Coffee: a global marketplace icon

IF 16.4 1区 化学 Q1 CHEMISTRY, MULTIDISCIPLINARY
Federico Angelo Triolo, B. Figueiredo, Diane M. Martin, F. Farrelly
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引用次数: 1

Abstract

ABSTRACT Coffee is far more than just a beverage. It is a product that boasts an extraordinarily rich history, and its cultural identity has shifted over time. This article explores how coffee secured its status as a global marketplace icon. We argue that coffee is a metamorphic product based on its capacity to assume multiple and different cultural meanings over time. First consumed for its energizing properties and use as a medical treatment, coffee has morphed from a symbol of spiritual significance to a beverage representing conquest, independence, intellectual conversations, conviviality, hedonism, counterculture, prosperity, cosmopolitan lifestyle, and craft. In this article, we retrace the history of coffee to demonstrate its metamorphic qualities and its history of providing social value, which is critical to explaining its enduring global iconic status.
咖啡:全球市场的标志
咖啡不仅仅是一种饮料。它是一种拥有极其丰富历史的产品,其文化特征随着时间的推移而变化。本文探讨了咖啡如何确保其作为全球市场标志的地位。我们认为,随着时间的推移,咖啡是一种基于其承载多种不同文化含义的能力的变质产品。咖啡最初是因其提神的特性而被消费,并被用作一种医疗手段,现在它已经从一种精神意义的象征演变为一种代表征服、独立、智力对话、欢乐、享乐主义、反主流文化、繁荣、国际化生活方式和工艺的饮料。在本文中,我们追溯咖啡的历史,以展示其变质的品质和提供社会价值的历史,这是解释其持久的全球标志性地位的关键。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Accounts of Chemical Research
Accounts of Chemical Research 化学-化学综合
CiteScore
31.40
自引率
1.10%
发文量
312
审稿时长
2 months
期刊介绍: Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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