制造捐赠:通过贡献运行策略优化驱动底线性能

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2004-08-01 DOI:10.1002/NVSM.253

Keith Richard Thode, Samuel Tate Williams, M. Halligan

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Manufacture for donation: driving bottom‐line performance through contributions to run strategy optimisation

Manufacturers have idle/open capacity as an inherent part of the manfacturing process. The focus of the paper is to analyse if, as capacity becomes available, it is more financially advantageous to use this capacity to make product for donation, or other nonprofit discount markets, than to leave the production line idle. The conclusion will highlight the opportunity for raising corporate efficiency through incorporating manufacture for donation as a component in run strategy optimisation. Copyright © 2004 Henry Stewart Publications

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来源期刊

International Journal of Nonprofit and Voluntary Sector Marketing BUSINESS-

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： International Journal of Nonprofit and Voluntary Sector Marketing provides an international forum for peer-reviewed papers and case studies on the latest techniques, thinking and best practice in marketing for the not-for-profit sector. Its objective is to provide a forum for the publication of refereed papers and practice notes which are of direct relevance to the practitioner while meeting the highest standards of intellectual rigour. In so doing, the Journal seeks to encourage communication and the sharing of expertise between all those concerned with nonprofit marketing, including those who are involved with fundraising and marketing, public relations, advertising and communications, IT and database management, academics and consultants to the sector. The main sectors covered by International Journal of Nonprofit and Voluntary Sector Marketing are: Goods and services marketing, Fundraising, Advertising and promotion, Branding and positioning, Campaigns and lobbying, Ethics and fundraising, Information technology and database management, Sponsorship, Public relations, Events management.