一项跨国研究调查原籍国和口口相传在外籍人士寻求医疗保健提供者时的决策过程中的作用

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2022-03-10 DOI:10.1080/08961530.2022.2045663

Valeria L. M. A. Freundt, A. Bortoluzzo

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引用次数: 3

摘要

摘要在全球化的世界里，外籍人士群体不断扩大。选择值得信赖的医疗保健提供者是他们适应新国家的基础。通过访谈和调查，本文对迪拜跨文化外籍人士的决策过程进行了理论讨论和实证分析，为文献增添了内容。它侧重于评估两个线索的作用：来源国（COO）和口碑（WOM）。研究结果表明，个人口碑是最具影响力的因素。本文还探讨了外籍人士的原籍（发达国家与新兴国家）及其英语流利程度的影响。

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A Cross-National Study Investigating the Role of Country of Origin and Word of Mouth in Expatriates’ Decision Process When Seeking a Healthcare Provider

Abstract In a globalized world, the expatriate community continues to expand. Selecting trustworthy healthcare providers is fundamental for their adaptation to a new country. Through interviews and a survey, this paper adds to the literature by theoretically discussing and empirically analyzing the decision process of a cross-cultural sample of expatriates in Dubai. It focuses on evaluating the role of two cues: Country of Origin (COO) and Word of Mouth (WOM). The findings show personal WOM is the most influential factor. The paper also explores the effect of expatriates’ origin (developed vs. emerging countries) and their levels of fluency in English.

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.