{"title":"Individuals’ Motivations and Engagement With Paralympic Content on Social Media: A Longitudinal Analysis Across Six Summer and Winter Games","authors":"Yoseph Z. Mamo, Justin A. Haegele","doi":"10.1177/21674795241286478","DOIUrl":"https://doi.org/10.1177/21674795241286478","url":null,"abstract":"Despite the recent growth in Paralympic sport programming and viewership on social media, there remains a limited understanding of social media users’ motivations for consuming and engaging with Paralympic content. Drawing on Uses and Gratifications (U&G) theory, the purpose of this study is to examine the motivations of social media users for consuming Paralympic content and the relationship between different types of motivations and social media engagement. Our data collection spanned six Paralympic Games, both Summer and Winter, from 2012 to 2022, resulting in the analysis of 1,297 tweets from unique X (formerly known as Twitter) users. Findings suggest that the prevalent motives for consuming Paralympics content on X include information, integration and interaction, political stance, empowerment, inspiration, and entertainment. Regarding engagement, inspirational content is most likely to be liked, while integration and interaction, and entertainment are more likely to be retweeted.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142317556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Using Psychological Reactance and Bandwagon Cues to Explain High School Sports Coaches’ Resistance to Concussion Communucation Policies","authors":"Daniel E. Hartman, Gregory Cranmer","doi":"10.1177/21674795241281803","DOIUrl":"https://doi.org/10.1177/21674795241281803","url":null,"abstract":"Sport-related concussions (SRC) are a significant health risk for athletes amalgamated by issues with underreporting. Coaches play a pivotal role in promoting safety and health, but coach-player SRC communication efforts have been insufficient at improving players’ reporting behaviors. This study considers coaches’ responses to a proposed mandate to engage in SRC communication with athletes via psychological reactance theory (PRT), with bandwagoning cues positioned as a form of social proof that heightens or mitigates persuasion. Two hundred five coaches from 20 distinct sports were exposed to one of four messages addressing a proposed SRC management policy mandating biweekly coach-player communication about SRCs. The message variations incorporated different bandwagon cues (positive, negative, absent, mixed), manipulated through user comments and emoji reactions on a simulated social media environment. Results demonstrate direct and mediated relationships between exposure to negative bandwagon cues, bandwagon perceptions, freedom threat, reactance, and opposition intentions. Our findings provide valuable insights into the dynamics of coaches’ attitudes towards SRC communication in a social media context, bridging gaps in the literature and introducing PRT to the SRC domain.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142166079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Enhancing Our (Global) Understanding: Reflections on the Need for Reaching Beyond Boundaries","authors":"Marie Hardin, Andrew C. Billings","doi":"10.1177/21674795241281190","DOIUrl":"https://doi.org/10.1177/21674795241281190","url":null,"abstract":"","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142152391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Drive to Survive” Drives New Fans to Formula 1? Studying Viewer Experiences of a Sports Documentary and Its Influence on the Sport’s Fandom","authors":"Dhwanil Shah, Anthony Lamont Williams","doi":"10.1177/21674795241280209","DOIUrl":"https://doi.org/10.1177/21674795241280209","url":null,"abstract":"This study investigates the influence of the sport docuseries Drive to Survive on Formula 1 fandom. Beyond its added entertainment value, this study was conducted to learn about the docuseries influence in bringing new fans to the sport—along with deepening the connection of existing fans. Semi-structured interviews of twelve participants who watched Netflix’s Formula 1: Drive to Survive docuseries were conducted. The participant pool included both non-Formula 1 fans and Formula 1 fans before watching the docuseries. Social Learning Theory was utilized to understand the ways that participants learned about the sport of Formula 1 through the docuseries. A thematic analysis was used to make sense of the findings, which produced three main themes: facilitates learning, social connections, and dramatization. These factors fostered Formula 1 fandom among participants, with two thirds of the participants crediting the docuseries for their newfound or raised fandom of the sport. Overall, this study provides insights on factors influencing fandom and the positive influence of the docuseries on the sport. Formula 1’s success with Drive to Survive can serve as a case study for other sports looking to expand their global reach and the value of an all-access sports documentary beyond the added entertainment value.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142142569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Examining Discussions Related to Transgender Athletes on Twitter: The Role of Negative Emotion on Message Engagement","authors":"Christopher Calabrese, Xudong Yu, Yoo Jung Oh","doi":"10.1177/21674795241265969","DOIUrl":"https://doi.org/10.1177/21674795241265969","url":null,"abstract":"Several states have enacted laws prohibiting transgender athletes from competing in sports that align with their gender identity. The present study seeks to explore the role of negative emotions and their relation to the rise of online discussions surrounding transgender athletes. We examined whether posts expressing anger and fear impacted message engagement through capturing all related posts ( N = 658,207) from September 2017 to September 2022. To determine the stance of tweets that expressed negative emotion, we then conducted a quantitative content analysis of posts expressing anger and fear. Overall, we find that posts expressing anger were associated with increased message engagement, while fear was associated with decreased engagement. Our content analysis revealed that tweets expressing either negative emotion were both in support and in opposition of issues related to transgender athletes. While it may appear that users hold a predominantly negative view towards the topic of transgender athletes due to expressed anger and fear, our study reveals they may in fact have a more diverse range of perspectives on these related issues. Practical implications are discussed.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142130630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Displaced and Diminished: How the Placemaking Value of “Being there” Influences Play-By-Play Broadcasters’ Professional Identity","authors":"Brian A. Petrotta, Travis R. Bell, Lindsey Meeks","doi":"10.1177/21674795241279588","DOIUrl":"https://doi.org/10.1177/21674795241279588","url":null,"abstract":"Play-by-play (PxP) broadcasters’ routines and professions are in a state of flux. Even before COVID-19 protocols disrupted PxPs’ professional practices, broadcast networks tried to reduce on-site staff to cut costs. After COVID, some teams and networks opted to not send PxPs on the road while others experimented with artificial intelligence or alternative telecasts (e.g., the “Manningcast”). Whereas alternative broadcasts create innovative entertainment, PxPs continue to serve an important and distinct role in sports broadcasts, and often act as the link between teams, fans, and other stakeholders. Interviews with 15 professional PxPs revealed that placemaking processes are a key element of their professional identity. Displacement during the pandemic led to shortterm, yet rapid changes, and potentially long-term effects on their profession. We found that while our study’s timeframe enabled a dissection of pandemic-related obstacles, it ultimately articulated PxPs’ professional uniqueness and speaks to how placemaking influences PxPs’ professional identity. Constraints stemming from COVID-19 protocols reinforced that physical proximity is paramount to the PxP profession, and while temporary shocks can be absorbed, prolonged changes to foundational aspects could negatively alter the profession and those it serves.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142130621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Javier A. Sánchez-Torres, Carolina López Correa, Francisco-Javier Arroyo-Cañada, Ana Argila-Irurita, Fátima Vila-Márquez
{"title":"Analysing Credibility of Femvertising Campaigns: A Focus on Colombian Female Athletes","authors":"Javier A. Sánchez-Torres, Carolina López Correa, Francisco-Javier Arroyo-Cañada, Ana Argila-Irurita, Fátima Vila-Márquez","doi":"10.1177/21674795241278742","DOIUrl":"https://doi.org/10.1177/21674795241278742","url":null,"abstract":"Advertising campaigns featuring female athletes have gained significant importance given the positive implications of gender equality, female empowerment and modern social dynamics, in which women play a crucial role, especially in Western societies. However, advertising campaigns in which female athletes are visible can be perceived by the public as false, sometimes known as woman-washing. This study explores the perception of woman-washing in femvertising-type campaigns—that is, those focused on female athletes. An empirical model is proposed and tested with partial least squares structural equation modelling. The results validate all the hypotheses, demonstrating that factors such as the public’s identification with the athlete, the fit between the athlete and the brand, and brand positioning are of great importance for the credibility of the campaign. The contributions of this paper are novel for sports marketing, femvertising and the planning of advertising campaigns.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142123486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Representatives, Reflection, Roles, and Responsibilities: The Metajournalistic Discourse on the Press Boycott of Naomi Osaka","authors":"Lena Maria Küpper","doi":"10.1177/21674795241267948","DOIUrl":"https://doi.org/10.1177/21674795241267948","url":null,"abstract":"Metajournalism is the term used in communication science to describe the public discussion of journalism. Studies on how reflexive reporting occurs in sports journalism are rare, which is surprising considering the close sports media intertwining. When tennis player Naomi Osaka declared her intention to skip press conferences during the 2021 French Open to raise awareness of the psychological pressures placed on elite athletes, this triggered a sports-related metajournalistic discourse. This study provides a systematic description of this discourse using a qualitative content analysis of 102 online articles in quality, tabloid and sports media. Only minimal self-criticism was found, and journalists primarily attributed the responsibility for the topic of mental health to the system of competitive sports. Unsurprisingly, there are significant differences in the quality and quantity of reporting in the various genres. In every form of media, Osaka’s own representation occupies a significant amount of space. All media genres have a tendency to portray the arguments of non-media representatives, especially those from the tennis world, rather than articulate their own perspectives. This study contributes to the understanding of public negotiation processes regarding roles and responsibilities in sports journalism.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142084705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gregory A. Cranmer, Emma G. Cox, Rikishi T. Rey, Blair Browning, Leland G. Holbert
{"title":"Effects of Cohesion With Teammates on Division-I Student-Athletes’ Mental Health: An Application of the Human Need to Belong and Transactional Stress Frameworks","authors":"Gregory A. Cranmer, Emma G. Cox, Rikishi T. Rey, Blair Browning, Leland G. Holbert","doi":"10.1177/21674795241267197","DOIUrl":"https://doi.org/10.1177/21674795241267197","url":null,"abstract":"Collegiate student-athletes are experiencing an ongoing mental health epidemic, especially concerning anxiety and depression. This study builds upon the meta-theory of the human need to belong and the transactional theory of stress and coping by framing stress as a mediator for the benefits of cohesion between teammates on mental health. Data from 121 Division-I student-athletes demonstrated a fully mediated model whereby task cohesion indirectly benefited anxiety and depression through lower stress levels. Social cohesion, however, was not significantly associated with either stress or anxiety and depression. These findings underscore teammate relationships are appraised as social stimuli and that the lack of shared task approaches and understandings among teammates can be distressing and detract from general well-being. Coaches, athletic departments, and other academic stakeholders may use this information to guide their efforts to lower student-athlete stress through their social relationships with others. This aim can become an emphasis on pre-season training, team meetings, and athlete check-ins.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142084704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Determinants of Online Live Esports Viewership With Advanced Data: The Case of League of Legends Champions Korea","authors":"Yoonji Ryu, Jaehyun Jeong, Wonseok Jang, Gyemin Lee, Hyunwoong Pyun","doi":"10.1177/21674795241277051","DOIUrl":"https://doi.org/10.1177/21674795241277051","url":null,"abstract":"With the rapid advancement of technology, esports have become more accessible and widespread on online platforms. The behavior of fans watching live broadcasts online differs from that of those watching on TV or attending stadium events. To understand the online demand for esports, this study examines the determinants of live esports viewership using advanced data from online platforms. We examined game-level data from the League of Legends Champions Korea (LCK) from the summer of 2019 to the summer of 2022. We analyzed four dependent variables representing esports online demands—hours watched, peak views, concurrent average views, and view drops—based on several pre-game (outcome uncertainty and team quality), in-game (game quality and upset result), and schedule-related (evening game) variables. Using two-way least squares dummy variable regression models, we identified the key determinants. The results suggest that outcome uncertainty, team quality, game quality, and evening games significantly impact esports online viewership. In addition, in-game factors, such as the sum and difference in kills between teams, attracted more viewers. This indicates that online viewers prefer games with more kills and a closer kill difference between teams.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142045400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}