Repeat Registrations of a Running Event: Applying Customer Base Analysis

IF 2 4区管理学 Q3 BUSINESS

Sport Marketing Quarterly Pub Date : 2020-06-01 DOI:10.32731/smq.292.062020.02

Carol Finnegan, T. Aicher, Rob Block

引用次数: 1

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跑步赛事的重复注册：应用客户基础分析

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来源期刊

Sport Marketing Quarterly Multiple-

自引率

13.30%

发文量

期刊介绍： Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.