大学橄榄球运动中的企业赞助一项测量竞争对手团队企业品牌有效性的功能磁共振成像研究

{"title":"大学橄榄球运动中的企业赞助一项测量竞争对手团队企业品牌有效性的功能磁共振成像研究","authors":"Davis Martin, Kyle M. Townsend, Yun Wang, G. Deshpande","doi":"10.32731/smq.284.122019.03","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":"28 1","pages":"209-221"},"PeriodicalIF":2.0000,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Corporate Sponsorship in College Football; An fMRI Study Measuring the Effectiveness of Corporate Branding Across Rival Teams\",\"authors\":\"Davis Martin, Kyle M. Townsend, Yun Wang, G. Deshpande\",\"doi\":\"10.32731/smq.284.122019.03\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":47293,\"journal\":{\"name\":\"Sport Marketing Quarterly\",\"volume\":\"28 1\",\"pages\":\"209-221\"},\"PeriodicalIF\":2.0000,\"publicationDate\":\"2019-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Sport Marketing Quarterly\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.32731/smq.284.122019.03\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sport Marketing Quarterly","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.32731/smq.284.122019.03","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}