International Journal of Nonprofit and Voluntary Sector Marketing最新文献_第3页

Better with coffee: Synergies and library patronage 喝咖啡更好:协同效应和图书馆赞助

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-08-01 DOI: 10.1002/NVSM.1611

James Manley, Joyce V. Garczynski

引用次数: 2

Segmenting the Belgian charitable sector: The impact of environmental factors on households' generosity 分割比利时慈善部门:环境因素对家庭慷慨的影响

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-08-01 DOI: 10.1002/NVSM.1606

E. Denis, C. Pecheux, A. Decrop

引用次数: 3

Holier than thou: Investigating the relationship between religiosity and charitable giving 比你更神圣:调查宗教信仰与慈善捐赠之间的关系

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-06-05 DOI: 10.1002/NVSM.1619

James A. Roberts, Meredith E. David

引用次数: 4

The role of disgust sensitivity in volunteer recruitment and retention 厌恶敏感性在志愿者招募和保留中的作用

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-05-01 DOI: 10.1002/NVSM.1597

Eric J Hamerman, Abigail B. Schneider

引用次数: 4

Social marketing: Using the health belief model to understand breast cancer protective behaviours among women 社会营销:利用健康信念模型了解女性乳腺癌保护行为

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-05-01 DOI: 10.1002/NVSM.1613

E. Y. Tweneboah-Koduah

引用次数: 16

Investigating the importance of self‐acceptance and self‐efficacy on weight management in a developing country 在一个发展中国家调查自我接纳和自我效能对体重管理的重要性

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-05-01 DOI: 10.1002/NVSM.1583

D. Arli, Nadia Sutanto

{"title":"Investigating the importance of self‐acceptance and self‐efficacy on weight management in a developing country","authors":"D. Arli, Nadia Sutanto","doi":"10.1002/NVSM.1583","DOIUrl":"https://doi.org/10.1002/NVSM.1583","url":null,"abstract":"The growing rates of obesity in both developed and developing countries are alarming. Most studies on obesity mainly focus on individuals in developed countries with ready access to food. Limited studies explore obesity in developing countries with limited access to healthier foods. In addition, studies show self-acceptance and self-efficacy are essential to healthier well-being. The purpose of this study is (a) to explore the impact of self-acceptance on individuals' self-efficacy to weight management and (b) to investigate the impact of self-efficacy on individuals' attitude and intention in regard to weight managements. Using data from Indonesia (N = 499), the respondents are divided based on their body mass index. The results show that self-acceptance significantly influenced individuals' self-efficacy, especially for individuals who are obese. Furthermore, self-efficacy did not influence individual attitude toward weight management. Finally, attitude toward weight management only influenced people who are obese and not individuals who are overweight. The results of this study will have significant implications to government, social marketers, and not-for-profit organizations in fighting the epidemic in developing countries.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"24 1","pages":"1-10"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78865248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Determinants of health care professional association members' intention to renew and recommend membership to others 保健专业协会成员更新和推荐会员意向的决定因素

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-05-01 DOI: 10.1002/NVSM.1610

Eyun‐Jung Ki

引用次数: 3

Can the theory of planned behaviour explain walking to and from school among Australian children? A social marketing formative research study 计划行为理论能否解释澳大利亚儿童走路上学和放学的原因?社会营销形成性研究

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-05-01 DOI: 10.1002/NVSM.1599

Bo Pang, S. Rundle‐Thiele, K. Kubacki

引用次数: 16

First-year donation behavior and risk of supporter lapse 第一年的捐赠行为和支持者失效的风险

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2016-08-01 DOI: 10.1002/NVSM.1560

Anyuan Shen

{"title":"First-year donation behavior and risk of supporter lapse","authors":"Anyuan Shen","doi":"10.1002/NVSM.1560","DOIUrl":"https://doi.org/10.1002/NVSM.1560","url":null,"abstract":"In this research, we explore supporter lapse behavior after making first-year donations to a nonprofit organization. We argue that two observable variables — the monetary amount of first gift at sign-up and the number of gifts given in the first year of the support relationship — can be used to approximate the level of commitment to supporting the organization and to predict likelihood of lapse in subsequent years. The reasoning is that the two variables are indications of the psychological resources as well as the financial resources expended in reaching donation decisions. The research hypotheses were tested using fundraising data extracted from the databases of two leading US-based nonprofit organizations. Results indicate that both variables had significant effects. Interestingly, the number of gifts given in the first year of the support relationship had a much bigger effect than the dollar amount of the gift at sign-up: In one organization, supporters who donated more than one gift in the first year were 39% less likely to lapse in subsequent years compared with their one-gift counterparts, while a tenfold increase in the dollar amount of the first gift at sign-up (e.g., from $10 to $100) predicted only 4% decrease in the lapse likelihood in subsequent years. Insights from this research may help to build better practices of supporter base management in “low-touch” fundraising programs for attracting, building relationships with, and sending appeals to supporters. \u0000 \u0000 \u0000Copyright © 2016 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"1 1","pages":"212-224"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82464495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Satisfaction, organizational commitment and future action in charity sport event volunteers 慈善体育赛事志愿者满意度、组织承诺与未来行动

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2016-08-01 DOI: 10.1002/NVSM.1552

M. K. Hyde, J. Dunn, Natalie Wust, C. Bax, S. Chambers

{"title":"Satisfaction, organizational commitment and future action in charity sport event volunteers","authors":"M. K. Hyde, J. Dunn, Natalie Wust, C. Bax, S. Chambers","doi":"10.1002/NVSM.1552","DOIUrl":"https://doi.org/10.1002/NVSM.1552","url":null,"abstract":"Charity sport events (CSEs) are a key revenue source for nonprofit organizations (NPOs) with large numbers of volunteers needed for success and cost-effectiveness. This study explored determinants of CSE volunteers' satisfaction, organizational commitment and intended future actions (CSE, other NPO activity/event volunteering, donating money). Relay for Life volunteers (N=290) from one Australian state completed a cross-sectional survey. Significant pathways were found from socializing/enjoyment (β=0.17), fighting cancer (β=0.29), financial support (β=0.21) motives and social norm (β=0.23) to satisfaction; 52% variance was explained. Age (β=-0.09), survivorship (β=0.09), region (β=0.07), fundraising goal (β=0.08), advocacy (β=0.15), financial support (β=0.25), social/enjoyment (β=0.23) motives, social norm (β=0.23) and satisfaction (β=0.21) were linked with commitment; 63% variance was explained. Paths between satisfaction, commitment and intended future actions (CSE, NPO activity/event volunteering) were significant (βs=0.17-0.43). Future targets to increase CSE volunteer satisfaction and commitment involve similar (social/enjoyment) and diverse (action-oriented) motives, with satisfaction and commitment key contributors to future actions supporting NPOs.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"13 1","pages":"148-167"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85310592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 24