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Gen Y consumer perceptions of web-based sustainability communications – the case of luxury fashion Y一代消费者对基于网络的可持续性传播的看法——以奢侈时尚为例
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-12-27 DOI: 10.1080/0965254x.2022.2160483
Shuchan Luo, C. Henninger, Aurelie Le Normand, Marta Blazquez
{"title":"Gen Y consumer perceptions of web-based sustainability communications – the case of luxury fashion","authors":"Shuchan Luo, C. Henninger, Aurelie Le Normand, Marta Blazquez","doi":"10.1080/0965254x.2022.2160483","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2160483","url":null,"abstract":"Past research has outlined a paradox between sustainability and luxury fashion products, which has changed more recently in that studies highlight the importance of sustainable luxury. Accelerated by COVID-19 sustainability information shown on luxury brands' websites has increased, where they provide analogous information to engage their consumers, yet the impact of which remains unknown. This study utilises sustainability communication as a theoretical underpinning to address this gap. This study is based on a qualitative inquiry into how Gen Y consumers perceive and engage with the information broadcasted on luxury companies' websites. Twenty-five semi-structured interviews were conducted and carefully analysed, thereby highlighting three levels of consumer engagement in communication. Findings thus, contribute to the debates surrounding sustainability communication by looking at information conveyed on companies' websites from consumers' perspective. The results provide novel insights into sustainability communication theory, outlining three unique layers that have different outcomes in terms of awareness and action. The findings also provide some suggections for luxury fashion companies to effectively manage their sustainability communication on their companies' websites.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43305245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Developing sustainable competitive advantages from the lens of resource-based view: evidence from IT sector of an emerging economy 从资源视角发展可持续竞争优势——来自新兴经济体IT部门的证据
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-12-25 DOI: 10.1080/0965254x.2022.2160485
Aliasghar Abbasi Kamardi, Hannan Amoozad Mahdiraji, Samira Masoumi, Vahid Jafari‐Sadeghi
{"title":"Developing sustainable competitive advantages from the lens of resource-based view: evidence from IT sector of an emerging economy","authors":"Aliasghar Abbasi Kamardi, Hannan Amoozad Mahdiraji, Samira Masoumi, Vahid Jafari‐Sadeghi","doi":"10.1080/0965254x.2022.2160485","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2160485","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46752514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The influence of perceived risk on mobile shopping cart abandonment 感知风险对移动购物车废弃的影响
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-12-22 DOI: 10.1080/0965254x.2022.2160480
M. Rodrigues, João Proença, I. Soares
{"title":"The influence of perceived risk on mobile shopping cart abandonment","authors":"M. Rodrigues, João Proença, I. Soares","doi":"10.1080/0965254x.2022.2160480","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2160480","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46506766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Co-branding strategies in luxury fashion: the Off-White case 奢侈时尚领域的联合品牌策略:Off-White案例
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-12-22 DOI: 10.1080/0965254x.2022.2160484
Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò, Daniela Andreini
{"title":"Co-branding strategies in luxury fashion: the Off-White case","authors":"Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò, Daniela Andreini","doi":"10.1080/0965254x.2022.2160484","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2160484","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47329882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Marketing ‎and entrepreneurship‎: challenges and opportunities‎ 市场营销‎和创业‎: 挑战与机遇‎
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-12-09 DOI: 10.1080/0965254x.2022.2155688
B. Alareeni, A. Hamdan, R. Hamdan, H. Shoaib
{"title":"Marketing ‎and entrepreneurship‎: challenges and opportunities‎","authors":"B. Alareeni, A. Hamdan, R. Hamdan, H. Shoaib","doi":"10.1080/0965254x.2022.2155688","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2155688","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41904958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory 通过需求满足建立移动商务中的客户参与：一种自决理论方法
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-12-06 DOI: 10.1080/0965254x.2022.2152476
Arnold Japutra, Elena Higueras-Castillo, F. Liébana-Cabanillas
{"title":"Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory","authors":"Arnold Japutra, Elena Higueras-Castillo, F. Liébana-Cabanillas","doi":"10.1080/0965254x.2022.2152476","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2152476","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41610059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction 感知真实性在奢侈品服务体验与生活满意度关系中的中介作用
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-11-30 DOI: 10.1080/0965254x.2022.2152477
Jookyung Kwon, Eklou R. Amendah, Jiseon Ahn
{"title":"Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction","authors":"Jookyung Kwon, Eklou R. Amendah, Jiseon Ahn","doi":"10.1080/0965254x.2022.2152477","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2152477","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48200165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention 品牌投入、品牌忠诚、整体品牌资产与购买意愿的关系
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-11-23 DOI: 10.1080/0965254x.2022.2149839
Anita Goyal, Pranay Verma
{"title":"The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention","authors":"Anita Goyal, Pranay Verma","doi":"10.1080/0965254x.2022.2149839","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2149839","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44120152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency 解构人工智能在程序广告中的作用：在自动化和透明的交叉点
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-11-23 DOI: 10.1080/0965254x.2022.2148269
V. Diwanji, Jaejin Lee, Juliann Cortese
{"title":"Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency","authors":"V. Diwanji, Jaejin Lee, Juliann Cortese","doi":"10.1080/0965254x.2022.2148269","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2148269","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46821863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs 营销绩效测量与市场导向的相互作用导致制造业中小企业的高经营绩效
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-11-06 DOI: 10.1080/0965254x.2022.2129746
J. Mařík, Miroslav Karlíček, Michal Mochtak
{"title":"The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs","authors":"J. Mařík, Miroslav Karlíček, Michal Mochtak","doi":"10.1080/0965254x.2022.2129746","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2129746","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44899007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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