“Listening” to Science: Science Podcasters’ View and Practice in Strategic Science Communication

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2021-12-31 DOI:10.1177/10755470211065068

Shupei Yuan, Shaheen Kanthawala, Tanya Ott-Fulmore

引用次数: 6

Abstract

We have witnessed an increasing amount of science podcasts, and it has emerged as an important venue for science communication. From a strategic science communication perspective, this study investigated how science podcasters view science communication–related goals and objectives, as well as the tactics they use in producing science communication content based on the theory of planned behavior. A survey (N = 147) with science podcasters showed that they see excitement and interest in science as their most prioritized objective and present the value of science over time. In addition, our results showed that podcasters frequently use communication tactics, but it may not have resulted from planned strategic communication action. The findings of this study provide initial insight into podcasters’ views and practice as part of the science communication effort.

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“倾听”科学：科学播客在战略科学传播中的观点与实践

我们见证了越来越多的科学播客，它已经成为科学交流的重要场所。从战略科学传播的角度，本研究调查了科学播客如何看待科学传播相关的目标和目的，以及他们在基于计划行为理论制作科学传播内容时使用的策略。一项针对科学播客的调查（N=147）显示，他们将对科学的兴奋和兴趣视为最优先的目标，并随着时间的推移呈现科学的价值。此外，我们的研究结果表明，播客经常使用沟通策略，但这可能不是有计划的战略沟通行动的结果。这项研究的发现为播客的观点和实践提供了初步的见解，作为科学传播工作的一部分。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.