一个探索消费者异种中心主义产生的概念模型：先受者的作用和不认同

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2022-05-23 DOI:10.1080/08961530.2022.2078756

Chuandi Jiang, Ronald G. Christian

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引用次数: 1

摘要

摘要:本概念论文的目的是建立一个理论框架，确定消费者异质中心主义(C-XEN)出现的前因。结合社会认同理论和依赖理论的观点，提出了一个概念框架来解释C-XEN的出现。该框架明确了C-XEN的社会、认知和情感前因由，并提出失认在前因由与C-XEN产生之间的关系中起中介作用。该框架提供了一种全面的理解，在这种情况下，排外态度出现、增强并导致对外国产品的有利偏见。讨论了可检验的命题，以促进未来的研究。

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A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification

Abstract The purpose of this conceptual paper is to develop a theoretical framework that identifies antecedents for the emergence of consumer xenocentrism (C-XEN). Blending perspectives from social identity theory and dependency theory, a conceptual framework is developed to illustrate the emergence of C-XEN. The framework specifies social, cognitive, and affective antecedents of C-XEN, and proposes that disidentification mediates the relationship between the antecedents and the emergence of C-XEN. The framework provides a comprehensive understanding of the circumstances under which xenocentric attitudes emerge, enhance, and lead to a favorable bias toward foreign products. Testable propositions are discussed to stimulate future research.

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.