理解年轻人酒驾行为:价值利益视角

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2008-08-01 DOI:10.1002/NVSM.325

Marie-Louise Fry

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引用次数: 9

摘要

年轻的成年新手驾驶员是与酒精有关的道路死亡的主要危险人群。很少有研究调查负责任的司机与冒险的同行相比的价值观念。为了解决价值感知差距，本定性研究将认同理论和价值期望理论结合起来，分析了青少年酒驾行为的享乐方面和奖励利益。该研究将年轻的酒驾者分为三种类型:酒后驾车、酒后驾车和酒后驾车。酒后驾车的动机受到驾驶是一种权利还是一种特权的观念的影响;酒驾后果的恐惧与宿命论态度以及酒驾作为逃避与功利活动的联系。未来针对高危酒驾者的预防策略必须切合实际、令人信服，并考虑到年轻人所处的动态和不断变化的环境。版权所有©2007 John Wiley & Sons, Ltd

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Understanding young adult drink‐driving behaviour: a value benefit perspective

Young adult novice drivers represent a key at-risk cohort for alcohol-related road fatalities. Little research has investigated the value perceptions of responsible drivers as compared to their risk-taking counterparts. Addressing the value-perception gap, this qualitative research integrates identity theory and value expectancy theory to analyse the hedonic aspects and reward benefits of young adult drink-driving behaviour. The study identified three categories of young adult drink-drivers: under-the-limit, borderline and extreme. Motivation drink-drive was influenced by perceptions of driving as a right versus a privilege; fear versus fatalistic attitude of drink-driving consequences and drink-driving as a connection for escape versus utilitarian activity. Future prevention strategies for at-risk drink-drivers must be relevant, convincing and consider the dynamic and changing landscape young adults inhabit. Copyright © 2007 John Wiley & Sons, Ltd.

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来源期刊

International Journal of Nonprofit and Voluntary Sector Marketing BUSINESS-

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： International Journal of Nonprofit and Voluntary Sector Marketing provides an international forum for peer-reviewed papers and case studies on the latest techniques, thinking and best practice in marketing for the not-for-profit sector. Its objective is to provide a forum for the publication of refereed papers and practice notes which are of direct relevance to the practitioner while meeting the highest standards of intellectual rigour. In so doing, the Journal seeks to encourage communication and the sharing of expertise between all those concerned with nonprofit marketing, including those who are involved with fundraising and marketing, public relations, advertising and communications, IT and database management, academics and consultants to the sector. The main sectors covered by International Journal of Nonprofit and Voluntary Sector Marketing are: Goods and services marketing, Fundraising, Advertising and promotion, Branding and positioning, Campaigns and lobbying, Ethics and fundraising, Information technology and database management, Sponsorship, Public relations, Events management.