{"title":"Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher","authors":"Adriana Schneider Dallolio","doi":"10.1177/14707853221150134","DOIUrl":null,"url":null,"abstract":"This article advances the methodological perspective toward studying children, articulating parent-as-researcher (PAR) and children as co-researchers to generate high levels of novel discovery, especially in sensitive subjects related to this vulnerable group. It also underscores the rich possibilities of this inquiry form in studying children, which goes beyond authenticity to reveal children’s multi-layered voices. Furthermore, the insiders’ approach to the PAR’s inquiry and the perspective of children as co-researchers enlighten new ways to engage young consumers in research, allowing broad and deep discussion of subjects’ matters in their own voices. Finally, a guideline for researchers interested in following it is provided. As the text explains, professional researchers can apply the approaches with some adjustments, and non-parent researchers can engage parent co-researchers.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":2.4000,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Market Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/14707853221150134","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 1
Abstract
This article advances the methodological perspective toward studying children, articulating parent-as-researcher (PAR) and children as co-researchers to generate high levels of novel discovery, especially in sensitive subjects related to this vulnerable group. It also underscores the rich possibilities of this inquiry form in studying children, which goes beyond authenticity to reveal children’s multi-layered voices. Furthermore, the insiders’ approach to the PAR’s inquiry and the perspective of children as co-researchers enlighten new ways to engage young consumers in research, allowing broad and deep discussion of subjects’ matters in their own voices. Finally, a guideline for researchers interested in following it is provided. As the text explains, professional researchers can apply the approaches with some adjustments, and non-parent researchers can engage parent co-researchers.
期刊介绍:
The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession