Communication & Sport最新文献

From Sensegiving to Sensemaking: TikTok Discourse Surrounding the House Settlement 从赋予意义到制造意义：围绕房屋拆迁的TikTok话语

IF 2.7 1区文学

Communication & Sport Pub Date : 2026-10-15 DOI: 10.1177/21674795261491370

Natalie Bunch,Molly Harry

引用次数: 0

Beyond the Finish Line: Value Co-Creation and Value Co-Destruction in City Marathons From a Spectator Perspective 终点线之外：从观众视角看城市马拉松的价值共创与价值共毁

IF 2.7 1区文学

Communication & Sport Pub Date : 2026-10-14 DOI: 10.1177/21674795261498188

Ruowei Zhang,Shuhua Zhou

引用次数: 0

Drive to Survive or Good Old Family Ties? How Sport Consumers in the US and UK Get Socialized Into Formula 1 Fandom 生存的动力还是古老的家庭纽带？美国和英国的体育消费者是如何融入f1车迷圈的

IF 2.7 1区文学

Communication & Sport Pub Date : 2026-10-12 DOI: 10.1177/21674795261498174

Jan Boehmer

引用次数: 0

Imagining Better Outcomes: Effects of Counterfactual Thinking on Sport Fans’ Continued Support 想象更好的结果：反事实思维对体育迷持续支持的影响

IF 2.7 1区文学

Communication & Sport Pub Date : 2026-10-09 DOI: 10.1177/21674795261491364

Seongjin Yoo, Lydia Yun, Yong Jae Ko

{"title":"Imagining Better Outcomes: Effects of Counterfactual Thinking on Sport Fans’ Continued Support","authors":"Seongjin Yoo, Lydia Yun, Yong Jae Ko","doi":"10.1177/21674795261491364","DOIUrl":"https://doi.org/10.1177/21674795261491364","url":null,"abstract":"The current research explored how game outcomes (winning vs. losing) and fans’ counterfactual thinking mode (reflection vs. evaluation) influence their support behaviors, and how fan authenticity moderates these effects in the context of the National Basketball Association (NBA). We employed a 2 (game outcome: win vs. loss) × 2 (counterfactual mode: reflection vs. evaluation) between-subjects design, with fan authenticity measured as a continuous moderator. Results of ANCOVAs using a total of 385 NBA fans recruited through Prolific indicated that fans in a team’s winning condition (downward comparison) exhibited greater support than those in a losing condition (upward comparison). However, even in the losing condition, reflective counterfactual thinking (imagining what if my team had played better and become the champions) enhanced fans’ support behaviors (i.e., WOM and volunteer intentions). Moreover, high-authenticity fans exhibited heightened support behaviors, particularly when involved in reflective counterfactual thinking (imagining what if my team had made a turnover and lost the last game) in the winning condition. Theoretical and practical implications were discussed.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"53 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149151750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Continuing the Focus on U.S. Medals: Continued Analyses of Biological Sex Representation During the 2024 and 2026 NBC Primetime Olympic Broadcasts 继续关注美国奖牌：继续分析2024年和2026年NBC黄金时段奥运会转播中的生理性别表现

IF 2.7 1区文学

Communication & Sport Pub Date : 2026-09-29 DOI: 10.1177/21674795261492199

James R. Angelini, Zachary W. Arth

{"title":"Continuing the Focus on U.S. Medals: Continued Analyses of Biological Sex Representation During the 2024 and 2026 NBC Primetime Olympic Broadcasts","authors":"James R. Angelini, Zachary W. Arth","doi":"10.1177/21674795261492199","DOIUrl":"https://doi.org/10.1177/21674795261492199","url":null,"abstract":"This report is a continued examination of the agenda that is set by the National Broadcasting Company’s (NBC’s) in its presentation of male and female athletes during the primetime telecasts of the Olympic Games, with a focus on the 2024 Paris Summer Olympic Games and the 2026 Milan-Cortina Winter Olympic Games. Results are presented from content analyses examining the amount of time devoted to each sporting event and which athletes are most often mentioned during the primetime broadcasts. While continuing recent trends showing that women received more screen time in the presentation of their events at both Olympic Games, salience analyses of mentioned athletes showed different results between the Summer and Winter Games despite the competition results favoring women who competed. Specifically, during both the 2024 (52.08%) and 2026 (50.65%) Olympic broadcasts, women received the bulk of the time on camera, though the 2026 result is noteworthy as it is the smallest margin between men’s and women’s Olympic coverage to date. Salience analyses found that women were mentioned more than men during the 2024 Olympic coverage, while the opposite was true for the 2026 Games. This report concludes with a discussion of implications and a look to the future.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"33 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149123150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Making Sense of Sport Fan Identification and Loyalty: Differentiating First and Second Favorite Teams of Mexico’s NFL Fans 体育迷认同和忠诚的意义：区分墨西哥NFL球迷的第一和第二喜欢的球队

IF 2.7 1区文学

Communication & Sport Pub Date : 2026-09-25 DOI: 10.1177/21674795261478259

Lauren C. Anderson, Brent Smith

{"title":"Making Sense of Sport Fan Identification and Loyalty: Differentiating First and Second Favorite Teams of Mexico’s NFL Fans","authors":"Lauren C. Anderson, Brent Smith","doi":"10.1177/21674795261478259","DOIUrl":"https://doi.org/10.1177/21674795261478259","url":null,"abstract":"In this empirical study, we examined the impact of NFL fanship on team identification and team loyalty. While sport spectators have various motives for watching a game, even when their favorite team is not playing, little to no known research has illuminated how NFL fanship translates to identification with and loyalty for a second favorite team—especially amongst “satellite fans.” Acknowledging ongoing internationalization efforts of the National Football League (NFL), we surveyed 571 Mexico-based NFL fans to better understand this market. Drawing upon literature from identity theory, fanship, and spectatorship, we utilized partial least squares structural equation modeling (PLS-SEM) to examine how Mexico-based NFL fans manifest identification and loyalty to their first and second favorite teams. We found that NFL fanship strongly affects identification for first and second favorite teams, which strongly impacts team loyalty. Our findings demonstrate that Mexico-based NFL fans can be highly identified like local fans, providing expanded insights for scholars and practitioners focused on NFL fanship beyond core domestic markets. Additionally, we found that NFL fanship alone does not significantly influence loyalty to one’s first favorite team; team identification must also be present. However, fanship influences loyalty to one’s second favorite team, offering new perspectives on satellite supporters.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"7 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149124011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Netflix and Feel: Cultivating Fandom and Identity Through Sports Docuseries Netflix和Feel：通过体育纪录片培养粉丝和身份

IF 2.7 1区文学

Communication & Sport Pub Date : 2026-09-23 DOI: 10.1177/21674795261485292

Jessica L. Payne

{"title":"Netflix and Feel: Cultivating Fandom and Identity Through Sports Docuseries","authors":"Jessica L. Payne","doi":"10.1177/21674795261485292","DOIUrl":"https://doi.org/10.1177/21674795261485292","url":null,"abstract":"This work investigated how parasocial relationships (PSRs), audience behaviors, and sports docuseries consumption jointly shape today’s sports fandom. The research utilized a combination of social identity theory (SIT) with PSR, conducting a survey of 277 participants to test a moderated mediation model (Hayes PROCESS Model 7). This model examined the relationships between PSRs, docuseries consumption, fandom, and behavioral engagement outcomes such as intent to recommend, cross-platform engagement, multi-platform viewing habits and brand engagement, live engagement and event intentions, intent to continue viewing, and fan conversion. This research contributed to SIT by demonstrating how streaming platforms and docuseries offer a different form of fandom that draws in audiences across various geographies, demographics, and communities beyond traditional live sports fans, creating new pathways for identity formation. It also contributed to PSR theory by highlighting the context-specific role of these narratives in shaping attachment and engagement. Overall, the research findings highlight how digital storytelling, PSR, and platform design work together to create identity-driven, commercially significant fan communities in the streaming era.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"17 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149124235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When Sport Becomes Politics: Agenda Setting & Ideological Polarization in Collegiate Athletics Coverage 当体育成为政治：大学体育报道的议程设置与意识形态极化

IF 2.7 1区文学

Communication & Sport Pub Date : 2026-09-15 DOI: 10.1177/21674795261481698

Chris Corr, Molly Harry, Branden Johnson

{"title":"When Sport Becomes Politics: Agenda Setting & Ideological Polarization in Collegiate Athletics Coverage","authors":"Chris Corr, Molly Harry, Branden Johnson","doi":"10.1177/21674795261481698","DOIUrl":"https://doi.org/10.1177/21674795261481698","url":null,"abstract":"The increasing politicization of sport has positioned collegiate athletics as a key site of ideological discourse. Guided by agenda setting theory, this study examined how national news outlets construct collegiate athletics content on social media. From an analysis of 6,436 Twitter/X posts published from 2014 to 2024 from nine prominent news organizations in the United States with established political orientations, we used thematic and sentiment analyses to assess topic salience and ideological framing of collegiate athletics content. Findings demonstrate that National Collegiate Athletic Association governance, legal disputes, and cultural issues dominate coverage, reflecting first-level agenda setting. Although most posts were neutral in tone, portrayal of collegiate athletics varied across outlets, particularly regarding athlete compensation, gender equity, and transgender participation. Such findings indicate second-level agenda setting while politically polarizing topics generated disproportionate engagement among users. These findings suggest collegiate athletics operates as a discursive arena where media agendas shape public understanding within an increasingly polarized digital environment.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"49 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148979426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Silo of Their Own: The Compartmentalization of Media Coverage of Women’s Sports, 1989-2024 她们自己的筒仓：1989-2024年媒体对女子体育报道的划分

IF 2.7 1区文学

Communication & Sport Pub Date : 2026-08-31 DOI: 10.1177/21674795261480698

Cheryl Cooky, Michela Musto, Taisiya Tworek, Hanna Newell, Olivia Fung

{"title":"A Silo of Their Own: The Compartmentalization of Media Coverage of Women’s Sports, 1989-2024","authors":"Cheryl Cooky, Michela Musto, Taisiya Tworek, Hanna Newell, Olivia Fung","doi":"10.1177/21674795261480698","DOIUrl":"https://doi.org/10.1177/21674795261480698","url":null,"abstract":"For the last thirty-five years, the Gender in Televised Sport Report has analyzed the quantity and quality of coverage of women’s and men’s sports on televised news and highlight shows. After providing an overview of shifts in the sport media landscape and outlining several key changes to the 2024 sampling procedures, we contextualize the most recent iteration of our longitudinal study in relation to thirty-five years of shifting representations of men’s and women’s sports in televised news and highlight shows. Our findings point to a siloing effect of high-quality coverage of women’s sport. Although high-quality coverage of women’s sports exists on emergent and niche platforms, legacy networks primarily interrupt their regularly scheduled broadcasting of the men’s “Big Three” when rare and record-breaking moments occur in women’s sports. Since men’s sports remain the default topic within “mainstream” coverage, we conclude by discussing how the siloing of women’s sports to niche outlets may limit opportunities for audience-building in women’s sports.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"21 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148858812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Debunking is not Repair: Restorative Queer Ethics and the Olympic “Anti-Sex Bed” Myth 揭穿不是修复：恢复性酷儿伦理和奥运“反性床”神话

IF 2.7 1区文学

Communication & Sport Pub Date : 2026-08-29 DOI: 10.1177/21674795261484945

Patrick R. Johnson

引用次数: 0