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Journal of Strategic Marketing最新文献

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The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context 虚张声势的诱惑力和欺骗性——它正在减弱吗？在豪华汽车背景下比较品牌夸大和品牌真实的广告吸引力
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-06-05 DOI: 10.1080/0965254x.2023.2218864
Brian 't Hart, I. Phau
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引用次数: 0
The effects of targeted digital advertising on consumer welfare 针对性数字广告对消费者福利的影响
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-06-01 DOI: 10.1080/0965254x.2023.2218865
Benjamin E. Borenstein, C. R. Taylor
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引用次数: 0
Slimy tactics: the covert commercialisation of child-targeted content 狡猾的策略：针对儿童的内容的秘密商业化
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-05-31 DOI: 10.1080/0965254x.2023.2218855
Sheli Smith, Caroline J. Oates, F. McLeay
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引用次数: 0
The impact of digital services through ICT on business creation around the world 通过信息通信技术提供的数字服务对全球商业创造的影响
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-05-23 DOI: 10.1080/0965254x.2023.2216699
Hazem Marashdeh, Charilaos Mertzanis, R. Khoury, Osama F. Atayah, M. Dhiaf
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引用次数: 0
Luxury branding in B2B B2B中的奢侈品品牌
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-05-23 DOI: 10.1080/0965254x.2023.2214143
Giuseppe Pedeliento, S. Leek, G. Christodoulides
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引用次数: 1
Entrepreneurial bricolage and micro-business performance: A moderated mediation of innovation capability and digital marketing capabilities 创业拼凑与微企业绩效:创新能力与数字营销能力的中介作用
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-05-21 DOI: 10.1080/0965254x.2023.2216203
Norashidah Hashim, Taleb S T Taleb, Maryam Sakinah Md Faudzi
{"title":"Entrepreneurial bricolage and micro-business performance: A moderated mediation of innovation capability and digital marketing capabilities","authors":"Norashidah Hashim, Taleb S T Taleb, Maryam Sakinah Md Faudzi","doi":"10.1080/0965254x.2023.2216203","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2216203","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44847918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms 流动的旅程：虚幻的真实还是真实的虚幻？物理和虚拟领域中的消费者资源
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-05-08 DOI: 10.1080/0965254x.2023.2208148
L. Zagni, Gabriele Baima
{"title":"The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms","authors":"L. Zagni, Gabriele Baima","doi":"10.1080/0965254x.2023.2208148","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2208148","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42637878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
From customer intelligence to sustainability: management feature of SMEs in Almaty City 从客户智能到可持续发展：阿拉木图市中小企业的管理特点
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-04-24 DOI: 10.1080/0965254x.2023.2199024
Tatyana Ð. Soldatenko, F. Ali, S. R. Yessimzhanova, Tatyana A. Fedorova, Nargiza Aliyeva
{"title":"From customer intelligence to sustainability: management feature of SMEs in Almaty City","authors":"Tatyana Ð. Soldatenko, F. Ali, S. R. Yessimzhanova, Tatyana A. Fedorova, Nargiza Aliyeva","doi":"10.1080/0965254x.2023.2199024","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2199024","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41679723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of influencer-sourced brand endorsement on online consumer brand engagement 影响者来源的品牌背书对在线消费者品牌参与度的影响
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-04-09 DOI: 10.1080/0965254x.2023.2200389
Shiromani Gupta, Rachna Mahajan, Satyabhusan Dash
{"title":"The impact of influencer-sourced brand endorsement on online consumer brand engagement","authors":"Shiromani Gupta, Rachna Mahajan, Satyabhusan Dash","doi":"10.1080/0965254x.2023.2200389","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2200389","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44888470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
How many eggs in how many baskets? National versus regional diversification strategies and export success 多少篮子里有多少鸡蛋？国家与区域多样化战略与出口成功
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-03-09 DOI: 10.1080/0965254x.2023.2182448
João S. Oliveira, J. Cadogan, Itzhak Gnizy, Asmat-Nizam Abdul-Talib
{"title":"How many eggs in how many baskets? National versus regional diversification strategies and export success","authors":"João S. Oliveira, J. Cadogan, Itzhak Gnizy, Asmat-Nizam Abdul-Talib","doi":"10.1080/0965254x.2023.2182448","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2182448","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43798729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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