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Sport Marketing Quarterly最新文献

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An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet 游戏内赞助激活体验对赞助意识和钱包份额的影响研究
IF 1.5 4区 管理学
Sport Marketing Quarterly Pub Date : 2020-12-01 DOI: 10.32731/smq.294.122020.01
T. Hickman
{"title":"An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet","authors":"T. Hickman","doi":"10.32731/smq.294.122020.01","DOIUrl":"https://doi.org/10.32731/smq.294.122020.01","url":null,"abstract":"This article explores the impact of an In-Game Sponsorship Activation Experience (SAE) on its ability to promote sponsorship awareness and share of wallet gains for the sponsoring brand of a college basketball team. The term In-Game SAE is introduced to the literature and is defined as entertainment featuring the sponsoring brand that occurs during a game, which allows for voluntary fan participation. In addition, three other sponsors of the same team are studied that did not utilize an In-Game SAE. Results indicate that an In-Game SAE elevates awareness and share of wallet among attendees as compared to the television audience. These differences were not found for sponsors that lacked an In-Game SAE. Th ese results suggest an In-Game SAE creates memorability with attendees that translates into marketplace support. Additionally, the study finds that general purchase intentions and team identification are unreliable predictors of sponsorship awareness.","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42558274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements 与查尔斯和丹一起减肥:检查减肥广告中代言人索赔的潜在责任
IF 1.5 4区 管理学
Sport Marketing Quarterly Pub Date : 2020-06-01 DOI: 10.32731/smq.292.062020.05
Natasha T. Brison, A. Pickett, Katie M. Brown
{"title":"Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements","authors":"Natasha T. Brison, A. Pickett, Katie M. Brown","doi":"10.32731/smq.292.062020.05","DOIUrl":"https://doi.org/10.32731/smq.292.062020.05","url":null,"abstract":"","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45493778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value 基于信息价值视角的团队社交媒体网络口碑环境前因建模
IF 1.5 4区 管理学
Sport Marketing Quarterly Pub Date : 2020-06-01 DOI: 10.32731/SMQ.292.062020.01
Jerred Junqi Wang, N. D. Pifer, G. Scremin, James J. Zhang
{"title":"Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value","authors":"Jerred Junqi Wang, N. D. Pifer, G. Scremin, James J. Zhang","doi":"10.32731/SMQ.292.062020.01","DOIUrl":"https://doi.org/10.32731/SMQ.292.062020.01","url":null,"abstract":"","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43158695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Sport Brand Positioning Strategies and Position-Congruity on Financial Performance 体育品牌定位策略与财务业绩的位置一致性
IF 1.5 4区 管理学
Sport Marketing Quarterly Pub Date : 2020-06-01 DOI: 10.32731/smq.292.062020.03
J. L. Lee, Won June, D. Farr
{"title":"Sport Brand Positioning Strategies and Position-Congruity on Financial Performance","authors":"J. L. Lee, Won June, D. Farr","doi":"10.32731/smq.292.062020.03","DOIUrl":"https://doi.org/10.32731/smq.292.062020.03","url":null,"abstract":"","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46371972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Assessment of Fans' Willingness to Pay for Team's Environmental Sustainability Initiatives 球迷为球队环境可持续发展计划付费意愿的评估
IF 1.5 4区 管理学
Sport Marketing Quarterly Pub Date : 2020-06-01 DOI: 10.32731/smq.292.062020.04
G. Greenhalgh, Joris Drayer
{"title":"An Assessment of Fans' Willingness to Pay for Team's Environmental Sustainability Initiatives","authors":"G. Greenhalgh, Joris Drayer","doi":"10.32731/smq.292.062020.04","DOIUrl":"https://doi.org/10.32731/smq.292.062020.04","url":null,"abstract":"","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43515589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
“I Still Support My Favorite Team”: The Effects of an Athlete's Transgression and Post-Response Strategy Using Visual Cues In-Group Bias “我仍然支持我最喜欢的球队”：在群体偏见中使用视觉线索的运动员越轨和后反应策略的影响
IF 1.5 4区 管理学
Sport Marketing Quarterly Pub Date : 2020-06-01 DOI: 10.32731/smq.292.062020.06
Jang WonSeok, Lee JoonSung, J. Cho, Lee JeoungHak
{"title":"“I Still Support My Favorite Team”: The Effects of an Athlete's Transgression and Post-Response Strategy Using Visual Cues In-Group Bias","authors":"Jang WonSeok, Lee JoonSung, J. Cho, Lee JeoungHak","doi":"10.32731/smq.292.062020.06","DOIUrl":"https://doi.org/10.32731/smq.292.062020.06","url":null,"abstract":"","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48558463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Repeat Registrations of a Running Event: Applying Customer Base Analysis 跑步赛事的重复注册：应用客户基础分析
IF 1.5 4区 管理学
Sport Marketing Quarterly Pub Date : 2020-06-01 DOI: 10.32731/smq.292.062020.02
Carol Finnegan, T. Aicher, Rob Block
{"title":"Repeat Registrations of a Running Event: Applying Customer Base Analysis","authors":"Carol Finnegan, T. Aicher, Rob Block","doi":"10.32731/smq.292.062020.02","DOIUrl":"https://doi.org/10.32731/smq.292.062020.02","url":null,"abstract":"","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42578104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices 通过NFL球队粉丝的自我品牌:球迷期望的自我形象及其对品牌实践的影响
IF 1.5 4区 管理学
Sport Marketing Quarterly Pub Date : 2020-03-01 DOI: 10.32731/smq.291.032020.04
Wang JunQi, J. Braunstein-Minkove, T. Baker, Li Bo, Zhang Jie
{"title":"Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices","authors":"Wang JunQi, J. Braunstein-Minkove, T. Baker, Li Bo, Zhang Jie","doi":"10.32731/smq.291.032020.04","DOIUrl":"https://doi.org/10.32731/smq.291.032020.04","url":null,"abstract":"The rapid development of media technology has largely expanded individuals’ social network and empowered them to engage in self-branding activities at an unprecedented pace and level, in which each individual treats himself/herself as a brand and markets it to interested audiences in his/her social network (Marwick, 2010; Rampersad, 2008). Similar to the general brand, one’s self-brand is a cultural and ideological object that reflects cultural rituals and social dynamics. A thorough exploration of fans’ desired self-image, in conjunction with selfbranding behavior, could help sport teams, corporate sponsors, and athletes understand their fans and further frame the match-up effect through branding practices.","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48975893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Brand Environments and the Emergence and Change of Awareness for New Sports Teams: A Two-Wave Examination 品牌环境与新运动队意识的产生与变化：两波检验
IF 1.5 4区 管理学
Sport Marketing Quarterly Pub Date : 2020-03-01 DOI: 10.32731/smq.291.032020.02
James Du, Christopher M. Mcleod, J. James
{"title":"Brand Environments and the Emergence and Change of Awareness for New Sports Teams: A Two-Wave Examination","authors":"James Du, Christopher M. Mcleod, J. James","doi":"10.32731/smq.291.032020.02","DOIUrl":"https://doi.org/10.32731/smq.291.032020.02","url":null,"abstract":"","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42429221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Sport Brands: Brand Relationships and Consumer Behavior 体育品牌：品牌关系与消费者行为
IF 1.5 4区 管理学
Sport Marketing Quarterly Pub Date : 2020-03-01 DOI: 10.32731/smq.291.032020.01
Thilo Kunkel, R. Biscaia
{"title":"Sport Brands: Brand Relationships and Consumer Behavior","authors":"Thilo Kunkel, R. Biscaia","doi":"10.32731/smq.291.032020.01","DOIUrl":"https://doi.org/10.32731/smq.291.032020.01","url":null,"abstract":"One of the most valuable assets a sport entity possesses is its brand. However, existing sport branding research has largely examined brands at an individual level and not taken into account the relationships between connected brands or the actual behavioral outcomes of branding. Tis article provides an overview of the current state of sport branding research; proposes an extended conceptualization of sport brand architecture within a sport brand ecosystem framework to guide future examination of sport branding research; introduces the four articles published in this special issue; and presents insights from industry experts from diferent brand entities within the sport brand ecosystem. Tus, this article provides a foundation to further examine brand relationships and actual behavioral outcomes of sport branding to contribute to our theoretical and managerial knowledge on sport brand architecture within the sport brand ecosystem.","PeriodicalId":47293,"journal":{"name":"Sport Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2020-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41248392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 47
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