International Journal of Nonprofit and Voluntary Sector Marketing最新文献_第8页

Images of poverty and attributions for poverty: does higher education moderate the linkage?† 贫困形象与贫困归因:高等教育是否能缓和两者之间的联系?†

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2009-05-01 DOI: 10.1002/NVSM.336

I. Mcwha, S. Carr

引用次数: 11

Marketing and development out of poverty: introduction to the special issue 市场营销与脱贫开发:专题导论

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2009-05-01 DOI: 10.1002/NVSM.335

S. Carr, R. Rugimbana

{"title":"Marketing and development out of poverty: introduction to the special issue","authors":"S. Carr, R. Rugimbana","doi":"10.1002/NVSM.335","DOIUrl":"https://doi.org/10.1002/NVSM.335","url":null,"abstract":"Reducing poverty by meeting the United Nations' Millennium Development Goals (MDGs) is an interdisciplinary undertaking, in which Marketing Science logically plays a role. The papers in this special issue cover a range of methods, from traditional consumer research experiments (on images of poverty, donation behaviour) and sample surveys on the credibility of celebrity marketing, to observational studies of community values and customs (on micro-finance or agricultural enterprise). Consumers of aid appeals, celebrity lobbying and financial services—these methods reveal—are behaviourally complex. They are infused with contradictory, competing and complementary tendencies. Underlying those different tendencies however is a common but often overlooked thread. For poverty to be significantly reduced by 2015, attention needs to be paid not only to goals, that is to task but also towards understanding the human relationships in the poverty reduction market. Marketing practise and research can contribute to poverty reduction by helping build (1) perspective-sharing, (2) accommodation to local needs and (3) appreciation of socio-economic and socio-cultural behavioural systems. \u0000 \u0000 \u0000 \u0000 \u0000Copyright © 2008 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"12 1","pages":"95-100"},"PeriodicalIF":0.0,"publicationDate":"2009-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78178803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

The Efficacy of Anti-Smoking Advertisements: The Role of Source, Message, and Individual Characteristics 反吸烟广告的效果:来源、信息和个体特征的作用

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2008-08-01 DOI: 10.1007/978-3-319-11779-9_91

Namita Bhatnagar, Sridhar Samu, Norlaine Thomas

引用次数: 20

The efficacy of anti-smoking advertisements: the role of source, message, and individual characteristics: The efficacy of anti-smoking advertisements 禁烟广告的功效:作用来源、信息、个体特征:禁烟广告的功效

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2008-08-01 DOI: 10.1002/nvsm.326

Sridhar Samu, Namita Bhatnagar

引用次数: 12

Understanding young adult drink‐driving behaviour: a value benefit perspective 理解年轻人酒驾行为:价值利益视角

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2008-08-01 DOI: 10.1002/NVSM.325

Marie-Louise Fry

引用次数: 9

Exploring the effectiveness of cigarette warning labels: Findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey 探索香烟警告标签的有效性:来自国际烟草控制(ITC)四国调查的美国和英国分支机构的调查结果

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2008-08-01 DOI: 10.1002/NVSM.328

Louise M. Hassan, E. Shiu, James F. Thrasher, G. Fong, G. Hastings

{"title":"Exploring the effectiveness of cigarette warning labels: Findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey","authors":"Louise M. Hassan, E. Shiu, James F. Thrasher, G. Fong, G. Hastings","doi":"10.1002/NVSM.328","DOIUrl":"https://doi.org/10.1002/NVSM.328","url":null,"abstract":"This paper explores the effectiveness of cigarette warning labels across two countries, one (the UK) with new and stricter legislation where text based labels have been made more prominent and one (the USA) with less stringent regulation, where labels are less visible. Using longitudinal data from the two countries, the research seeks to investigate the impact of the different types of warning labels on the information processing by consumers. This paper assesses the effectiveness of warning labels in terms of: consumer attention, elaboration, contemplation on quitting and behavioural compliance. This study provides a comprehensive examination of these key factors in a fixed causal sequence. Structural equation modelling was used to test this model based on longitudinal panel survey data from the International Tobacco Control (ITC) Four Country Survey. Analysis of a sample of 901 US smokers and 1459 UK smokers yielded results in full support of all hypothesised relationships in the model proposed for both countries. Findings suggest that the new European Union policy of more prominent warning labels has a direct effect on influencing behavioural compliance by smokers.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"31 1","pages":"263-274"},"PeriodicalIF":0.0,"publicationDate":"2008-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90985139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 23

Social marketing with challenging target groups: smoking cessation in prisons in England and Wales 具有挑战性目标群体的社会营销:英格兰和威尔士监狱的戒烟

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2008-08-01 DOI: 10.1002/NVSM.327

S. Macaskill, A. Lindridge, M. Stead, D. Eadie, P. Hayton, M. Braham

{"title":"Social marketing with challenging target groups: smoking cessation in prisons in England and Wales","authors":"S. Macaskill, A. Lindridge, M. Stead, D. Eadie, P. Hayton, M. Braham","doi":"10.1002/NVSM.327","DOIUrl":"https://doi.org/10.1002/NVSM.327","url":null,"abstract":"Smoking levels among prisoners are much higher than amongst the UK population as a whole. Our research focuses on the development and implementation of a pilot smoking cessation project: \u0000• Using a social marketing process combined with the Health Behaviour Model, 159 participants, drawn from four prisons, undertook a smoking cessation programme. \u0000• Data was collected using a case study approach, with a variety of research methods: primarily depth individual and mini-group qualitative interviews, but also document analysis and observation. \u0000• The findings draw on prisoners' perspectives in the context of the marketing mix in elements of the strategy design, implementation and evaluation. \u0000• The discussion identifies the need to maintain a consumer perspective, feeding into the marketing mix, and to identify and promote aspects of mutually beneficial exchange over and above basic health and monetary costs. \u0000The positive outcomes and insights gained show that using a social marketing strategy, as part of a smoking cessation programme, has important policy and practice implications. Lessons could be applied to other health issues and in similar settings such as forensic mental health.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"6 1","pages":"251-261"},"PeriodicalIF":0.0,"publicationDate":"2008-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79778756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15

TV viewing and physical activity: a segment analysis for social marketing 电视观看和体育活动:社会营销的细分分析

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2008-08-01 DOI: 10.1002/NVSM.324

Satyendra Singh

引用次数: 0

The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes 品牌对青少年吸烟行为的影响:探讨形象和态度的中介作用

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2008-08-01 DOI: 10.1002/NVSM.329

Ian Grant, Louise M. Hassan, G. Hastings, A. MacKintosh, D. Eadie

引用次数: 24

Internal competition in a nonprofit museum context: development of a scale 非营利博物馆背景下的内部竞争:规模发展

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2008-05-01 DOI: 10.1002/NVSM.333

Sandra Mottner, John B. Ford

{"title":"Internal competition in a nonprofit museum context: development of a scale","authors":"Sandra Mottner, John B. Ford","doi":"10.1002/NVSM.333","DOIUrl":"https://doi.org/10.1002/NVSM.333","url":null,"abstract":"External competition and marketing have been extensively researched in the for-profit environment and to a lesser extent in the nonprofit environment. However, the concept of competition within a nonprofit organization is indicative of another type of competition, that of ‘internal competition’. Internal competition, operating in the nonprofit's endemic environment of scarce resources, takes place between departments, between individuals, and even within individuals in terms of time and energy spent on differing objectives. Internal competition manifests itself as internal conflicts over not only objectives but also the means for achieving the objectives. This research examines the construct of ‘internal competition’ in the museum portion of the nonprofit sector where marketing is often seen as a ‘necessary but evil’ tool essential for survival. Museum retailing, which has taken on an increasingly vital role in the financial support of museums, offers an opportunity to analyze the nature of internal competition and for developing a scale for measuring internal competition. \u0000 \u0000 \u0000 \u0000 \u0000Copyright © 2007 John Wiley & Sons, Ltd.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"48 1","pages":"177-190"},"PeriodicalIF":0.0,"publicationDate":"2008-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81978686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11