Journal of Strategic Marketing最新文献_第7页

Marketing unhealthy brands – an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption 营销不健康的品牌-分析SKU定价，包装大小和促销策略，增加有害产品的消费

IF 4.1

Journal of Strategic Marketing Pub Date : 2023-02-23 DOI: 10.1080/0965254x.2023.2176532

Steven J. Greenland, R. Gill, Simon Moss, David Low

引用次数: 1

Revisiting the resource-based view (RBV) theory: from cross-functional capabilities perspective in post COVID-19 period 对基于资源的观点（RBV）理论的修正：从后新冠肺炎时期的跨职能能力视角

IF 4.1

Journal of Strategic Marketing Pub Date : 2023-02-20 DOI: 10.1080/0965254x.2023.2182447

Sheshadri Chatterjee, Ranjan Chaudhuri, D. Vrontis, A. Thrassou

引用次数: 3

Social advocacy: a conceptual model to extend post-intervention effectiveness 社会倡导:扩展干预后效果的概念模式

IF 4.1

Journal of Strategic Marketing Pub Date : 2023-02-20 DOI: 10.1080/0965254x.2023.2179653

Alexander Campbell, S. Deshpande, S. Rundle-Thiele, T. West

{"title":"Social advocacy: a conceptual model to extend post-intervention effectiveness","authors":"Alexander Campbell, S. Deshpande, S. Rundle-Thiele, T. West","doi":"10.1080/0965254x.2023.2179653","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2179653","url":null,"abstract":"Commercial marketing literature highlights benefits from brand advocates who recruit and promote in the interest of the commercial entity. However, a similar focus is lacking on how advocacy can extend the effectiveness of social change initiatives. We utilise a case study to demonstrate the benefit of social advocacy and its impact on behaviour change, and thereby propose an advocacy model. To develop this conceptual model, we discuss several key areas; behaviour change and advocacy, advocate identification, and how to influence advocacy within communities and individuals. This research provides a guiding framework for practitioners to develop programs and interventions with advocacy triggers and strategies to enhance the longevity and effectiveness of social change programs through participant-based advocacy. Thus, giving intervention programs in a variety of organisational structures e.g. non-profit, corporate, government etc. a specific model to increase the effectiveness of social programs. Our paper extends behaviour change literature by leveraging social marketing concepts to modify and extend the transtheoretical model.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42173244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Hey chatbot, why do you treat me like other people? The role of uniqueness neglect in human-chatbot interactions 嘿，聊天机器人，你为什么把我当成其他人?唯一性忽视在人-聊天机器人交互中的作用

IF 4.1

Journal of Strategic Marketing Pub Date : 2023-02-11 DOI: 10.1080/0965254x.2023.2175020

Aicha Kallel, Norchène Ben Dahmane Mouelhi, W. Chaouali, N. Danks

引用次数: 1

Analyzing survey data in marketing research: A guide for academics and postgraduate students 市场研究中的调查数据分析:给学者和研究生的指南

IF 4.1

Journal of Strategic Marketing Pub Date : 2023-02-07 DOI: 10.1080/0965254x.2023.2176533

James M. Crick

引用次数: 0

Dynamic customer journey analysis and its advertising impact 动态顾客旅程分析及其广告影响

IF 4.1

Journal of Strategic Marketing Pub Date : 2023-01-23 DOI: 10.1080/0965254x.2023.2171475

Christian Koch, Benedikt Lindenbeck, Rainer Olbrich

引用次数: 0

Sustainability in luxury: insights from Twitter activities 奢侈品的可持续性:来自Twitter活动的见解

IF 4.1

Journal of Strategic Marketing Pub Date : 2023-01-04 DOI: 10.1080/0965254x.2022.2160874

P. Klaus, Aikaterini Manthiou, Van Ha Luong

引用次数: 0

Effective message framing strategies for crowdfunding success: the moderating roles of creator experience and backer support 众筹成功的有效信息框架策略:创造者体验和支持者支持的调节作用

IF 4.1

Journal of Strategic Marketing Pub Date : 2022-12-29 DOI: 10.1080/0965254x.2022.2160481

Masoud Moradi, M. Dass, F. Zihagh

引用次数: 1

Resource-based view and sustainable advantage: a framework for SMEs 基于资源的观点与可持续优势：中小企业框架

IF 4.1

Journal of Strategic Marketing Pub Date : 2022-12-28 DOI: 10.1080/0965254x.2022.2160486

Sam El Nemar, Hani El-Chaarani, Ibtihaj Dandachi, Sylvaine Castellano

{"title":"Resource-based view and sustainable advantage: a framework for SMEs","authors":"Sam El Nemar, Hani El-Chaarani, Ibtihaj Dandachi, Sylvaine Castellano","doi":"10.1080/0965254x.2022.2160486","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2160486","url":null,"abstract":"As firms struggle to regroup their business efforts after Covid-19, significant focus turns to strategically using their resources to competitively outmanoeuvre their rivals through utilizing their human capital, social capital, and brand reputations in their performance. This research scrutinizes the relationship between the intangible resources of human resources practices, brand reputation and sustainable competitive advantage of SMEs through the lens of the RBV as a tool for strategic marketing management - an underexplored area in marketing research - using SEM model. The analysis of primary data collected from 128 SMEs operating in Lebanon reveals the existence of a positive impact of social capital on competitive advantage and shows that competent human capital has a positive impact on both competitive advantage and reputation of Lebanese SMEs. In addition, findings indicate that reputation leads to enhancing both competitive advantage and performance. Finally, the results show that the competitive advantage has a positive impact on SMEs performance during uncertain periods. These findings provide valuable insights into RBV, supporting the belief that human and social capital resources are key success factors for SMEs during uncertain periods, which can be of great significance for strategic marketing managers to help them strengthen the position of their SMEs in emerging markets during difficult times.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44438544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes 将SERVQUAL模式应用于中小型中小型企业中有听觉及言语障碍的员工，以评估服务成效

IF 4.1

Journal of Strategic Marketing Pub Date : 2022-12-27 DOI: 10.1080/0965254x.2022.2160482

Isaac Jacob, Monica Khanna, Krupa A Rai

引用次数: 0