Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones

IF 2 4区管理学 Q3 BUSINESS

Sport Marketing Quarterly Pub Date : 2019-12-01 DOI:10.32731/smq.284.122019.01

Sylvia M. Chan-Olmsted, Min Xiao

引用次数: 14

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智能体育迷:影响智能手机体育消费的因素

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Sport Marketing Quarterly Multiple-

自引率

13.30%

发文量

期刊介绍： Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.