International Journal of Nonprofit and Voluntary Sector Marketing最新文献_第6页

Alternative approaches to decreasing maternal anemia: identifying the need for social marketing strategies to promote iron-folic acid supplementation in the Peruvian highlands 减少产妇贫血的替代办法:确定在秘鲁高地推广叶酸铁补充的社会营销战略的必要性

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2012-11-01 DOI: 10.1002/NVSM.1438

A. Shaw, L. Golding, A. Girard

{"title":"Alternative approaches to decreasing maternal anemia: identifying the need for social marketing strategies to promote iron-folic acid supplementation in the Peruvian highlands","authors":"A. Shaw, L. Golding, A. Girard","doi":"10.1002/NVSM.1438","DOIUrl":"https://doi.org/10.1002/NVSM.1438","url":null,"abstract":"Anemia is the most common health condition affecting women during pregnancy, and leads to adverse health outcomes of both the mother and infant. Despite national fortification and supplementation programs in Peru, 21% of women of reproductive age are anemic. Adherence to iron-folic acid (IFA) supplements in this vulnerable population is low and influenced by side effects of the tablets, such as nausea and vomiting, caused by the generic formula of the tablets. The trust within a patient–provider relationship and the provider's competency at effective counseling increases women's adherence, whereas late entry into prenatal care and government regulations limit early initiation of IFA supplementation. It is important for partners to support women during supplementation and participate in their prenatal care. Social marketing strategies targeting the product, price, place, promotion, and policy of IFA supplements should decrease barriers to women's ability to obtain IFA tablets and adhere to the supplementation regimen and reduce iron deficiency maternal anemia. Public health practitioners implementing supplementation programs should consider different behavioral influences at the intrapersonal, interpersonal, and community levels that affect adherence. \u0000 \u0000 \u0000 \u0000 \u0000Copyright © 2012 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"4 1","pages":"325-333"},"PeriodicalIF":0.0,"publicationDate":"2012-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75484785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Emerging philanthropy markets 新兴慈善市场

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2012-11-01 DOI: 10.1002/NVSM.1435

Richard Michon, A. Tandon

{"title":"Emerging philanthropy markets","authors":"Richard Michon, A. Tandon","doi":"10.1002/NVSM.1435","DOIUrl":"https://doi.org/10.1002/NVSM.1435","url":null,"abstract":"Entrepreneurs are not the only ones to salivate at the call of emerging markets. Major nonprofit organizations that raise money in high-income Organisation for Economic Co-operation and Development countries for redistribution in developing countries are also looking for new sources of funds. Some of the countries that benefited from private philanthropy not too long ago are now in a position to help. The contribution of this paper is two-prong. First, it introduces a robust market screening methodology to determine countries' capacities to give on the basis of macroeconomic and infrastructure indicators. Second, it identifies cross-cultural predictors for charitable donations taken from the World Value Survey. A logistic regression calibrated on already successful fundraising operation scores countries on their propensity for private philanthropy. Research findings receive theoretical support from Max Weber's Protestant Ethic and the Spirit of Capitalism. Top countries for private philanthropy are of Protestant tradition and are at the origin of capitalism, as we know it today. Confucian countries that share a similar ethic and have opted for capitalist economies are first class candidates for private philanthropy. \u0000 \u0000 \u0000 \u0000 \u0000Copyright © 2012 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"26 1","pages":"352-362"},"PeriodicalIF":0.0,"publicationDate":"2012-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90431038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Understanding the decision‐making processes for arts sponsorship 了解艺术赞助的决策过程

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2012-11-01 DOI: 10.1002/NVSM.1432

Kate Daellenbach

{"title":"Understanding the decision‐making processes for arts sponsorship","authors":"Kate Daellenbach","doi":"10.1002/NVSM.1432","DOIUrl":"https://doi.org/10.1002/NVSM.1432","url":null,"abstract":"Corporate support is a significant revenue stream for non-profit organisations, yet little is known of the actual decision paths companies take when making these decisions and what characterises these paths. This study seeks to develop a greater understanding of decision processes for companies considering sponsorship of the arts. A multiple-case study approach was taken, with participants from arts organisations and paired sponsoring companies, resulting in the finding of three decision paths: one characterised as high-level and intuitive, one as driven at a lower-level, and a third initially instigated by a third party. Analysis of these paths highlights the importance of existing relationships as well as a ‘fit’ between both parties. In addition, the company's orientation towards more commercial or philanthropic goals is found to be a key element determining the path taken, and the role of individual informed intuition is highlighted as crucial in moving decisions forward. This study extends knowledge in sponsorship and corporate philanthropy, into a decision making and arts sponsorship context. The findings also offer a useful perspective for non-profit arts managers as they pitch their event to the business sector. \u0000 \u0000 \u0000 \u0000 \u0000Copyright © 2012 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"31 1","pages":"363-374"},"PeriodicalIF":0.0,"publicationDate":"2012-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86629395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

Marketing social missions—adopting social marketing for social entrepreneurship? A conceptual analysis and case study 营销社会使命——为社会企业家精神采用社会营销?概念分析和案例研究

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2012-11-01 DOI: 10.1002/NVSM.1434

J. Madill, R. Ziegler

引用次数: 37

Print media portrayals of giving: exploring national ‘cultures of philanthropy’ 平面媒体对捐赠的描述:探索国家“慈善文化”

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-11-01 DOI: 10.1002/NVSM.430

Katie Mcdonald, W. Scaife

{"title":"Print media portrayals of giving: exploring national ‘cultures of philanthropy’","authors":"Katie Mcdonald, W. Scaife","doi":"10.1002/NVSM.430","DOIUrl":"https://doi.org/10.1002/NVSM.430","url":null,"abstract":"In their 2010 study drawing on 500 empirical philanthropy studies, Bekkers and Wiepking identified eight consistently significant giving mechanisms. The pilot study reported here extends what is known about one mechanism, values, as a giving driver, in particular considering how national cultural values apply to giving. Personal values are not formed in a vacuum. They are influenced by the wider culture and society: thus values have a socio-cultural dimension. Accordingly, this pilot research draws on media theory and cultural studies work on national ethos to explore how these national cultural values interact with giving. A directed qualitative content analysis has been undertaken to compare US and Australian print media coverage about philanthropy. The two nations share an Anglo–Saxon orientation but differ significantly in national character and philanthropic activity. This study posits that a nation's media coverage about giving will reflect its national cultural ethos. This coverage can also shape personal values, thus implications exist for theory about the antecedents of personal giving values. Wider national values may drive or stifle giving, so this wider view of values as a driver has implications also for philanthropy promotion and fundraising. Copyright © 2011 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"48 1","pages":"311-324"},"PeriodicalIF":0.0,"publicationDate":"2011-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79154532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 20

Who volunteers? Constructing a hybrid theory 志愿者谁?构建混合理论

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-11-01 DOI: 10.1002/NVSM.429

Christopher J. Einolf, S. M. Chambré

{"title":"Who volunteers? Constructing a hybrid theory","authors":"Christopher J. Einolf, S. M. Chambré","doi":"10.1002/NVSM.429","DOIUrl":"https://doi.org/10.1002/NVSM.429","url":null,"abstract":"This paper describes three major theoretical perspectives in research on volunteering: social theories that stress the importance of context, roles, and integration; individual characteristic theories that emphasize values, traits, and motivations; and resource theories that focus on skills and free time. It unites research from multiple disciplines into a single hybrid model, performs a preliminary test of the model on a nationally representative US dataset, and concludes with recommendations for scholars and practitioners. Using the 1995 Midlife in the US dataset, we operationalized concepts from each theoretical category and found that variables measuring each perspective played a substantial and independent role in predicting volunteering. Our hybrid model, which includes significant variables from each theory, offers some directions for recruitment and retention by showing how social roles and networks can constrain or encourage volunteering at different stages of the life course. As social roles and networks are both highly predictive and easily observed, volunteer managers can use them to recruit and retain volunteers. Copyright © 2011 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"8 1","pages":"298-310"},"PeriodicalIF":0.0,"publicationDate":"2011-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84255673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 92

Testing Mechanisms for Philanthropic Behaviour 慈善行为的测试机制

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-11-01 DOI: 10.1002/NVSM.428

R. Bekkers, Pamala Wiepking

引用次数: 31

Generation green: understanding the motivations and mechanisms influencing young adults' environmental volunteering 绿色世代:理解影响青年环境志愿服务的动机和机制

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-11-01 DOI: 10.1002/NVSM.431

Lindsey M. McDougle, Itay Greenspan, F. Handy

引用次数: 96

Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty? 建设可持续发展的博物馆:虚拟博物馆是否会让我们的博物馆几乎空空如也?

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-08-01 DOI: 10.1002/NVSM.425

Margee Hume, M. K. Mills

引用次数: 47

Breaking down social stereotypes: the case of the Fundación Secretariado Gitano in Spain 打破社会刻板印象:Fundación西班牙吉塔诺秘书处的案例

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-08-01 DOI: 10.1002/NVSM.422

Rosa Melero, M. Montero, Rafael A. Araque, B. Gutierrez

引用次数: 2