Profile of the Political Consumer: An International Comparative Study

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2022-08-11 DOI:10.1080/08961530.2022.2103866

Matilde Schwalb, Iñaki García-Arrizabalaga, J. Gibaja-Martins

引用次数: 1

Abstract

Abstract This study analyzes secondary data for a sample of 4,606 consumers from 10 countries to measure their political consumerism (having boycotted or buycotted a product or brand in the last year). It also determines the profile of the international political consumer. The non-parametric CART (Classification and Regression Trees) technique is used for the analysis. The results identify the consumer’s country of residence as the most influential variable on political consumerism, followed by consumers’ environmental concerns and level of education. Given the complexity of the country construct, future studies should analyze specific aspects related to the social context of each country.

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政治消费者形象的国际比较研究

摘要本研究分析了来自10个国家的4606名消费者的二次数据，以衡量他们的政治消费主义（在过去一年中抵制或购买了一种产品或品牌）。它还决定了国际政治消费者的形象。使用非参数CART（分类和回归树）技术进行分析。结果表明，消费者的居住国是对政治消费主义影响最大的变量，其次是消费者的环境问题和教育水平。鉴于国家结构的复杂性，未来的研究应该分析与每个国家的社会背景相关的具体方面。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.