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Segmenting Youth Voting Behaviour through Trusting-Distrusting Relationships: A Conceptual Approach 通过信任-不信任关系分割青年投票行为:一种概念方法
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2004-08-01 DOI: 10.1002/NVSM.248
Janine Dermody, S. Hanmer-Lloyd
{"title":"Segmenting Youth Voting Behaviour through Trusting-Distrusting Relationships: A Conceptual Approach","authors":"Janine Dermody, S. Hanmer-Lloyd","doi":"10.1002/NVSM.248","DOIUrl":"https://doi.org/10.1002/NVSM.248","url":null,"abstract":"This paper reviews current evidence on the declining political engagement of British youth. What emerges is that causes of their political disaffection are manifold and complex, but trust, distrust and cynicism feature strongly. Traditional approaches to trust and distrust fail to recognise this complexity; consequently this paper offers a more sophisticated conceptual framework that examines trust and distrust as separate but linked dimensions, as advocated by Lewicki, McAllister and Bies.[Lewicki, R. J., McAllister D. J. and Bies R. J. (1998) ‘Trust and distrust: New relationships and realities’, Academy of Management Review, Vol. 23, No. 3, pp. 438–458.] From the analysis four segments of ‘voter’ types are identified. By segmenting voters in this way, marketers can design strategies to help increase young people's trust and reduce their distrust, thereby increasing their propensity to vote in future elections. A synopsis of marketing aims to stimulate the ‘youth vote’ is presented along with areas for further research. Copyright © 2004 Henry Stewart Publications","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"16 3 1","pages":"202-217"},"PeriodicalIF":0.0,"publicationDate":"2004-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83235045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 43
Film marketing in Europe: bridging the gap between policy and practice 欧洲的电影营销:弥合政策与实践之间的差距
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2004-08-01 DOI: 10.1002/NVSM.250
F. Kerrigan, M. Özbilgin
{"title":"Film marketing in Europe: bridging the gap between policy and practice","authors":"F. Kerrigan, M. Özbilgin","doi":"10.1002/NVSM.250","DOIUrl":"https://doi.org/10.1002/NVSM.250","url":null,"abstract":"Concerns with US domination of European cinema screens and the apparent lack of success of policy makers to support sustainable development of the film industry has meant that these issues have remained topical for policy makers and researchers. This is also evidenced by both media attention and an increased research focus on the film industry, particularly from a marketing perspective.1–7 To date, neither policy nor empirical research has had a significant impact on the development and understanding of the industry. This paper seeks to bridge the perceived gap between policy and the practice of film marketing in Europe. \u0000 \u0000The interface between film marketing policy and practice in Europe offers an interesting venue to explore. While the macro-environment is invariably emphasised in terms of its impact on marketing, many marketing academics and practitioners neglect the role that policy plays in shaping the practice of marketing. \u0000 \u0000This paper undertakes an historical analysis of protectionism in the US film industry from its inception and highlights the likely impact of similar protectionism in the European context. It also explains how Hollywood studios control domestic and international markets. The historical overview shows the importance of vertical integration in producing a successful marketing campaign. An exploration of the debate focusing on the call for liberalisation of the global audiovisual market is also undertaken from an industrial and cultural perspective to assess the possible impact that this will have upon film marketing in Europe, in addition to the implications for European cultural identity. Copyright © 2004 Henry Stewart Publications","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"29 1","pages":"229-237"},"PeriodicalIF":0.0,"publicationDate":"2004-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78894447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Manufacture for donation: driving bottom‐line performance through contributions to run strategy optimisation 制造捐赠:通过贡献运行策略优化驱动底线性能
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2004-08-01 DOI: 10.1002/NVSM.253
Keith Richard Thode, Samuel Tate Williams, M. Halligan
{"title":"Manufacture for donation: driving bottom‐line performance through contributions to run strategy optimisation","authors":"Keith Richard Thode, Samuel Tate Williams, M. Halligan","doi":"10.1002/NVSM.253","DOIUrl":"https://doi.org/10.1002/NVSM.253","url":null,"abstract":"Manufacturers have idle/open capacity as an inherent part of the manfacturing process. The focus of the paper is to analyse if, as capacity becomes available, it is more financially advantageous to use this capacity to make product for donation, or other nonprofit discount markets, than to leave the production line idle. The conclusion will highlight the opportunity for raising corporate efficiency through incorporating manufacture for donation as a component in run strategy optimisation. Copyright © 2004 Henry Stewart Publications","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"25 1","pages":"275-283"},"PeriodicalIF":0.0,"publicationDate":"2004-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87608618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Charity law reform: implementing the Strategy Unit proposals 慈善法改革:实施策略组建议
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2004-08-01 DOI: 10.1002/NVSM.247
B. Pratten
{"title":"Charity law reform: implementing the Strategy Unit proposals","authors":"B. Pratten","doi":"10.1002/NVSM.247","DOIUrl":"https://doi.org/10.1002/NVSM.247","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"1 1","pages":"191-201"},"PeriodicalIF":0.0,"publicationDate":"2004-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76533489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
The achilles' heel of modern nonprofits is not public ‘trust and confidence’ but public understanding of 21st century charities 现代非营利组织的致命弱点不是公众的“信任和信心”，而是公众对21世纪慈善事业的理解
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2004-08-01 DOI: 10.1002/NVSM.246
J. Saxton
{"title":"The achilles' heel of modern nonprofits is not public ‘trust and confidence’ but public understanding of 21st century charities","authors":"J. Saxton","doi":"10.1002/NVSM.246","DOIUrl":"https://doi.org/10.1002/NVSM.246","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"23 1","pages":"188-190"},"PeriodicalIF":0.0,"publicationDate":"2004-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78943059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 15
Identifying promotional appeals for targeting potential volunteers: an exploratory study on volunteering motives among retirees 识别潜在志愿者的促销诉求:退休人员志愿服务动机的探索性研究
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2004-08-01 DOI: 10.1002/NVSM.252
Michael A. Callow
{"title":"Identifying promotional appeals for targeting potential volunteers: an exploratory study on volunteering motives among retirees","authors":"Michael A. Callow","doi":"10.1002/NVSM.252","DOIUrl":"https://doi.org/10.1002/NVSM.252","url":null,"abstract":"This paper examines whether older adult volunteers share similar or diverse motives for volunteering. Previous research has often treated senior citizen volunteers as a homogenous group that is significantly different from other cohorts. This paper argues that the senior citizen segment is far from homogeneous in its motives for, and behaviour towards, volunteering, which may have a significant impact on the effectiveness of recruitment and promotional campaigns. An exploratory study was conducted and, as expected, interviewees identified a variety of benefits sought from volunteering. There was considerable variability in the importance of these benefits among respondents, suggesting that further clustering would be useful. Implications for recruitment and promotional campaigns are discussed. Copyright © 2004 Henry Stewart Publications","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"20 1","pages":"261-274"},"PeriodicalIF":0.0,"publicationDate":"2004-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81735179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 63
Why politics needs marketing 为什么政治需要营销
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2003-05-01 DOI: 10.1002/NVSM.205
R. Mortimore
{"title":"Why politics needs marketing","authors":"R. Mortimore","doi":"10.1002/NVSM.205","DOIUrl":"https://doi.org/10.1002/NVSM.205","url":null,"abstract":"This paper examines the survey evidence for the low standing of politics, politicians and political institutions in the mind of the British public, and discusses its consequences. Present public opinion about political parties in Britain, and about politicians in general, is predominantly negative. Politicians are distrusted, to a considerably greater extent than can be explained solely by their bad press. Nor is the public very familiar with politicians or political institutions. Yet it can be shown that in general (and not only in the political field) ‘familiarity breeds favourability, not contempt’. This may be feeding through into hostility towards the entire sector—not only the strictly ‘political’, but other institutions such as public services which the public associates with politics or government. Copyright © 2003 Henry Stewart Publications","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"03 1","pages":"107-121"},"PeriodicalIF":0.0,"publicationDate":"2003-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85988873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 18
Higher education: marketing in a quasi‐commercial service industry 高等教育:准商业服务行业的市场营销
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2003-05-01 DOI: 10.1002/NVSM.207
M. Brookes
{"title":"Higher education: marketing in a quasi‐commercial service industry","authors":"M. Brookes","doi":"10.1002/NVSM.207","DOIUrl":"https://doi.org/10.1002/NVSM.207","url":null,"abstract":"The UK Government is promoting widening participation and asking universities to develop their student intake of 18–30 year-olds by 50 per cent by 2010. The financing of these changes is encouraging a marketing emphasis shift, as funding is reduced and alternative revenue methods sought. Traditional marketing of charitable educational institutions sought to ensure sufficient student enrolments for solely government-funded core activities. Further marketing is now seen in quasi-commercial activities. This paper investigates the need for a further marketing approach to satisfy these government policy changes. Using the comparative method, the paper looks at the complexity of the issues around US and UK higher education and their revenue value conflicts, marketing perspectives and, finally, the differences in perspectives and expectations between commerce and education. As the matter is current and ongoing, the main form of collecting evidence is through personal interview and recent media releases. Copyright © 2003 Henry Stewart Publications","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"35 1","pages":"134-142"},"PeriodicalIF":0.0,"publicationDate":"2003-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88229992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 104
Polls Apart! Political, research and ethical lessons from UK pressure groups' use of opinion polls 民意调查分开!英国压力团体利用民意调查的政治、研究和伦理教训
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2003-05-01 DOI: 10.1002/NVSM.211
Clive Nancarrow, M. Evans, J. Pallister
{"title":"Polls Apart! Political, research and ethical lessons from UK pressure groups' use of opinion polls","authors":"Clive Nancarrow, M. Evans, J. Pallister","doi":"10.1002/NVSM.211","DOIUrl":"https://doi.org/10.1002/NVSM.211","url":null,"abstract":"Pressure groups use opinion polls to help further political agendas, as in the case of hunting with dogs. The authors evaluate the two types of poll that have featured in the campaigning: ‘scientific’ (representative) polls and ‘straw’ polls. The shortcomings of straw polls are well known and the new problem of ‘piling in’ where pressure groups direct their supporters to such polls is described, raising a number of potential ethical issues. The apparent discrepancy in ‘scientific’ opinion polls commissioned by the two sides of the debate is examined and an attempt to reconcile the differences is made. The authors' observations raise questions about the value and limitations of polling as well as technical and ethical issues the polling industry and professional bodies need to address.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"1 1","pages":"181-193"},"PeriodicalIF":0.0,"publicationDate":"2003-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89918374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Best value, partnerships and relationship marketing in local government 在地方政府中实现最佳价值、伙伴关系和关系营销
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2003-05-01 DOI: 10.1002/NVSM.208
P. Rees, H. Gardner
{"title":"Best value, partnerships and relationship marketing in local government","authors":"P. Rees, H. Gardner","doi":"10.1002/NVSM.208","DOIUrl":"https://doi.org/10.1002/NVSM.208","url":null,"abstract":"This paper contends that relationship marketing can enhance the nature of partnerships in local government. It considers first the development of best value, with particular emphasis on partnerships and collaborative working. The development of relationship marketing and its definitions are acknowledged along with a selection of related issues. Two taxonomies of relationship marketing are then considered which appear to have particular relevance to local government. The notion of trust is singled out for attention and possible applications of relationship marketing are then offered. The conclusion presents a synthesis of collaborative working and relationship marketing and a nascent model showing the possible facilitating role of relationship marketing.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"36 1","pages":"143-152"},"PeriodicalIF":0.0,"publicationDate":"2003-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82622766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 31
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