Understanding the cultural consumption of a new wave of immigrants: the case of the South Korean community in South West London

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2015-05-01 DOI:10.1002/NVSM.1523

Rita Kottasz

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引用次数: 4

Abstract

The purpose of the study was to develop and test a model explaining the cultural consumption of a new immigrant ethnic group (South Korean) in terms of their highbrow, middlebrow, lowbrow, public/private and ethnic minority cultural pursuits. A core premise of the study was that due to the overall higher socio-economic standing of the South Korean community (in comparison to many other ethnic minority groups residing in the UK), this particular immigrant group would more closely resemble the omnivore and not the univore cultural consumer. A model was developed on the basis of previous literature in the fields of audience development research, arts marketing and educational sociology and was tested, consequent to qualitative interviews conducted with relevant experts and with South Korean immigrants, on a sample of 351 residents of an area in South West London that contains a high density of South Korean immigrants. The findings indicated that bridging social capital, perceived barriers to the arts, passion for the arts and educational motivation were the strongest predictors of omnivorous consumption amongst this group. Copyright © 2015 John Wiley & Sons, Ltd.

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理解新一波移民的文化消费:以伦敦西南部的韩国社区为例

本研究的目的是开发和测试一个模型来解释一个新移民族群(韩国)的文化消费，从他们的高雅、中等、低俗、公共/私人和少数民族文化追求的角度。该研究的一个核心前提是，由于韩国社区的整体社会经济地位较高(与居住在英国的许多其他少数民族相比)，这一特定的移民群体更像杂食者，而不是单一的文化消费者。在观众发展研究、艺术营销和教育社会学领域的先前文献的基础上开发了一个模型，并在对相关专家和韩国移民进行定性访谈的结果下，对伦敦西南部一个地区的351名居民的样本进行了测试，该地区包含高密度的韩国移民。研究结果表明，社会资本、对艺术的感知障碍、对艺术的热情和教育动机是这一群体中杂食消费的最强预测因素。版权所有©2015 John Wiley & Sons, Ltd

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来源期刊

International Journal of Nonprofit and Voluntary Sector Marketing BUSINESS-

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： International Journal of Nonprofit and Voluntary Sector Marketing provides an international forum for peer-reviewed papers and case studies on the latest techniques, thinking and best practice in marketing for the not-for-profit sector. Its objective is to provide a forum for the publication of refereed papers and practice notes which are of direct relevance to the practitioner while meeting the highest standards of intellectual rigour. In so doing, the Journal seeks to encourage communication and the sharing of expertise between all those concerned with nonprofit marketing, including those who are involved with fundraising and marketing, public relations, advertising and communications, IT and database management, academics and consultants to the sector. The main sectors covered by International Journal of Nonprofit and Voluntary Sector Marketing are: Goods and services marketing, Fundraising, Advertising and promotion, Branding and positioning, Campaigns and lobbying, Ethics and fundraising, Information technology and database management, Sponsorship, Public relations, Events management.