International Journal of Nonprofit and Voluntary Sector Marketing最新文献_第5页

Brave New Worlds: Fresh Insights into Nonprofit, Arts and Social Marketing 美丽新世界:对非营利组织、艺术和社会营销的新见解

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2015-05-01 DOI: 10.1002/NVSM.1530

R. Bennett, F. Kerrigan

引用次数: 0

Tainted museums: 'selling out' cultural institutions 受污染的博物馆:“出卖”文化机构

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2015-05-01 DOI: 10.1002/NVSM.1527

Victoria L. Rodner, Chloe Preece

{"title":"Tainted museums: 'selling out' cultural institutions","authors":"Victoria L. Rodner, Chloe Preece","doi":"10.1002/NVSM.1527","DOIUrl":"https://doi.org/10.1002/NVSM.1527","url":null,"abstract":"This paper examines the role of museums as repositories of cultural meaning and symbolic capital. As educational and cultural institutions, museums serve to legitimise works of art within the frame of an art historical context. However, our comparative case study reveals how the taken-for-granted role of the museum as an allegedly unbiased platform for disseminating the arts can be usurped for economic or political ends. Using the cultural settings of the Hong Kong Museum of Art and the Venezuelan art museum circuit, we examine via our case studies how legitimation in the arts may be jeopardised or misused if and when cultural institutions succumb to commercial and political pressures. By adopting a qualitative research design, we observe the macro-context in which institutional roles are defined and played out, and demonstrate the ideological discourses at play in the role of these cultural institutions as meaning-makers. Although they may be presented as neutral spaces, museums inadvertently serve to circulate socio-political views. How the institution manages these views and unavoidable macro-level forces will in turn influence the cultural credibility of the museum framework as a legitimising force on the cultural horizon. Attention is devoted to how these pressures can affect the production and consumption of art, offering an alternative perspective on the development of museum policies. \u0000 \u0000 \u0000Copyright © 2015 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"26 1","pages":"149-169"},"PeriodicalIF":0.0,"publicationDate":"2015-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73754912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Understanding the cultural consumption of a new wave of immigrants: the case of the South Korean community in South West London 理解新一波移民的文化消费:以伦敦西南部的韩国社区为例

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2015-05-01 DOI: 10.1002/NVSM.1523

Rita Kottasz

{"title":"Understanding the cultural consumption of a new wave of immigrants: the case of the South Korean community in South West London","authors":"Rita Kottasz","doi":"10.1002/NVSM.1523","DOIUrl":"https://doi.org/10.1002/NVSM.1523","url":null,"abstract":"The purpose of the study was to develop and test a model explaining the cultural consumption of a new immigrant ethnic group (South Korean) in terms of their highbrow, middlebrow, lowbrow, public/private and ethnic minority cultural pursuits. A core premise of the study was that due to the overall higher socio-economic standing of the South Korean community (in comparison to many other ethnic minority groups residing in the UK), this particular immigrant group would more closely resemble the omnivore and not the univore cultural consumer. A model was developed on the basis of previous literature in the fields of audience development research, arts marketing and educational sociology and was tested, consequent to qualitative interviews conducted with relevant experts and with South Korean immigrants, on a sample of 351 residents of an area in South West London that contains a high density of South Korean immigrants. The findings indicated that bridging social capital, perceived barriers to the arts, passion for the arts and educational motivation were the strongest predictors of omnivorous consumption amongst this group. Copyright © 2015 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"51 1","pages":"100-121"},"PeriodicalIF":0.0,"publicationDate":"2015-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84024942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Engaging consumers in esthetic offerings: conceptualizing and developing a measure for arts engagement 吸引消费者参与美学产品:概念化和发展艺术参与的措施

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2015-05-01 DOI: 10.1002/NVSM.1525

Elyria A. Kemp

{"title":"Engaging consumers in esthetic offerings: conceptualizing and developing a measure for arts engagement","authors":"Elyria A. Kemp","doi":"10.1002/NVSM.1525","DOIUrl":"https://doi.org/10.1002/NVSM.1525","url":null,"abstract":"As the arts face a number of challenges, including changing audience tastes and inconsistent ticket purchasing behavior, there have been calls for innovative approaches to marketing. Experts in the field have suggested that “engaging experiences” in the arts be cultivated to aid in audience development efforts. However, in the literature, little attention has been devoted to defining what encompasses an “engaging experience” in the arts. This research addresses this gap by exploring the concept of “engagement in the arts” and developing a measurement tool, which accesses overall “arts engagement.” It applies emerging theories from the customer engagement and brand experience literatures to conceptualize “arts engagement.” In four studies, an arts engagement scale is tested for its validity, reliability, and its relationship with important outcomes in the consumption experience. Implications are discussed for marketing the arts as well as other consumption contexts that incorporate performance and artistic-based elements, including service delivery and experiential marketing. \u0000 \u0000 \u0000Copyright © 2015 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"34 1","pages":"137-148"},"PeriodicalIF":0.0,"publicationDate":"2015-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85206398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 18

No pain, no gain: insights into changing individual volitional behaviour 没有付出就没有收获:改变个人意志行为的洞见

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2015-05-01 DOI: 10.1002/NVSM.1524

D. Arli, K. Kubacki, S. Rundle‐Thiele, A. Pekerti, Aaron Tkaczynski

{"title":"No pain, no gain: insights into changing individual volitional behaviour","authors":"D. Arli, K. Kubacki, S. Rundle‐Thiele, A. Pekerti, Aaron Tkaczynski","doi":"10.1002/NVSM.1524","DOIUrl":"https://doi.org/10.1002/NVSM.1524","url":null,"abstract":"Physical activity is an important component of a healthy lifestyle. The purpose of this study is threefold: first, to empirically examine the effect of attitudes on people's intentions towards starting a new physical activity in three weight groups; second, to explore differences within various demographic groups; and finally, to offer research and practical implications for social marketers who are working in the area of physical activity. A total of 1459 respondents participated in an online survey. Our findings indicate that when individuals hold both negative and positive attitudes towards physical activity, they will have higher intentions to start a new physical activity. Empirical examination identified that overweight and obese people have more negative and less positive attitudes than healthier people toward physical activity. The results indicate that overcoming negative attitudes and reinforcing positive attitudes remain as a necessary condition to influence volitional behaviours such as physical activity, which requires cognitive processing and actions in order for the behaviour to be changed. People engaging in physical activities understand both positive and negative effects of physical activities, and they may engage in physical activities despite knowing there are short-term costs.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"85 1","pages":"170-187"},"PeriodicalIF":0.0,"publicationDate":"2015-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84007397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2013-02-01 DOI: 10.1002/NVSM.1456

N. Aldridge, J. Fowles

引用次数: 6

Personas in action: linking event participation motivation to charitable giving and sports 行动中的人物角色:将活动参与动机与慈善捐赠和体育活动联系起来

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2013-02-01 DOI: 10.1002/NVSM.1458

M. Hendriks, E. Peelen

引用次数: 36

Risky products in movies: a special type of the embedded message requiring special treatment? 电影中的风险产品:一种需要特殊处理的特殊类型的嵌入信息?

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2012-11-01 DOI: 10.1002/NVSM.1433

A. Kovalenko, Ben Wooliscroft

引用次数: 1

What do social marketing programmes reveal about social marketing? Evidence from South Asia 关于社会营销，社会营销计划揭示了什么?来自南亚的证据

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2012-11-01 DOI: 10.1002/NVSM.1436

Gordhan K. Saini, Kumar Mukul

{"title":"What do social marketing programmes reveal about social marketing? Evidence from South Asia","authors":"Gordhan K. Saini, Kumar Mukul","doi":"10.1002/NVSM.1436","DOIUrl":"https://doi.org/10.1002/NVSM.1436","url":null,"abstract":"Although social marketing is growing as a discipline, there are several social marketing programmes (SMPs) across the world which can guide us in achieving a better understanding of social marketing. In this paper, using a case study approach, we map the SMPs to the six Ps of marketing; and then attempt to provide key observations about the South Asian SMPs by critically reviewing and comparing them with the social marketing success stories of the USA. Important insights are provided on the variations in SMP strategies by the region and type of social issue. The role of partnership is important in making social marketing initiatives in developing countries effective and sustainable by providing support in manufacturing and distributing quality products at an affordable rate and in remote areas. We propose that the ‘Partnership P’ should be given equal importance as the classical four Ps of marketing mix. Moreover, the South Asian initiatives seem to be broader than those of the USA and therefore, perhaps there exist more learning opportunities for scholars from the experiences of South Asian social marketing initiatives. The social marketer should be cognizant of regional dissimilarities in terms of income, location, language, literacy, product requirement and culture, and these may be factored in the design and execution of future social marketing strategies. However, the limited number of case studies may restrict the generalisability of the findings and a further probing may be suggested with better coverage of diverse SMPs. \u0000 \u0000 \u0000Copyright © 2012 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"61 1","pages":"303-324"},"PeriodicalIF":0.0,"publicationDate":"2012-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89665120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Coverage of social marketing efforts in the mainstream media 主流媒体对社会营销工作的报道

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2012-11-01 DOI: 10.1002/NVSM.1431

M. Basil

{"title":"Coverage of social marketing efforts in the mainstream media","authors":"M. Basil","doi":"10.1002/NVSM.1431","DOIUrl":"https://doi.org/10.1002/NVSM.1431","url":null,"abstract":"How well known is the field of social marketing? Given the recent rise to prominence of social media, could there be name confusion between “social marketing” and “social media marketing?” To what extent do people believe that social change efforts are coercive or reflect a “nanny state?” We use a content analysis of newspaper coverage as a measure of public opinion to assess these issues. To investigate how much coverage social marketing efforts receive and how these efforts are portrayed in the mainstream media, a content analysis of the 10 largest circulation newspapers in the USA was conducted. A search examined the term “social marketing.” The results show that there is generally very limited coverage of social marketing. In fact, the term “social marketing” is currently being used primarily to describe social media marketing efforts. The results also show that there is a considerable amount of criticism of social change efforts, especially those with structural or “upstream” efforts. Finally, the likelihood of criticism depends on the orientation of the newspaper (with the Chicago Sun-Times and the New York Times more typically supportive and the New York Post and the Wall Street Journal more critical of these efforts). \u0000 \u0000 \u0000 \u0000 \u0000Copyright © 2012 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"145 1","pages":"295-302"},"PeriodicalIF":0.0,"publicationDate":"2012-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80485189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5