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Journal of Strategic Marketing最新文献

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The impact of moderately incongruent rap music endorsers on luxury brand personality and brand coolness 适度不协调的说唱音乐代言人对奢侈品牌个性和品牌酷度的影响
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-10 DOI: 10.1080/0965254x.2023.2232805
G. Pantin-Sohier, R. Sohier, A. Sohier, Julian Hofmann, Suzanne Billot
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引用次数: 0
Key success factors for entrepreneurship in sustainable development projects 可持续发展项目中创业的关键成功因素
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-10 DOI: 10.1080/0965254x.2023.2229336
Hani El-Chaarani, A. Hamdan, Yahya Skaff, Zouhour EL Abiad, Mohammad Kanan
{"title":"Key success factors for entrepreneurship in sustainable development projects","authors":"Hani El-Chaarani, A. Hamdan, Yahya Skaff, Zouhour EL Abiad, Mohammad Kanan","doi":"10.1080/0965254x.2023.2229336","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2229336","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44996402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ethical concerns about social media privacy policies: do users have the ability to comprehend their consent actions? 社交媒体隐私政策的伦理问题:用户是否有能力理解他们的同意行为?
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-07 DOI: 10.1080/0965254x.2023.2232817
Annmarie Hanlon, Karen Spärck Jones
{"title":"Ethical concerns about social media privacy policies: do users have the ability to comprehend their consent actions?","authors":"Annmarie Hanlon, Karen Spärck Jones","doi":"10.1080/0965254x.2023.2232817","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2232817","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45637329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Future-proofing Search Engine Marketing: An Empirical Investigation of Effects of Search Engine Results on Consumer Purchase Decisions 面向未来的搜索引擎营销:搜索引擎结果对消费者购买决策影响的实证研究
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-05 DOI: 10.1080/0965254x.2023.2229343
V. Diwanji, Jaejin Lee, Juliann Cortese
{"title":"Future-proofing Search Engine Marketing: An Empirical Investigation of Effects of Search Engine Results on Consumer Purchase Decisions","authors":"V. Diwanji, Jaejin Lee, Juliann Cortese","doi":"10.1080/0965254x.2023.2229343","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2229343","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48694127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review 全渠道零售中的消费者惠顾与文化的调节作用:一项MetaSEM回顾
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-05 DOI: 10.1080/0965254x.2023.2229331
Sandip Mukhopadhyay, S. Chauhan, Sita Mishra
{"title":"Consumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review","authors":"Sandip Mukhopadhyay, S. Chauhan, Sita Mishra","doi":"10.1080/0965254x.2023.2229331","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2229331","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47810278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The times they are a-changing: examining the effects of luxury brand activism on political consumerism and eWOM 时代正在改变:研究奢侈品牌激进主义对政治消费主义和eom的影响
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-04 DOI: 10.1080/0965254x.2023.2232791
Caroline S.L. Tan
{"title":"The times they are a-changing: examining the effects of luxury brand activism on political consumerism and eWOM","authors":"Caroline S.L. Tan","doi":"10.1080/0965254x.2023.2232791","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2232791","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47508170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Irresponsible marketing and the need to support pro-sustainable production and consumption 不负责任的营销以及支持有利于可持续发展的生产和消费的必要性
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-06-28 DOI: 10.1080/0965254x.2023.2230487
S. Greenland, Ninh Nguyen, C. Strong
{"title":"Irresponsible marketing and the need to support pro-sustainable production and consumption","authors":"S. Greenland, Ninh Nguyen, C. Strong","doi":"10.1080/0965254x.2023.2230487","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2230487","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46012793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors affecting consumer post COVID-19 online shopping behavior: the moderating role of commitment – evidence from Palestine 影响消费者2019冠状病毒病后网上购物行为的因素:承诺的调节作用——来自巴勒斯坦的证据
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-06-26 DOI: 10.1080/0965254x.2023.2229329
S. Baidoun, M. Salem
{"title":"Factors affecting consumer post COVID-19 online shopping behavior: the moderating role of commitment – evidence from Palestine","authors":"S. Baidoun, M. Salem","doi":"10.1080/0965254x.2023.2229329","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2229329","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41697843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age 2019冠状病毒病危机期间SDL/ elm知情的品牌共同创造和参与:调查参与和年龄的条件影响
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-06-10 DOI: 10.1080/0965254x.2023.2192726
R. Rather, Sıddık Bozkurt, Imran Khan, Tan Vo‐Thanh, A. Z. Abbasi, Tareq Rasul
{"title":"SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age","authors":"R. Rather, Sıddık Bozkurt, Imran Khan, Tan Vo‐Thanh, A. Z. Abbasi, Tareq Rasul","doi":"10.1080/0965254x.2023.2192726","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2192726","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44012867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Positioning a controversial product: how Australian retailers are positioning e-cigarettes as ‘healthy’ 定位一种有争议的产品：澳大利亚零售商如何将电子烟定位为“健康”
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-06-09 DOI: 10.1080/0965254x.2023.2218874
Suzan Burton, Alena Soboleva, A. Dadich, Francine Garlin
{"title":"Positioning a controversial product: how Australian retailers are positioning e-cigarettes as ‘healthy’","authors":"Suzan Burton, Alena Soboleva, A. Dadich, Francine Garlin","doi":"10.1080/0965254x.2023.2218874","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2218874","url":null,"abstract":"E-cigarettes are controversial: advocates claim that using them (‘vaping’) is safer than traditional cigarettes, and they should be available for open sale. Opponents argue that the long-term health consequences of vaping are unknown and that even if it is healthier than smoking, encouraging people who would never have smoked to start vaping exposes vapers to unknown risks. In a comprehensive study of the Australian market – a market characterised by highly restricted sales of e-cigarettes and nicotine – this paper assesses how retailers are positioning (for some, arguably mal-positioning) and promoting their e-cigarettes (for some, illegally). The results show that while mainstream discussion of vaping focuses on them being safer than cigarettes, the positioning by retailers is very different, emphasising e-cigarettes as an attractive and safe option. Such a positioning is likely to encourage non-smokers to take up a product with clear risks, and which has no health benefit for them.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49222792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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