International Journal of Market Research最新文献_第7页

The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability 5R指南，用于与遇到漏洞的客户进行基于优势的联合设计

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-01-19 DOI: 10.1177/14707853231151605

Rebekah Russell–Bennett, Nick Kelly, Kate Letheren, Kathleen Chell

{"title":"The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability","authors":"Rebekah Russell–Bennett, Nick Kelly, Kate Letheren, Kathleen Chell","doi":"10.1177/14707853231151605","DOIUrl":"https://doi.org/10.1177/14707853231151605","url":null,"abstract":"This research note addresses a significant gap in the literature in researching marginalised customers who may potentially experience vulnerability: the need to use a strengths-based approach in designing social marketing research. There has been a (positive) trend in recent decades towards greater inclusion of stakeholders in social marketing research, design and evaluation through the adoption of co-design methods. However, a theoretical issue that has not been adequately addressed within social marketing research (with some exceptions) is that it is possible to use co-design methods in such a way that the language and approaches that are employed serve to further disempower these groups through a deficit-based discourse. This research note uses reflexivity to propose a set of guidelines for how to implement a strengths-based approach when co-designing with customers experiencing vulnerability, specifically from a social marketing perspective. A real-world program in the context of empowering mature women to maintain secure housing is used to illustrate the guidelines.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":"65 1","pages":"167 - 182"},"PeriodicalIF":3.0,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47066108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Exploring young voter engagement and journey mapping across political events 探索年轻选民参与度和政治活动路线图

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-01-19 DOI: 10.1177/14707853231151890

M. Poorrezaei, C. Pich, G. Armannsdottir, I. Branco-Illodo, John Harvey

{"title":"Exploring young voter engagement and journey mapping across political events","authors":"M. Poorrezaei, C. Pich, G. Armannsdottir, I. Branco-Illodo, John Harvey","doi":"10.1177/14707853231151890","DOIUrl":"https://doi.org/10.1177/14707853231151890","url":null,"abstract":"This interdisciplinary study aims to explore the lived experiences and engagement of young voters from a customer journey perspective. To achieve this, the present study investigates voter engagement journey with various political events (2015 UK General Election, 2016 UK-EU Referendum, 2017 UK General Election and future elections). The authors collected data via phenomenological in-depth interviews with young voters 18–24 years. The results show different engagement journeys and touchpoints. In particular, the findings reveal that (1) young voters were not apathetic of politics as long as they could identify the personal impact of political issues-policies (i.e., sticky customer journey); (2) the ‘voter journey’ is dynamic resulting in stronger engagement yet limited long-term party loyalty; and (3) voters used multiple touchpoints to engage with the political process combining media, voter-led research and interactions with personal networks and political stakeholders (online and off-line). This study puts forward the voter engagement and journey mapping framework which represents a mechanism for researchers and practitioners to gain access into the hidden world of the voter journey and periodically explore levels of engagement across political events. To our knowledge, this is the first study examining customer journeys in a political context and provides insights for political campaign managers to effectively improve voters’ engagement.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":"65 1","pages":"532 - 565"},"PeriodicalIF":3.0,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41523117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher 研究前青少年:父母作为研究者的自我民族志叙述

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-01-05 DOI: 10.1177/14707853221150134

Adriana Schneider Dallolio

引用次数: 1

Researching the marginalised bottom of the pyramid in Africa: Lessons and prospects for inclusive, relevant practices 研究非洲被边缘化的金字塔底层:包容性相关实践的教训和前景

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-01-04 DOI: 10.1177/14707853221147190

Tendai Chikweche, James Lappeman, Paul Egan

引用次数: 0

People with a mild intellectual disability: inclusive research lessons 轻度智障人士:包容性研究课程

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-12-22 DOI: 10.1177/14707853221145842

Elias Kyriazis, Alan Pomering, Heather Marciano

{"title":"People with a mild intellectual disability: inclusive research lessons","authors":"Elias Kyriazis, Alan Pomering, Heather Marciano","doi":"10.1177/14707853221145842","DOIUrl":"https://doi.org/10.1177/14707853221145842","url":null,"abstract":"In this paper, we present guidelines for researchers working with individuals with mild intellectual disability (MID) based on the challenges and learnings from our University of Wollongong (UOW) Community Engagement Grant (2010) project where we collaborated with representatives from the Disability Sector, Cancer Council NSW and the vulnerable community of people with MID to overcome the difficulties that they face in interpreting mainstream cancer prevention messaging and take ownership of their skin cancer checking behaviour by using co-created resources that could be easily understood and acted upon by the target audience. As a result of our project, nearly 20% of our vulnerable population sample (employees of Greenacres, a disability employment provider) checked themselves for skin cancer spots for the first time after having been given a “What’s that Spot?” book and accompanying resources (bathroom mirror stickers, hand held mirrors). The successful uptake can be directly attributed to the researchers putting aside their assumptions and overcoming the biases (conscious and unconscious) from their academic training to partner with the target population in a respectful manner and genuinely embrace the concept of inclusive research, ensuring that this overlooked and vulnerable group are afforded cancer prevention resources that work for them. This inclusive approach is evidenced by the co-creation of our “thumbs up scale” to overcome the limitations of traditional Likert scale use for our target population. Further, the generation of “trust” between researchers, participants and necessary carers should be at the forefront of all research methodology designs for those wishing to conduct research with members of the MID community.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":"65 1","pages":"259 - 278"},"PeriodicalIF":3.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48420241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Diverse research teams: A framework for research review 多样化的研究团队:研究审查的框架

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-12-18 DOI: 10.1177/14707853221145845

Skye Akbar, Luke Greenacre, Rebecca Defina, Lorraine Garay

{"title":"Diverse research teams: A framework for research review","authors":"Skye Akbar, Luke Greenacre, Rebecca Defina, Lorraine Garay","doi":"10.1177/14707853221145845","DOIUrl":"https://doi.org/10.1177/14707853221145845","url":null,"abstract":"Indigenous groups voices have often been missing from the marketing research collegiate. The Aboriginal and Torres Strait Islander Peoples of the land now known as Australia, for example, are among the most researched peoples in the world (Martin & Mirraboopa, 2003), yet are underrepresented among research practitioners. The present underrepresentation among practitioners is only slowly, and occasionally haphazardly, being addressed by the growing number of more junior Indigenous researchers entering the field. Until greater representation among senior researchers is achieved, research teams are likely to include a mixture of Indigenous and non-Indigenous researchers. Such teams must therefore address a unique combination of power imbalance and minority inclusion in how they work. This need for inclusion can become more challenging for research teams when the research topic addresses issues impacting Indigenous peoples. And while numerous ethical and research guidelines exist for how researchers work with participants who are members of a minority group and are likely to have less power, there are few frameworks addressing how such challenges should be managed for the researchers within a research team. In this paper, we use an action research method to critically reflect on how to manage research teams that include more junior Indigenous researchers whose voices are vital to the research project. Reflexive and proactive processes were developed to ensure a culture of reflection both regarding interactions within the research team and in the project. To structure and share these reflections, the team developed and enunciated a fit-for-purpose framework. This framework was informed by the work of Narungga Professor Rigney (1999) that lists foundational Indigenist research methods. The framework also draws on the layers of reflexivity proposed by Nicholls (2009) and insider/outsider group theory previously advocated for (Ameka, 2018).","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":"65 1","pages":"155 - 166"},"PeriodicalIF":3.0,"publicationDate":"2022-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44159801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Market shaping through controversial innovation 通过有争议的创新塑造市场

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-12-14 DOI: 10.1177/14707853221145839

Karim Ben-Slimane, Lilia Fessi

引用次数: 0

Examining Pareto Law across department store shoppers 在百货商店购物者中检验帕累托定律

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-12-13 DOI: 10.1177/14707853221145851

Arry Tanusondjaja, Jenni Romaniuk, M. Nenycz-Thiel, Mototaka Sakashita, Vijay Viswanathan

{"title":"Examining Pareto Law across department store shoppers","authors":"Arry Tanusondjaja, Jenni Romaniuk, M. Nenycz-Thiel, Mototaka Sakashita, Vijay Viswanathan","doi":"10.1177/14707853221145851","DOIUrl":"https://doi.org/10.1177/14707853221145851","url":null,"abstract":"Department stores invest in loyalty strategies that largely focus on retaining current high value customers in response to increasing competition in retail shopping. In this study, we examine the contribution of the top 20% customers for transaction frequency and value (“heavy buyers”) to the total sales, and the consistency of this contribution across departments within a store. We also investigate the heavy buyer stability over time across 3 years, from over 550 million transactions from a department store chain in East Asia. The results show that the Pareto ratio of the top 20% spenders account for 71% of revenue (and 52% of the total transactions), and the top 20% transactors represent 58% of revenue (and 62% of total transactions), which may signal the role of such heavy buyers to overall stores sales. At each department level, the heavy buyers (by value) contribute from 65% to 86% of the department revenue. Despite this, the stability of the top 20% segment over time varies greatly by department from 11% to 74%. Finally, whether high value customers in one department store also translate across departments, depends mainly on the department size in terms of its shopper penetration. The research furthers our knowledge on Pareto Law, with important implications for customer retention strategies and loyalty programs especially for retailers.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":"65 1","pages":"581 - 596"},"PeriodicalIF":3.0,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44388286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Preferences as a Determinant of the Measurement-Unit Effect for Unit Prices 偏好作为单价计量单位效应的决定因素

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-11-22 DOI: 10.1177/14707853221140757

Martin Ohlwein

引用次数: 1

Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers 研究中的消费者伙伴关系(CPR)核对表:一种针对弱势消费者进行市场研究的方法

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-11-21 DOI: 10.1177/14707853221140748

Joan J Carlini, Julia Robertson

引用次数: 5