Communication & Sport最新文献

On Rhetorical Theory and Criticism in Sport Communication

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-04-15 DOI: 10.1177/21674795251331024

Michael L. Butterworth

引用次数: 0

Cheating or Fair Competition? A Structuration Analysis of Social Media Responses to Lia Thomas’ NCAA Swimming Championship

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-04-08 DOI: 10.1177/21674795251330304

Rich G. Johnson, Samer Al-khateeb, Kyran Cupido, Mohammed Madouh, Miles Romney

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Unpacking the Paris 2024 Paralympic Games: A Comparative Analysis of Media Representations in Slovenia and Croatia

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-04-04 DOI: 10.1177/21674795251330485

Kaja Poteko, Sunčica Bartoluci

{"title":"Unpacking the Paris 2024 Paralympic Games: A Comparative Analysis of Media Representations in Slovenia and Croatia","authors":"Kaja Poteko, Sunčica Bartoluci","doi":"10.1177/21674795251330485","DOIUrl":"https://doi.org/10.1177/21674795251330485","url":null,"abstract":"In recent decades, the Paralympics have evolved into one of the largest and popular elite-level multisport global competitions. However, research has consistently highlighted issues with both – the quantity and quality of its media coverage. While the representation of the Paralympics in the media has been increasingly studied, there has been no study examining the relationship between the Paralympics and the media in Slovenia and Croatia. This study addresses this gap and examines the representation of the Paris 2024 Paralympics in the media in this region. It applies a mixed-methods approach and focuses on the volume of coverage, agenda diversity and the quality of reporting. The study uses a broader definition of sports media, and includes content from the respective Paralympic Committees, exploring a variety of traditional and digital media outlets. The findings show that coverage was limited, with notable differences between public and commercial legacy media. It also lacked agenda diversity, featuring a strong nationalistic focus that contributed to a relatively balanced gender representation. Furthermore, while disability narratives were minimized in competition coverage and athletes were portrayed as inspirational in other related content, the media largely failed to meaningfully address the broader social context of parasport and the inequalities faced by athletes and people with disabilities.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"76 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143775331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Feminist Media Scholarship in Communication & Sport : A Response to the 10-Year Review

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-04-04 DOI: 10.1177/21674795251332123

Dunja Antunovic, Toni Bruce

引用次数: 0

From Marriage in Heaven to Lock-In? Examining Mediatization of Winter Sports by Public Service Broadcasters

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-04-04 DOI: 10.1177/21674795251330491

Henk Erik Meier, Samuel Tickell, Dominik Krüssmann

引用次数: 0

Exploring Consumer Cognitive and Behavioral Engagement on a Sport Team’s Twitter Pages

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-26 DOI: 10.1177/21674795251330303

Yongjae Kim, Soojin Kim

{"title":"Exploring Consumer Cognitive and Behavioral Engagement on a Sport Team’s Twitter Pages","authors":"Yongjae Kim, Soojin Kim","doi":"10.1177/21674795251330303","DOIUrl":"https://doi.org/10.1177/21674795251330303","url":null,"abstract":"This study examines fan cognitive and behavioral engagement on social media platforms, with a particular focus on professional team’s Twitter pages. By employing eye-tracking technology, we investigate the influence of content types and topics on visual attention, as well as the impact of team identification on engagement behaviors. Our findings indicate that visually compelling content, especially images of athletes, captures more attention compared to other topics and post types. Furthermore, team identification significantly moderates engagement patterns, with fans exhibiting strong identification showing stronger interaction with team-related content. This research addresses a critical gap in the literature regarding real-time fan engagement, emphasizing the need for sport organizations to tailor their social media strategies according to platform-specific characteristics. The insights derived from this study assist sport teams in optimizing their social media content to foster deeper connections with fans, enhance brand loyalty, and adapt to the rapidly changing digital landscape. Future research should explore emotional engagement and conduct cross-platform comparisons to further enrich our understanding of fan interactions in social media contexts.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"37 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143712997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Theory-Building and Multi-Level Analysis: Further Broadening the Horizon of Communication & Sport

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-25 DOI: 10.1177/21674795251329283

Jacco van Sterkenburg

引用次数: 0

Embrace Methodological Breadth in Communication and Sport Research – A Response to Cummins and Hahn

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-24 DOI: 10.1177/21674795251329169

Tang Tang

引用次数: 0

Gender Essentialism and U.S. Attitudes Towards the Media Coverage of Women’s Sport 性别本质论与美国媒体对女性体育报道的态度

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-22 DOI: 10.1177/21674795251327958

Adam Gemar, Rachel Allison, Stacey Pope

{"title":"Gender Essentialism and U.S. Attitudes Towards the Media Coverage of Women’s Sport","authors":"Adam Gemar, Rachel Allison, Stacey Pope","doi":"10.1177/21674795251327958","DOIUrl":"https://doi.org/10.1177/21674795251327958","url":null,"abstract":"This article examines public attitudes towards the media coverage of women’s sport in a context of recent growth but also continued inequality in both quantity and quality of coverage. Drawing from literature on the role of gender ideology in underpinning the unequal media treatment of women’s sport, we focus on ‘gender essentialist’ ideology as a predictor of attitudes. We draw on 2023 survey data from a national sample of U.S. adults ( N = 2032), with results showing that just under a third of respondents feel the amount of media coverage for women’s sport is ‘about right,’ while 25.6% feel it is ‘too much’ and 42.5% feel it is ‘too little.’ Gender essentialist views of women’s sport as lower quality and less entertaining than men’s sport are associated with the belief that women’s sport receives adequate or too much media coverage. Respondents with negative evaluations of the quality and entertainment value of women’s sports attribute increased media attention to social and political pressures rather than genuine demand and interest. Counterintuitively, however, we find that perceptions of women’s sports as higher quality or more entertaining than men’s sports are associated with the belief that women’s sports receive ‘far too much’ media coverage.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"1 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143672485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures 通过实时眼球跟踪和生物特征测量，动态处理嵌入 VR 体育中的标识广告信息

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-21 DOI: 10.1177/21674795251326102

Bomin Paek, Minkyo Lee, Glenna L. Read, Hongwei Yang

{"title":"Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures","authors":"Bomin Paek, Minkyo Lee, Glenna L. Read, Hongwei Yang","doi":"10.1177/21674795251326102","DOIUrl":"https://doi.org/10.1177/21674795251326102","url":null,"abstract":"The purpose of this study is to examine the effects of media type (2D vs. VR) and signage location (center vs. periphery) on the cognitive processing of signage advertising during sporting events. The rapid growth of the virtual reality (VR) sports market has led to widespread integration of sports content into virtual reality services. Despite this, academic exploration of such services remains in its early stages. Using the framework of the dynamic human-centered communication systems theory (DHCCST), this research examines the effects of media type (2D vs. VR) and signage advertising location (center vs. periphery) on cognitive processing of advertising during sporting events. In an experiment, participants viewed a sports game in either 2D or VR format. Real-time biometric measures assessed attentional resources and visual attention, while memory tests evaluated brand memory performance. VR, compared to 2-D, sports viewing trended toward eliciting greater cognitive resource allocation during the periods when signage advertising was presented during the game but significantly decreased visual attention and impaired brand memory for ads. Further, advertising placed centrally received better visual attention and facilitated brand memory compared to advertising in the periphery, regardless of media type. The interaction effect between media type and signage location on attentional outcomes was minimal. Results are discussed in light of the DHCCST and to offer practical insights for designing content to enhance sponsor effectiveness in VR sports programming.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"183 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143672520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0