Journal of International Consumer Marketing最新文献_第7页

Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture 强化赞助契合度:赞助类别与民族文化影响的检验

IF 3.3

Journal of International Consumer Marketing Pub Date : 2022-05-09 DOI: 10.1080/08961530.2022.2070901

Asieh Ghorbanian Rajabi, G. Martinent, S. Altukhov, Guillaume Bodet

{"title":"Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture","authors":"Asieh Ghorbanian Rajabi, G. Martinent, S. Altukhov, Guillaume Bodet","doi":"10.1080/08961530.2022.2070901","DOIUrl":"https://doi.org/10.1080/08961530.2022.2070901","url":null,"abstract":"Abstract This study aimed to identify sponsorship-fit profiles of individuals regarding perception of sponsors of national volleyball teams in three countries and its effect on affective outcomes. We examined: (a) if sponsorship-fit profiles were similar for two sponsor categories (sport equipment/apparel companies and financial service companies) and in three countries (France, Iran and Russia); (b) whether individuals with distinct sponsorship-fit profiles differed in their attitudes toward sponsor and toward brand, (c) whether the relationships between sponsorship-fit profiles and attitudes toward sponsor and brand were similar between the two sponsor categories and the three countries; and (d) whether the scores of fit and attitude toward sponsors and brands differed across cultures and categories of sponsors. To investigate this, we collected data from 166 randomly selected student in France, 270 in Iran and 168 in Russia. The results of the cluster analyses revealed two or three sponsorship-fit profiles across the sponsor categories and countries: low, medium and high fit. Respondents had significantly different scores of fit and attitude toward sponsor and brand for the different sponsor categories and countries.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"234 - 255"},"PeriodicalIF":3.3,"publicationDate":"2022-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45859247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors TPB模型预测绿色能源行为的元分析:跨文化因素的调节作用

IF 3.3

Journal of International Consumer Marketing Pub Date : 2022-05-09 DOI: 10.1080/08961530.2022.2070900

G. Kumar, J. Nayak

{"title":"A Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors","authors":"G. Kumar, J. Nayak","doi":"10.1080/08961530.2022.2070900","DOIUrl":"https://doi.org/10.1080/08961530.2022.2070900","url":null,"abstract":"Abstract Ajzen’s “theory of planned behaviour” (TPB) is being widely used across different contexts in predicting consumers’ behavioral patterns toward green energy use for the last decade. However, previous empirical studies have presented inconsistent results with respect to the magnitude of associations among TPB constructs. Therefore, to synthesize the diverse findings of 35 sample studies comprising 148 correlations, we performed a random effect model of meta-analysis to summarize the effect sizes of pairwise relationships. The findings revealed the attitude as a most crucial antecedent of behavioral intention. The second most associated construct with intention was subjective norms followed by perceived behavior control. Subgroup analysis revealed that human development level and cultural factors significantly moderate some TPB linkages. This study provides valuable insights to the literature in two ways; first, it supports the utility of the TPB in the green energy domain. Second, it provides evidence on under what circumstances the consumers’ attitude, social norms and control beliefs toward green energy will affect their behavioral intentions. Accordingly, the study offers practical implications and recommendations for future research.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"147 - 165"},"PeriodicalIF":3.3,"publicationDate":"2022-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41602817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Nuances in Identity Formation for Consumers in non-Western Markets 非西方市场消费者身份形成的细微差别

IF 3.3

Journal of International Consumer Marketing Pub Date : 2022-04-26 DOI: 10.1080/08961530.2022.2067280

Ruwangi Chandrasekara, D. Wijetunga, J. Jayakody

{"title":"Nuances in Identity Formation for Consumers in non-Western Markets","authors":"Ruwangi Chandrasekara, D. Wijetunga, J. Jayakody","doi":"10.1080/08961530.2022.2067280","DOIUrl":"https://doi.org/10.1080/08961530.2022.2067280","url":null,"abstract":"Abstract Scholars have emphasized that the simultaneous effects of global consumerism and traditional cultural foundations can create fragmented, complex identities for individuals. However, a theoretical explanation of how these nuanced and complex identity formations take place appears to be lacking. This study uses the theory of symbolic interaction to explore the influence of traditional and consumerist discourses on identity formation and probes in to their dynamics. Two groups, namely Traditional Middle Class 2 (TMC 2) and New Urban Middle Class (NUMC) representing different values within the Sri Lankan middle-class were used, where qualitative in-depth interviews were conducted with 29 individuals. Findings show that older TMC 2 forms identities predominantly rooted in tradition while the younger TMC 2 is more equally balanced in value internalization, but undergoes complex identity formation processes due to financial constraints. NUMC consumers in contrast, defy traditions while conforming more to consumerist discourses, and a subgroup in this broader category also appears to embrace religious values, further showing the fragmented nature of identity. Findings also show that value internalization changes based on one’s geographical roots, education/career, and dependent children. The study contributes to knowledge by exploring varied nuances and complexities in the identity formations of consumers of non-Western societies.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"127 - 146"},"PeriodicalIF":3.3,"publicationDate":"2022-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43835303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Shopping Intentions during COVID-19: What Can Canadian Businesses Learn to Encourage Future Consumer Support? 新冠肺炎期间的购物意向：加拿大企业可以学到什么来鼓励未来的消费者支持？

IF 3.3

Journal of International Consumer Marketing Pub Date : 2022-04-22 DOI: 10.1080/08961530.2022.2064026

Erika Puiras, C. Oliver, Shayna Cummings, D. Mazmanian

{"title":"Shopping Intentions during COVID-19: What Can Canadian Businesses Learn to Encourage Future Consumer Support?","authors":"Erika Puiras, C. Oliver, Shayna Cummings, D. Mazmanian","doi":"10.1080/08961530.2022.2064026","DOIUrl":"https://doi.org/10.1080/08961530.2022.2064026","url":null,"abstract":"Abstract This study examined shopping intentions of Canadian consumers post-COVID-19, and their intentions to specifically support Canadian businesses. Actionable recommendations that domestic businesses could implement to encourage support were also sought. Quantitative and qualitative data were collected online; quantitative data were analyzed by conducting raw frequencies, which captured the directionality of consumer shopping intentions. The qualitative data were subsequently analyzed by conducting an inductive thematic analysis, which obtained in-depth information about how businesses could support these intentions. Although most participants reported that they planned on maintaining their general shopping behaviors post-COVID-19, a majority also reported that they intended to specifically increase their support for domestic businesses. A variety of actionable recommendations were proposed that could be undertaken by domestic businesses to garner support both in a Canadian and international context. These themes were related to accessibility, affordability, advertising, quality, visibility, government lobbying, business values, business-consumer relationships, and maintaining the status quo. Further, these themes may be relevant to domestic businesses globally, particularly those with similar cultural orientations to Canada. The findings could assist businesses globally with idea generation and marketing strategies to attract consumers. Further, this exploratory study could help inform and support economic recovery efforts in a post-COVID-19 era.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"94 - 108"},"PeriodicalIF":3.3,"publicationDate":"2022-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43846206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Microblogging for Engagement: Effects of Prior Company Involvement, Communication Strategy, and Emojis on Western and Chinese Users 参与度微博：先前公司参与、沟通策略和表情符号对西方和中国用户的影响

IF 3.3

Journal of International Consumer Marketing Pub Date : 2022-04-17 DOI: 10.1080/08961530.2022.2040073

Shu Zhang, M. D. de Jong, Jordy F. Gosselt

引用次数: 0

The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns 日本消费者个人信息披露现状：信息控制和隐私问题的影响

IF 3.3

Journal of International Consumer Marketing Pub Date : 2022-04-07 DOI: 10.1080/08961530.2022.2059798

Mariko Morimoto

引用次数: 1

The Influence of Ethnic Identity on Consumer Behavior: Filipino and Lao Consumers in Australia 族群认同对消费行为的影响:在澳洲的菲律宾与老挝消费者

IF 3.3

Journal of International Consumer Marketing Pub Date : 2022-04-06 DOI: 10.1080/08961530.2022.2055689

Jamealla Intharacks, Tendai Chikweche, J. Stanton

{"title":"The Influence of Ethnic Identity on Consumer Behavior: Filipino and Lao Consumers in Australia","authors":"Jamealla Intharacks, Tendai Chikweche, J. Stanton","doi":"10.1080/08961530.2022.2055689","DOIUrl":"https://doi.org/10.1080/08961530.2022.2055689","url":null,"abstract":"Abstract This research examines how Lao and Filipino consumers’ ethnicity and ethnic identity may influence consumer behavior and how individual acculturation may affect ethnic identity and ethnic consumer behavior in a multicultural environment. Multi-culturalism is a global phenomenon that has impacted how firms and consumers interact in Australia and Asian countries. Using self-ascribed samples from two ethnic groups (Lao and Filipino) residing in Australia, an exploratory mixed-method approach was used to examine how an individual’s ethnicity and ethnic identity influence individuals’ consumer behavior who ascribe to their respective ethnicities. To observe acculturation tendencies and any effects on consumer behavior, each ethnic group was divided into three generational sub-groups. The study revealed varying degrees of individual acculturation between three generations of consumers from the same ethnic background and between consumers from two different ethnic backgrounds. Inter-generational and inter-group differences affected the consumption of ethnic products such as food, clothes, movies, music, and choice of service providers. Implications for doing business in Asia are explored, drawing on the insights and connections that emerge from understanding the Lao and Filipino consumer behavior considering the increased intra-regional movement and multicultural clusters in Asia.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"63 - 78"},"PeriodicalIF":3.3,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48442174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A Cross-National Study Investigating the Role of Country of Origin and Word of Mouth in Expatriates’ Decision Process When Seeking a Healthcare Provider 一项跨国研究调查原籍国和口口相传在外籍人士寻求医疗保健提供者时的决策过程中的作用

IF 3.3

Journal of International Consumer Marketing Pub Date : 2022-03-10 DOI: 10.1080/08961530.2022.2045663

Valeria L. M. A. Freundt, A. Bortoluzzo

引用次数: 3

Marketing Countries, Places, and Place-Associated Brands: Identity and Image 营销国家、地方和与地方相关的品牌:身份和形象

IF 3.3

Journal of International Consumer Marketing Pub Date : 2022-01-17 DOI: 10.1080/08961530.2022.2028989

C. D. di Benedetto

引用次数: 0

The Interaction of Product Attractiveness and Decision-Making Style on Consumer Purchase Intention: A Cultural Moderation Perspective 产品吸引力与决策风格对消费者购买意愿的交互作用:一个文化调节的视角