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Journal of International Consumer Marketing最新文献

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The Impact of Consumers’ Ethnic Disidentification and Cosmopolitanism on Multicultural Advertising 消费者的民族异化和世界主义对多元文化广告的影响
IF 3.3
Journal of International Consumer Marketing Pub Date : 2022-09-06 DOI: 10.1080/08961530.2022.2117755
Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, M. Zúñiga
{"title":"The Impact of Consumers’ Ethnic Disidentification and Cosmopolitanism on Multicultural Advertising","authors":"Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, M. Zúñiga","doi":"10.1080/08961530.2022.2117755","DOIUrl":"https://doi.org/10.1080/08961530.2022.2117755","url":null,"abstract":"Abstract The aim of this research was to explore the influence of ethnic disidentification (i.e., an anti-ingroup trait) and cosmopolitanism (i.e., a pro-outgroup trait) on three advertising approaches (i.e., match, mismatch, and multi-ethnic approach). This study involved an online survey and was held in a university in the southwestern U.S. Respondents were first exposed to a set of questions regarding their need to belong and disidentification toward their ethnic group consumption behavior. Subsequently, respondents were asked to look at an ad and express their attitude toward the ad and brand attitude, as well as consumers’ purchase intention. After the data collection, three blocks (i.e., matched, mismatched, and multi-ethnic) were created by comparing the ethnicity of the models in the ad with the ethnicity of the respondents. The results showed that the effect of cosmopolitanism on attitude toward the ad was significant only for ads that featured multi-ethnic models (unlike the ones featuring matched models). Moreover, consumer disidentification did not exhibit any significant influence for any of the three advertising approaches (i.e., multi-ethnic, matched, and mismatched, approach).","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"388 - 403"},"PeriodicalIF":3.3,"publicationDate":"2022-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43700298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Adapting to the Instagram Esthetic and Exploring Influencers of Hedonic Consumption 适应Instagram美学探索享乐消费的影响因素
IF 3.3
Journal of International Consumer Marketing Pub Date : 2022-08-12 DOI: 10.1080/08961530.2022.2109230
A. Sood, V. Quintal, I. Phau
{"title":"Adapting to the Instagram Esthetic and Exploring Influencers of Hedonic Consumption","authors":"A. Sood, V. Quintal, I. Phau","doi":"10.1080/08961530.2022.2109230","DOIUrl":"https://doi.org/10.1080/08961530.2022.2109230","url":null,"abstract":"Abstract This paper explores hedonic adaptation and decision-making in hedonic consumption of cosmetic surgery. A mixed-method approach incorporates qualitative research with focus groups and expert panels as well as quantitative research with a self-administered survey that conveniently samples consumers who have previously engaged in a hair transplant or liposuction in USA and India. This research introduces a method that pinpoints and maps out anticipated positive and negative emotions in hedonic adaptation to repeated consumption. It implements an empirical framework that explains and predicts decision-making in hedonic consumption.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"259 - 275"},"PeriodicalIF":3.3,"publicationDate":"2022-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45643581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands 外来中心主义、民族中心主义和全球文化对消费者对全球和本土品牌偏好的影响
IF 3.3
Journal of International Consumer Marketing Pub Date : 2022-08-12 DOI: 10.1080/08961530.2022.2109231
J. Cucato, F. Bizarrias, V. Strehlau, T. Rocha, Dirceu Silva
{"title":"Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands","authors":"J. Cucato, F. Bizarrias, V. Strehlau, T. Rocha, Dirceu Silva","doi":"10.1080/08961530.2022.2109231","DOIUrl":"https://doi.org/10.1080/08961530.2022.2109231","url":null,"abstract":"Abstract This study examines the effect of ethnocentrism and xenocentric consumer dispositions, and global culture on the purchase intention of national and global brands, in a developing country, conditioned on the individual’s social capital and identity. Through structural equation modeling, and a field experiment, we provide evidence that global preference bias, the cognitive duality of consumers in developing countries in choosing local or global brands, may be due to xenocentrism and global culture, and its interaction with consumer’s network and self-extension. It advances the understanding of global preference bias by bringing the perspective of micro and macro levels of group influence.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"351 - 366"},"PeriodicalIF":3.3,"publicationDate":"2022-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47186344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Profile of the Political Consumer: An International Comparative Study 政治消费者形象的国际比较研究
IF 3.3
Journal of International Consumer Marketing Pub Date : 2022-08-11 DOI: 10.1080/08961530.2022.2103866
Matilde Schwalb, Iñaki García-Arrizabalaga, J. Gibaja-Martins
{"title":"Profile of the Political Consumer: An International Comparative Study","authors":"Matilde Schwalb, Iñaki García-Arrizabalaga, J. Gibaja-Martins","doi":"10.1080/08961530.2022.2103866","DOIUrl":"https://doi.org/10.1080/08961530.2022.2103866","url":null,"abstract":"Abstract This study analyzes secondary data for a sample of 4,606 consumers from 10 countries to measure their political consumerism (having boycotted or buycotted a product or brand in the last year). It also determines the profile of the international political consumer. The non-parametric CART (Classification and Regression Trees) technique is used for the analysis. The results identify the consumer’s country of residence as the most influential variable on political consumerism, followed by consumers’ environmental concerns and level of education. Given the complexity of the country construct, future studies should analyze specific aspects related to the social context of each country.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"296 - 313"},"PeriodicalIF":3.3,"publicationDate":"2022-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44260925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Luxury or Masstige: Role of Global and Local Identities, Luxuriousness Variances, Price Luxuriousness Inferences, and Consumer Flexibility 奢侈品还是奢侈品：全球和本地身份、奢侈品差异、价格-奢侈品推断和消费者灵活性的作用
IF 3.3
Journal of International Consumer Marketing Pub Date : 2022-08-08 DOI: 10.1080/08961530.2022.2108183
Nitin Soni
{"title":"Luxury or Masstige: Role of Global and Local Identities, Luxuriousness Variances, Price Luxuriousness Inferences, and Consumer Flexibility","authors":"Nitin Soni","doi":"10.1080/08961530.2022.2108183","DOIUrl":"https://doi.org/10.1080/08961530.2022.2108183","url":null,"abstract":"Abstract Masstige or mass prestige luxury brands are considered one of the principal drivers behind increased luxury consumption. Literature has proposed increasing globalization as one of the primary reasons behind the sales of these masstige brands. Given the impact of globalization, this research proposes and examines the impact of consumers’ global and local identities on their propensity to purchase traditional luxury and masstige brands. Results from a survey of 278 Indian respondents show a differential impact of global and local identities of consumers on these preferences. Further, the results show the serial mediation of luxuriousness variances and price luxuriousness inferences behind this impact. The results also indicate that the mediating effect of price luxuriousness inference is moderated by consumer flexibility, where consumer flexibility is a facet of consumer wisdom. The traditional luxury and masstige brand managers can use these results to formulate segmenting, targeting, and positioning strategies for their brands.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"333 - 350"},"PeriodicalIF":3.3,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44860712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty 你会支持还是反对？原产地偏见对对立忠诚的影响
IF 3.3
Journal of International Consumer Marketing Pub Date : 2022-08-08 DOI: 10.1080/08961530.2022.2108182
Dalia Abdelwahab, Sonia San-Martín, Nadia H. Jiménez
{"title":"Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty","authors":"Dalia Abdelwahab, Sonia San-Martín, Nadia H. Jiménez","doi":"10.1080/08961530.2022.2108182","DOIUrl":"https://doi.org/10.1080/08961530.2022.2108182","url":null,"abstract":"Abstract This study analyzed two in-group bias variables (regional identification and ethnocentrism) and examined their rarely explored behavioral differences in triggering in-group support (brand defense) and out-group resistance (oppositional loyalty). Regional animosity was investigated as a moderating variable. Data were collected from 602 food and beverage buyers. Results indicated that both identification and ethnocentrism triggered brand defense, while only ethnocentrism induced oppositional loyalty. Brand defense mediated identification/ethnocentrism relationships with oppositional loyalty. Animosity moderated model relationships with oppositional loyalty. Oppositional loyalty and brand defense are also explored as consequences of place-of-origin constructs, enriching the literature and examining unexplored relationships in this context.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"314 - 332"},"PeriodicalIF":3.3,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45203357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Are Podcast Advertisements Effective? An Emerging Economy Perspective 播客广告有效吗？新兴经济视角
IF 3.3
Journal of International Consumer Marketing Pub Date : 2022-06-22 DOI: 10.1080/08961530.2022.2085222
Subhalakshmi Bezbaruah, Kuldeep Brahmbhatt
{"title":"Are Podcast Advertisements Effective? An Emerging Economy Perspective","authors":"Subhalakshmi Bezbaruah, Kuldeep Brahmbhatt","doi":"10.1080/08961530.2022.2085222","DOIUrl":"https://doi.org/10.1080/08961530.2022.2085222","url":null,"abstract":"Abstract The evolution and consumers’ acceptance of podcasts has been on the rise. Scholars argue that this rapid rise is due to the ability of podcasts to offer content that consumers find valuable. This has resulted in brands following consumers on the podcast platforms and attempting to reach them through podcast advertisements. The last decade has seen a tremendous rise in the podcast advertising budgets of brands. However, the nature of such podcast advertisements and their effect on consumer-brand relationships and behavioral intention are understudied. The present study explored the efficacy of podcast advertisements by utilizing the theoretical framework of advertising value and their effect on attitude toward Ads (AaD), attitude toward brand (AB), formation of purchase intent, and brand eWOM. The moderating role of the ad placement, through pre, post, and mid roll podcast advertisements, was observed while assessing the effect of podcast advertising on AaD. Data was collected through a structured survey instrument; in total, 389 millennial consumer responses were obtained. SmartPLS3 software was used for data analysis. The results empirically established that podcast advertisements were effective in creating consumer-brand relationships, while informative podcast ads were the most effective of the lot.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"215 - 233"},"PeriodicalIF":3.3,"publicationDate":"2022-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46056354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Innovative New Product Adoption of Renewable Energy Mobility Products at the Bottom of the Pyramid The Case of Hamba, an Integrated Community-Driven Solution 金字塔底层采用可再生能源移动产品的创新新产品以Hamba为例，这是一个社区驱动的综合解决方案
IF 3.3
Journal of International Consumer Marketing Pub Date : 2022-06-20 DOI: 10.1080/08961530.2022.2085644
Tendai Chikweche, Shantha Bloemen, D. Mwenye
{"title":"Innovative New Product Adoption of Renewable Energy Mobility Products at the Bottom of the Pyramid The Case of Hamba, an Integrated Community-Driven Solution","authors":"Tendai Chikweche, Shantha Bloemen, D. Mwenye","doi":"10.1080/08961530.2022.2085644","DOIUrl":"https://doi.org/10.1080/08961530.2022.2085644","url":null,"abstract":"Abstract Current decision-making models do not cover the processes bottom of the pyramid consumers go through when selecting mobility solutions to address access challenges they face. We investigate the process these consumers go through in their complex context in adopting a community-based renewable energy mobility solution and developing a decision-making framework. Findings indicate the positive social, environmental, and economic impact of the mobility initiative on the livelihoods of the BOP consumers. The findings offer critical theoretical contributions specifically for decision making for the adoption of renewable energy-based mobility solutions for marginalized BOP consumers and social connectedness literature.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"194 - 214"},"PeriodicalIF":3.3,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41500498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application 适用于拉丁美洲应用的Richins（2004）短期材料价值量表
IF 3.3
Journal of International Consumer Marketing Pub Date : 2022-06-07 DOI: 10.1080/08961530.2022.2078755
Francisco J. Conejo, Enrique A. Gamboa, C. Young
{"title":"Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application","authors":"Francisco J. Conejo, Enrique A. Gamboa, C. Young","doi":"10.1080/08961530.2022.2078755","DOIUrl":"https://doi.org/10.1080/08961530.2022.2078755","url":null,"abstract":"Abstract Materialism is a global phenomenon. Yet, its measures stem mainly from the US and are not necessarily applicable abroad. Having failed to replicate in Costa Rica, this study adapts Richins’ (2004) short-form Material Values Scales to Latin American conditions. Items were adjusted as to direction, object, and response options. Data (N = 1,207) reflected the country’s adult population in age, gender, education, and social class. The revised scales’ reliability, dimensionality, and external validity were all robust, supporting their local applicability. The revised scales should help academics and practitioners understand local consumers. This study is among few to address materialism in Latin America, a growingly-important yet under-researched market. This study is also the first to explicitly address materialism’s measurement in the region.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"166 - 179"},"PeriodicalIF":3.3,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49486335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification 一个探索消费者异种中心主义产生的概念模型：先受者的作用和不认同
IF 3.3
Journal of International Consumer Marketing Pub Date : 2022-05-23 DOI: 10.1080/08961530.2022.2078756
Chuandi Jiang, Ronald G. Christian
{"title":"A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification","authors":"Chuandi Jiang, Ronald G. Christian","doi":"10.1080/08961530.2022.2078756","DOIUrl":"https://doi.org/10.1080/08961530.2022.2078756","url":null,"abstract":"Abstract The purpose of this conceptual paper is to develop a theoretical framework that identifies antecedents for the emergence of consumer xenocentrism (C-XEN). Blending perspectives from social identity theory and dependency theory, a conceptual framework is developed to illustrate the emergence of C-XEN. The framework specifies social, cognitive, and affective antecedents of C-XEN, and proposes that disidentification mediates the relationship between the antecedents and the emergence of C-XEN. The framework provides a comprehensive understanding of the circumstances under which xenocentric attitudes emerge, enhance, and lead to a favorable bias toward foreign products. Testable propositions are discussed to stimulate future research.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"180 - 193"},"PeriodicalIF":3.3,"publicationDate":"2022-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43568404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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