Tourism in South East Europe ...最新文献_第2页

TOURISM SUSTAINABILITY IN AFRICA: CAN WE RELY ON TIP, ETHNIC TENSION AND SOCIAL SUPPORT? 非洲旅游业的可持续性:我们能依靠小费、种族紧张和社会支持吗?

Tourism in South East Europe ... Pub Date : 2023-01-01 DOI: 10.20867/tosee.07.32

Ernest Alang Wung, Roger Tsafack Nanfosso, Armand Mboutchouang Kountchou

{"title":"TOURISM SUSTAINABILITY IN AFRICA: CAN WE RELY ON TIP, ETHNIC TENSION AND SOCIAL SUPPORT?","authors":"Ernest Alang Wung, Roger Tsafack Nanfosso, Armand Mboutchouang Kountchou","doi":"10.20867/tosee.07.32","DOIUrl":"https://doi.org/10.20867/tosee.07.32","url":null,"abstract":"Purpose – The objective of this paper is to analyze the cultural values in Africa on tourism sustainability. This is due to the existence of minimal works in the African context on tourism. Methodology – Adopting the instrumental variable two-stage least square (IV-2SLS) strategy on a panel of 41 African countries within the period 2006-2017, we accustom for potential endogeneity problems with the indicators to explore the theoretical contribution of the study. Findings – Findings show that, African generosity, culture, and social support contribute to the sustainability of the tourism sector in Africa. Implying that, as Africans are more and more supportive, offering tips (time, financial and/or moral help) to strangers/organizations, and the diversity of the African continent in terms of language, nationality, and race strongly contribute to the sustainability of tourism in Africa through a massive annually inflow of tourist. Contribution – Apart from contributing to the sustainable tourism literature, this paper is novel in its scope and methodology alongside its theoretical background. This paper as well indicates the importance of hospitality in the tourism sector of African countries.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135214801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE READINESS FOR IMPLEMENTING ICTs IN HOTEL INDUSTRY ORGANIZATIONS: EVIDENCE FROM THE REGIONAL LEVEL 在酒店行业组织中实施信息通信技术的准备:来自地区水平的证据

Tourism in South East Europe ... Pub Date : 2023-01-01 DOI: 10.20867/tosee.07.24

Marino Stanković, Ana Portolan

{"title":"THE READINESS FOR IMPLEMENTING ICTs IN HOTEL INDUSTRY ORGANIZATIONS: EVIDENCE FROM THE REGIONAL LEVEL","authors":"Marino Stanković, Ana Portolan","doi":"10.20867/tosee.07.24","DOIUrl":"https://doi.org/10.20867/tosee.07.24","url":null,"abstract":"Purpose – Information and communication technologies (ICTs) usage is one of the key elements in the competitive struggle and achieving a competitive advantage in the hotel industry. The main goal of this paper is to empirically analyse the existence of readiness to implement ICTs in a sight of the potential challenges which hotels face due to the lack of such technology in their business. Methodology – This article, through researching the attitudes of managers at the top, middle and operational management levels, analyses the readiness of the organizations in hotel industry to implement ICTs as well as the main opportunities and advantages of their application. The data were analysed by acting the methods of descriptive and inferential statistics in order to test the significance of the examination attitudes obtained from respondent. Findings – The obtained results indicate the importance of the readiness for companies in the hotel industry to apply ICT and the inclination for digital transformation of business. There is exigency to provide an insight into the state of readiness for the implementation of digital technologies in the hotel industry, as well as a proposal for the values that these actions result. Contribution – The main contributions of this paper are fulfilling the literature gap towards the mentioned research issue for the implementation of ICT in the hotel industry at the regional level and providing insight from the viewpoints of managers rather than from technology experts.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135212901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE CORPORATE SECURITY IN SLOVENIAN NATURAL SPAS 斯洛文尼亚天然温泉的企业安全

Tourism in South East Europe ... Pub Date : 2023-01-01 DOI: 10.20867/tosee.07.22

Sebastjan Repnik, Elena Marulc

{"title":"THE CORPORATE SECURITY IN SLOVENIAN NATURAL SPAS","authors":"Sebastjan Repnik, Elena Marulc","doi":"10.20867/tosee.07.22","DOIUrl":"https://doi.org/10.20867/tosee.07.22","url":null,"abstract":"Purpose – This research aims to develop the theoretical framework and practice of corporate security in tourism. The research provides an analysis resulting in findings and conclusions which can be implemented to reduce the risk and ensure suitable security within spas tourism. The objectives of the research are to research, analyse, compare, review and critically evaluate contemporary domestic and foreign literature and sources in the field of corporate security in spa tourism; to have a deep insight into the concept of corporate security in natural spas as the managers and stakeholders of the research have; the development of a new conceptual model of corporate security in spas. Methodology – The empirical part of the research is designed as a case study that focuses on the research of corporate security in spas. The qualitative part is based on a purposive sample of the leading experts in the field of security in health resorts. The external stakeholders we performed group interviews with were: chief firefighters in the region where the health resort was located and chiefs of police. Both cases represent purposive samples of the most knowledgeable informants. The purposive sample of health resorts was selected based on business ties. The analysis of data was based on the content analysis method where the collected data were processed via Atlas.ti software and manual processing. Findings – The natural spas studied try to ensure the subjective dimension of safety/security and maintain diversity by providing an objective dimension of safety/security, which is the result of the qualitative part of the research. Contribution – This research will contribute to the body of knowledge with the base of corporate security aspects in spas.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135212909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

BE CAREFUL WITH THE ATTITUDE OF EMPLOYEES IN THE SERVICE INDUSTRY: ARE THEY AFFECTED BY TIPS AND TIPPING 注意服务行业员工的态度:他们会受到小费和小费的影响吗

Tourism in South East Europe ... Pub Date : 2023-01-01 DOI: 10.20867/tosee.07.33

Ernest Alang Wung, Roger Tsafack Nanfosso

{"title":"BE CAREFUL WITH THE ATTITUDE OF EMPLOYEES IN THE SERVICE INDUSTRY: ARE THEY AFFECTED BY TIPS AND TIPPING","authors":"Ernest Alang Wung, Roger Tsafack Nanfosso","doi":"10.20867/tosee.07.33","DOIUrl":"https://doi.org/10.20867/tosee.07.33","url":null,"abstract":"Purpose – Little is known about tipping practices on the tip receiver side (employees of the service industry). This paper fills in this gap by investigating the attitudes of employees admits customers' tipping habits. Methodology – A face-to-face (F2F) self-administered questionnaire was used and a sample of 233 was retained and used for analysis. With a response rate 77.66% far above the required threshold of 60%. The Partial Least Square Structural Equation Modelling (PLS-SEM) approach was used for analysis due to it aptness in revealing the contribution of a construct to a latent variable. Findings – Results show that; tips positively and statistically influence the job attitudes of servers, and the satisfaction of employees with management mechanisms of tips positively affects servers’ attitudes. Hence, both domestic and international tourists are better off whether they offer servers tips or not in the study context. Though tips positively influence the work attitudes of servers, it is important for consumers to understand that, they are not discriminated upon not tipping. Meanwhile, managers should not interfere in tip management, as servers prefer keeping all tips to themselves rather than sharing. Contribution – This paper contribute to the existing literature by not just investigating the effect of tipping phenomenon on servers’ attitudes but equally by analysing this social norm across several service occupations and accustom the tipping practice into an uncovered area in an attempt to give a clue of the effect of tips on server’s attitudes to practitioners and academicians.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135213146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALYSIS OF THE IMPACT OF LOCAL RESIDENT'S SUPPORT AND ATTACHMENT TO THE SUSTAINABLE DEVELOPMENT OF RURAL TOURISM DESTINATIONS 当地居民支持与依恋对乡村旅游目的地可持续发展的影响分析

Tourism in South East Europe ... Pub Date : 2023-01-01 DOI: 10.20867/tosee.07.21

Milena Podovac, Romina Alkier, Vedran Milojica

{"title":"ANALYSIS OF THE IMPACT OF LOCAL RESIDENT'S SUPPORT AND ATTACHMENT TO THE SUSTAINABLE DEVELOPMENT OF RURAL TOURISM DESTINATIONS","authors":"Milena Podovac, Romina Alkier, Vedran Milojica","doi":"10.20867/tosee.07.21","DOIUrl":"https://doi.org/10.20867/tosee.07.21","url":null,"abstract":"Purpose – The aim of this paper is to examine the key factors, which influence residents’ participation in sustainable development of rural tourism destinations in Serbia, and which are related to the resident´s support and their attachment to the place of residence. Authors also examined the potential positive impact of local community attachment and resident´s support on the benefits for residents, which are realized from tourism development as well as the sustainable aspect of the rural tourism destinations in Serbia. Methodology – The research sample includes residents of rural Serbia, who filled out an online questionnaire which was defined based on the previously conducted research by Than et al. (2020). The key variables are community attachment, resident support, and perceived benefits (socioeconomic and cultural), socio-economic, cultural, and environmental sustainability. The PLS-PM analysis was performed for data analysis in the R programming language 4.2.5. Findings – The results show that the residents' perceived benefits positively affect the sustainability of rural tourist destinations in Serbia. Although this research started from the assumption that community attachment and resident's support are positively affecting the perceived benefits of rural households and sustainable development of Serbia as a tourist destination, the obtained research results did not confirm this. Contribution – This study enables a more complete understanding of the relevance of the inclusion of residents in the rural destination´s sustainable development, but also can be used as an important source of information for defining and implementing future policies and strategies of rural development.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134883509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

RETHINKING TOURISM UNDER THE PANDEMIC LENS: THE FOCUS ON SUSTAINABILITY ISSUES 大流行背景下重新思考旅游业:关注可持续性问题

Tourism in South East Europe ... Pub Date : 2023-01-01 DOI: 10.20867/tosee.07.35

Luqi Yang, Xiaoni Li, Ana Beatriz Hernández-Lara

{"title":"RETHINKING TOURISM UNDER THE PANDEMIC LENS: THE FOCUS ON SUSTAINABILITY ISSUES","authors":"Luqi Yang, Xiaoni Li, Ana Beatriz Hernández-Lara","doi":"10.20867/tosee.07.35","DOIUrl":"https://doi.org/10.20867/tosee.07.35","url":null,"abstract":"Purpose – The main purpose of this research is to investigate the current state of the art of tourism and sustainability-related discussions and find out what could be possible ways and research potentials in the context of the global pandemic and future similar health emergencies. Methodology – We conducted a content-analysis based literature review, analyzing key findings of previous studies in the field, aiming to propose future research lines. Findings – The negative impacts brought about by the pandemic have induced worldwide prevention measures in controlling the diffusion of COVID-19. Recovery strategies and business reconstructions have aroused main attention in tourism-related subsectors, especially for the most suffering industries like hospitality and transportation, in the pursuit of a sustainable system and resolution of realistic problems as over-tourism, job insecurity, tourist trustfulness and revisitation, and stakeholder wellbeing. Tourism practitioners are also faced with intractable socio-cultural issues, like unemployment problems, indecent jobs, racial and cultural discrimination and loss of customer trust. The utilization of new technologies is expected to provide vital guidance for the improvement of decision-making and strategic planning in the acceleration of tourism resilience by fulfilling tourist experiences and promoting local destination management when the pandemic comes to a stabilization. Contribution – This article contributes to enriching the existing literature in tourism sustainability studies, highlighting the current academic interests in tourism resilience and tourism sustainable transformation, especially in the face of the global severe health crises like the COVID-19. It also provides implications for future researchers, tourism practitioners and local destinations in finding possible way-out, research and investment potentials in the resolution of social problems, improvement of satisfied tourism experience and responsible destination marketing, governance and long-term local development.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134884791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A COMPARISON OF OFFICIAL TOURISM WEBSITES IN TUSCANY REGION AND ISTRIA COUNTY USING TOPIC MODELLING 运用主题模型对托斯卡纳地区和伊斯特拉县官方旅游网站进行比较

Tourism in South East Europe ... Pub Date : 2023-01-01 DOI: 10.20867/tosee.07.17

Valentina Marchi, Katarina Lovrečić, Kristina Brščić

{"title":"A COMPARISON OF OFFICIAL TOURISM WEBSITES IN TUSCANY REGION AND ISTRIA COUNTY USING TOPIC MODELLING","authors":"Valentina Marchi, Katarina Lovrečić, Kristina Brščić","doi":"10.20867/tosee.07.17","DOIUrl":"https://doi.org/10.20867/tosee.07.17","url":null,"abstract":"Purpose – The aim of this study is to explore the textual and visual contents of official tourism websites of Tuscany Region (Italy) and Istria County (Croatia) to understand how destinations from different countries, but with similar characteristics, promote their tourism offer to an international audience. Methodology – A total of 185 web pages from the official tourism websites of Tuscany Region (n. 98 webpages) and Istria County (n. 87 webpages) were analysed. To explore the characteristics of tourism offer promoted by the DMOs of both analysed destinations, the Latent Dirichlet Allocation (LDA) model was applied to textual data. Furthermore, more than 1,000 images were analysed to investigate if there exists a correspondence between text and visual contents published on the webpages. Findings – Eight topics that characterise the tourism offer promoted on Tuscan and Istrian official tourism websites have emerged. The findings reveal differences in the promotion of visual and textual tourism offer, highlighting that destinations focus their communication on different topics. Each destination places greater emphasis on different characteristics that make its territory unique by adopting different communication strategies. Furthermore, for both destinations a correspondence between textual and visual content communication is observed in many topics. Contribution – The findings shed light on the current state of the art of the tourism offer promoted online supporting Tuscany Region and Istria County in understanding if the current promotion is in line with their communication goals. Furthermore, this study provides inputs to determine if there exists synergy between the promotion of the tourism offer and the development of tourism products in the destination.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134884871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FUNDRAISING ACTIVITIES OF NPOs OPERATING IN CROATIAN TOURIST DESTINATIONS 在克罗埃西亚旅游目的地的非营利组织筹款活动

Tourism in South East Europe ... Pub Date : 2023-01-01 DOI: 10.20867/tosee.07.6

Lorena Dadić Fruk

{"title":"FUNDRAISING ACTIVITIES OF NPOs OPERATING IN CROATIAN TOURIST DESTINATIONS","authors":"Lorena Dadić Fruk","doi":"10.20867/tosee.07.6","DOIUrl":"https://doi.org/10.20867/tosee.07.6","url":null,"abstract":"Purpose – To fund their missions, non-profit organizations (NPOs) use a variety of fundraising activities such as applying for public funds (grants), contacting potential donors by phone, email, or through social networks; organizing various events; renting property, collecting membership fees, and selling their own products and services. The aim of this paper is to investigate whether there are any statistically significant differences between NPOs operating in Croatian coastal tourist destinations and NPOs operating in continental destinations with regard to selling products and services to raise funds. Methodology – For the purpose of obtaining answers to the research questions, primary research was conducted using an online structured questionnaire. Research in Croatian coastal tourist destinations was conducted from May to June 2018, while in continental tourist destinations from November 2019 to March 2020. The sample numbered 756 NPOs, and a total of 389 correctly completed questionnaires were returned. Findings – The results of the research show that almost all activities relating to selling products and providing services, with the exception of activities in organizing guided tours, are carried out more often by NPOs operating in Croatian coastal destinations. Activities relating to the organization of guided tours are more often carried out by NPOs operating in continental destinations. Contribution – The theoretical contribution of the paper show that the coastal NPO as a non- profit destination stakeholder led effective policy in the most cases but not in all. The paper’s practical contribution is that it provides the representatives of NPOs with a new approach about the activities of fundraising. Future research needs to be done to estimate the impact of NPOs on tourism sector, before fundraising strategies becomes widespread.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135212904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPLORING MOTIVATIONS AND SOCIO-CULTURAL IMPACTS OF ERASMUS+ STUDENTS IN RIJEKA, CROATIA 探索克罗地亚里耶卡伊拉斯谟+学生的动机和社会文化影响

Tourism in South East Europe ... Pub Date : 2023-01-01 DOI: 10.20867/tosee.07.20

Timea Palfi, Lauren A. Siegel, Tina Šegota

{"title":"EXPLORING MOTIVATIONS AND SOCIO-CULTURAL IMPACTS OF ERASMUS+ STUDENTS IN RIJEKA, CROATIA","authors":"Timea Palfi, Lauren A. Siegel, Tina Šegota","doi":"10.20867/tosee.07.20","DOIUrl":"https://doi.org/10.20867/tosee.07.20","url":null,"abstract":"Purpose – The Croatian city of Rijeka has been a popular enclave for students participating in the Erasmus+ study exchange program, which has led to a shift in the relations between the local community (as hosts) and the student visitors (as guests). By applying the concept of the hostguest-relationship in this context, this study explores the student perceptions of Rijeka as a studyabroad destination, the degree of cultural exchange between locals and student visitors, and the overall footprint of Erasmus+ students on local communities in Rijeka. Methodology – An online questionnaire was distributed to Rijeka’s residents (n=93) and Erasmus students (n=114). Two surveys were designed to explore their attitudes and the factors influencing the host-guest relationship from both perspectives. Findings – The findings were analysed from both the perspectives of the students and the residents. The motivating factors influencing students participating in the Erasmus+ program included the landscape, rich natural attractions, affordability, proximity to other travel destinations, culture, and safety. From the local host perspective, the findings indicate that locals have a very positive perception of international students in Rijeka, with attributes assigned to them such as “wellbehaved” and “friendly”. Hence, contrary to some studies that showed that students might elicit residents’ negative perceptions, Rijeka’s residents were happy to accept them as a part of the community. Contribution – This study applies past research in host/guest relationships to a student exchange scenario. The practical implications for local stakeholders in Rijeka are to extend their offerings of cultural experiences to international students. In addition, identifying the quality of interaction between locals and visitors has implications for hospitality and tourism businesses.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135214754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

POTENTIAL OF CULTURAL HERITAGE IN THE DEVELOPMENT OF TOURISM PRODUCTS IN RURAL DESTINATIONS: PERCEPTIONS OF RAVNI KOTARI RESIDENTS (CROATIA) 文化遗产在乡村旅游产品开发中的潜力:ravni kotari居民的看法(克罗地亚)

Tourism in South East Europe ... Pub Date : 2023-01-01 DOI: 10.20867/tosee.07.14

Bozena Krce Miocic

{"title":"POTENTIAL OF CULTURAL HERITAGE IN THE DEVELOPMENT OF TOURISM PRODUCTS IN RURAL DESTINATIONS: PERCEPTIONS OF RAVNI KOTARI RESIDENTS (CROATIA)","authors":"Bozena Krce Miocic","doi":"10.20867/tosee.07.14","DOIUrl":"https://doi.org/10.20867/tosee.07.14","url":null,"abstract":"Purpose – The goal of this study is to examine the potential of the development course in Zadar hinterlands, i.e., the Ravni kotari area that represents a rural type of destination. For the purpose of this study, it was important to assess the awareness and familiarity of the residents in Ravni kotari with their cultural heritage, but also to evaluate their perceptions regarding the importance and potential of said cultural heritage in the development of tourism products. This paper provides an answer to the question of Ravni kotari residents’ perception regarding the potential of their cultural heritage with the purpose of tourism product development in their area. Methodology – In total 500 respondents (n=500) over 18 years of age, who own a real estate or live and work in the Ravni kotari area, participated in the survey. The survey was conducted through the semi-structured questionnaire with a presence of an interviewer in the period between June and October 2020. Findings – The Ravni Kotari residents do not recognise its cultural heritage sufficiently and they cannot see a single heritage element as a possible umbrella brand of the destination. The highest number of respondents recognised the most significant tangible heritage cultural attractions under protection. Unfortunately, the UNESCO protected intangible heritage remained unmentioned by respondents. Contribution – The rich cultural heritage in the Ravni kotari area is not sufficient per se without the commitment of its residents, given that without their involvement in the presentation and interpretation, cultural heritage decays and disappears. Therefore, the involvement of the residents in their cultural heritage possesses the exceptional importance in its preservation for future generations as well as for its presentation and valorisation through tourism. The lack of the residents’ awareness about the valuable heritage attractions in their area results with their slower inclusion in the tourism offer and valorisation in tourism value chains.","PeriodicalId":472954,"journal":{"name":"Tourism in South East Europe ...","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135214779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0