International Journal of Market Research最新文献_第8页

Market shaping through controversial innovation 通过有争议的创新塑造市场

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-12-14 DOI: 10.1177/14707853221145839

Karim Ben-Slimane, Lilia Fessi

引用次数: 0

Examining Pareto Law across department store shoppers 在百货商店购物者中检验帕累托定律

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-12-13 DOI: 10.1177/14707853221145851

Arry Tanusondjaja, Jenni Romaniuk, M. Nenycz-Thiel, Mototaka Sakashita, Vijay Viswanathan

{"title":"Examining Pareto Law across department store shoppers","authors":"Arry Tanusondjaja, Jenni Romaniuk, M. Nenycz-Thiel, Mototaka Sakashita, Vijay Viswanathan","doi":"10.1177/14707853221145851","DOIUrl":"https://doi.org/10.1177/14707853221145851","url":null,"abstract":"Department stores invest in loyalty strategies that largely focus on retaining current high value customers in response to increasing competition in retail shopping. In this study, we examine the contribution of the top 20% customers for transaction frequency and value (“heavy buyers”) to the total sales, and the consistency of this contribution across departments within a store. We also investigate the heavy buyer stability over time across 3 years, from over 550 million transactions from a department store chain in East Asia. The results show that the Pareto ratio of the top 20% spenders account for 71% of revenue (and 52% of the total transactions), and the top 20% transactors represent 58% of revenue (and 62% of total transactions), which may signal the role of such heavy buyers to overall stores sales. At each department level, the heavy buyers (by value) contribute from 65% to 86% of the department revenue. Despite this, the stability of the top 20% segment over time varies greatly by department from 11% to 74%. Finally, whether high value customers in one department store also translate across departments, depends mainly on the department size in terms of its shopper penetration. The research furthers our knowledge on Pareto Law, with important implications for customer retention strategies and loyalty programs especially for retailers.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44388286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Preferences as a Determinant of the Measurement-Unit Effect for Unit Prices 偏好作为单价计量单位效应的决定因素

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-11-22 DOI: 10.1177/14707853221140757

Martin Ohlwein

引用次数: 1

Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers 研究中的消费者伙伴关系(CPR)核对表:一种针对弱势消费者进行市场研究的方法

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-11-21 DOI: 10.1177/14707853221140748

Joan J Carlini, Julia Robertson

引用次数: 5

Development of a hybrid model to plan segment based optimal promotion strategy 基于细分市场的最优促销策略混合规划模型的建立

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-11-16 DOI: 10.1177/14707853221139599

Y. Ekinci, A. Güran

{"title":"Development of a hybrid model to plan segment based optimal promotion strategy","authors":"Y. Ekinci, A. Güran","doi":"10.1177/14707853221139599","DOIUrl":"https://doi.org/10.1177/14707853221139599","url":null,"abstract":"The study addresses the long-term effects of promotions in terms of movement in a value-based segmentation (lead, iron, gold, platinum), instead of simply looking at response rates that occur shortly after the promotion. The study develops a framework for planning an optimal promotion strategy via Markov Decision Processes and Machine Learning methods for an online department store. In the first phase, the states are set as the customer profitability segments in order to conduct the MDPs. Then, MDP model is solved, and the optimal decision for each segment is determined. In the second phase, in order to aid the company for making their plans for the next year, the segment that the customer will belong to next year should be predicted. Prediction of the future customer profitability segment is performed by using several machine learning algorithms, and the best performing model is selected. Using this best performing model, the company can predict the future (potential) profitability segment of the customer and make plans which include the optimal promotions that will be directed to the customers depending on their segments (these optimal promotions are the outcomes of the first phase). The proposed framework can be applied by practitioners in e-commerce companies which keep customer data.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41546312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies 扩大边缘化消费者的声音：基于创伤的定性方法

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-11-16 DOI: 10.1177/14707853221139576

Elizabeth Crosby, Kim McKeage, T. Rittenburg, N. Adkins

引用次数: 1

Value Co-Creation: For respectful research with Aboriginal Australians 价值共同创造:尊重澳洲原住民的研究

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-11-16 DOI: 10.1177/14707853221139700

Jayne Lawrence (Wiradjuri), Mark Lock (Ngiyampaa), Jodie Kleinschafer, Phillip Naden (Wiradjuri and Gamilaraay), Cassandra Gibbs (Gamilaraay), Joseph Gordon (Ngemba and Barranbinja), Oliver K Burmeister

引用次数: 1

Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges 研究弱势参与者:关键反身性在克服方法论挑战中的作用

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-11-05 DOI: 10.1177/14707853221137467

Mona Nikidehaghani, Freda Hui-Truscott, C. Cortese

{"title":"Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges","authors":"Mona Nikidehaghani, Freda Hui-Truscott, C. Cortese","doi":"10.1177/14707853221137467","DOIUrl":"https://doi.org/10.1177/14707853221137467","url":null,"abstract":"In this paper, we critically reflect on the methodological challenges encountered during a qualitative research project that examined the effectiveness of the Australian National Disability Insurance Scheme (NDIS). We draw on Lewis and Mehmet’s (2021) approach that combines aspects of autoethnography and reflexivity to focus on three key areas, inclusive research, informed consent, and recruitment, which we have considered in terms of mistrust and the roles of the gatekeeper. This paper contributes to our understanding of researching vulnerable and marginalised populations and highlights learnings for marketers as they seek to identify how to adequately capture the voices of the often voiceless. Key implications include acknowledging vulnerability as a multi-dimensional concept, adopting a continual reflective approach, selecting appropriate channels of communication, and considering team dynamics before and during research implementation. By showcasing our learning experiences, we guide other market researchers who are interested in exploring similarly marginalised or vulnerable groups.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44953023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Impact of social media brand blunders on brand trust and brand liking 社交媒体品牌失误对品牌信任和喜爱的影响

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-11-01 DOI: 10.1177/14707853221132216

Ceren Hayran, Melis Ceylan

引用次数: 2

Impact of question topics and filter question formats on web survey breakoffs 问题主题和筛选问题格式对网络调查中断的影响

IF 3 4区管理学

International Journal of Market Research Pub Date : 2022-11-01 DOI: 10.1177/14707853211068008

Zeming Chen, A. Cernat, N. Shlomo, S. Eckman

{"title":"Impact of question topics and filter question formats on web survey breakoffs","authors":"Zeming Chen, A. Cernat, N. Shlomo, S. Eckman","doi":"10.1177/14707853211068008","DOIUrl":"https://doi.org/10.1177/14707853211068008","url":null,"abstract":"Web surveys have become increasingly popular over the last decade, but they tend to suffer from breakoffs, which take place when respondents start the survey but do not complete it. Many studies have investigated the factors impacting breakoffs, but they often ignored the breakoff timing and gave scant attention to two factors: question topics and filter question formats (grouped vs. interleafed as defined by whether filter questions are presented upfront or not). Using survival analysis, this study first identifies when breakoffs are more likely to happen and what are the time-varying predictors of breakoffs. Then, by using a web survey that experimentally manipulates the filter question format and randomly orders the question topic, this study investigates the effect of question topics and filter question formats on the breakoff event and its timing. We find that most breakoffs tend to happen at the beginning of the questionnaire and at the place where a new question topic is introduced. While item nonresponse is associated with more breakoffs, it is surprising to see that open-ended and long questions are associated with a lower breakoff risk. Additionally, we discover that grouping the filter questions leads to fewer breakoffs at the beginning compared to the interleafed counterpart, but the breakoff risk in the grouped format catches up quickly when respondents realise their previous answers will trigger more questions. This study also shows that questions about insurance have more breakoffs while questions on demographics and income have fewer breakoffs despite their sensitivity level.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49362441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1