体育团队移动应用使用的满足模型

IF 2 4区 管理学 Q3 BUSINESS
Hansol Hwang, HyeJoo Yang, Antonio S. Williams, P. Pedersen
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引用次数: 3

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A Gratification Model of Sport Team Mobile Application Usage
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来源期刊
自引率
13.30%
发文量
21
期刊介绍: Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.
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