Sport Marketing Quarterly最新文献_第10页

Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup 东道国品牌形象与政治消费主义——以俄罗斯2018年国际足联世界杯为例

IF 1.5 4区管理学

Sport Marketing Quarterly Pub Date : 2020-03-01 DOI: 10.32731/smq.291.032020.05

Claudio M. Rocha, Fiona Wyse

{"title":"Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup","authors":"Claudio M. Rocha, Fiona Wyse","doi":"10.32731/smq.291.032020.05","DOIUrl":"https://doi.org/10.32731/smq.291.032020.05","url":null,"abstract":"Th e aim of this study was to investigate whether 2018 FIFA World Cup (FWC) consumers would engage in political consumerism to reduce a perceived dissonance between host country (Russia) brand image and FWC brand attributes. Literature has associated Russia-hosted sport mega-events (SME) with violations of human rights. Drawing on cognitive dissonance theory, we investigate UK consumers (n = 417) on their perceptions about Russia’s brand image (cognitive and aff ective attributes) and FWC brand attributes before and aft er the event. Online questionnaires were used to collect data, which were analyzed via covariance-based structural equation modeling. Findings showed that intentions did not diff er from behaviors of political consumerism toward 2018 FWC products. Lower evaluations of aff ective host image attributes led to more political consumerism. Higher perceptions of the FWC attributes led to less political consumerism. Results inform FIFA (and possibly other SME owners) on how poor human rights practices (aff ective attributes) may aff ect the consumption of their products. Results also inform hosts about ineff ectiveness of associating themselves with brands like FWC without showing concerns about human rights.","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43007233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes 运动员品牌的崛起:影响运动员社交媒体关注的因素

IF 1.5 4区管理学

Sport Marketing Quarterly Pub Date : 2020-03-01 DOI: 10.32731/smq.291.302020.03

Yiran Su, Bradley J. Baker, J. Doyle, Thilo Kunkel

{"title":"The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes","authors":"Yiran Su, Bradley J. Baker, J. Doyle, Thilo Kunkel","doi":"10.32731/smq.291.302020.03","DOIUrl":"https://doi.org/10.32731/smq.291.302020.03","url":null,"abstract":"consumer identity and behavior, branding in sport business, global marketing strategy, data research methods, brand building via social media, sport consumer behavior and loyalty, and machine and artificial consumer behavior within sport and event settings, fan development, strategic branding, examining the links between sport and event involvement and positive social-psychological well-being. His research interests include strategic management and marketing, consumer engagement in a digital environment, and brand relationships. Abstract Athlete brands exist within a network of brand relationships. Thus, considering the joint influences of related brands at different levels (league, team, and athlete) is essential for understanding how athlete brands are built. We focus on growth factors impacting athletes’ social media followings (Twitter and Instagram) around the critical juncture of team transfer periods. We use data from the NFL Draft, because this mo-ment in time provides a key opportunity to capture combined influences from league-, team-, athlete-, and platform-related factors on athlete brand development. Through comparing a large sample of athlete social media followings before and after the draft, we identify immediate changes as athletes start their professional careers. Results indicate examining multiple factors in the same model is essential for understanding the role each plays in building athlete brands. The league and team represent master brands into which an athlete brand is integrated, and consequently athlete brands are provided with benefits from these new brand relationships. Results further demonstrate network effects, highlighting the importance of possessing a strong brand before a high-profile event.","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46785373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 35

Examining the Impact of Fantasy Sport Participation and Fan Identification on Player Performance and Brand Perceptions 研究幻想体育参与和球迷认同对球员表现和品牌认知的影响

IF 1.5 4区管理学

Sport Marketing Quarterly Pub Date : 2020-01-01 DOI: 10.32731/smq.293.092020.03

B. Larkin, R. Spalding, Taesoo Ahn

引用次数: 0

An Analysis of Attributes Impacting Consumer Online Sport Ticket Purchases in a Dual-Market Environment 双重市场环境下影响消费者在线体育门票购买的属性分析

IF 1.5 4区管理学

Sport Marketing Quarterly Pub Date : 2020-01-01 DOI: 10.32731/smq.293.092020.02

N. Popp, Jason M. Simmons, S. Shapiro, T. Greenwell, C. McEvoy

引用次数: 8

Fantasy Sport Usage and Multiplatform Sport Media Consumption 梦幻体育使用和多平台体育媒体消费

IF 1.5 4区管理学

Sport Marketing Quarterly Pub Date : 2020-01-01 DOI: 10.32731/smq.293.092020.04

Sylvia M. Chan-Olmsted, D. Kwak

引用次数: 3

The Dark Side of Spectator Behavior: Effects of Spectator Dysfunctional Behavior on Anger, Rumination, and Revisit Intention 旁观者行为的阴暗面:旁观者功能失调行为对愤怒、反刍和重访意图的影响

IF 1.5 4区管理学

Sport Marketing Quarterly Pub Date : 2020-01-01 DOI: 10.32731/smq.293.092020.06

K. Kim, K. Byon

引用次数: 5

Measuring Sponsorship Effectiveness: Designing an Alternative Approach 衡量赞助效果:设计一种替代方法

IF 1.5 4区管理学

Sport Marketing Quarterly Pub Date : 2020-01-01 DOI: 10.32731/smq.oa.092020.01

Gashaw Abeza, Benoît Séguin, P. Carton, Susan Holland

引用次数: 0

The Influence of Personal Tendencies, Situational Power State, and Social Exclusion on Distinctive Consumption Choice 个人倾向、情境权力状态和社会排斥对独特消费选择的影响

IF 1.5 4区管理学

Sport Marketing Quarterly Pub Date : 2020-01-01 DOI: 10.32731/smq.293.092020.05

Hyunwoo Kim, Byung-Kwon Park, C. Lim, Jisuk Chang

引用次数: 0

A Gratification Model of Sport Team Mobile Application Usage 体育团队移动应用使用的满足模型

IF 1.5 4区管理学

Sport Marketing Quarterly Pub Date : 2020-01-01 DOI: 10.32731/smq.293.092020.01

Hansol Hwang, HyeJoo Yang, Antonio S. Williams, P. Pedersen

引用次数: 3

Nonlocal Fandom: Effects of Geographic Distance, Geographic Identity, and Local Competition on Team Identification 非本土粉丝：地理距离、地理认同和本土竞争对团队认同的影响

IF 1.5 4区管理学

Sport Marketing Quarterly Pub Date : 2019-12-01 DOI: 10.32731/smq.284.122019.02

K. Reifurth, M. Bernthal, Khalid Ballouli, D. Collins

引用次数: 4