慈善行为的测试机制

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2011-11-01 DOI:10.1002/NVSM.428

R. Bekkers, Pamala Wiepking

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引用次数: 31

摘要

本期《国际非营利和志愿部门营销杂志》特刊收录了九篇论文，对推动慈善行为的机制进行了测试。通过测试一个或多个来自慈善文献的具体机制，本期特刊中论文的作者增加了我们对慈善行为的理解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Testing Mechanisms for Philanthropic Behaviour

This special issue of the International Journal of Nonprofit and Voluntary Sector Marketing presents a collection of nine papers testing mechanisms that drive philanthropic behaviour. By testing one or more specific mechanisms that were derived from the philanthropic literature, the authors of the papers in this special issue increase our understanding of philanthropic behaviour.

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来源期刊

International Journal of Nonprofit and Voluntary Sector Marketing BUSINESS-

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： International Journal of Nonprofit and Voluntary Sector Marketing provides an international forum for peer-reviewed papers and case studies on the latest techniques, thinking and best practice in marketing for the not-for-profit sector. Its objective is to provide a forum for the publication of refereed papers and practice notes which are of direct relevance to the practitioner while meeting the highest standards of intellectual rigour. In so doing, the Journal seeks to encourage communication and the sharing of expertise between all those concerned with nonprofit marketing, including those who are involved with fundraising and marketing, public relations, advertising and communications, IT and database management, academics and consultants to the sector. The main sectors covered by International Journal of Nonprofit and Voluntary Sector Marketing are: Goods and services marketing, Fundraising, Advertising and promotion, Branding and positioning, Campaigns and lobbying, Ethics and fundraising, Information technology and database management, Sponsorship, Public relations, Events management.