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User generated content versus mainstream media influence on hot spring tourism destination image formation 用户生成的内容与主流媒体对温泉旅游目的地形象形成的影响
IF 7.8 2区 管理学
Tourism Review Pub Date : 2024-12-19 DOI: 10.1108/tr-04-2024-0250
Nur Adilah Md Zain, Mohd Hafiz Hanafiah, Muhammad Aliff Asyraff, Hazmal Ismail, Aniesa Samira Bafadhal
{"title":"User generated content versus mainstream media influence on hot spring tourism destination image formation","authors":"Nur Adilah Md Zain, Mohd Hafiz Hanafiah, Muhammad Aliff Asyraff, Hazmal Ismail, Aniesa Samira Bafadhal","doi":"10.1108/tr-04-2024-0250","DOIUrl":"https://doi.org/10.1108/tr-04-2024-0250","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to compare the influence of user-generated content and mainstream media on the formation of hot springs tourists’ cognitive and affective destination image and, secondly, how these image formations impact travellers’ satisfaction and loyalty.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Data were collected from 575 international tourists who visited hot spring destinations. The non-probability purposive sampling approach was used, and the partial least squares structural equation modelling (PLS-SEM) assessment was used to test the proposed hypotheses.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This study found no significant differences in the roles of user-generated content and mainstream media in shaping tourists’ perceptions. User-generated content and mainstream media significantly influence cognitive and affective image formation. Tourists’ cognitive image significantly influences their satisfaction with hot springs visitation; however, affective image is an insignificant predictor of satisfaction. Ultimately, tourist satisfaction is crucial to tourists’ loyalty to hot springs destinations.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Leveraging uses and gratifications theory, this study introduces a novel framework that integrates user-generated content and mainstream media to dissect their combined impact on destination image formation. It highlights the theoretical understanding of media consumption and provides groundbreaking insights into optimising tourism strategies and fostering enduring destination loyalty.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本研究的目标有两个:一是比较用户生成内容与主流媒体对温泉游客认知和情感目的地形象形成的影响, 二是探讨这些形象形成如何影响游客的满意度和忠诚度。</p><!--/ Abstract__block -->\u0000<h3>设计/方法/途径</h3>\u0000<p>数据来自575名访问过温泉目的地的国际游客, 采用非概率的立意抽样方法, 并使用部分最小二乘结构方程模型(PLS-SEM)评估以检验提出的假设。</p><!--/ Abstract__block -->\u0000<h3>研究结果</h3>\u0000<p>本研究发现, 用户生成内容和主流媒体在塑造游客感知方面的作用没有显著差异。用户生成内容和主流媒体显著影响了认知和情感形象的形成。游客的认知形象显著影响他们对温泉访问的满意度, 然而, 情感形象并不是满意度的重要预测因素。最终, 游客的满意度对于他们对温泉目的地的忠诚度至关重要。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>本研究利用使用与满足理论, 提出了一个新的框架, 将用户生成内容与主流媒体结合起来, 分析它们对目的地形象形成的综合影响。研究强调了对媒体消费的理论理解, 并提供了优化旅游策略和促进持久目的地忠诚度的创新见解。</p><!--/ Abstract__block -->\u0000<h3>Propósito</h3>\u0000<p>Los objetivos del estudio son dos: comparar la influencia del contenido generado por los usuarios y los medios de comunicación tradicionales en la formación de la imagen cognitiva y afectiva que los turistas tienen de los destinos de aguas termales y, en segundo lugar, determinar cómo estas formaciones de la imagen impactan en la satisfacción y la lealtad de los viajeros.</p><!--/ Abstract__block -->\u0000<h3>Diseño/metodología/enfoque</h3>\u0000<p>Se recopilaron datos de 575 turistas internacionales que visitaron destinos de aguas termales. Se empleó un método de muestreo intencional no probabilístico y se utilizó la evaluación de Modelos de Ecuaciones Estructurales por Mínimos Cuadrados Parciales (PLS-SEM) para comprobar las hipótesis prop","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"30 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142831917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Vertical or horizontal? The interaction between frame orientation formats and visual content in tourism short videos
IF 7.8 2区 管理学
Tourism Review Pub Date : 2024-12-18 DOI: 10.1108/tr-04-2024-0253
Yong-Quan Li, Jia-Cheng Ji, Wen-Qi Ruan, Mei-Yu Wang, Shu-Ning Zhang
{"title":"Vertical or horizontal? The interaction between frame orientation formats and visual content in tourism short videos","authors":"Yong-Quan Li, Jia-Cheng Ji, Wen-Qi Ruan, Mei-Yu Wang, Shu-Ning Zhang","doi":"10.1108/tr-04-2024-0253","DOIUrl":"https://doi.org/10.1108/tr-04-2024-0253","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to investigate how the frame orientation format and visual content of tourism short videos interact to influence tourists’ travel intention.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Two scenario-based experiments were designed and conducted through Credamo. The researchers enrolled 187 participants for Study 1 using convenience sampling, measuring the impact of video frame orientation and visual content on travel intention by conducting a two-factor analysis of covariance. Study 2 retested the interaction effect using 237 sample data and conducted bootstrapping to examine the serially mediating effect of imagery fluency and travel inspiration.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Frame orientation formats and visual content interactively affect the video audience’s travel intention: For site-centric tourism short videos, the horizontal frame orientation format can help inspire audiences’ travel intention; However, for activity-centric tourism short videos, the vertical frame orientation format is more suitable. Imagery fluency and travel inspiration have serially mediated effects in the above interactions.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Destination marketers can use a combination of vertical format and activity-centric content (or horizontal format and site-centric content) to ensure the marketing effectiveness of short videos.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study explores how frame orientation and visual content interact to influence video audiences’ travel intention. The findings challenge the traditional understanding of frame orientation selection in short videos, provide a meaningful extension of construal-level theory and contribute to the research on visual effects in short tourism videos.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本文旨在研究旅游短视频的画面方向格式和视觉内容如何交互影响游客的出游意愿。</p><!--/ Abstract__block -->\u0000<h3>设计/方法/途径</h3>\u0000<p>本研究利用见数平台开展了两个情景实验。实验1招募了187名被试者, 利用双因素方差分析测量了视频画面方向和视觉内容对出游意愿的交互效应。实验2利用237个样本数复测了交互效应, 并验证了图像流畅性和旅游灵感对上述交互效应的链式中介作用。</p><!--/ Abstract__block -->\u0000<h3>研究发现</h3>\u0000<p>框架方向格式和视觉内容交互影响视频受众的旅游意向:对于以景点为中心的旅游短视频而言, 水平方向的画面形式有助于激发受众的出游意愿; 但对于以活动为中心的旅游短视频而言, 垂直方向的画面形式更为适合。在上述交互作用中, 图像流畅度和旅游灵感具有链式中介效应。</p><!--/ Abstract__block -->\u0000<h3>实践意义</h3>\u0000<p>目的地营销人员可以将垂直格式和以活动为中心的内容(或水平格式和以景点为中心的内容)结合起来使用, 以确保短视频的营销效果。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>本研究探讨了框架取向和视觉内容如何相互作用并影响视频受众的出游意愿。研究结果挑战了关于短视频中画面方向选择的传统理解, 为旅游短视频构图相关理论提供了有意义的延伸, 并为旅游短视频中视觉效果的研究做出了贡献。</p><!--/ Abstract__block -->\u0000<h3>Propósito</h3>\u0000<p>Este estudio investiga cómo el formato de orientación del marco y el contenido visual de los vídeos cortos turísticos interactúan para influir en la intención de viaje de los turistas.</p><!--/ Abstract__block -->\u0000<h3>Diseño/metodología/enfoque</h3>\u0000<p>Se diseñaron y llevaron a cabo dos experimentos basados en escenarios a través de Credamo. Los investigadores reclutaron a 187 participantes","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"38 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142825478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Destination online reviews: lexicons and thematic arguments on social responsibility
IF 7.8 2区 管理学
Tourism Review Pub Date : 2024-12-09 DOI: 10.1108/tr-10-2023-0725
Enrique Bigne, Marina Zanfardini, Luisa Andreu
{"title":"Destination online reviews: lexicons and thematic arguments on social responsibility","authors":"Enrique Bigne, Marina Zanfardini, Luisa Andreu","doi":"10.1108/tr-10-2023-0725","DOIUrl":"https://doi.org/10.1108/tr-10-2023-0725","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this study is to examine online comments on destination social responsibility (DSR). Typically, visitors do not discuss their experiences in terms explicitly related to DSR. This study analyzes the natural language that visitors use and identifies connections to the dimensions of DSR (i.e. environmental, sociocultural and economic responsibility). The research objectives are to identify the lexicons of tourists and the thematic arguments related to DSR dimensions. This study also analyzes the association between those dimensions and tourist destination types.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study reviewed 5,113 Tripadvisor comments about the top-ranking destinations in two countries. Expert judges used text mining techniques to explore lexicons and topics. Factor correspondence analysis was used to analyze the relationship between identified DSR thematic arguments and tourist destination types (e.g. nature, urban, culture and beach destinations).</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Drawing from social identity theory and self-extension theoretical approaches, this study reveals that tourists share opinions using a lexicon of DSR dimensions. Interestingly, the results of this study identify five sub-dimensions in online reviews related to social responsibility in tourism destinations: environmental (i.e. “natural landscapes”), sociocultural (i.e. “cultural heritage” and “urban leisure and outdoor spaces”) and economic dimensions (i.e. “tourism services” and “guided tours and experiences”). This paper also describes associations between DSR lexicons, the reviews’ main sub-dimensions and destination types.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The empirical study analyzes online reviews of top-ten tourism destinations in Spain and Argentina, countries with similar cultural backgrounds. Because of the focus on well-ranked destinations, this sample may exhibit a higher proportion of positive comments. However, the methodological contribution can extend to other destinations. This research can help researchers and destination managers understand the issues on which tourists comment in the context of their destination experiences and the three dimensions of DSR.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>There is a lack of studies using natural language processing techniques to analyze the intersection between UGC and DSR; social media research has neglected this topic. This study integrates the five sub-dimensions the authors identified into a three-dimensional schema and enriches the classic DSR framework.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本研究考察了关于目的地社会责任(DSR)的在线评论。通常, 访问者不会用与DSR明确相关的术语来讨论他们的体验。我们的研究分析了游客使用的自然语言, 并确定了与DSR维度(即环境、社会文化和经济责任)的联系。研究目的是确定游客的词汇, 以及与DSR维度相关的主题论点。该研究还分析了这些维度与旅游目的地类型之间的关联</p><!--/ Abstract__block -->\u0000<h3>设计/方法论/途径</h3>\u0000<p>这项研究回顾了Tripadvisor 对两个国家顶级目的地的5113条评论。专家评委使用文本挖掘技术来探索词典","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"23 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142789922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Micro-celebrity marketing-induced travels: a psychological ownership perspective
IF 7.8 2区 管理学
Tourism Review Pub Date : 2024-12-04 DOI: 10.1108/tr-05-2024-0377
Suk Ha Grace Chan, Binglin Martin Tang, Zhiwei (CJ) Lin, Kang Ying Connie Gao
{"title":"Micro-celebrity marketing-induced travels: a psychological ownership perspective","authors":"Suk Ha Grace Chan, Binglin Martin Tang, Zhiwei (CJ) Lin, Kang Ying Connie Gao","doi":"10.1108/tr-05-2024-0377","DOIUrl":"https://doi.org/10.1108/tr-05-2024-0377","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Despite the growing interest in micro-celebrities in destination marketing, their role in transferring cognitive, emotional and behavioral outcomes to destination psychological ownership (DPO) is underexplored. This study aims to address this void by investigating how the perceived characteristics of micro-celebrities influence travel intentions through interactive engagement, perceived information quality and DPO. It highlights three pathways for fostering DPO.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A survey-based design was developed with 302 samples collected and analyzed using partial least squares structural equation modeling and artificial neural network to examine the hypothesized model.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Findings reveal that the expertise and attractiveness of micro-celebrities enhance their perceived personal trustworthiness. This perception encourages social media users to view travel information from micro-celebrities as higher quality and to engage more with them, leading to DPO. Consequently, when social media users experience this psychological ownership, they show a stronger intention to travel to the destination, influenced partly by micro-celebrity marketing.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study provides a psychological–developmental perspective on micro-celebrity marketing-induced travels. It underscores the importance of fostering micro-celebrity-induced DPO to establish a sustained, mutually beneficial relationship between tourists and destinations.</p><!--/ Abstract__block -->\u0000<h3>研究目的</h3>\u0000<p>尽管微名人在目的地营销中的作用已引起学术界的关注, 但他们在传递认知、情感和行为结果至目的地心理所有权中的作用尚未得到充分探索。本研究通过调查微名人的感知特征如何通过互动参与、感知信息质量及目的地心理所有权影响旅行意图, 填补了这一研究空白。此外, 本研究还强调了促进目的地心理所有权的三条途径。</p><!--/ Abstract__block -->\u0000<h3>研究方法</h3>\u0000<p>本研究采用基于调查的设计, 收集并分析了302个样本, 并使用偏最小二乘结构方程模型(PLS-SEM)和人工神经网络(ANN)对假设模型进行了检验。</p><!--/ Abstract__block -->\u0000<h3>研究结果</h3>\u0000<p>研究结果表明, 微名人的专业知识和吸引力增强了其感知个人可信度。这一感知促使社交媒体用户将微名人分享的旅行信息视为更高质量的信息, 并与他们进行更频繁的互动, 从而促进了目的地心理所有权的形成。由此, 当社交媒体用户体验到这种心理所有权时, 他们表现出更强烈的旅行意图, 这在一定程度上受到微名人营销的影响。</p><!--/ Abstract__block -->\u0000<h3>独创性</h3>\u0000<p>本研究从心理发展的角度探讨了微名人营销引发的旅行意图, 强调了通过微名人激发目的地心理所有权的重要性, 以建立游客与目的地之间持续且互利的关系。</p><!--/ Abstract__block -->\u0000<h3>Objetivo</h3>\u0000<p>A pesar del creciente interés por las micro-celebridades en el marketing de destinos, su papel en la transferencia de resultados cognitivos, afectivos y conductuales a la apropiación psicológica del destino (DPO) está poco explorado. Esta investigación aborda esta laguna de investigación analizando cómo las características percibidas de las micro-celebridades influyen en las intenciones de viaje a través del compromiso interactivo, la calidad de la información percibida y la DPO. Se destacan tres vías para fomentar la DPO.</p><!--/ Abstract__block -->\u0000<h3>Metodología</h3>\u0000<p>Se desarrolló un diseño basado en encuestas, recogiéndose y analizándose 302 observaciones. Se utilizó modelización de ecuac","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"14 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142763346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Creating memorable theme park experiences: the role of customer-to-customer interactions, perceived similarity and sense of immersive 创造难忘的主题公园体验:顾客与顾客之间的互动、感知到的相似性和身临其境感的作用
IF 7.8 2区 管理学
Tourism Review Pub Date : 2024-11-26 DOI: 10.1108/tr-06-2024-0510
Wiyata Wiyata, Edy Yulianto, Muhammad Aliff Asyraff, Nur Adilah Md Zain, Mohd Hafiz Hanafiah
{"title":"Creating memorable theme park experiences: the role of customer-to-customer interactions, perceived similarity and sense of immersive","authors":"Wiyata Wiyata, Edy Yulianto, Muhammad Aliff Asyraff, Nur Adilah Md Zain, Mohd Hafiz Hanafiah","doi":"10.1108/tr-06-2024-0510","DOIUrl":"https://doi.org/10.1108/tr-06-2024-0510","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to examine theme park visitor interactions and their effects on experiences. It specifically aims to investigate perceived similarity’s impact on immersion and memorable experiences and how these experiences influence revisit intention and recommendations while exploring the mediating role of immersion within theme park settings.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A cross-sectional survey design was used, collecting data through purposive sampling from 494 respondents through a face-to-face survey at Jatim Theme Park, Indonesia.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The analysis confirms visitors’ perceived similarity significantly influences their sense of immersion and, in return, contributes to creating memorable experiences. In return, their memorable theme park experiences significantly impact their revisit intentions and willingness to recommend. In addition, this study also found that sense of immersion substantially mediates the relationship between perceived similarity and memorable experiences.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>This research bridges gaps in the existing literature by integrating social interaction factors with experiential outcomes, contributing to current theoretical advancement and practical applications in theme park research.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This study contributes to the advanced understanding of social identity theory, similarity-attraction theory and flow theory within theme park management settings, providing valuable practical insights for theme park managers.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study’s originality lies in its integrated analysis of the interplay between perceived similarity among theme park visitors and their immersive experiences and how these elements collectively enhance memorable tourism experiences. By highlighting the mediating role of immersion, it offers novel insights into the mechanisms that drive visitor engagement and behavioral intentions, thus providing a better understanding of visitor dynamics in theme parks.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本研究考察了主题公园游客互动及其对体验的影响。具体来说, 旨在调查感知相似性对沉浸感和难忘体验的影响, 以及这些体验如何影响游客的重游意图和推荐意愿, 同时探索沉浸感在主题公园环境中的中介作用。</p><!--/ Abstract__block -->\u0000<h3>方法</h3>\u0000<p>采用横断面调查设计, 通过在印度尼西亚贾丁主题公园进行面对面调查, 从494名受访者处收集数据, 采用目的性抽样方法。</p><!--/ Abstract__block -->\u0000<h3>发现</h3>\u0000<p>结构方程模型(SEM)分析确认, 游客的感知相似性显著影响他们的沉浸感, 进而有助于创造难忘的体验。反过来, 这些难忘的主题公园体验显著影响了他们的重游意图和推荐意愿。此外, 本研究还发现, 沉浸感在感知相似性与难忘体验之间的关系中起到了显著的中介作用。</p><!--/ Abstract__block -->\u0000<h3>研究意义</h3>\u0000<p>本研究通过将社会互动因素与体验结果结合, 填补了现有文献中的空白, 为主题公园研究的理论发展和实践应用做出了贡献。</p><!--/ Abstract__block -->\u0000<h3>实践意义</h3>\u0000<p>本研究有助于深入理解社会身份理论、相似吸引理论和流动理论在主题公园管理中的应用, 为主题公园经理提供了宝贵的实践洞见。</p><!--/ Abstract__block -->\u0000<h3>原创性</h3>\u0000<p>本研究的原创性在于对主题公园游客之间的感知相似性与他们的沉浸体验之间相互作用的综合分析, 以及这些因素如何共同增强难忘的旅游体验。通过突显沉浸感的中介作用, 本研究提供了关于驱动游客参与和行为意图的机制的新见解, 从而更好地理解了主","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"4 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142690782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does tour guides’ ethical behavior matter for tourists’ revisit and recommendation intentions? Examining with a gender perspective 导游的道德行为对游客的重游和推荐意愿有影响吗?从性别角度进行研究
IF 7.8 2区 管理学
Tourism Review Pub Date : 2024-11-18 DOI: 10.1108/tr-10-2023-0708
Aslı Sultan Eren, Bekir Bora Dedeoğlu, Fevzi Okumus
{"title":"Does tour guides’ ethical behavior matter for tourists’ revisit and recommendation intentions? Examining with a gender perspective","authors":"Aslı Sultan Eren, Bekir Bora Dedeoğlu, Fevzi Okumus","doi":"10.1108/tr-10-2023-0708","DOIUrl":"https://doi.org/10.1108/tr-10-2023-0708","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to investigate the impact of tour guides’ ethical behavior on tourist satisfaction, intention to revisit and to recommend and examine whether gender plays a moderating role in these relationships.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The study was conducted in the Cappadocia Destination in Turkiye. A total of 910 participants were included in the study. The partial least squares structural equation modeling (PLS-SEM) method was used to examine the research model in this study.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study results indicate that the ethical behavior of tour guides has a significant impact on tourists’ satisfaction with the tour, satisfaction with the tour guide, recommendation intention and revisit intention. Furthermore, the study found that the effect of ethical behavior on these outcomes was more pronounced among male tourists than female tourists.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Despite the tourists’ satisfaction, they may want to remember the experience using mental time travel, and they may fear not having the same positive experience during any revisits. Tour guides should be given continuous training on the concept of professional ethics throughout their education and professional life. The factors causing higher ethical perceptions in male tourists than female tourists may be examined in further studies (i.e. marital status).</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The research fills an important gap in the literature by shedding light on the significance of ethical behavior in the context of tour guides, a topic that has received relatively little attention. In particular, the results obtained reveal the originality of the study. Besides that, investigating the moderating role of gender and determining the behavioral intentions of male and female individuals according to the ethical behaviors of tour guides are important for the future of Cappadocia tourism.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本研究旨在(1)调查导游的道德行为对游客满意度、重游意向和推荐意向的影响; (2)研究性别在这些关系中是否起到调节作用。</p><!--/ Abstract__block -->\u0000<h3>设计/方法/途径</h3>\u0000<p>研究在土耳其卡帕多西亚目的地进行。共有 910 名参与者参与研究。本研究采用 PLS-SEM 方法检验研究模型。</p><!--/ Abstract__block -->\u0000<h3>研究结果</h3>\u0000<p>研究结果表明, 导游的道德行为对游客的旅游满意度、对导游的满意度、推荐意向和重游意向有显著影响。此外, 研究还发现, 道德行为对这些结果的影响在男性游客中比在女性游客中更为明显。</p><!--/ Abstract__block -->\u0000<h3>影响</h3>\u0000<p>尽管游客对心理时空旅行(MTT)感到满意, 但他们可能希望记住曾经的经历, 而且他们可能担心在重游时无法获得同样的积极体验。导游应在整个教育和职业生涯中不断接受有关职业道德观念的培训。在进一步的研究中, 可以探讨导致男性游客道德观念高于女性游客的因素(如婚姻状况)。</p><!--/ Abstract__block -->\u0000<h3>原创性</h3>\u0000<p>这项研究填补了文献中的一个重要空白, 揭示了导游道德行为的重要性, 而这一主题受到的关注相对较少。尤其是所获得的结果揭示了这项研究的原创性。此外, 调查性别的调节作用, 并根据导游的道德行为确定男性和女性的行为意向, 对今后卡帕多西亚旅游业的研究具有重要意义。此外, 本研究还具有创新性的解决建议和实际意义。</p><!--/ Abstract__block -->\u0000<h3>Propósito</h3>\u0000<p>Este estudio pretende (1) investigar el impacto del comportamiento ético de los guías turísticos en la satisfacción de los turistas, la intención de volver a visit","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"5 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142637513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Traveling with ChatGPT and providing translation services for travelers 与 ChatGPT 一起旅行,为旅行者提供翻译服务
IF 7.8 2区 管理学
Tourism Review Pub Date : 2024-11-18 DOI: 10.1108/tr-04-2024-0316
Zheng Kundan, Md Sazzad Hossain, Mohammad Shahidul Islam, M. Omar Parvez
{"title":"Traveling with ChatGPT and providing translation services for travelers","authors":"Zheng Kundan, Md Sazzad Hossain, Mohammad Shahidul Islam, M. Omar Parvez","doi":"10.1108/tr-04-2024-0316","DOIUrl":"https://doi.org/10.1108/tr-04-2024-0316","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Language barriers have always been obstacles to traveling abroad, making travelers less interested. This study aims to investigate how ChatGPT, as a translator, affects travelers’ behavioral intentions based on the perceived language barriers using the ChatGPT voice translation app.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A total of 531 responses were collected over a specific survey period using a cross-sectional time frame. This study proposed a research model based on technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT), and the proposed hypotheses were investigated using bootstrapping techniques and Smart-PLS analysis.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This study’s results are significant as they reveal that ChatGPT enables translated service to travelers and enhances their willingness to travel abroad. This finding indicates a considerable enhancement in the traveler’s confidence in communicating with residents, thereby emphasizing ChatGPT’s pivotal role in overcoming language barriers in the travel industry.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This research is novel in its approach as it delineates the influence of ChatGPT’s translation services on travelers’ willingness and behavioral intentions regarding international travel. By filling a significant gap in the existing literature, this study provides a fresh perspective on the role of technology in overcoming language barriers in the travel industry.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>语言障碍一直是出国旅行的障碍, 使旅行者不太感兴趣。本研究调查了作为翻译工具的ChatGPT, 基于ChatGPT语音翻译应用程序感知到的语言障碍, 如何影响旅行者的行为意图。</p><!--/ Abstract__block -->\u0000<h3>方法</h3>\u0000<p>使用横断面时间框架共收集了531份调查问卷。本研究提出了一个基于TAM和UTAUT的研究模型, 并使用bootstrapping技术和Smart-PLS分析对提出的假设进行了研究。</p><!--/ Abstract__block -->\u0000<h3>研究结果</h3>\u0000<p>该研究结果具有重要意义, 因为它们揭示了ChatGPT可以为旅行者提供翻译服务, 并增强了他们出国旅游的意愿。这一发现表明旅行者与当地居民沟通的信心大大增强, 从而强调了ChatGPT在克服旅游行业语言障碍方面的关键作用。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>本研究在方法上是新颖的, 讨论了ChatGPT翻译服务对旅行者国际旅行意愿和行为意图的影响。本研究为了解技术在克服旅行语言障碍方面的作用提供了一个新的视角, 填补了相关研究缺口。</p><!--/ Abstract__block -->\u0000<h3>Objetivo</h3>\u0000<p>Las barreras lingüísticas han sido siempre un obstáculo para viajar al extranjero, lo que ha restado interés a los viajeros. Este estudio investiga cómo ChatGPT, como traductor, afecta a las intenciones de comportamiento de los viajeros en función de las barreras lingüísticas percibidas utilizando la aplicación de traducción de voz ChatGPT.</p><!--/ Abstract__block -->\u0000<h3>Métodos</h3>\u0000<p>Se recogieron un total de 531 respuestas a lo largo de un periodo de encuesta específico utilizando un marco temporal transversal. Este estudio propuso un modelo de investigación basado en Modelo de Aceptación de la Tecnología (TAM) y Modelo Unificado de Aceptación y Uso de Tecnología (UTAUT), y las hipótesis propuestas se investigaron mediante técnicas de bootstrapping y análisis Smart-PLS.</p><!--/ Abstract__block -->\u0000<h3>R","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"12 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142637541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sustainability in European luxury tourism companies: an analysis of practices and managerial perspectives 欧洲豪华旅游公司的可持续性:实践与管理视角分析
IF 7.8 2区 管理学
Tourism Review Pub Date : 2024-11-12 DOI: 10.1108/tr-03-2024-0193
Francesc Romagosa, Esteve Dot, Anja Mlakar, Mitja Gorenak
{"title":"Sustainability in European luxury tourism companies: an analysis of practices and managerial perspectives","authors":"Francesc Romagosa, Esteve Dot, Anja Mlakar, Mitja Gorenak","doi":"10.1108/tr-03-2024-0193","DOIUrl":"https://doi.org/10.1108/tr-03-2024-0193","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This paper aims to present findings from a preliminary study aimed at investigating sustainability practices and managerial perceptions within European luxury tourism companies. The study addressed two key research questions: What is the present state of sustainability practices in the luxury tourism sector? What are the managers' perspectives and the prevailing trends in the adoption of sustainable approaches?</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The study used a mixed methods approach to gather data from a diverse range of European luxury tourism companies. The survey and the interview of companies’ representatives encompassed various organisational types engaged in different tourism activities, allowing for a comprehensive exploration of sustainability practices within the sector. Organisational characteristics, such as size, turnover and location, were considered to ensure a representative sample.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings of the study reveal a robust commitment to environmental, social and economic sustainability across the luxury tourism industry. Despite variations in organisational characteristics, including size, turnover and location, the study identified a lack of significant differences in sustainability practices, indicating a noteworthy homogeneity within the sector. The findings also show that a high percentage of companies hold sustainability certifications and share an emphasis on authenticity, local engagement and economic profitability.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The study's sample size may limit the generalisability of the findings. A larger sample size would enhance the study's robustness and allow for more comprehensive insights into sustainability practices within the luxury tourism sector. The study's focus on European luxury tourism companies may limit its applicability to other regions or contexts.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study contributes to the existing literature by providing insights into sustainability practices and managerial perspectives within the European luxury tourism sector. The study offers original insights into the current state of sustainability in luxury tourism and highlights opportunities for further research and refinement of sustainability initiatives within the sector.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本文介绍了一项初步研究的结果, 该研究旨在调查欧洲豪华旅游公司的可持续发展实践和管理观念。该研究解决了两个关键的研究问题:豪华旅游业可持续发展实践的现状如何?在采用可持续方法方面, 管理者的观点和当前趋势是什么?</p><!--/ Abstract__block -->\u0000<h3>设计/方法/途径</h3>\u0000<p>该研究采用混合方法从各种欧洲豪华旅游公司收集数据。调查和对公司代表的采访涵盖了从事不同旅游活动的各种组织类型, 从而可以全面探索该行业的可持续发展实践。考虑了组织特征, 如规模、营业额和地点, 以确保样本具有代表性。</p><!--/ Abstract__block -->\u0000<h3>结果</h3>\u0000<p>该研究的结果表明, 整个豪华旅游业对环境、社会和经济可持续性做出了坚定的承诺。尽管组织特征(包括规模、营业额和地点)存在差异, 但该研究发现可持续发展实践缺乏显著差异, 表明该行业内部存在值得注意的同质性。调查结果还显示, 很高比例的公司持有可持续发展认证, 并强调真实性、当地参与度和经济盈利能力。</p><!--/ Abstract__block -->\u0000<h3>研究限制/影响</h3>\u0000<p>这项研究的样本量可能会限制","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"35 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142596704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Service robot acceptance: agenda for tourism and hospitality research 服务机器人接受度:旅游业和酒店业研究议程
IF 7.8 2区 管理学
Tourism Review Pub Date : 2024-11-08 DOI: 10.1108/tr-03-2024-0159
Qiurong Chen, Dan Huang, Mingjie Miao
{"title":"Service robot acceptance: agenda for tourism and hospitality research","authors":"Qiurong Chen, Dan Huang, Mingjie Miao","doi":"10.1108/tr-03-2024-0159","DOIUrl":"https://doi.org/10.1108/tr-03-2024-0159","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to provide insights and guidance for future research on service robot acceptance in the tourism and hospitality (T&H) domain through a comprehensive literature review.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A total of 249 journal articles, retrieved from the Scopus and Web of Science databases, were reviewed using an inductive analysis method.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Since its emergence in 2008, the topic of robot acceptance has gained significant attention, especially after 2019. The research assesses the current state of research, methodologies used, theoretical foundations and antecedents influencing acceptance. Five categories of antecedents affecting acceptance were systematically identified: robot design factors, individual/organisational factors, situational factors, appraisal factors and affective factors.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study provides a comprehensive overview of the current landscape of service robot acceptance research. It offers insights and theoretical directions to advance research in the T&H domain.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本研究旨在通过全面的文献综述, 为未来旅游与酒店(T&H)领域服务机器人接受的研究提供见解与指导。</p><!--/ Abstract__block -->\u0000<h3>方法</h3>\u0000<p>本文采用归纳分析法对检索自Scopus和Web of Science数据库的249篇期刊文章进行分析。</p><!--/ Abstract__block -->\u0000<h3>结果</h3>\u0000<p>自2008年出现第一篇研究机器人接受的文章以来, 机器人接受话题得到了极大关注, 尤其是在2019年之后。本研究评估了研究现状、方法、理论基础及影响接受的前因。系统性地归纳出影响机器人接受的五类前因:机器人设计、个体与组织、情境、评价及情感因素。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>本研究全面概述了服务机器人接受研究的现状, 为推进旅游与酒店领域的研究进展提供了深刻见解与理论指导。</p><!--/ Abstract__block -->\u0000<h3>Propósito</h3>\u0000<p>Este estudio tiene como objetivo proporcionar ideas y orientación para futuras investigaciones sobre la aceptación de robots de servicio en el ámbito del turismo y la hospitalidad (T&H) a través de una extensa revisión de la literatura.</p><!--/ Abstract__block -->\u0000<h3>Diseño/metodología/enfoque</h3>\u0000<p>Se revisaron un total de 249 artículos académicos, obtenidos de las bases de datos Scopus y Web of Science, utilizando un método de análisis inductivo.</p><!--/ Abstract__block -->\u0000<h3>Hallazgos</h3>\u0000<p>Desde su aparición en 2008, el tema de la aceptación de robots ha recibido una atención significativa, especialmente después de 2019. La investigación evalúa el estado actual de la investigación, las metodologías empleadas, las bases teóricas y los factores que influyen en la aceptación. Se identificaron de manera sistemática cinco categorías de antecedentes que afectan la aceptación: factores de diseño del robot, factores individuales/organizacionales, factores situacionales, factores de evaluación y factores afectivos.</p><!--/ Abstract__block -->\u0000<h3>Originalidad/valor</h3>\u0000<p>Este estudio proporciona una visión integral del panorama actual del panorama actual de la investigación sobre la aceptación de robots de servicio. Ofrece ideas y direcciones teóricas para avanzar en la investig","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"18 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142588676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Carbon offset payment intentions in aviation industry: Altruism vs. Egoism and airline sustainability 航空业的碳补偿支付意向:利他主义与利己主义和航空公司的可持续发展
IF 7.8 2区 管理学
Tourism Review Pub Date : 2024-10-31 DOI: 10.1108/tr-04-2024-0324
Pengfei Deng, Peng Zheng, Dan Xie
{"title":"Carbon offset payment intentions in aviation industry: Altruism vs. Egoism and airline sustainability","authors":"Pengfei Deng, Peng Zheng, Dan Xie","doi":"10.1108/tr-04-2024-0324","DOIUrl":"https://doi.org/10.1108/tr-04-2024-0324","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The issue of excessive carbon emissions continues to be a critical global challenge. As a prominent mode of transportation for long-distance travel, aircraft is widely acknowledged as a significant source of these emissions. Carbon offset initiatives function as ecological measures, helping to reduce the negative environmental impact. This study aims to explore how benefit appeals (BA) within the aviation industry impact tourists’ carbon offset payment intentions (COPIt).</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>In Studies 1 and 2, scenario-based experiments were conducted to explore how goal framing (GF) and (BA) interact to influence COPIt. Study 2 further investigated the mediating roles of moral responsibility and trust in airlines within this interaction. Study 3 used real-world surveys to examine the moderating influence of moral elevation, thereby supporting the interactive effects and mediation mechanisms identified in the earlier studies.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Across three studies, the authors consistently identified pivotal factors shaping COPIt in the context of air travel. Study 1 revealed that the combination of BA and GF significantly impacts COPIt, with egoistic appeals linked to loss framing and altruistic appeals connected to gain framing being particularly effective in encouraging COPIt. Study 2 extended these insights by showing that moral responsibility and trust in airlines serve as mediators between BA, GF and COPIt. In Study 3, moral elevation was found to moderate the influence of BA and GF on both moral responsibility and COPIt, deepening the understanding of these dynamics.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study expands the range of factors affecting COPIt and delves into the underlying mechanisms through which BA and GF shape COPIt. Additionally, it advances current understanding by revealing the intricate processes influenced by moral elevation. The findings not only contribute to the existing knowledge on COPIt determinants but also offer practical guidance for the aviation industry and related sectors in promoting tourists’ participation in carbon offset programs.</p><!--/ Abstract__block -->\u0000<h3>研究目的</h3>\u0000<p>本研究探讨航空业中不同利益诉求(利他 vs. 利己)和目标框架(收益 vs. 损失)如何影响游客的碳补偿支付意向, 以应对航空业作为主要碳排放源的环境挑战。</p><!--/ Abstract__block -->\u0000<h3>设计/方法</h3>\u0000<p>通过三项实验分析利益诉求与目标框架对碳补偿支付意向的影响, 前两项研究探讨利益诉求与目标框架的交互作用以及道德责任感和信任的中介作用, 第三项在机场调研中考察道德提升感的调节作用。</p><!--/ Abstract__block -->\u0000<h3>发现</h3>\u0000<p>结果显示, 利他诉求与收益框架、利己诉求与损失框架的匹配显著提高游客的支付意向, 道德责任感和信任为中介, 且道德提升感调节了这一影响。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>本研究丰富了碳补偿支付意向的理论, 揭示利益诉求与目标框架的交互作用机制, 并为航空业提供了有效推动碳补偿项目的实践建议。</p><!--/ Abstract__block -->\u0000<h3>Objetivo del studio</h3>\u0000<p>Este estudio analiza cómo los intereses (altruismo vs. egoísmo) y el marco objetivo (ganancia vs. pérdida) influyen en la intención de pago de compensación de carbono de los turistas en la industria aérea.</p><!--/ ","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":"61 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142541147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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