Communication in global crises: critical discourses on consumption, culture, power, and resistance

ABSTRACT The introductory article to the Special Issue asserts a convergence between communication, media studies, CCT, and critical marketing. Challenging the social amnesia surrounding global crises, this article highlights the importance of how global crises get communicated in the market and the associated issues of power dynamics. The article reinforces the value of placing power at the center of communication analyses in the market, examining the hegemonic communication practices of powerful market actors during global crises and exploring the disruptive, resistive counter-communications by marginalized and coerced consumers/actors that highlight the inequalities and power dynamics produced through such communication.