and self-affirmation interventions in neutralizing effects of health misinformation. Women (N=854) recruited via Prolific were randomly assigned to self-affirm (or not) and read an inoculation (versus control) message detailing five common attributes of misinformation. All participants read an article with misinformation about breast cancer screening and reported their reactions to the article. The inoculation (vs control) message reduced the negative effects of misinformation, as assessed by resistance-related measures, attitudes, and intentions. Experimentally induced self-affirmation did not show protective effects against misinformation, but the inoculation intervention was stronger among participants higher in self-reported spontaneous self-affirmation.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":"43 1","pages":"768 - 804"},"PeriodicalIF":9.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46737808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Can’t You All Just Get Along? Effects of Scientific Disagreement and Incivility on Attention to and Trust in Science","authors":"Sedona Chinn, P. Sol Hart","doi":"10.1177/10755470211054446","DOIUrl":"https://doi.org/10.1177/10755470211054446","url":null,"abstract":"Disagreement and incivility are increasingly common in science communication. While previous work has explored effects on issue attitudes, it has not examined how disagreement and incivility in news coverage influence attention to and trust in science. In this study, we investigate how civil and uncivil disagreement about non-politicized issues affects attention to science news, evaluations of research, and scientific trust. Results reveal that disagreement and incivility can not only lead to less attention to and acceptance of particular science issues, but also broader mistrust of scientists and scientific methods.","PeriodicalId":47828,"journal":{"name":"Science Communication","volume":"1 1","pages":""},"PeriodicalIF":9.0,"publicationDate":"2021-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42448799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}