International Journal of Nonprofit and Voluntary Sector Marketing最新文献_第7页

50th Anniversary Commemoration at a major public university: benefits of an integrated branding and communications approach to event planning 一所主要公立大学的50周年纪念活动:在活动策划中整合品牌和传播方法的好处

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-08-01 DOI: 10.1002/NVSM.424

Kirti Sawhney Celly, Brenda Knepper

引用次数: 0

Special issue on learning from international case studies 关于从国际案例中学习的特刊

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-08-01 DOI: 10.1002/NVSM.420

Kirti Sawhney Celly, J. Hudson

引用次数: 0

Developing planned giving at the Salvation Army Southern Territory 在救世军南区发展计划捐赠

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-08-01 DOI: 10.1002/NVSM.423

A. Sargeant, J. Hudson

{"title":"Developing planned giving at the Salvation Army Southern Territory","authors":"A. Sargeant, J. Hudson","doi":"10.1002/NVSM.423","DOIUrl":"https://doi.org/10.1002/NVSM.423","url":null,"abstract":"The Salvation Army operates internationally and is an evangelical part of the universal church, they \u0000provided help to over 30 million individuals in 2008. Their main focus is to build community, provide \u0000fellowship, rebuild lives, and provide comfort and support to those in need. They also provide \u0000disaster relief, drug and alcohol rehabilitation, and activities for the elderly, among many other social \u0000services. The international headquarters, the administration centre, is based in London. The Salvation \u0000Army USA, based in Virginia, has a national commander and national chief secretary who \u0000work to coordinate the national efforts. There are 4 geographical territories, south, east, west and \u0000central and each territory is a separately registered nonprofit entity. The southern territory is further \u0000divided into 9 divisions and has historically been very successful at planned giving fundraising. \u0000Planned giving success had been attributed to the territories personal approach. However, with the \u0000noticeable changes in the attitudes of seniors the planned giving has significantly declined in \u00002008/2009. Seniors, who had been considered the most suitable donor prospects had developed a \u0000sense of fear and distrust of the government and the banking system. They were resisting personal \u0000meetings with planned giving staff that had been so successful for the Salvation Army. As a consequence \u0000the planned giving strategy had to be adapted.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"42 1","pages":"237-250"},"PeriodicalIF":0.0,"publicationDate":"2011-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80105985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Creating positive habits in water conservation: the case of the Queensland Water Commission and the Target 140 campaign 培养节约用水的积极习惯:昆士兰水资源委员会和目标140运动的案例

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-08-01 DOI: 10.1002/NVSM.421

A. Walton, Margee Hume

{"title":"Creating positive habits in water conservation: the case of the Queensland Water Commission and the Target 140 campaign","authors":"A. Walton, Margee Hume","doi":"10.1002/NVSM.421","DOIUrl":"https://doi.org/10.1002/NVSM.421","url":null,"abstract":"This case study reports the activities of the Queensland Water Commission (QWC) in securing the water supply for Brisbane and surrounding South East Queensland (SEQ) in response to the worst drought on record. The case focuses on residential water use and examines a three year period from 2006 to 2009. The focus of the study is the interventions of 2007, which centres on the Target 140 campaign. In 2007, the QWC faced with critically low dam levels identified household consumption as responsible for 70% of water use. The eight month Target 140 campaign targeted household users, aiming to change the water use habits of SEQ residents. The campaign achieved not only immediate reductions in water use but also contributed to long term behavioural and attitudinal change. The aim of the campaign was to reduce water consumption from 180 litre/person/day to a target of 140 litres/person/day by the end of 2007. This was achieved with water consumption dropping to an average of 129 litres/person/day during the campaign and saving over 20 billon litres of water. In 2009, despite the drought broken for over a year and the water consumption target lifted to 200 litres/person/day residents were continuing to consume water, on average, less than 140 litres/person/day. The outcome was a capstone result for the QWC, and the Target 140 campaign went on to achieve international industry recognition. This case study demonstrates how attitudinal change, goal setting and feedback were key components of the change strategy and outlines the tactics used during the campaign. Furthermore, the case study discusses these mechanisms for change in terms of a theoretical understanding.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"9 1","pages":"215-224"},"PeriodicalIF":0.0,"publicationDate":"2011-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80929834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 73

The effects of donation button design on aid agency transactional trust 捐赠按钮设计对援助机构交易信任的影响

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-05-01 DOI: 10.1002/NVSM.412

C. Burt, S. Gibbons

引用次数: 20

Understanding donors: A case of university performing arts programs in the USA 了解捐赠者:以美国大学表演艺术项目为例

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-05-01 DOI: 10.1002/NVSM.411

Y. Ko, H. Gibson, May Kim

引用次数: 7

Volunteering time decisions: a multi‐factor experimental study 志愿者时间决策:一项多因素实验研究

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-05-01 DOI: 10.1002/NVSM.409

Jay P. Carlson, J. Huppertz, R. A. Bowman, J. Lambrinos, M. Strosberg, Natalia A. Kutzer

{"title":"Volunteering time decisions: a multi‐factor experimental study","authors":"Jay P. Carlson, J. Huppertz, R. A. Bowman, J. Lambrinos, M. Strosberg, Natalia A. Kutzer","doi":"10.1002/NVSM.409","DOIUrl":"https://doi.org/10.1002/NVSM.409","url":null,"abstract":"Non-profit organizations often seek volunteers to help staff a fundraising event. In the present research, an experimental study assessed volunteering time decisions for a fundraising event following manipulations of opportunity cost valence, opportunity cost avoidability and question order involving donating time and donating money. Opportunity costs represent foregone alternatives sacrificed (e.g. working) when engaging in an activity (e.g. volunteering), with valence of the opportunity cost indicating the appeal (positive or negative) of the foregone alternative and avoidability of the opportunity cost suggesting how easy it would be to forgo the alternative. Prospective donors are often asked to consider both volunteering time and contributing money, and these two questions posed to individuals can be varied in terms of order. The results of the experiment revealed that individuals intended to volunteer the most time when an opportunity cost was negative and avoidable. The lowest time donation intentions occurred when an opportunity cost was positive and less avoidable with individuals also being asked about donating money prior to being asked to donate time. The results highlighted the importance to non-profit firms of considering opportunity costs potential volunteers face and suggested care in structuring the order of questions involving time and money posed to those individuals. Copyright © 2011 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"1 1","pages":"150-165"},"PeriodicalIF":0.0,"publicationDate":"2011-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79941761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The volunteer matrix: positioning of volunteer organizations 志愿者矩阵:志愿者组织的定位

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-05-01 DOI: 10.1002/NVSM.406

Debbie Haski-Leventhal, Lucas Meijs

引用次数: 34

Painting a picture of America's nonprofit foundations: a content analysis of public relations photographs distributed through online wire services 描绘美国非营利基金会的图景:通过在线通讯社发布的公共关系照片的内容分析

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-05-01 DOI: 10.1002/NVSM.408

Richard D. Waters, Weijia Wang

引用次数: 4

Could stereotype rebound affect aid advertising campaigns 刻板印象反弹会影响援助广告活动吗

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2009-05-01 DOI: 10.1002/NVSM.337

Sharyn Kennedy, S. Hill

{"title":"Could stereotype rebound affect aid advertising campaigns","authors":"Sharyn Kennedy, S. Hill","doi":"10.1002/NVSM.337","DOIUrl":"https://doi.org/10.1002/NVSM.337","url":null,"abstract":"The possibility that stereotype rebound may occur for viewers of aid agency appeals was investigated. Stereotype rebound refers to the ironic finding that active efforts to avoid thinking about people in a stereotypical manner can backfire and subsequently lead to increased stereotypical thinking and prejudiced behaviour. In two experiments, participants were instructed to avoid stereotyped thinking about developing world poor and were later asked to respond to a situation involving the same group—in Experiment 1, participants wrote a ‘day in the life’ story about the target group; in Experiment 2, participants seated themselves in preparation for meeting a member of the outgroup. In neither experiment was the typical stereotype rebound effect observed. In Experiment 1, suppressors' stories were found to be no more stereotypical in content than controls. In Experiment 2, suppressors sat closer to the target than controls. The differences between these results and those of experiments utilizing other stereotyped groups are discussed in terms of differences in stereotype content and attitudes to socially sensitive outgroups. \u0000 \u0000 \u0000 \u0000 \u0000Copyright © 2008 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"27 1","pages":"111-123"},"PeriodicalIF":0.0,"publicationDate":"2009-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77931166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6