Metaphor in Science Communication: With Special Reference to Jade Rabbit of the Moon Rover

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2021-12-01 DOI:10.1177/10755470211042857

Yi Zhang

引用次数: 1

Abstract

The metaphor can serve as an effective tool in science communication. This article studies the posts and comments of the Weibo account of Jade Rabbit of the Moon Rover, which construes the rover metaphorically as an anthropomorphized rabbit. This study explores the motivation and effect of this metaphor. Conceptual motivation can be found in the similarities between the rover and the anthropomorphized rabbit. Communicative motivation lies in its enhanced effectiveness in promoting science. The metaphor has been readily accepted by Weibo users who have displayed emotional reactions to its metaphorical construal, acquired astronomical knowledge, and determined to embark on scientific careers.

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科学传播中的隐喻:以月球车玉兔为例

隐喻可以作为科学传播的有效工具。本文研究了月球车玉兔微博的帖子和评论，将月球车隐喻为拟人化的兔子。本研究探讨了这一隐喻的动机和效果。概念动机可以在漫游者和拟人化兔子之间的相似性中找到。交际动机在于其促进科学的有效性的增强。这个比喻已经被微博用户欣然接受，他们对它的隐喻解释表现出情感反应，获得了天文知识，并决心从事科学事业。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.