Tourism in South East Europe ...最新文献

{"title":"GEOHERITAGE PROMOTION TOWARDS SUSTAINABLE TOURISM: \"KUČAJ-BELJANICA MOUNTAINS\" NATIONAL PARK IN THE HOMOLJE AREA (EASTERN SERBIA)","authors":"Đurđa Miljković, Dajana Bjelajac","doi":"10.20867/tosee.07.19","DOIUrl":"https://doi.org/10.20867/tosee.07.19","url":null,"abstract":"Purpose – One of the main aims of this research is to highlight those elements that favour certain geosites within the Kučaj-Beljanica Mountains National Park as particularly valuable and attractive phenomena of the overall geodiversity of this part of Eastern Serbia. Since geoheritage protects only authentic geosites, they must be adequately protected and rationally used. Such nature values should be appropriately promoted towards sustainable tourism and geotourism, which is one of the reasons for this research. Methodology – This paper presents a review of representative geosites within the Kučaj-Beljanica National Park in the Homolje area. Interpretation of geosites is based on scientific, aesthetic, touristic and other values that make them authentic and specific concerning others. These criteria of values are based on Vujičić et. al (2011) geosite assessment model (GAM). ArcGIS software was used as a basic method tool to present the research area. Findings – Geotourism aims to develop and spread public awareness of geosites that has scientific and cultural values and will be discussed possible solutions for developing this part of tourism. It will be analyzed what are the main issues of not recognizing the natural worth and how should they be better preserved and adequately used in the future. Contribution – The main task and contribution of this study are to indicate what can be done to adequately develop sustainable tourism on the natural phenomenon. In that way, this study will have an impact on public education and consciousness about the vulnerability and multiple significance of geoheritage as an essential component of the environment.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"308 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134884864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HOW DOES TOURISM AFFECT THE RESIDENTS` LIFE? THE CASE FROM ZADAR (CROATIA)","authors":"Bozena Krce Miocic, Tomislav Klarin, Gabrijela Vidic","doi":"10.20867/tosee.07.15","DOIUrl":"https://doi.org/10.20867/tosee.07.15","url":null,"abstract":"Purpose – The growth of tourism in recent years has led to overtourism, which is present in many Mediterranean destinations. Coastal destinations are usually dealing with the consequences of seasonality and mass tourism during the summer season. Consequently, they have problems with their carrying capacity and various negative impacts of tourism. The well-being and quality of life of the local community depends on these impacts. According to this, the aim of this paper was to determine the attitudes of residents on the impact of tourism on their life in Zadar. The town of Zadar is a developed Mediterranean destination and the typical travel motive among tourists is the sea and the sun. It records continuous growth in tourist arrivals. Therefore, the purpose of the research was to examine how does tourism affect the residents’ life. Methodology – The research was conducted in 2022 on a sample of 821 inhabitants of the town of Zadar. The questionnaire included demographic characteristics and attitudes related to their satisfaction with the tourism development and the impact of tourism on the residents’ life. Findings – The research results showed that the residents are relatively satisfied with tourism activities in the town of Zadar. Despite the positive, primarily economic impacts of tourism, it is evident that there are also negative ones, including crowds, traffic, price increases, etc. Accordingly, residents support certain measures aimed at relieving the pressure of tourism in the town. Contribution – The results of this research indicate the increasing problems of overtourism faced by coastal destinations. These results should serve as one of the indicators for measurement and monitoring of tourism development. It is necessary to include them in the destination management of the town Zadar.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135214789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SOCIAL MEDIA INFLUENCERS AS CO-CREATORS OF THE TOURIST DESTINATION VALUE","authors":"Lorena Bašan, Barbara Jerković, Katarina Šimičić, Marija Ham, Ana Pap Vorkapić","doi":"10.20867/tosee.07.1","DOIUrl":"https://doi.org/10.20867/tosee.07.1","url":null,"abstract":"Purpose – This paper aims to propose a model for co-creating destination value through Social media influencer (SMI) credibility, its congruences with destination products and tourists, by the mediation of tourist-destination product congruence, and perceived overall value creation for the tourist destination experience through SMI (OVCTDESIM). Methodology – Data was collected from a sample of 211 tourists and 32 tourist boards in Croatia, and it was processed and analyzed using Statistical Package for the Social Sciences (SPSS) ver. 26. Univariate statistical analysis (descriptive statistics) was used to describe the characteristics of the sample. Multivariate statistical analysis (exploratory factor analysis and confirmatory factor analysis) was used to confirm the reliability and validity of the scales, and structural equation modeling (SEM) was used to test the hypotheses. Thus, structural equation modeling was performed using Amos ver. 26, to analyze the structural relationships between the variables. An Independent-sample t-test was performed to identify the significance of differences between perceived and created or communicated overall value for the tourist destination experience through SMI during previsit, visit, and post-visit stay. Findings – The model explained 51.3% of the variance in intention to visit and 56.1% of the variance in intention to recommend the destination. Perceived SMI credibility significantly influenced perceived SMI-destination product and SMI-tourist congruences. Research results indicate that perceived SMI-tourist congruence significantly affects the perceived OVCTDESIM. However, the hypothesis regarding the influence of perceived SMI-destination product congruence on OVCTDESIM was not confirmed. The research results reveal that perceived OVCTDESIM significantly influences attitudes toward a destination, consequently influencing the intention to visit and recommend the destination. Additionally, it was established that partial mediation exists between SMI-destination product and SMI-tourist congruences through tourist-destination product congruence. Significant differences are identified between perceived and created or communicated overall value for the tourist destination experience through SMI. Contribution – The present research aims to close a specific research gap by proposing an original, empirically tested model that can be further developed and expanded in future research related to the use of influencer marketing in creating destination value and possibly in other contexts. Also, findings can serve as a reference for destination management planners to comprehend all the important dimensions to consider when employing influencer marketing to increase destination value.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134883457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CHALLENGES OF SMALL ENTREPRENEURSHIP IN THE SUSTAINABLE DEVELOPMENT OF TOURISM IN THE REPUBLIC OF CROATIA","authors":"Ivan Čapeta, Sara Fuchs, Dino Manestar","doi":"10.20867/tosee.07.3","DOIUrl":"https://doi.org/10.20867/tosee.07.3","url":null,"abstract":"Purpose – The paper deals with the challenges faced by small and medium-sized enterprises and small tourism enterprises in the Republic of Croatia during the transformation of business towards sustainability. The answer to these challenges can be seen in the positive effects on the local community through participation in community welfare, preservation of natural and cultural heritage, environmental protection, etc., i.e., through contribution to the sustainable development of tourism. Methodology – The paper presents the results of research obtained by surveying small entrepreneurs in tourism about the characteristics of small businesses and the challenges faced by small businesses in tourism in the Republic of Croatia. The basic hypothesis that small businesses in tourism contribute to the sustainable development of tourism in the Republic of Croatia is proven. Findings – Empirical research has shown the negative impact of business risks, i.e., the challenges faced by small tourism entrepreneurs in their operations, on the sustainable development of tourism (economic sustainability, ecological sustainability, cultural sustainability, sustainability of the local community). Contribution – The conducted research can be the basis for further research on small entrepreneurship in tourism and sustainable development of tourism in the Republic of Croatia. It contributes to the enrichment of knowledge about the profile of small entrepreneurs in Croatian entrepreneurship and to the understanding of the challenges that small entrepreneurs face in business.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135214194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DIFFERENCES IN PERCEIVING SOCIALLY RESPONSIBLE BEHAVIOUR BETWEEN FIRST-TIME AND MULTIPLE TIME VISITORS TO A DESTINATION: THE CASE OF THE GORIČKO NATURE PARK, SLOVENIA","authors":"Miran Grah, Alan Fyall, Borut Milfelner, Sonja Sibila Lebe","doi":"10.20867/tosee.07.9","DOIUrl":"https://doi.org/10.20867/tosee.07.9","url":null,"abstract":"Purpose – In this paper, we intended to a) identify factors of perceived destination image, and b) factors of perceived socially responsible behaviour among visitors to a destination, in which we differentiate between first-time- and multiple time visitors. Methodology – The empirical research is based on an opinion poll conducted in 2022 on two independent samples, a total of 422 visitors in the Goričko Nature Park in Slovenia. The Kolmogorov–Smirnov and Shapiro–Wilk tests were used to verify the normality of the data distribution. The factor analysis and the t-test for two independent samples (Mann-Whitney U-test) were used to test the research hypotheses, as the data were not distributed normally. The reliability analysis was done, too. Findings – Results show that differences exist in perceiving the destination image among visitors who visit the destination for the first-time and multiple time visitors: differences in perceived socially responsible behaviour were noticed in the tested groups of “economic” and “environmental” dimensions. No differences, surprisingly, were perceived in the field “social dimension”. Most items forming the economic, social, and environmental dimensions in revisiting tourists are expressed stronger as in the first-time visitors. Contribution – Results highlight items, which tourism destination managers can use for reducing problems of different visitor perceptions. Results also allow tourism destination managers to anticipate future needs and expectations of tourists.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135212899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DIGITAL NOMADS IN THE MEDITERRANEAN TOURISM HUB","authors":"","doi":"10.20867/tosee.07.28","DOIUrl":"https://doi.org/10.20867/tosee.07.28","url":null,"abstract":"Purpose – Over the last two decades, people have significantly changed how they work and spend their leisure time. Taking advantage of remote work and lockdowns, many have taken up a digital nomad lifestyle. There are minimal studies on digital nomads in tourism destinations in developed countries, therefore the main objective of this study was to explore digital nomads as a traveller, their needs, and lifestyles in the relatively large city of Split in Croatia. Methodology – The eight online in-depth interviews were conducted in Split in the spring of 2022 on a population of digital nomads residing there during 2021 and/or 2022. Findings – This study identifies significant benefits of being a digital nomad in Split. However, the results also reveal a complex picture of the experiences and challenges of digital nomads affected by the seasonality of tourism, which manifests itself in a sharp increase in the cost of living (especially accommodation costs), disruption of their lives by crowds and noise, or services geared towards mass tourism. Furthermore, although local service providers appreciated the digital nomads in the off-season, they tried to maximise their income by switching to short-term accommodation rentals once tourist demand picked up, forcing them to move out and eventually return after the season. Contribution – This research identifies the digital nomad profile in popular tourist destinations in Europe. It provides recommendations that could help policymakers in any tourism-developed destination to implement policies for attracting more digital nomads to their cities which could positively impact their local economies.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135212911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPLORING OPPORTUNITIES AND CHALLENGES OF GREEN HUMAN RESOURCE MANAGEMENT TO ADVANCE SUSTAINABLE TOURISM IN NORTH MACEDONIA","authors":"Ljupcho Eftimov, Bojan Kitanovikj","doi":"10.20867/tosee.07.7","DOIUrl":"https://doi.org/10.20867/tosee.07.7","url":null,"abstract":"Purpose – The drive for environmentally-sustainable tourism, seen as the consideration of present and future economic, social, and environmental effects while taking care of the needs of the tourist, the sector, the environment, and the host, has recently become a focus of many researchers and managers. To achieve environmental sustainability, the management of tourism organizations can benefit from introducing green human resource management (GHRM) practices as a new managerial approach to improve organizational performance. Grounded by three theories, the paper aims to address the gap in the GHRM research as part of the environmental sustainability efforts in the tourism by exploring the opportunities and obstacles for implementing such practices. Methodology – We conducted qualitative research founded on data from semi-structured interviews with nine HR professionals and managers who are working in tourism in North Macedonia. This helped us understand their experience in the settings holistically, thus helping us better understand how GHRM can help organizations improve their sustainable practices. We choose reflexive thematic analysis (RTA) as an approach to qualitative analysis. Findings – Through this exploratory study, we address 1) the potential opportunities and challenges of implementing GHRM practices to advance the environmental performance of tourism organizations, and 2) a theoretical framework for implementing GHRM for HR managers to contribute to the development of environmentally-sustainable tourism. Contribution – The paper represents one of the first studies on GHRM in North Macedonia and its tourism sector. As such, we aim to provide insight into the current situation as well as recommendations for the business community.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"2019 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135212916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE INFLUENCE OF INSTAGRAM IN DESTINATION CHOICE FOR GENERATION Z: MEDIATING ROLES OF SOCIAL ESCAPISM MOTIVATION AND PLEASURE","authors":"Ana Čuić Tanković, Tajana Vidović","doi":"10.20867/tosee.07.5","DOIUrl":"https://doi.org/10.20867/tosee.07.5","url":null,"abstract":"Purpose – Instagram is a social media platform that focuses heavily on visual communication, where photos and videos are shared. The purpose of this paper is to show the possible influences of Instagram on the choice of a travel destination among Generation Z. The aim of this paper is to investigate the determinants of Instagram influence for destination selection for Generation Z according to the attitude, usage of social media, and information reliability, where social escapism motivation and pleasure have a mediatic effect. Methodology – To understand better the influence of Instagram in destination selection, a theoretical systematization and analysis of previous literature is presented. Primary research was conducted based on an online questionnaire developed from previous research and adapted for the objectives of this paper. The collected data were empirically tested and validated through partial least squares structural equation modelling (PLS-SEM). Findings – The results suggest that the effect of Information reliability and Attitude are mediated by Pleasure and Social escapism motivation, while Usage of social media it is not. Attitude and Information reliability have a significant positive effect both on Pleasure and on Social escapism motivation, while Social media usage has not an significant positive effect on Pleasure and Social escapism motivation. Contribution – This research contributes to both theory and practice. It identifies the factors that contribute to importance of Instagram in destination selection for Generation Z. The antecedents as attitude, usage of social media, and information reliability in regards to the Instagram influence prove a scientific contribution of the study while contributes to knowledge of Social escapism motivation and Pleasure playing a mediating role. The practical contribution of the paper is that it presents a better understanding of behavioral intentions of Generation Z that can help destination marketing organizations to develop effective digital marketing strategies.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135213708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ROLE OF ORGANIZATIONAL CULTURE AND EMPLOYEE SATISFACTION IN MANAGING CHANGE: THE CASE FROM THE HOTEL INDUSTRY","authors":"Anita Talaja, Doris Podrug, Lucija Brešković","doi":"10.20867/tosee.07.27","DOIUrl":"https://doi.org/10.20867/tosee.07.27","url":null,"abstract":"Purpose – The main research goal of this paper is to examine how organizational culture affects change management process through employee satisfaction. Organizational culture and employee satisfaction appear as important factors in a successful business because they lead to the satisfaction of the service user, which helps building quality relationships with customers. Methodology – In order to test the research hypotheses and analyze the connection between variables, a questionnaire was conducted among 49 employees of the Bluesun hotel in Dalmatia. The collected data was analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM), while descriptive statistics were analyzed using SPSS. Findings – The results of PLS-SEM analysis confirmed that dynamic organizational culture has positive direct and indirect impact on change management, i.e., employee satisfaction partially mediates organizational culture-change management relationship. Contribution – Organizational culture, change management and employee satisfaction are crucial to an organization's competitiveness and survival in the market. One unique contribution is the proposed model that integrates mentioned variables with a particular focus on the mediating role of employee satisfaction in facilitating the positive effects of a dynamic and creative organizational culture in hotel industry. This work also aims to draw attention to the importance of organizational culture, its impact on each individual part of the organization and the necessity of constant adaptation to changes.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"205 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135214773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ENHANCING COMPETITIVENESS FOR ECONOMIC AND TOURISM GROWTH: CASE OF CROATIA","authors":"Christian Stipanović, Elena Rudan, Vedran Zubović","doi":"10.20867/tosee.07.26","DOIUrl":"https://doi.org/10.20867/tosee.07.26","url":null,"abstract":"Purpose – Music tourism refers to attendance at music events such as concerts, festivals, and other music-related activities. This form of tourism can have a significant effect on the development of destinations hosting music events, and can also contribute to the promotion of a destination's cultural heritage and identity. Croatian destinations organize various music events and strive to become distinctive music-event destinations. In the process of diversification relative to the global, universal offering, the valorisation of traditional music plays an important role in creating a unique experience. The aim of the article is to analyse the attitudes of Generation Y tourists towards traditional-music events and the supplementary offering with a view to innovating music festivals and concerts, which can become the main motivation for visiting a destination. Methodology – The research of the music preferences of Generation Y in tourism is based on a questionnaire survey of 123 respondents in Croatia, who evaluated the offering of music festivals and traditional-music events in the overall offering of music events in the destination. Factor analysis was conducted to determine the factors that influence the behavioural intentions and selection of traditional-music festivals of Generation Y. Findings – The main results of the research are the identification of the most important characteristics for choosing a type of music event and their impact on a destination’s music offering and overall tourism offering. The results show that attendance at traditional-music events depends mainly on the respondents’ personal preferences and the quality of the event offerings, while a destination's supplementary facilities and services are not critical to the choice of a music event in tourism. The development of events to innovate a destination’s offering must focus on the quality of music events geared to the target segment and should be based on stakeholder synergy and the knowledge of musicologists. Contribution – This research is significant because no previous research results have been found on Generation Y in relation to the evaluation of traditional-music events and their role in the overall music offering of a destination. The results contribute to a better understanding of the needs and preferences of specific generations who attend music events, and of the supporting destination strategies in destination audio management.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134884207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}