Henk Erik Meier, Mara Verena Konjer, Swantje Müller, Michael Mutz
{"title":"Getting the Pay Gap on the Board: Female Athletes’ Demands for ‘Equal Pay’ in German Media Narratives","authors":"Henk Erik Meier, Mara Verena Konjer, Swantje Müller, Michael Mutz","doi":"10.1177/21674795251363427","DOIUrl":"https://doi.org/10.1177/21674795251363427","url":null,"abstract":"Female athletes and activists often advocate for ‘equal pay’ or criticize existing gender pay gaps in sport. In their efforts to draw attention to persistent gender inequalities and to initiate change, they rely on media visibility. Therefore, this article examines how athlete activism for equal pay resonated in the German media. We analyze how often equal pay was reported on, and which events prompted this coverage. Given that a variety of arguments in favor of and in opposition to these demands exist, we also examine the framing of the articles in detail. Our analysis is based on 96 articles that appeared in seven highly popular German news outlets between January 2020 and December 2024. Our findings reveal that female athletes were able to mobilize some positive media resonance, but only for shorter periods and for narrowly targeted claims. A majority of articles framed gender pay gaps in sports as unjust and unfair, but then suggested market-conform solutions. This means that a reduction of existing pay gaps would imply that women’s sports must ‘catch up’ by following the designated path of commercialization as known from men’s sports.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"39 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144715280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“It is an Incredibly Painstaking, Time-Taking Domain to Work in”: Examining the Work-Life Tensions and Meaningful Experiences of Data Work in Elite Sport","authors":"Andrew Manley, Brad Millington, Shaun P. Williams","doi":"10.1177/21674795251363839","DOIUrl":"https://doi.org/10.1177/21674795251363839","url":null,"abstract":"This article utilizes empirical insight to critically reflect on the employment and life experiences of data workers in a high-performance environment. The context under study is that of elite sport and the role of performance analyst – a specialist field comprising the use of technology and data in the process of improving sport performance outcomes. Using in-depth semi-structured interviews, the social and organizational environment encompassing data work is explored to examine how it may enable or constrain certain labour practices. The findings reveal implications concerning the nature of data work, and in particular how the pursuit of data at scale escalates issues regarding work-life balance. By acquiring insight into the everyday experiences of analysts and the nature of datafied knowledge production, the study demonstrates how participants find meaning in their labour through establishing credibility and a connection to the affective dimensions of work. We conclude by offering practical recommendations for those entering into this field of work that centre on the importance of enculturation and the collaborative nature of the role, reinforcing the imperative that a human-centred approach to examining data work helps us to better understand how data representations come into being.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"22 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144715281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Can You Believe This Was Once a Football School?:” Social Media Fan Discourse Before, During, and After Nebraska’s Record-Setting Volleyball Game","authors":"Shannon Scovel, Kelli S. Boling","doi":"10.1177/21674795251356927","DOIUrl":"https://doi.org/10.1177/21674795251356927","url":null,"abstract":"On August 30, 2023, the Nebraska women’s volleyball team played in front of 92,003 fans at Memorial Stadium in Lincoln, breaking a record for the highest-attended women’s sporting event. Using hegemony and feminist standpoint theory, this study offers a feminist critical discourse analysis of 1,079 X posts published before, during, and after the game and addresses how fans discussed this landmark moment in women’s sports. This paper also identifies moments of feminist empowerment limited within a sporting system built around male athletes. The findings from this study contribute to understandings of women’s college sports fandom in the digital age.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"29 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144578838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Let it Kick You Forward” and Health Promotion: Coach Kay as a Hero in Cancer Fundraising","authors":"Katherine L. Lavelle","doi":"10.1177/21674795251356405","DOIUrl":"https://doi.org/10.1177/21674795251356405","url":null,"abstract":"Health promotion sporting events have increased fundraising and promoting awareness for many conditions. While a variety of causes are connected to sports via Corporate Social Responsibility (CSR), those linked to a specific person can bring even more attention. In women’s college basketball, the annual Play4Kay games are held honoring the late Coach Kay Yow to fundraise for breast cancer research and education. In this essay, I examine how the February 5, 2024 television broadcast of the Play4Kay game between Louisville and North Carolina State University uses Coach Kay Yow as a heroic figure for health promotion. This game emphasizes the connected values of success in basketball, inner strength, early testing for breast cancer, and finding a cure. This textual analysis examines game coverage which uses connected values to promote support for the Kay Yow Cancer Fund. The broadcast of the game emphasizes the legacy of Coach Yow, the tyranny of cheerfulness, the mission of the Kay Yow Cancer Fund, and how we fundraise in sporting events.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"46 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144513339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Echoes and Evolutions: Reflecting on the Past to Shape the Future of Sports Communication","authors":"Andrew C. Billings","doi":"10.1177/21674795251351725","DOIUrl":"https://doi.org/10.1177/21674795251351725","url":null,"abstract":"","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"9 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144296109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Soyon Michelle Choi, Natalie Brown-Devlin, Eunjoo Jin
{"title":"Connecting Through Fear of Missing Out (FoMO): Social Media Involvement and Team Identification Among Sports Fans","authors":"Soyon Michelle Choi, Natalie Brown-Devlin, Eunjoo Jin","doi":"10.1177/21674795251346506","DOIUrl":"https://doi.org/10.1177/21674795251346506","url":null,"abstract":"This study explores how FoMO fosters sports fan attachment and enhances team identification in the context of online sports fandom. Grounded in social capital theory and social identity theory, this paper investigates how sports fans’ experiences with FoMO activate socially driven behaviors, particularly social media involvement, which build attachment to sports and deepen team identification. An online survey of 451 U.S. based participants revealed that FoMO strongly correlates to social media involvement, which in turn enhances sports attachment and team identification; additionally, a moderating effect was observed among sports fans with moderate to high levels of bridging social capital, suggesting that fans with broader weak-tie networks gain more from FoMO-driven engagement. These findings reframe FoMO as a prosocial motivator within digital fan communities. The research also provides theoretical insights into FoMO’s role in identity-building and recommends practical approaches for sports organizations to boost long-term fan engagement.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"12 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144193317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Talent Constructions in German and Swedish Academy Football: A Discourse-Theoretical Approach","authors":"Leah M. Monsees","doi":"10.1177/21674795251347533","DOIUrl":"https://doi.org/10.1177/21674795251347533","url":null,"abstract":"Employing Discourse-Theoretical Analysis coined by Laclau and Mouffe, this multi-case study examines how talent is constructed in elite youth football academies in Sweden and Germany. Based on an analysis of sixteen semi-structured interviews with coaches, scouts and sporting directors, the study identified both distinctive and overlapping patterns, contributing to a more nuanced understanding of how discursive practices shape, reinforce, and challenge conceptions of (football) talent. These dynamics are evident in the construction of the constitutive other, the repetition and reinforcement of hegemonic beliefs and power structures. The study underscores how talent functions as an empty signifier rather than a fixed or universally agreed-upon concept, which is continuously (re)negotiated through discursive struggles and marked by power and exclusion. Moreover, and with discourse-theoretical analysis being a valuable yet underutilize approach within research on communication and sport, the study also expands the theoretical and methodological scope of the field by offering a novel perspective. While offering nuanced insights into how talent is constructed and communicated, this post-structuralist study should be viewed as a context-sensitive interpretation of two specific settings, rather than a universally generalizable account.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"128 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144165146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Finding Teammates on a Messy Playing Field: Continued Thoughts on 10 Years of Theory & Method in Communication & Sport","authors":"R. Glenn Cummins, Dustin Hahn","doi":"10.1177/21674795251346987","DOIUrl":"https://doi.org/10.1177/21674795251346987","url":null,"abstract":"Capping off a series of responses to a systematic review of 10 years of <jats:italic>Communication & Sport</jats:italic> , this essay underscores a few common observations and offers a few concluding thoughts on the “messy scholarly playing field” that may characterize scholarship within the journal. In an effort to better unify those exploring the nexus of communication and sport, this essay calls for greater effort to present our scholarship in a way that is accessible to all publishing in <jats:italic>Communication & Sport</jats:italic> and beyond.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"43 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144165145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Motherhood in the Olympic Context: An Analysis of News Published on the Most Accessed Sports Websites in Brazil and Spain","authors":"Caroline Patatt, Micaela Cabral, Carla Cerqueira","doi":"10.1177/21674795251345054","DOIUrl":"https://doi.org/10.1177/21674795251345054","url":null,"abstract":"Motherhood forms part of the life trajectory of many Olympic athletes. In this context, numerous news articles have focused on the sport–motherhood dyad. This paper seeks to contribute to this field of study, particularly through the lens of countries in the Global South. It compares the coverage of Olympic athletes engaged in motherhood by the most accessed sports news portals in Brazil and Spain. The corpus of analysis comprises articles published by the leading sports websites in Brazil and Spain — GE and MARCA, respectively — between January 2021 and August 2024, spanning the Tokyo and Paris Olympic cycles. The methodology combines thematic content analysis and interviews. The findings reveal a shared journalistic tendency to frame the topic through narratives of difficulty and exceptionality, often romanticising the subject and marginalising its athletic dimension. Notwithstanding the pervasive bias that subordinates athletes' professional achievements to their personal lives, there has been a growing space for politicised debates on the sport–motherhood intersection, contributing to positive developments — particularly influenced by maternal activism.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"34 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144145560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sports Fan Moral Reasoning Strategies in Response to an Athlete’s Controversial Political Associations","authors":"Stephen Warren","doi":"10.1177/21674795251344047","DOIUrl":"https://doi.org/10.1177/21674795251344047","url":null,"abstract":"This study explores the reactions of New England Patriots fans to a rookie player’s association with a far-right militia group and objectionable social media posts. Drawing on moral reasoning, team identification, and social identity theories, the cross-sectional survey examines how fans’ team identification and political ideology influence their moral decoupling, moral rationalization, and moral coupling. Findings reveal that as team identification increases and political ideology becomes more conservative, fans are more likely to engage in moral decoupling and rationalization. However, the relationship between team identification and moral reasoning is moderated and weakened by political ideology. Die-hard Patriots fans, regardless of political ideology, equally engaged in moral decoupling and rationalization, while conservatives among slight fans are significantly more likely to do so compared to liberals.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"24 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144145564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}