International Journal of Nonprofit and Voluntary Sector Marketing最新文献_第4页

The contribution of marketing innovations on art organization performance: Cases from the biggest art organizations in Greece 营销创新对艺术组织绩效的贡献:来自希腊最大艺术组织的案例

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2016-08-01 DOI: 10.1002/NVSM.1551

George Tsourvakas, Prodromos Monastiridis, Ioanna Goulaptsi, P. Dekoulou

引用次数: 7

Website development by nonprofit organizations in an emerging market: a case study of Thai websites 新兴市场中非营利组织的网站开发:泰国网站的案例研究

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2016-08-01 DOI: 10.1002/NVSM.1557

Kristin Kirk, P. Ractham, A. Abrahams

{"title":"Website development by nonprofit organizations in an emerging market: a case study of Thai websites","authors":"Kristin Kirk, P. Ractham, A. Abrahams","doi":"10.1002/NVSM.1557","DOIUrl":"https://doi.org/10.1002/NVSM.1557","url":null,"abstract":"Nonprofit organizations are pertinent players in making the world a better place. Their websites aid in fulfilling their socially beneficial missions by being a platform to present themselves, to interact with stakeholders around the world, and to perform e-transactions to raise funds. This interdisciplinary research explores nonprofit websites in Thailand, an emerging market, to determine their progress through an adapted e-business stage model. A manual website decoding process was used to determine the development of websites, within the sector. On average, almost three-quarters of the websites offered interactivity and just less than half conducted online transactions, but internationally connected organizations in Thailand were significantly more likely to do so. The findings suggest that while nonprofit websites in Thailand are progressing, there is significant lag between local Thai websites and those that have international connections. While the model successfully provided new data for understanding nonprofit websites in less developed markets, it may need to be modified in future studies. \u0000 \u0000 \u0000Copyright © 2016 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"28 1","pages":"195-211"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88660203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 18

Finding an academic home for fundraising: a multidisciplinary study of scholars' perspectives 寻找筹款的学术归宿:学者视角的多学科研究

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2016-06-15 DOI: 10.1002/NVSM.1554

Catherine E. Mack, K. Kelly, Christopher Wilson

{"title":"Finding an academic home for fundraising: a multidisciplinary study of scholars' perspectives","authors":"Catherine E. Mack, K. Kelly, Christopher Wilson","doi":"10.1002/NVSM.1554","DOIUrl":"https://doi.org/10.1002/NVSM.1554","url":null,"abstract":"The high-demand, high-paying field of fundraising does not have an academic home in higher education, which hampers fundraising research and education. Recent advances in fundraising education and research can be attributed to four different disciplines: public relations, marketing, nonprofit management, and higher education administration. This disjointed approach has impeded the empirical study of fundraising, the development of theory in the field, and the education of future fundraisers. The purpose of this study is to begin the process to scientifically identify an appropriate academic home for fundraising that benefits fundraising practice, advances scholarship, and strengthens America's nonprofit sector. In-depth interviews were conducted with 15 scholars from multiple disciplines who had published articles on fundraising in the three major nonprofit management and philanthropy journals. Findings show that there is no consensus among scholars about whether fundraising belongs in public relations, marketing, or nonprofit management. Although this study found no consensus among fundraising scholars about the appropriate academic home for fundraising, it does identify areas of agreement and disagreement on pertinent topics and provides a benchmark to guide further discussions about locating fundraising within an academic discipline. \u0000 \u0000 \u0000Copyright © 2016 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"22 1","pages":"180-194"},"PeriodicalIF":0.0,"publicationDate":"2016-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87517841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Millennials and Boomers: increasing alumni affinity and intent to give by target market segmentation 千禧一代和婴儿潮一代:通过目标市场细分，提高校友的亲和力和捐赠意愿

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2016-05-01 DOI: 10.1002/NVSM.1544

J. McAlexander, H. F. Koenig, B. Dufault

{"title":"Millennials and Boomers: increasing alumni affinity and intent to give by target market segmentation","authors":"J. McAlexander, H. F. Koenig, B. Dufault","doi":"10.1002/NVSM.1544","DOIUrl":"https://doi.org/10.1002/NVSM.1544","url":null,"abstract":"This paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings and professional positions) and institutional engagement (e.g., membership in alumni associations and season tickets to sporting events). This information is housed in databases that can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the USA. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically are discussed for administrators and advancement professionals. Copyright © 2015 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"1 1","pages":"82-95"},"PeriodicalIF":0.0,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73269091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13

Exploring what nonprofit branding can learn from contemporary art 探索非营利品牌可以从当代艺术中学到什么

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2016-05-01 DOI: 10.1002/NVSM.1543

J. Durgee

{"title":"Exploring what nonprofit branding can learn from contemporary art","authors":"J. Durgee","doi":"10.1002/NVSM.1543","DOIUrl":"https://doi.org/10.1002/NVSM.1543","url":null,"abstract":"As more and more nonprofits seek to refashion themselves as brands, they tend to take inspiration from for-profit organizations. Another domain that has had similar purposes to those of nonprofit branding for many years is contemporary art. This is an exploratory paper that looks at a recent trend in art, “message art,” and how it might inform nonprofit branding. Message art deals with many social issues that drive major nonprofits today including everything from pro-environment causes to anti-segregationist issues. This paper has two purposes: (1) to call attention to message art among nonprofit brand managers and (2) to explain how they can use this art. Message art is useful to the extent that it calls attention to new ideological trends and often provides selected pieces of art that can serve as exemplars of brand essence for relevant causes. Results are provided from a small, qualitative study of women's feelings about selected examples of feminist art. Two pieces of art drew the most positive responses. One piece, “Egyptian Rocket Goddess,” is felt to be a harbinger of Third Wave Feminism. Another piece, “Blessed Art Thou Among Women,” is felt to be an effective source of inspiration and direction for feminist organizations, which focus on mother–daughter relationships. \u0000 \u0000 \u0000Copyright © 2015 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"22 1","pages":"73-81"},"PeriodicalIF":0.0,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81978777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Bach, Beethoven, and benefactors: Facebook engagement between symphonies and their stakeholders 巴赫、贝多芬和赞助人:交响乐团和利益相关者之间的Facebook互动

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2016-05-01 DOI: 10.1002/NVSM.1545

A. Clark, Sarah P. Maxwell, Aikaterini Anestaki

{"title":"Bach, Beethoven, and benefactors: Facebook engagement between symphonies and their stakeholders","authors":"A. Clark, Sarah P. Maxwell, Aikaterini Anestaki","doi":"10.1002/NVSM.1545","DOIUrl":"https://doi.org/10.1002/NVSM.1545","url":null,"abstract":"This study analyzes Facebook engagement among the nation's symphonies and their stakeholder publics. Factors such as reliance on donor contributions, program revenues, government grants, investment income, and total assets are proposed as contributing factors in predicting effective stakeholder relations. Public relations scholarship emphasizes the significance of relationships between the organization and its stakeholders and argues that positive relationships are integral to organizational success. Stewardship theory suggests nonprofits rely on a number of tools, including relationship nurturing, to sustain relationships with supportive publics. Scholars have increasingly identified stewardship as an effective method by which to build and maintain relationships. This study assesses one particular aspect of stewardship – relationship nurturing – and the attributes of nonprofit organizations that are successfully cultivating relationships with their stakeholders via social media. We find that benefactors matter. As dependence on stakeholder contributions increases so does stakeholder engagement via Facebook. Findings regarding program revenues and total assets are also significant. \u0000 \u0000 \u0000Copyright © 2015 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"108 1","pages":"96-108"},"PeriodicalIF":0.0,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79647370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

We the living: the effects of living and deceased donor stories on charitable bequest giving intentions 我们活着的人:在世和已故捐赠者的故事对慈善遗赠意向的影响

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2016-05-01 DOI: 10.1002/NVSM.1549

R. James, Claire Routley

引用次数: 8

Tailoring but not targeting: a critical analysis of “the Meth Project” aimed at Hispanic youth 裁剪而非目标:针对西班牙裔青年的“冰毒计划”的批判性分析

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2016-01-01 DOI: 10.1002/NVSM.1553

J. Scarpaci, C. S. Burke

{"title":"Tailoring but not targeting: a critical analysis of “the Meth Project” aimed at Hispanic youth","authors":"J. Scarpaci, C. S. Burke","doi":"10.1002/NVSM.1553","DOIUrl":"https://doi.org/10.1002/NVSM.1553","url":null,"abstract":"This paper examines the Meth Project, a social marketing campaign that enlists violence and fear to persuade Anglo and Hispanic youth in the USA to avoid methamphetamines. Violent and graphic media spots, although perhaps initially effective for facilitating message acceptance, may be counterproductive for long-term campaign objectives. We draw on Witte's Extended Parallel Process Model to conceptualize how fear, risk, and behavior drive health-related behaviors. Merely translating the Anglo spots into Spanish is an insufficient strategy to reach Hispanic youth because it targets rather than tailors its message. Significant findings of content analyses show that public service announcements in Spanish, unexpectedly, underscore recovering users' concern for violating norms with schools, employers, and law enforcement (secondary groups), whereas the Anglo spots show users more upset for disappointing family, friends, and loved ones (primary groups). Culturally appropriate Latino spots should tailor their messages to the values of familism, collectivism, simpatia, personalismo, and respeto, which have implications for reaching Hispanic audiences in other social marketing contexts. Copyright © 2016 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"103 1","pages":"168-179"},"PeriodicalIF":0.0,"publicationDate":"2016-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79148628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Dynamic pricing in subsidized performing arts 受补贴表演艺术的动态定价

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2015-05-01 DOI: 10.1002/NVSM.1528

Leticia Labaronne, Tilman Slembeck

引用次数: 3

Individual characteristics and the arousal of mixed emotions: consequences for the effectiveness of charity fundraising advertisements 个体特征与混合情绪的唤起:对慈善募捐广告效果的影响

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2015-05-01 DOI: 10.1002/NVSM.1500

R. Bennett

{"title":"Individual characteristics and the arousal of mixed emotions: consequences for the effectiveness of charity fundraising advertisements","authors":"R. Bennett","doi":"10.1002/NVSM.1500","DOIUrl":"https://doi.org/10.1002/NVSM.1500","url":null,"abstract":"Charities that deal with emotionally upsetting issues (severe physical disfigurement, cruelty to animals, etc.) frequently include in their fundraising materials images and messages with the potential to cause substantial psychological distress to some members of the public. Often, the materials presented arouse mixed positive and negative emotions within viewers. This study examined the influences of a number of potential antecedents of the stimulation of mixed emotions among individuals confronted with highly emotional charity fundraising advertisements. The research sought to identify the type of person most likely to experience mixed emotions when observing an emotional charity advertisement, the specific kinds of emotion felt most deeply by individuals with various characteristics, and the consequences of mixed emotions for a person's attitude towards the advertisement and for the individual's behavioural intention vis-a-vis future donations. Three made-up charity advertisements were presented to a sample of 771 respondents. A model was constructed to predict the participants' emotional reactions to the advertisements and was estimated, the results suggesting that mixed emotions represented an important determinant of both attitude towards the advertisement and the sample members' behavioural intention. \u0000 \u0000 \u0000Copyright © 2014 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"37 1","pages":"188-209"},"PeriodicalIF":0.0,"publicationDate":"2015-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84721020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 39