{"title":"Digital nudge persuasiveness of avatars in restaurants toward healthy choices and happy diners","authors":"Adil Masud Aman, Wailing Ng, Fei Hao, Chen Zhang, Kaye Kye Sung Chon","doi":"10.1108/tr-07-2024-0567","DOIUrl":"https://doi.org/10.1108/tr-07-2024-0567","url":null,"abstract":"<h3>Graphical abstract</h3>\u0000Opens in a new window.<img alt=\" \" aria-describedby=\"new-window-0\" data-src=\"/insight/proxy/img?link=/resource/id/urn:emeraldgroup.com:asset:id:article:10_1108_TR-07-2024-0567/&variant=thumbnail\" src=\"/insight/static/img/emerald-loading-wide-xl.gif\"/><h3><span> </span></h3><p><span><p> </p></span></p><!--/ Abstract__block -->\u0000<h3>Purpose</h3>\u0000<p>Amid rising concerns over unhealthy dietary habits and their impact on public health, this study aims to explore the role of avatars in promoting healthier eating and enhancing customer satisfaction in restaurants. By leveraging the theory of planned behavior (TPB) and nudge theory, this research sought to gain insights into consumer behavior and assess how digital innovations can encourage healthier food choices.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study recruited 672 participants in the USA. Participants viewed a video featuring an avatar that informed them about available healthy food options, simulating a restaurant ordering scenario. Following the video, participants completed comprehensive online surveys. The collected data was analyzed using partial least squares structural equation modeling to assess the effectiveness and implications of the intervention.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings revealed that health consciousness, environmental awareness, social norms and perceived behavioral control significantly influence dietary habits. Restaurant health initiatives and avatar persuasiveness were found to encourage healthier food choices, improve customer satisfaction and loyalty and enhance electronic word-of-mouth. The study confirmed that avatars equipped with attributes such as competence, warmth, trustworthiness and credibility can be an effective digital nudge for consumers toward healthier dietary decisions.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study’s originality lies in its integration of TPB and nudge theory, bridging the gap between individual psychological factors and external cues. This comprehensive framework provides valuable insights for restaurant managers, artificial intelligence developers and policymakers, offering practical strategies to promote healthier eating and enhance customer experiences through digital innovation.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>鉴于公众对不健康饮食习惯及其对公共健康影响的日益关注, 本研究旨在探索虚拟形象在促进更健康饮食和提升餐厅顾客满意度中的作用。通过利用计划行为理论(TPB)和劝导理论(Nudge Theory), 本研究试图深入了解消费者行为, 并评估数字创新如何鼓励更健康的食品选择。</p><!--/ Abstract__block -->\u0000<h3>设计/方法/途径</h3>\u0000<p>本研究在美国招募了672名参与者。参与者观看了一个展示虚拟形象的视频, 该虚拟形象向他们介绍了可供选择的健康食品选项, 模拟了餐厅点餐场景。观看视频后, 参与者完成了全面的在线调查。收集的数据通过偏最小二乘结构方程模型(PLS-SEM)分析, 以评估干预的有效性和影响。</p><!--/ Abstract__block -->\u0000<h3>发现</h3>\u0000<p>研究发现, 健康意识、环境意识、社会规范和感知行为控制显著影响饮食习惯。餐厅健康倡议和虚拟形象的说服力被发现能够鼓励更健康的食品选择, 提高顾客满意度和忠诚度, 并增强电子口碑。研究证实, 具备能力、温暖、可信度和信誉等属性的虚拟形象可以成为有效的数字劝导工具, 引导消费者作出更健康的饮食决策。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>本研究的原创性在于它将计划行为理论和劝导理论结合起来, 填补了个体心理因素和外部线","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"189 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2025-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143055147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ReviewPub Date : 2025-01-29DOI: 10.1108/tr-07-2024-0554
Yufei Liu, Yunpeng Li, Shihan (David) Ma, Jingjing Li
{"title":"Theme park reviews: how text mining cognitive characteristics and emotions can determine theme park image","authors":"Yufei Liu, Yunpeng Li, Shihan (David) Ma, Jingjing Li","doi":"10.1108/tr-07-2024-0554","DOIUrl":"https://doi.org/10.1108/tr-07-2024-0554","url":null,"abstract":"<h3>Graphical abstract</h3>\u0000Opens in a new window.<img alt=\" \" aria-describedby=\"new-window-0\" data-src=\"/insight/proxy/img?link=/resource/id/urn:emeraldgroup.com:asset:id:article:10_1108_TR-07-2024-0554/&variant=thumbnail\" src=\"/insight/static/img/emerald-loading-wide-xl.gif\"/><h3><span> </span></h3><p> </p><!--/ Abstract__block -->\u0000<h3>Purpose</h3>\u0000<p>The theme park industry has attracted wide attention and visitors’ perceptions are key to improving theme park management. Applying the cognitive-affective theory, this study aims to explore various cognitive attributes and affective attitudes and how they affect the overall theme park image.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A mixed research method was used to analyze tourists’ cognitive, affective and overall evaluations of theme parks through text mining and logistic regression and to verify their internal relationships.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Study 1 confirms the impact of six features of theme parks, including food and beverage consumption, merchandising, spatiality, immersive technologies, interactive performances and thematization. Study 2 reveals that finer-grained emotions such as goodness, sadness, disgust, surprise, fear, joy and anger are present in visitor reviews. Study 3 confirms the significant influence of cognitive characteristics and emotions related to theme parks on the overall image through regression analysis. The findings carry meaningful implications for theme park managers, offering guidance on customer needs, perceived negative attributes and how to improve visitor experiences.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study explores the attribute characteristics of cognitive and affective images of theme parks and their influence on the overall image, thereby enriching the research on the connotations of cognitive-affective theory. In particular, this study introduces and quantitatively analyses the concept of theme parks for the first time through a large-scale data analysis, which empirically reconciles the contradictions of previous reviews of different definitions of theme parks.</p><!--/ Abstract__block -->\u0000<h3>图形摘要</h3>\u0000Opens in a new window.<img alt=\" \" aria-describedby=\"new-window-0\" data-src=\"/insight/proxy/img?link=/resource/id/urn:emeraldgroup.com:asset:id:article:10_1108_TR-07-2024-0554/&variant=thumbnail\" src=\"/insight/static/img/emerald-loading-wide-xl.gif\"/><h3><span> </span></h3><p> </p><!--/ Abstract__block -->\u0000<h3></h3>\u0000<p>主题公园评论:文本挖掘的认知特征和情感如何决定主题公园形象</p><p>摘要</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>主题公园行业备受关注, 而游客的看法是改进主题公园管理的关键所在。本研究运用认知-情感理论, 旨在探索游客评论的认知属性与情感态度, 以及它们如何影响主题公园的整体形象。</p><!--/ Abstract__block -->\u0000<h3>设计/方法/途径</h3>\u0000<p>采用混合研究方法, 通过文本挖掘和逻辑回归分析游客对主题公园的认知、情感及总体评价, 并验证它们之间的内在关系。</p><!--/ Abstract__block -->\u0000<h3>发现</h3>\u0000<p>研究1证实了主题公园的六个特征所产生的影响, 包括餐饮消费、商品销售、空间性、沉浸式技术、互动表演和主题化。研究2表明, 游客评价中存在更细化的情感, 如好感、悲伤、厌恶、惊讶、恐惧、喜悦和愤怒。研究3通过回归分析证实了与主题公园相关的认知和情感特征对整","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"59 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2025-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143055233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ReviewPub Date : 2025-01-17DOI: 10.1108/tr-06-2024-0500
Maria Teresa Borges-Tiago, Sónia Avelar
{"title":"Co-creation dynamics in tourism and hospitality: a horizon 2050 paper","authors":"Maria Teresa Borges-Tiago, Sónia Avelar","doi":"10.1108/tr-06-2024-0500","DOIUrl":"https://doi.org/10.1108/tr-06-2024-0500","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The evolution of co-creation reflects a shift from a firm-centric to a user-centric and collaborative approach. The purpose of this study is to explore the benefits of co-creation, its potential drawbacks and implications for the tourism and hospitality industry to help frame the concept’s evolution and understand its importance for customizing and personalizing tourism experiences.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This conceptual study presents a holistic co-creation framework that encompasses various co-creation formats found over time. This study uses bibliometric analysis and thematic analysis powered by artificial intelligence tools as techniques.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Co-creation has transitioned from basic interactions between tourists and providers to sophisticated, technology-driven processes. This paper proposes a future-oriented framework that guides academic research and practical applications, outlining key innovation and sustainable growth areas in the tourism and hospitality sectors, demonstrating how co-creation fosters innovation, enhances consumer engagement and addresses sustainability challenges.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This study offers actionable recommendations for tourism firms to harness co-creation for hyper-personalized services, sustainability and community involvement. This study emphasizes the role of emerging technologies in shaping innovative and inclusive tourism experiences.</p><!--/ Abstract__block -->\u0000<h3>Social implications</h3>\u0000<p>This study promotes sustainable and ethical co-creation practices, highlighting the importance of inclusivity, cultural preservation and community empowerment in tourism development.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This reflection based on a bibliometric and artificial intelligence analysis helps to project the future developments of co-creation, raising new areas of research and paths to develop new theories and models to explain co-creation processes and outcomes and successfully integrate co-creation in tourism offers.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>共创的演变反映了一种从以企业为中心向以用户为中心和协作性为核心的转变。本研究旨在探讨共创的益处、潜在缺陷及其对旅游与酒店行业的影响, 以帮助框定这一概念的演化过程, 并理解其在定制化和个性化旅游体验中的重要性。</p><!--/ Abstract__block -->\u0000<h3>设计/方法论/途径</h3>\u0000<p>这项概念研究提出了一个整体的共创框架, 其中包含随着时间的推移发现的各种共创形式。它使用人工智能工具支持的文献计量分析和主题分析作为技术。</p><!--/ Abstract__block -->\u0000<h3>结果</h3>\u0000<p>共创已从游客与服务提供商之间的基本互动发展为由技术推动的复杂流程。本文提出了一个面向未来的框架, 指导学术研究和实际应用, 明确了旅游和酒店行业中关键的创新领域和可持续增长方向, 并展示了共创如何促进创新、提升消费者参与度以及应对可持续发展挑战。</p><!--/ Abstract__block -->\u0000<h3>独创性</h3>\u0000<p>基于文献计量分析和人工智能的反思性研究, 有助于预测共创的未来发展, 确定新的研究领域和路径, 从而开发解释共创过程和结果的新理论和模型, 并成功地将共创整合到旅游产品中。</p><!--/ Abstract__block -->\u0000<h3>实际意义</h3>\u0000<p>该研究为旅游企业如何利用共创来实现高度个性化服务、可持续发展和社区参与提供了实际建议。重点强调了新兴技术在塑造创新和包容性旅游体验中的作用。</p><!--/ Abstract__block -->\u0000<h3>社会意义</h3>\u0000<p>本研究提倡可持续和伦理共创实践, 强调在旅游发展中包容性、文化保护和社区赋权的重要性。</p><!--/ Abstract__block -->\u0000<h3>Propósito</h3>\u0000<p","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"68 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2025-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142981947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ReviewPub Date : 2025-01-09DOI: 10.1108/tr-06-2024-0522
Manuel Jesús Sánchez González, Natalia López-Mosquera, Sergio Nieves-Pavón
{"title":"Sports tourists: sociodemographic, psychographic and situational influences on satisfaction and expenditure","authors":"Manuel Jesús Sánchez González, Natalia López-Mosquera, Sergio Nieves-Pavón","doi":"10.1108/tr-06-2024-0522","DOIUrl":"https://doi.org/10.1108/tr-06-2024-0522","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to explore and evaluate how sociodemographic, psychographic and situational factors jointly determine the satisfaction and expenditure of sports tourists, two key variables for the sustainability and development of sport tourism.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>To meet the objective of the study, structural equation modelling was applied to data collected through a face-to-face survey of 520 sports tourists practising outdoor sports in the Valle del Jerte region (Cáceres, Spain) during the months of March and April 2024.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings revealed that older and higher income tourists experienced higher levels of satisfaction with sporting activities. Specifically, young women with a high educational and economic level were found to have the highest expenditure in the sports destination. Furthermore, it was confirmed that authenticity, distance and water sports activities had a positive impact on visitor satisfaction, and that tourist expenditure was influenced by local connection and all sociodemographic and situational factors considered.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This analysis contributes to the sport tourism literature by combining factors of different typologies into a single model and by incorporating expenditure behaviour as a dependent variable and the type of sport activity variable as a situational factor affecting expenditure. This approach expands existing knowledge by providing a more comprehensive view of the effect of sociodemographic, psychographic and situational factors on sport tourism, allowing destination managers to design effective strategies that optimise the satisfaction and expenditure of sports tourists.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本研究旨在探讨和评估社会人口、心理和情境因素如何共同决定体育游客的满意度和消费, 这是体育旅游可持续发展的两个关键变量。</p><!--/ Abstract__block -->\u0000<h3>设计/方法/途径</h3>\u0000<p>为实现研究目标, 我们采用结构方程模型(SEM)对 2024 年 3 月至 4 月期间在 Valle del Jerte 地区(西班牙卡塞雷斯)从事户外运动的 520 名体育游客进行了面对面调查。</p><!--/ Abstract__block -->\u0000<h3>研究结果</h3>\u0000<p><strong>结果显示,</strong> 收入较高的老年游客对体育活动的满意度较高。特别是, 教育和经济水平较高的年轻女性在体育目的地的消费最高。此外, 研究还证实, 真实性、距离和水上运动活动对游客满意度有积极影响, 而游客消费则受当地关联性以及所有社会人口和情景因素的影响。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>这项分析将不同类型的因素整合到一个模型中, 并将消费行为作为因变量, 将体育活动类型作为影响消费的情景因素, 从而为体育旅游文献做出了贡献。这种方法能更全面地了解社会人口、心理和情境因素对体育旅游的影响, 从而扩展现有知识, 使目的地管理者能够设计有效的战略, 优化体育游客的满意度和消费。</p><!--/ Abstract__block -->\u0000<h3>Propósito</h3>\u0000<p>Este estudio busca explorar y evaluar cómo los factores sociodemográficos, psicográficos y situacionales determinan conjuntamente la satisfacción y el gasto de los turistas deportivos, dos variables clave para la sostenibilidad y el desarrollo del turismo deportivo.</p><!--/ Abstract__block -->\u0000<h3>Diseño/metodología/enfoque</h3>\u0000<p>Para cumplir con el objetivo del estudio, se aplicó un modelo de ecuaciones estructurales (SEM) a los datos recabados a través de una encuesta presencial a 520 turistas","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"36 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2025-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142936688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Metaverse in tourism: from virtual worlds to sustainable worlds","authors":"Fei Hao, Shuxu Liu, Chen Zhang, Kaye Kye Sung Chon","doi":"10.1108/tr-03-2024-0188","DOIUrl":"https://doi.org/10.1108/tr-03-2024-0188","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to investigate the metaverse’s capability to foster sustainable tourism through word-of-mouth (WoM), by integrating embodied social presence theory with social identity theory. It aims to unveil how the interplay between metaverse technology and user attributes enhances tourists’ experiences and satisfaction, thereby promoting WoM for sustainable tourism practices.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A scenario-based survey research design was used, comprising a survey of 528 respondents. This study used structural equation modelling to analyse the data, focusing on the relationships between technological features, user attributes, social presence and their combined effect on promoting sustainable tourism through WoM.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Results indicate that the metaverse significantly enhances social presence and tourist satisfaction, which in turn, fosters WoM for sustainable tourism. Key factors include technological attributes (individuality, empathy, naturalness and immersion) and user attributes (prior experience and interest in sustainable practices), which collectively influence the propensity for sustainable WoM, also impacted by prosocial identity and subcultural identification.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This research contributes to the literature by demonstrating the metaverse’s potential in enhancing sustainable tourism promotion through innovative technological engagement. It offers practical insights for destination marketers and service providers on leveraging metaverse technology to engage a wider audience in sustainable tourism practices, marking a significant step towards integrating digital innovations with ecological sustainability efforts.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本研究旨在探讨元宇宙促进可持续旅游的能力, 通过融合具身社会存在理论与社会认同理论, 分析元宇宙技术与用户属性之间的相互作用如何增强游客的体验和满意度, 从而推动可持续旅游实践的口碑(WoM)传播。</p><!--/ Abstract__block -->\u0000<h3>设计/方法论/方法</h3>\u0000<p>采用基于情境的调查研究设计, 对528名受访者进行了问卷调查。本研究运用结构方程模型对数据进行分析, 重点关注技术特性、用户属性、社交存在感及其对通过WoM促进可持续旅游的联合效应。</p><!--/ Abstract__block -->\u0000<h3>结果</h3>\u0000<p>研究结果表明, 元宇宙显著增强了社交存在感、游客满意度和体验感, 进而促进了可持续旅游的WoM。关键因素包括技术属性(个性化、共情、自然性和沉浸感)和用户属性(先前经验和对可持续性的兴趣), 这些因素共同影响了可持续性WoM的倾向, 同时也受到亲社会身份和亚文化认同的影响。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>本研究通过展示元宇宙在通过创新技术参与中增强可持续旅游推广的潜力, 为文献做出了贡献。它为目的地营销人员和政策制定者提供了实际洞见, 关于如何利用元宇宙技术吸引更广泛的受众参与可持续旅游实践, 标志着将数字创新与生态可持续性努力相结合的重要一步。</p><!--/ Abstract__block -->\u0000<h3>Propósito</h3>\u0000<p>Este estudio investiga la capacidad del metaverso para fomentar el turismo sostenible a través del boca a boca (WoM), integrando la teoría de la presencia social corporal con la teoría de la identidad social. Su objetivo es desvelar cómo la interacción entre la tecnología del metaverso y los atributos de los usuarios mejora las experiencias y la satisfacción de los turistas, promoviendo así el WoM para prácticas de turismo sostenible.</p><!--/ Abstract__block -->\u0000<h3>Diseño/metodol","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"18 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2025-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142934967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ReviewPub Date : 2024-12-31DOI: 10.1108/tr-08-2024-0659
Bob McKercher
{"title":"Tourism research methodology: confessions of an inductive researcher","authors":"Bob McKercher","doi":"10.1108/tr-08-2024-0659","DOIUrl":"https://doi.org/10.1108/tr-08-2024-0659","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This paper proposes that much innovation in tourism research can come from freeing ourselves from traditional deductive methodological dogma and instead adopting the less popular inductive research approach that focusses on asking and answering questions without forcing the data to fit into an arbitrary and artificial framework. The paper aims to argue that letting the information gathered tell a story and then seeking a framework in an <em>a posteriori</em> model is the key to gaining new insights into what tourism is and how it works, all the while maintaining a high degree of rigor. While such an approach may be an anathema to purist deductive methodologists, it provides a great deal of flexibility to play with ideas.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A conceptual paper explaining the benefits of an inductive research approach adopted by a senior tourism academic.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Inductive researchers adopt a pragmatic approach to tourism scholarship by playing with ideas, rather than being constrained artificially by constructs, frameworks and models. This approach provides great scope to challenge tourism orthodoxy and gain innovative insights into our field.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>This approach requires a great deal of rigor and does not infer a haphazard research approach.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Adopting an inductive approach can free scholars to explore ideas and, in doing so, gain new insights that will drive our field forward.</p><!--/ Abstract__block -->\u0000<h3>Social implications</h3>\u0000<p>This is a freeing approach to tourism.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This issue has yet to be discussed formally in our literature, yet most academics participate in this type of research from time to time.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本文提出, 旅游研究的许多创新可以来自于摆脱传统的演绎方法的固定框架, 转而采用不太流行的归纳研究方法, 这种方法侧重于提出和回答问题, 而不是强迫数据适应任意和人为的框架。本文认为, 让收集到的信息讲述一个故事, 然后在后验模型中寻找一个框架, 是获得有关旅游业是什么以及它如何运作的新见解的关键。同时保持高度的严谨性。虽然这种方法可能与纯粹的演绎方法论者格格不入, 但它提供了很大的灵活性来发挥想法。</p><!--/ Abstract__block -->\u0000<h3>设计/方法论/方法</h3>\u0000<p>一篇概念论文, 解释资深旅游学者采用的归纳研究方法的好处。</p><!--/ Abstract__block -->\u0000<h3>发现</h3>\u0000<p>归纳研究人员采用务实的方法进行旅游学术研究, 通过尝试各种想法, 而不是被结构、框架和模型人为地限制。这种方法为挑战旅游正统观念和获得对我们领域的创新见解提供了巨大的空间。</p><!--/ Abstract__block -->\u0000<h3>研究局限性/含义</h3>\u0000<p>这种方法需要非常严谨, 并不意味着是一种随意的研究方法。</p><!--/ Abstract__block -->\u0000<h3>实际意义</h3>\u0000<p>采用归纳方法可以让学者自由地探索想法, 从而获得推动我们领域前进的新见解。</p><!--/ Abstract__block -->\u0000<h3>社会意义</h3>\u0000<p>这是一种自由探索的旅游研究方法。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>这个问题尚未在我们的文献中正式讨论, 但大多数学者时不时参与此类研究。</p><!--/ Abstract__block -->\u0000<h3>Objetivo</h3>\u0000<p>Este artículo propone que gran parte de la innovación en la investigación turística puede venir de liberarnos del dogma metodológico deductivo tradicional y adoptar en su lugar el enfoque de investigación inductiva, menos popular, que se cen","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"23 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142887429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ReviewPub Date : 2024-12-19DOI: 10.1108/tr-04-2024-0250
Nur Adilah Md Zain, Mohd Hafiz Hanafiah, Muhammad Aliff Asyraff, Hazmal Ismail, Aniesa Samira Bafadhal
{"title":"User generated content versus mainstream media influence on hot spring tourism destination image formation","authors":"Nur Adilah Md Zain, Mohd Hafiz Hanafiah, Muhammad Aliff Asyraff, Hazmal Ismail, Aniesa Samira Bafadhal","doi":"10.1108/tr-04-2024-0250","DOIUrl":"https://doi.org/10.1108/tr-04-2024-0250","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to compare the influence of user-generated content and mainstream media on the formation of hot springs tourists’ cognitive and affective destination image and, secondly, how these image formations impact travellers’ satisfaction and loyalty.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Data were collected from 575 international tourists who visited hot spring destinations. The non-probability purposive sampling approach was used, and the partial least squares structural equation modelling (PLS-SEM) assessment was used to test the proposed hypotheses.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This study found no significant differences in the roles of user-generated content and mainstream media in shaping tourists’ perceptions. User-generated content and mainstream media significantly influence cognitive and affective image formation. Tourists’ cognitive image significantly influences their satisfaction with hot springs visitation; however, affective image is an insignificant predictor of satisfaction. Ultimately, tourist satisfaction is crucial to tourists’ loyalty to hot springs destinations.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Leveraging uses and gratifications theory, this study introduces a novel framework that integrates user-generated content and mainstream media to dissect their combined impact on destination image formation. It highlights the theoretical understanding of media consumption and provides groundbreaking insights into optimising tourism strategies and fostering enduring destination loyalty.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本研究的目标有两个:一是比较用户生成内容与主流媒体对温泉游客认知和情感目的地形象形成的影响, 二是探讨这些形象形成如何影响游客的满意度和忠诚度。</p><!--/ Abstract__block -->\u0000<h3>设计/方法/途径</h3>\u0000<p>数据来自575名访问过温泉目的地的国际游客, 采用非概率的立意抽样方法, 并使用部分最小二乘结构方程模型(PLS-SEM)评估以检验提出的假设。</p><!--/ Abstract__block -->\u0000<h3>研究结果</h3>\u0000<p>本研究发现, 用户生成内容和主流媒体在塑造游客感知方面的作用没有显著差异。用户生成内容和主流媒体显著影响了认知和情感形象的形成。游客的认知形象显著影响他们对温泉访问的满意度, 然而, 情感形象并不是满意度的重要预测因素。最终, 游客的满意度对于他们对温泉目的地的忠诚度至关重要。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>本研究利用使用与满足理论, 提出了一个新的框架, 将用户生成内容与主流媒体结合起来, 分析它们对目的地形象形成的综合影响。研究强调了对媒体消费的理论理解, 并提供了优化旅游策略和促进持久目的地忠诚度的创新见解。</p><!--/ Abstract__block -->\u0000<h3>Propósito</h3>\u0000<p>Los objetivos del estudio son dos: comparar la influencia del contenido generado por los usuarios y los medios de comunicación tradicionales en la formación de la imagen cognitiva y afectiva que los turistas tienen de los destinos de aguas termales y, en segundo lugar, determinar cómo estas formaciones de la imagen impactan en la satisfacción y la lealtad de los viajeros.</p><!--/ Abstract__block -->\u0000<h3>Diseño/metodología/enfoque</h3>\u0000<p>Se recopilaron datos de 575 turistas internacionales que visitaron destinos de aguas termales. Se empleó un método de muestreo intencional no probabilístico y se utilizó la evaluación de Modelos de Ecuaciones Estructurales por Mínimos Cuadrados Parciales (PLS-SEM) para comprobar las hipótesis prop","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"30 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142831917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ReviewPub Date : 2024-12-18DOI: 10.1108/tr-04-2024-0253
Yong-Quan Li, Jia-Cheng Ji, Wen-Qi Ruan, Mei-Yu Wang, Shu-Ning Zhang
{"title":"Vertical or horizontal? The interaction between frame orientation formats and visual content in tourism short videos","authors":"Yong-Quan Li, Jia-Cheng Ji, Wen-Qi Ruan, Mei-Yu Wang, Shu-Ning Zhang","doi":"10.1108/tr-04-2024-0253","DOIUrl":"https://doi.org/10.1108/tr-04-2024-0253","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to investigate how the frame orientation format and visual content of tourism short videos interact to influence tourists’ travel intention.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Two scenario-based experiments were designed and conducted through Credamo. The researchers enrolled 187 participants for Study 1 using convenience sampling, measuring the impact of video frame orientation and visual content on travel intention by conducting a two-factor analysis of covariance. Study 2 retested the interaction effect using 237 sample data and conducted bootstrapping to examine the serially mediating effect of imagery fluency and travel inspiration.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Frame orientation formats and visual content interactively affect the video audience’s travel intention: For site-centric tourism short videos, the horizontal frame orientation format can help inspire audiences’ travel intention; However, for activity-centric tourism short videos, the vertical frame orientation format is more suitable. Imagery fluency and travel inspiration have serially mediated effects in the above interactions.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Destination marketers can use a combination of vertical format and activity-centric content (or horizontal format and site-centric content) to ensure the marketing effectiveness of short videos.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study explores how frame orientation and visual content interact to influence video audiences’ travel intention. The findings challenge the traditional understanding of frame orientation selection in short videos, provide a meaningful extension of construal-level theory and contribute to the research on visual effects in short tourism videos.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本文旨在研究旅游短视频的画面方向格式和视觉内容如何交互影响游客的出游意愿。</p><!--/ Abstract__block -->\u0000<h3>设计/方法/途径</h3>\u0000<p>本研究利用见数平台开展了两个情景实验。实验1招募了187名被试者, 利用双因素方差分析测量了视频画面方向和视觉内容对出游意愿的交互效应。实验2利用237个样本数复测了交互效应, 并验证了图像流畅性和旅游灵感对上述交互效应的链式中介作用。</p><!--/ Abstract__block -->\u0000<h3>研究发现</h3>\u0000<p>框架方向格式和视觉内容交互影响视频受众的旅游意向:对于以景点为中心的旅游短视频而言, 水平方向的画面形式有助于激发受众的出游意愿; 但对于以活动为中心的旅游短视频而言, 垂直方向的画面形式更为适合。在上述交互作用中, 图像流畅度和旅游灵感具有链式中介效应。</p><!--/ Abstract__block -->\u0000<h3>实践意义</h3>\u0000<p>目的地营销人员可以将垂直格式和以活动为中心的内容(或水平格式和以景点为中心的内容)结合起来使用, 以确保短视频的营销效果。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>本研究探讨了框架取向和视觉内容如何相互作用并影响视频受众的出游意愿。研究结果挑战了关于短视频中画面方向选择的传统理解, 为旅游短视频构图相关理论提供了有意义的延伸, 并为旅游短视频中视觉效果的研究做出了贡献。</p><!--/ Abstract__block -->\u0000<h3>Propósito</h3>\u0000<p>Este estudio investiga cómo el formato de orientación del marco y el contenido visual de los vídeos cortos turísticos interactúan para influir en la intención de viaje de los turistas.</p><!--/ Abstract__block -->\u0000<h3>Diseño/metodología/enfoque</h3>\u0000<p>Se diseñaron y llevaron a cabo dos experimentos basados en escenarios a través de Credamo. Los investigadores reclutaron a 187 participantes","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"38 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142825478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ReviewPub Date : 2024-12-09DOI: 10.1108/tr-10-2023-0725
Enrique Bigne, Marina Zanfardini, Luisa Andreu
{"title":"Destination online reviews: lexicons and thematic arguments on social responsibility","authors":"Enrique Bigne, Marina Zanfardini, Luisa Andreu","doi":"10.1108/tr-10-2023-0725","DOIUrl":"https://doi.org/10.1108/tr-10-2023-0725","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this study is to examine online comments on destination social responsibility (DSR). Typically, visitors do not discuss their experiences in terms explicitly related to DSR. This study analyzes the natural language that visitors use and identifies connections to the dimensions of DSR (i.e. environmental, sociocultural and economic responsibility). The research objectives are to identify the lexicons of tourists and the thematic arguments related to DSR dimensions. This study also analyzes the association between those dimensions and tourist destination types.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study reviewed 5,113 Tripadvisor comments about the top-ranking destinations in two countries. Expert judges used text mining techniques to explore lexicons and topics. Factor correspondence analysis was used to analyze the relationship between identified DSR thematic arguments and tourist destination types (e.g. nature, urban, culture and beach destinations).</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Drawing from social identity theory and self-extension theoretical approaches, this study reveals that tourists share opinions using a lexicon of DSR dimensions. Interestingly, the results of this study identify five sub-dimensions in online reviews related to social responsibility in tourism destinations: environmental (i.e. “natural landscapes”), sociocultural (i.e. “cultural heritage” and “urban leisure and outdoor spaces”) and economic dimensions (i.e. “tourism services” and “guided tours and experiences”). This paper also describes associations between DSR lexicons, the reviews’ main sub-dimensions and destination types.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The empirical study analyzes online reviews of top-ten tourism destinations in Spain and Argentina, countries with similar cultural backgrounds. Because of the focus on well-ranked destinations, this sample may exhibit a higher proportion of positive comments. However, the methodological contribution can extend to other destinations. This research can help researchers and destination managers understand the issues on which tourists comment in the context of their destination experiences and the three dimensions of DSR.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>There is a lack of studies using natural language processing techniques to analyze the intersection between UGC and DSR; social media research has neglected this topic. This study integrates the five sub-dimensions the authors identified into a three-dimensional schema and enriches the classic DSR framework.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本研究考察了关于目的地社会责任(DSR)的在线评论。通常, 访问者不会用与DSR明确相关的术语来讨论他们的体验。我们的研究分析了游客使用的自然语言, 并确定了与DSR维度(即环境、社会文化和经济责任)的联系。研究目的是确定游客的词汇, 以及与DSR维度相关的主题论点。该研究还分析了这些维度与旅游目的地类型之间的关联</p><!--/ Abstract__block -->\u0000<h3>设计/方法论/途径</h3>\u0000<p>这项研究回顾了Tripadvisor 对两个国家顶级目的地的5113条评论。专家评委使用文本挖掘技术来探索词典","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"23 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142789922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ReviewPub Date : 2024-12-04DOI: 10.1108/tr-05-2024-0377
Suk Ha Grace Chan, Binglin Martin Tang, Zhiwei (CJ) Lin, Kang Ying Connie Gao
{"title":"Micro-celebrity marketing-induced travels: a psychological ownership perspective","authors":"Suk Ha Grace Chan, Binglin Martin Tang, Zhiwei (CJ) Lin, Kang Ying Connie Gao","doi":"10.1108/tr-05-2024-0377","DOIUrl":"https://doi.org/10.1108/tr-05-2024-0377","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Despite the growing interest in micro-celebrities in destination marketing, their role in transferring cognitive, emotional and behavioral outcomes to destination psychological ownership (DPO) is underexplored. This study aims to address this void by investigating how the perceived characteristics of micro-celebrities influence travel intentions through interactive engagement, perceived information quality and DPO. It highlights three pathways for fostering DPO.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A survey-based design was developed with 302 samples collected and analyzed using partial least squares structural equation modeling and artificial neural network to examine the hypothesized model.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Findings reveal that the expertise and attractiveness of micro-celebrities enhance their perceived personal trustworthiness. This perception encourages social media users to view travel information from micro-celebrities as higher quality and to engage more with them, leading to DPO. Consequently, when social media users experience this psychological ownership, they show a stronger intention to travel to the destination, influenced partly by micro-celebrity marketing.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study provides a psychological–developmental perspective on micro-celebrity marketing-induced travels. It underscores the importance of fostering micro-celebrity-induced DPO to establish a sustained, mutually beneficial relationship between tourists and destinations.</p><!--/ Abstract__block -->\u0000<h3>研究目的</h3>\u0000<p>尽管微名人在目的地营销中的作用已引起学术界的关注, 但他们在传递认知、情感和行为结果至目的地心理所有权中的作用尚未得到充分探索。本研究通过调查微名人的感知特征如何通过互动参与、感知信息质量及目的地心理所有权影响旅行意图, 填补了这一研究空白。此外, 本研究还强调了促进目的地心理所有权的三条途径。</p><!--/ Abstract__block -->\u0000<h3>研究方法</h3>\u0000<p>本研究采用基于调查的设计, 收集并分析了302个样本, 并使用偏最小二乘结构方程模型(PLS-SEM)和人工神经网络(ANN)对假设模型进行了检验。</p><!--/ Abstract__block -->\u0000<h3>研究结果</h3>\u0000<p>研究结果表明, 微名人的专业知识和吸引力增强了其感知个人可信度。这一感知促使社交媒体用户将微名人分享的旅行信息视为更高质量的信息, 并与他们进行更频繁的互动, 从而促进了目的地心理所有权的形成。由此, 当社交媒体用户体验到这种心理所有权时, 他们表现出更强烈的旅行意图, 这在一定程度上受到微名人营销的影响。</p><!--/ Abstract__block -->\u0000<h3>独创性</h3>\u0000<p>本研究从心理发展的角度探讨了微名人营销引发的旅行意图, 强调了通过微名人激发目的地心理所有权的重要性, 以建立游客与目的地之间持续且互利的关系。</p><!--/ Abstract__block -->\u0000<h3>Objetivo</h3>\u0000<p>A pesar del creciente interés por las micro-celebridades en el marketing de destinos, su papel en la transferencia de resultados cognitivos, afectivos y conductuales a la apropiación psicológica del destino (DPO) está poco explorado. Esta investigación aborda esta laguna de investigación analizando cómo las características percibidas de las micro-celebridades influyen en las intenciones de viaje a través del compromiso interactivo, la calidad de la información percibida y la DPO. Se destacan tres vías para fomentar la DPO.</p><!--/ Abstract__block -->\u0000<h3>Metodología</h3>\u0000<p>Se desarrolló un diseño basado en encuestas, recogiéndose y analizándose 302 observaciones. Se utilizó modelización de ecuac","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"14 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142763346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}