Consumption Markets & Culture最新文献

{"title":"Leftist ad-persons and their creative craft: the formation of the advertising field in Turkey from the 1960s to 1980s","authors":"İpek Tan-Çelebi, Z. Umut Türem","doi":"10.1080/10253866.2023.2259804","DOIUrl":"https://doi.org/10.1080/10253866.2023.2259804","url":null,"abstract":"ABSTRACTA socialist advertiser/ adperson sounds very much like a contradiction. However, Turkish advertising was formed as a “field” from the 1960s to late 1980s by left leaning intellectuals and literary figures associated with the dominant socialist political party of the time. While entrepreneurial and profit-oriented agents were significant initiators, the field was essentially shaped by leftist/ socialist adpersons along with established/ entrepreneurial agents and entered into competition with such profit-oriented actors. Such competition, combined at times with cooperation, led to the creation of a field in the Bourdieusian sense. Thus, analysing the formation of the field, we can go beyond conceptualizing adpersons as mere cultural intermediaries and understand advertising as a social space in which multiple capitals operate. This allows us to reflect on the un(der)theorized work of left(ists) in the making of consumer capitalism during the post war period in Turkey.KEYWORDS: Advertisingcultural intermediariesBourdieufield analysisleftists and capitalism Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 Advertising certainly existed in Turkey before the 1960s, but it did not comprise a “social field,” “a relatively autonomous social microcosm that has a specific logic that cannot be reduced to the logics that define other such fields” (Bourdieu and Wacquant Citation1992, 97).2 The data used in this study has been in major part collected by one of the co-authors of this study, İpek Tan Çelebi, for her PhD dissertation. Besides the secondary sources, 18 face to face, semi-structured, in-depth interviews were conducted with the veterans of the field.3 Other major players in the field were Cenajans, Merkez Ajans, Markom, Yaratım, Grafika, Moran, and Pars McCann. Note that the figures in the table are from 1989. By then, major global agencies entered into the Turkish advertising market through partnerships with local firms and this led Ajans ADA, which did not have a global partner by then, and Manajans / Thompson lost some of their market share to newly growing firms. Still, these two firms were comfortably in the top five.4 Most of the studies in this new line of thinking are ethnographic studies based on contemporary advertising in national or global contexts. See, e.g. Cronin (Citation2004; Citation2010); Mazzarella (Citation2003); McLeod, O’Donohoe, and Townley (Citation2009; Citation2011); de Waal Malefyt and Moeran (Citation2003); Miller (Citation2003). Studies focusing on different historical trajectories are also available, though less in quantity. For a selection of such publications, see Nixon (Citation2003); McFall (Citation2002); De Grazia (Citation2005); Swett, Wiesen, and Zatlin (Citation2007); Crawford and Dickenson (Citation2016).5 The tension between art and commerce, or creativity and profit making has been discussed in the literature, but the focus of these works is essentially on ho","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136313390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Gendered marketing","authors":"Daniela Pirani","doi":"10.1080/10253866.2023.2258076","DOIUrl":"https://doi.org/10.1080/10253866.2023.2258076","url":null,"abstract":"","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135397622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The metastatic spread of plastics in consumer society: a reading through the lens of counter-productivity and conviviality","authors":"Anthony Beudaert","doi":"10.1080/10253866.2023.2226609","DOIUrl":"https://doi.org/10.1080/10253866.2023.2226609","url":null,"abstract":"ABSTRACT The vertiginous rise of plastics after World War II has contributed to a profound transformation of both our lifestyles and the environment. Drawing on Ivan Illich’s concepts of counter-productivity and conviviality, as well as on the notion of agnotology, i.e. strategies for constructing ignorance, this contribution to the section Commodities that Cause Trouble pursues a twofold purpose: (1) to unveil how the metastatic spread of plastics has turned into a source of counter-productivity detrimental to individuals, the environment, and conviviality; (2) to shed light on the role that agnotology seems to play in this diffusion. This short essay reveals that plastics engage in a form of biological degradation, affecting health and the environment. They also undermine conviviality by expropriating consumers’ skills and autonomy while establishing themselves as a source of dependency.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87643815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Heroic failure narratives: building conveyed authenticity and engagement from downfalls","authors":"F. Scussel, Benjamin Rosenthal, M. Suarez","doi":"10.1080/10253866.2023.2219611","DOIUrl":"https://doi.org/10.1080/10253866.2023.2219611","url":null,"abstract":"ABSTRACT This research investigates how heroic failure narratives displayed by a social media influencer are received and signified by online audiences. Based on a netnography, we analyse the journey of a marathonist and social media influencer in his unsuccessful quest to qualify for the Boston Marathon. Our analysis reveals how failure in a heroic quest triggers narratives and meanings related to a humanized heroic archetype. We delineate the concept of heroic failure narratives as those that, despite the failure to perform, perpetuate a prominent and special condition of the protagonist, conveying authenticity, building engagement and humanizing the relationship with the audience. We depict three heroic failure narratives, their meanings and functions: (1) Failure as a heroic process; (2) Failure as an affective bond; and (3) Failure as a tragic human fate. We discuss how heroic failure narratives may affect admired public figures, online audiences, brands, and society at large.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80071384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Buy now pay later services as a way to pay: credit consumption and the depoliticization of debt","authors":"J. Cook, Katy Davies, D. Farrugia, Steven Threadgold, Julia E. Coffey, Kate Senior, Adriana Haro, Barrie Shannon","doi":"10.1080/10253866.2023.2219606","DOIUrl":"https://doi.org/10.1080/10253866.2023.2219606","url":null,"abstract":"ABSTRACT The use of buy now pay later (BNPL) services has grown rapidly in recent years. Existing research has considered the regulatory challenges they pose, but further work is required to map their significance as a means of normalizing and naturalizing debt. In response, this article focuses on the situated landscape of marketing and branding of BNPL services through analysis of their websites and apps, a walking ethnography of a large shopping centre, and interviews with BNPL customers. We find that BNPL services nurture a “structure of feeling” that is reminiscent of digitally intimate online spaces, and claim that by generating a sense of pleasure and fun they distinguish themselves from other comparatively “serious” financial services. We ultimately contend that this aids them in presenting themselves as simply a “way to pay” rather than a form of credit, arguing that this represents a significant new step in the depoliticization of debt.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83246749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer activism, promotional culture, and resistance: integrating a celebratory fragmented literature and showing a dark side","authors":"M. Zanette","doi":"10.1080/10253866.2023.2219613","DOIUrl":"https://doi.org/10.1080/10253866.2023.2219613","url":null,"abstract":"suppose someone tweets","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75939609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication in global crises: critical discourses on consumption, culture, power, and resistance","authors":"Arindam Das, Himadri Roy Chaudhuri, L. Edwards","doi":"10.1080/10253866.2023.2221178","DOIUrl":"https://doi.org/10.1080/10253866.2023.2221178","url":null,"abstract":"ABSTRACT The introductory article to the Special Issue asserts a convergence between communication, media studies, CCT, and critical marketing. Challenging the social amnesia surrounding global crises, this article highlights the importance of how global crises get communicated in the market and the associated issues of power dynamics. The article reinforces the value of placing power at the center of communication analyses in the market, examining the hegemonic communication practices of powerful market actors during global crises and exploring the disruptive, resistive counter-communications by marginalized and coerced consumers/actors that highlight the inequalities and power dynamics produced through such communication.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81964220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Coffee: a global marketplace icon","authors":"Federico Angelo Triolo, B. Figueiredo, Diane M. Martin, F. Farrelly","doi":"10.1080/10253866.2023.2206129","DOIUrl":"https://doi.org/10.1080/10253866.2023.2206129","url":null,"abstract":"ABSTRACT Coffee is far more than just a beverage. It is a product that boasts an extraordinarily rich history, and its cultural identity has shifted over time. This article explores how coffee secured its status as a global marketplace icon. We argue that coffee is a metamorphic product based on its capacity to assume multiple and different cultural meanings over time. First consumed for its energizing properties and use as a medical treatment, coffee has morphed from a symbol of spiritual significance to a beverage representing conquest, independence, intellectual conversations, conviviality, hedonism, counterculture, prosperity, cosmopolitan lifestyle, and craft. In this article, we retrace the history of coffee to demonstrate its metamorphic qualities and its history of providing social value, which is critical to explaining its enduring global iconic status.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83878380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Re-aligning market and hospitality assemblages: the case of peer-to-peer hospitality in Japan","authors":"Marc Chataigner","doi":"10.1080/10253866.2023.2206127","DOIUrl":"https://doi.org/10.1080/10253866.2023.2206127","url":null,"abstract":"ABSTRACT This study investigates how non-professional hosts affect market formation in the hospitality industry. The data collected was derived from peer-to-peer (P2P) hospitality practices in Japan via platforms like Airbnb. The data showed a tension between market and hospitality principles of profit-making and welcoming strangers, respectively. Initially, it appeared that non-professional hosts would conduct business based on economic calculations or focussed on hospitality which may include uncosted incidental services. However, the empirical analysis reveals that whilst the market framings facilitate accommodation creation, in practice non-professional hosts forge an avenue between hospitality and commerce, at a distance from initial hospitality and market framings. In this way, the practices of non-professional actors challenge the purpose of both market exchange and private hospitality and actualise alternative forms of commercial hospitality. This study revisits Deleuze and Guattari’s concept of assemblage to contribute to explicate market formation at the intersection with non-market spheres.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82834391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The porosity of the consumer","authors":"M. Tadajewski, M. Higgins","doi":"10.1080/10253866.2023.2201444","DOIUrl":"https://doi.org/10.1080/10253866.2023.2201444","url":null,"abstract":"ABSTRACT\u0000 In this paper, we explore and extend the work of Daniel Pick. Pick articulates the ways in which the political and intellectual atmosphere shapes how we understand human thought. As a case in point, advertising and marketing have been influenced by theories, concepts and empirical materials that problematised the materialistic interpretation of mind. This is most overt in the debates relating to hypnotism and telepathy. To extend Pick’s analyses, we engage with these areas, focusing initially on the issues of hypnotic and telepathic crime, subsequently outlining the activities of E. Virgil Neal. We maintain that it was politically problematic for marketing to enrobe itself in hypnotic verbiage and trace the relevant changes in the language used to frame marketing and advertising discourse. What Pick’s writings and the narratives unravelled in this manuscript illuminate is the conceptualisation of the consumer as a porous being.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83464820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}