Generating Science Buzz: An Examination of Multidimensional Engagement With Humorous Scientific Messages on Twitter and Instagram

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2021-12-31 DOI:10.1177/10755470211063902

Leona Yi-Fan Su, Meaghan McKasy, M. Cacciatore, Sara K. Yeo, Alexandria R. DeGrauw, Jennifer Shiyue Zhang

引用次数: 10

Abstract

This study investigates the types of humor embedded in funny scientific posts on social media and their effects on engagement. We mapped the landscape of such posts on Twitter and Instagram through content analysis of their message attributes. Regression analyses were then conducted to examine how different humor types, communicative functions, and visual attributes were associated with liking, retweeting, and commenting. On Twitter, wordplay and satire were found to be positively related to posts’ engagement levels, while anthropomorphic humor was negatively associated with the presence of comments. On Instagram, humor had no relation to engagement.

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产生科学嗡嗡声:对Twitter和Instagram上幽默科学信息的多维参与的研究

这项研究调查了社交媒体上有趣的科学帖子中嵌入的幽默类型及其对参与度的影响。我们通过对推特和Instagram上这类帖子的信息属性进行内容分析，绘制了它们的版图。然后进行回归分析，以检验不同的幽默类型、交际功能和视觉属性与点赞、转发和评论之间的关系。在推特上，文字游戏和讽刺与帖子的参与度呈正相关，而拟人化幽默与评论的存在呈负相关。在Instagram上，幽默与参与度无关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.