The porosity of the consumer

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-04-20 DOI:10.1080/10253866.2023.2201444

M. Tadajewski, M. Higgins

引用次数: 0

Abstract

ABSTRACT In this paper, we explore and extend the work of Daniel Pick. Pick articulates the ways in which the political and intellectual atmosphere shapes how we understand human thought. As a case in point, advertising and marketing have been influenced by theories, concepts and empirical materials that problematised the materialistic interpretation of mind. This is most overt in the debates relating to hypnotism and telepathy. To extend Pick’s analyses, we engage with these areas, focusing initially on the issues of hypnotic and telepathic crime, subsequently outlining the activities of E. Virgil Neal. We maintain that it was politically problematic for marketing to enrobe itself in hypnotic verbiage and trace the relevant changes in the language used to frame marketing and advertising discourse. What Pick’s writings and the narratives unravelled in this manuscript illuminate is the conceptualisation of the consumer as a porous being.

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消费者的孔隙度

本文对Daniel Pick的工作进行了探索和扩展。匹克阐述了政治和知识氛围如何塑造我们理解人类思想的方式。作为一个恰当的例子，广告和营销受到理论、概念和经验材料的影响，这些理论、概念和经验材料使对心灵的唯物主义解释存在问题。这在有关催眠术和心灵感应的辩论中最为明显。为了扩展匹克的分析，我们研究了这些领域，首先关注催眠和心灵感应犯罪的问题，随后概述了E.维吉尔·尼尔的活动。我们认为，市场营销将自己置于催眠的措辞中，并追踪用于构建营销和广告话语的语言的相关变化，这在政治上是有问题的。皮克的作品和叙述在这份手稿中揭示的是消费者作为一个多孔存在的概念化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.