Communication & Sport最新文献_第5页

Exploring Consumer Cognitive and Behavioral Engagement on a Sport Team’s Twitter Pages 探索体育团队Twitter页面上的消费者认知和行为参与

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-26 DOI: 10.1177/21674795251330303

Yongjae Kim, Soojin Kim

{"title":"Exploring Consumer Cognitive and Behavioral Engagement on a Sport Team’s Twitter Pages","authors":"Yongjae Kim, Soojin Kim","doi":"10.1177/21674795251330303","DOIUrl":"https://doi.org/10.1177/21674795251330303","url":null,"abstract":"This study examines fan cognitive and behavioral engagement on social media platforms, with a particular focus on professional team’s Twitter pages. By employing eye-tracking technology, we investigate the influence of content types and topics on visual attention, as well as the impact of team identification on engagement behaviors. Our findings indicate that visually compelling content, especially images of athletes, captures more attention compared to other topics and post types. Furthermore, team identification significantly moderates engagement patterns, with fans exhibiting strong identification showing stronger interaction with team-related content. This research addresses a critical gap in the literature regarding real-time fan engagement, emphasizing the need for sport organizations to tailor their social media strategies according to platform-specific characteristics. The insights derived from this study assist sport teams in optimizing their social media content to foster deeper connections with fans, enhance brand loyalty, and adapt to the rapidly changing digital landscape. Future research should explore emotional engagement and conduct cross-platform comparisons to further enrich our understanding of fan interactions in social media contexts.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"37 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143712997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Theory-Building and Multi-Level Analysis: Further Broadening the Horizon of Communication & Sport 理论建构与多层次分析：进一步拓宽传播与体育视野

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-25 DOI: 10.1177/21674795251329283

Jacco van Sterkenburg

引用次数: 0

Embrace Methodological Breadth in Communication and Sport Research – A Response to Cummins and Hahn 拥抱传播和体育研究的方法论广度——对康明斯和哈恩的回应

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-24 DOI: 10.1177/21674795251329169

Tang Tang

引用次数: 0

Gender Essentialism and U.S. Attitudes Towards the Media Coverage of Women’s Sport 性别本质论与美国媒体对女性体育报道的态度

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-22 DOI: 10.1177/21674795251327958

Adam Gemar, Rachel Allison, Stacey Pope

{"title":"Gender Essentialism and U.S. Attitudes Towards the Media Coverage of Women’s Sport","authors":"Adam Gemar, Rachel Allison, Stacey Pope","doi":"10.1177/21674795251327958","DOIUrl":"https://doi.org/10.1177/21674795251327958","url":null,"abstract":"This article examines public attitudes towards the media coverage of women’s sport in a context of recent growth but also continued inequality in both quantity and quality of coverage. Drawing from literature on the role of gender ideology in underpinning the unequal media treatment of women’s sport, we focus on ‘gender essentialist’ ideology as a predictor of attitudes. We draw on 2023 survey data from a national sample of U.S. adults ( N = 2032), with results showing that just under a third of respondents feel the amount of media coverage for women’s sport is ‘about right,’ while 25.6% feel it is ‘too much’ and 42.5% feel it is ‘too little.’ Gender essentialist views of women’s sport as lower quality and less entertaining than men’s sport are associated with the belief that women’s sport receives adequate or too much media coverage. Respondents with negative evaluations of the quality and entertainment value of women’s sports attribute increased media attention to social and political pressures rather than genuine demand and interest. Counterintuitively, however, we find that perceptions of women’s sports as higher quality or more entertaining than men’s sports are associated with the belief that women’s sports receive ‘far too much’ media coverage.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"1 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143672485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures 通过实时眼球跟踪和生物特征测量，动态处理嵌入 VR 体育中的标识广告信息

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-21 DOI: 10.1177/21674795251326102

Bomin Paek, Minkyo Lee, Glenna L. Read, Hongwei Yang

{"title":"Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures","authors":"Bomin Paek, Minkyo Lee, Glenna L. Read, Hongwei Yang","doi":"10.1177/21674795251326102","DOIUrl":"https://doi.org/10.1177/21674795251326102","url":null,"abstract":"The purpose of this study is to examine the effects of media type (2D vs. VR) and signage location (center vs. periphery) on the cognitive processing of signage advertising during sporting events. The rapid growth of the virtual reality (VR) sports market has led to widespread integration of sports content into virtual reality services. Despite this, academic exploration of such services remains in its early stages. Using the framework of the dynamic human-centered communication systems theory (DHCCST), this research examines the effects of media type (2D vs. VR) and signage advertising location (center vs. periphery) on cognitive processing of advertising during sporting events. In an experiment, participants viewed a sports game in either 2D or VR format. Real-time biometric measures assessed attentional resources and visual attention, while memory tests evaluated brand memory performance. VR, compared to 2-D, sports viewing trended toward eliciting greater cognitive resource allocation during the periods when signage advertising was presented during the game but significantly decreased visual attention and impaired brand memory for ads. Further, advertising placed centrally received better visual attention and facilitated brand memory compared to advertising in the periphery, regardless of media type. The interaction effect between media type and signage location on attentional outcomes was minimal. Results are discussed in light of the DHCCST and to offer practical insights for designing content to enhance sponsor effectiveness in VR sports programming.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"183 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143672520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Online Engagement in the Sports Industry: Leagues, Athletes, and Sponsoring Brands 体育产业的在线参与：联盟、运动员和赞助品牌

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-21 DOI: 10.1177/21674795251327308

Tom Carmichael, Natalia Vila-Lopez

{"title":"Online Engagement in the Sports Industry: Leagues, Athletes, and Sponsoring Brands","authors":"Tom Carmichael, Natalia Vila-Lopez","doi":"10.1177/21674795251327308","DOIUrl":"https://doi.org/10.1177/21674795251327308","url":null,"abstract":"This paper aims to investigate three pillars of social media sports marketing engagement (quantitatively and qualitatively): (i) engagement with a sports league (event), (ii) engagement with the celebrity athletes, and (iii) engagement with the sponsoring brands. To achieve these three objectives, several posts on Instagram were monitored: (i) 145 posts from the surf sports league to compare gender and 57 to compare country of origin (ii) 737 posts from 13 famous athletes competing in the league (407 male and 300 female) (iii) and 763 posts containing information of 32 sponsoring brands. The Instrack, Microsoft Excel, Microsoft Azure ML and Analysis of Variance (ANOVA) tests were done. The results indicate factors such as gender and country of origin of the athlete posted significantly affect engagement with the World Surf League Instagram page (quantitatively and qualitatively). Additionally, gender, country of origin, professional experience, and attractiveness of the athletes affect the personal engagement of their own Instagram pages (quantitatively and qualitatively). Thirdly, the brand sponsoring the post also affects the level of engagement (quantitatively and qualitatively). A holistic view of the event, the athletes competing, and the sponsoring brands further contributes through new literature.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"20 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143672523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The There that is There and the There that is Not: Reflections on Taking Stock of Communication & Sport as a Disciplinary Project 存在的存在与不存在的存在：关于将传播与体育作为一个学科项目进行评估的思考

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-20 DOI: 10.1177/21674795251328939

Lawrence A. Wenner

{"title":"The There that is There and the There that is Not: Reflections on Taking Stock of Communication & Sport as a Disciplinary Project","authors":"Lawrence A. Wenner","doi":"10.1177/21674795251328939","DOIUrl":"https://doi.org/10.1177/21674795251328939","url":null,"abstract":"In this essay, the founding editor of Communication & Sport considers an important study by Cummins and Hahn of the first ten years of research published in the journal. In framing the essay, the larger enterprise of research at the nexus of communication is situated on the larger playing and more established playing fields of the social sciences and humanities. It is argued that the twin fields that comprise this disciplinary focus—communication and sport—have been perpetually plagued by a “need for legitimization” complex and that this need may be driving the focus of this ten year assessment on questions of method and theory. In reacting to findings of continued focus on content-focused studies, obstacles of research approval, garnering samples, and gaining access are both noted and need to be overcome. In assessing the “critical turn” in research method, the evidence suggests that the death of empirical analysis has been greatly exaggerated. In reacting to “theoretical messiness” found in the ten year assessment, it is argued that such concerns are less important in establishing the field than an audit of what drives the questions we ask and why our answers matter . The essay closes by research models that might better assess whether we are asking the right questions and what is at the heart of the research enterprise for Communication & Sport .","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"27 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143666163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Diving in a Virtual Reality: Investigating Technology Acceptance 潜入虚拟现实：调查技术接受度

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-17 DOI: 10.1177/21674795251326597

Sophia Elsholz, Alexander Frank, Jakob J. Korbel, Rüdiger Zarnekow

{"title":"Diving in a Virtual Reality: Investigating Technology Acceptance","authors":"Sophia Elsholz, Alexander Frank, Jakob J. Korbel, Rüdiger Zarnekow","doi":"10.1177/21674795251326597","DOIUrl":"https://doi.org/10.1177/21674795251326597","url":null,"abstract":"Virtual reality (VR) enables the exploration of environments and situations that are otherwise inaccessible, making it particularly valuable for sports like diving. Virtual diving, as part of the metaverse, allows users to discover underwater worlds without the need to physically enter the water, providing benefits such as lower risks, a higher accessibility, and an easy introduction for non-divers. However, the extent to which this technology is accepted as a supplement or complement to conventional diving practice and training remains unclear. Hence, the present study examines the intention to use VR diving applications based on the Technology Acceptance Model (TAM) and aims to identify factors that influence the behavioral intention to dive in VR based on a survey with 202 participants. Except positive effects of the perceived ease of use on perceived usefulness, all hypotheses were confirmed in the study. Further, the study reveals that non-divers have a more positive attitude towards the utilization of VR diving applications compared to divers. Our study contributes to the extant literature by extending the TAM to the novel and specific domain of VR diving as a complement and supplement to conventional diving and dive training.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"11 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143640729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Extended Reality in Esports: Opportunities, Challenges and Future Research Avenues - An Experts’ Perspective 电子竞技中的扩展现实：机遇、挑战和未来研究途径--专家视角

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-17 DOI: 10.1177/21674795251327104

Jakob J. Korbel, Jana E. Riewe, Sophia Elsholz, Rüdiger Zarnekow

引用次数: 0

“A Pillar of all HBCUs”: Deion Sanders, Aspirational Prophecy, and the Divine Promise of Jackson State University Football “所有HBCUs的支柱”：Deion Sanders，抱负的预言，以及杰克逊州立大学足球的神圣承诺

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-12 DOI: 10.1177/21674795251321753

Rico Self

引用次数: 0