双重市场环境下影响消费者在线体育门票购买的属性分析

IF 2 4区 管理学 Q3 BUSINESS
N. Popp, Jason M. Simmons, S. Shapiro, T. Greenwell, C. McEvoy
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引用次数: 8

摘要

本文章由计算机程序翻译,如有差异,请以英文原文为准。
An Analysis of Attributes Impacting Consumer Online Sport Ticket Purchases in a Dual-Market Environment
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来源期刊
自引率
13.30%
发文量
21
期刊介绍: Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.
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