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International Journal of Nonprofit and Voluntary Sector Marketing最新文献

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America's worst charities: The effect of bad press on philanthropic giving behavior 美国最差的慈善机构:负面新闻对慈善捐赠行为的影响
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2019-02-01 DOI: 10.1002/NVSM.1616
J. Jones, R. Cantrell, Angela B. Lindsey
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引用次数: 7
Artistic consumption and well‐being: A song of two countries 艺术消费与幸福:两国之歌
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-11-01 DOI: 10.1002/NVSM.1612
Elyria A. Kemp, Kristina Martic, Nwamaka A. Anaza
{"title":"Artistic consumption and well‐being: A song of two countries","authors":"Elyria A. Kemp, Kristina Martic, Nwamaka A. Anaza","doi":"10.1002/NVSM.1612","DOIUrl":"https://doi.org/10.1002/NVSM.1612","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83323830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
The effect of “socially moral” purchases on future financial donations “社会道德”购买对未来财务捐赠的影响
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-11-01 DOI: 10.1002/NVSM.1614
J. Jones, Anne M. Koenig
{"title":"The effect of “socially moral” purchases on future financial donations","authors":"J. Jones, Anne M. Koenig","doi":"10.1002/NVSM.1614","DOIUrl":"https://doi.org/10.1002/NVSM.1614","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78008189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Should charity promotions appeal to altruism? 慈善宣传应该吸引利他主义吗?
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-10-31 DOI: 10.1002/NVSM.1629
James M. Leonhardt, R. Peterson
{"title":"Should charity promotions appeal to altruism?","authors":"James M. Leonhardt, R. Peterson","doi":"10.1002/NVSM.1629","DOIUrl":"https://doi.org/10.1002/NVSM.1629","url":null,"abstract":"Int J Nonprofit Volunt Sect Mark. 2019;24:e1629. https://doi.org/10.1002/nvsm.1629 To be competitive with rivals, charitable organizations must rely on carefully formulated promotion programs. The literature, however, provides mixed advice on the effectiveness of charitable appeals. As a result, there is a need for research to identify their prevalence and effectiveness. The present research conducts a content analysis of charitable promotions and finds that more than 55% appeal to selfless consumer motives (i.e., altruism). A subsequent experiment reveals that appealing to more selfless (i.e., altruism) versus less selfless (i.e., reputation) consumer motives results in consumers having a more favorable attitude toward the charitable organization. Furthermore, consumer involvement is found to moderate this effect; more (vs. less) selfless appeals promote a more positive attitude among consumers with low, but not for those with high, involvement with a charitable cause (e.g., animal welfare). Managers should consider appealing to altruism in their charitable promotions, especially when targeting low‐involvement consumers.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"67 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91027978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
I give at the office: A review of workplace giving research, theory, and practice 我在办公室给出:对工作场所给出的研究、理论和实践的回顾
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-08-23 DOI: 10.1002/NVSM.1628
Genevieve G. Shaker, R. Christensen
{"title":"I give at the office: A review of workplace giving research, theory, and practice","authors":"Genevieve G. Shaker, R. Christensen","doi":"10.1002/NVSM.1628","DOIUrl":"https://doi.org/10.1002/NVSM.1628","url":null,"abstract":"Workplace giving is a widely used philanthropic tool. While it has great unmet potential it is also facing a number of challenges, including competition from informal crowdfunding campaigns. In the face of such challenges, we take stock of the extant research to better understand the value and future of workplace giving, including more firmly understanding employee actions and preferences. Workplace giving studies can augment knowledge about contextual giving or bounded settings for exploring basic philanthropic questions (e.g., donor control or gift elasticity). We use a three-part conceptual framework to synthesize and discuss research on individual workplace giving in the context of broader giving behaviors. We address what researchers know, do not know, and need to know on the topic of workplace giving.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79757930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Irrational decision making: Cultural influence on environmental nonprofit organizations' advocacy strategies 非理性决策:文化对环境非营利组织倡导策略的影响
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-08-14 DOI: 10.1002/NVSM.1627
Li‐Yin Liu
{"title":"Irrational decision making: Cultural influence on environmental nonprofit organizations' advocacy strategies","authors":"Li‐Yin Liu","doi":"10.1002/NVSM.1627","DOIUrl":"https://doi.org/10.1002/NVSM.1627","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83954006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Improving effectiveness of public service advertisements to prevent texting and driving of American youth 提高公益广告的有效性，防止美国青少年发短信和开车
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-08-07 DOI: 10.1002/NVSM.1626
W. H. Henley, S. Ranganathan, Amulya Gurtu
{"title":"Improving effectiveness of public service advertisements to prevent texting and driving of American youth","authors":"W. H. Henley, S. Ranganathan, Amulya Gurtu","doi":"10.1002/NVSM.1626","DOIUrl":"https://doi.org/10.1002/NVSM.1626","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"89 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80244653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Does the engaged public's evaluation of networking practices matter? The effects of polarized attitudes and the reputation of networking on individuals' word-of-mouth behaviors 参与的公众对网络实践的评价重要吗?两极分化态度和人际关系声誉对个人口碑行为的影响
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-08-01 DOI: 10.1002/NVSM.1624
Jisu Kim, Keonyoung Park, Hyejoon Rim
{"title":"Does the engaged public's evaluation of networking practices matter? The effects of polarized attitudes and the reputation of networking on individuals' word-of-mouth behaviors","authors":"Jisu Kim, Keonyoung Park, Hyejoon Rim","doi":"10.1002/NVSM.1624","DOIUrl":"https://doi.org/10.1002/NVSM.1624","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79873262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Exploring sources and outcomes of trust and commitment to nonprofit organizations: The case of Amnesty International Portugal 探索对非营利组织的信任和承诺的来源和结果:葡萄牙大赦国际的案例
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-08-01 DOI: 10.1002/NVSM.1598
S. Loureiro, E. Sarmento, João Galelo
{"title":"Exploring sources and outcomes of trust and commitment to nonprofit organizations: The case of Amnesty International Portugal","authors":"S. Loureiro, E. Sarmento, João Galelo","doi":"10.1002/NVSM.1598","DOIUrl":"https://doi.org/10.1002/NVSM.1598","url":null,"abstract":"The interactions between customers and organizations have been regarded as a core aspect in cocreating and developing new products and practices. The current study explores these interactions in the context of citizens and nonprofit organizations. The study comprises two parts: (a) a qualitative approach using interviews and the analysis of social networks to better understand the organization's social media marketing practices and corresponding outcomes and (b) a quantitative approach to analyze antecedents and outcomes of trust and being committed to participate in a nonprofit organization such as Amnesty International. From the qualitative approach, the findings highlight that Amnesty International uses social media (Facebook) to share information, and citizens tend to consider sharing posts, but they do not express new ideas or interact with the organization. These findings contribute to structure the model analyzed in the second stage of the research. Regarding the qualitative approach, the results show that organizational credibility is the most significant driver of trust followed by communicative ability. Affectively commitment to participation and relationship perception act as outcomes of overall commitment.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90097642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Marketing expense and financial performance in arts and cultural organizations 文化艺术机构的营销费用与财务绩效
International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2018-08-01 DOI: 10.1002/NVSM.1588
Hyunjung Lee, K. Ha, Young-Seok Kim
{"title":"Marketing expense and financial performance in arts and cultural organizations","authors":"Hyunjung Lee, K. Ha, Young-Seok Kim","doi":"10.1002/NVSM.1588","DOIUrl":"https://doi.org/10.1002/NVSM.1588","url":null,"abstract":"Nonprofit arts and cultural organizations use marketing to sustain viability. This study uses data from the Cultural Data Project to examine the effects of marketing on revenue in arts and cultural organizations. The current analysis demonstrates that total marketing expense is positively related to total revenue. Marketing expense used for fund-raising positively influences donation income, as intended, whereas commercial income is not affected. Alternatively, marketing expense for programs positively influences both commercial income, as intended, and donation income. The novel finding from this study is that marketing expense mainly targeting non-donor ticket buyers not only increases commercial income but also augments donation income in arts and cultural organizations.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89020470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
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