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Journal of Strategic Marketing最新文献

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Investigating the effect of social media fake news on consumer behavior: an empirical study with multiple moderations 社交媒体假新闻对消费者行为影响的实证研究
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-09-04 DOI: 10.1080/0965254x.2023.2253824
Mohammad Alamgir Hossain, Alvedi Sabani, Argho Bandyopadhyay, R. Raman, D.P. Goyal, Yogesh K. Dwivedi
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引用次数: 2
Organisational and regulatory strategies to combat false news circulation on social media 打击社交媒体虚假新闻传播的组织和监管策略
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-09-01 DOI: 10.1080/0965254x.2023.2253815
N. Jayawardena, S. Quach, Park Thaichon, Mitchell Ross, Scott Weaven, Abhishek Behl
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引用次数: 0
Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs) 考察市场学习在社会目的组织创新双重绩效中的作用
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-08-30 DOI: 10.1080/0965254x.2023.2251496
K. Jayawardhana, J. Weerawardena, J. Previte
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引用次数: 0
Employer branding dimensions: An adapted scale for Eastern Europe 雇主品牌维度：适用于东欧的规模
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-08-03 DOI: 10.1080/0965254x.2023.2241460
G. Grigore, C. Chapleo, Fabian Homberg, Umit Alniacik, A. Stancu
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引用次数: 0
Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity 全渠道零售中的绿色购买意愿:环境知识和价格敏感性的作用
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-28 DOI: 10.1080/0965254x.2023.2241464
Gunjan Malhotra, H. Srivastava
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引用次数: 4
What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love 是什么（真正）推动了消费者对传统奢侈品牌的喜爱？品牌品质对品牌爱的共同作用
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-26 DOI: 10.1080/0965254x.2023.2236615
Naser Pourazad, Lara Stocchi, N. Michaelidou, Vipul Pare
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引用次数: 0
Promoting e-cigarettes: media discussion of e-cigarettes before and after vaping deaths 推广电子烟:媒体对电子烟致死前后的讨论
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-18 DOI: 10.1080/0965254x.2023.2236110
Suzan Burton, Alena Soboleva, A. Dadich, Francine Garlin
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引用次数: 0
Explore information disclosure strategies in pre-loved luxury digital market 探索二手奢侈品数字市场的信息披露策略
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-14 DOI: 10.1080/0965254x.2023.2236130
Alex Yao
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引用次数: 1
Brand transitions in emerging markets: An exploratory perspective and research framework 新兴市场的品牌转型:探索性视角与研究框架
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-11 DOI: 10.1080/0965254x.2023.2229322
P. Narayanan
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引用次数: 0
Interfirm partnership resource–lean capability association: exploring the moderating role of learning orientation and performance implications 企业间伙伴关系资源精益能力关联:学习导向与绩效影响的调节作用
IF 4.1
Journal of Strategic Marketing Pub Date : 2023-07-10 DOI: 10.1080/0965254x.2023.2229332
Prashant Srivastava, Karthik N. S. Iyer, M. Srinivasan
{"title":"Interfirm partnership resource–lean capability association: exploring the moderating role of learning orientation and performance implications","authors":"Prashant Srivastava, Karthik N. S. Iyer, M. Srinivasan","doi":"10.1080/0965254x.2023.2229332","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2229332","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46630594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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