Communication & Sport最新文献_第2页

Online Engagement in the Sports Industry: Leagues, Athletes, and Sponsoring Brands

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-21 DOI: 10.1177/21674795251327308

Tom Carmichael, Natalia Vila-Lopez

{"title":"Online Engagement in the Sports Industry: Leagues, Athletes, and Sponsoring Brands","authors":"Tom Carmichael, Natalia Vila-Lopez","doi":"10.1177/21674795251327308","DOIUrl":"https://doi.org/10.1177/21674795251327308","url":null,"abstract":"This paper aims to investigate three pillars of social media sports marketing engagement (quantitatively and qualitatively): (i) engagement with a sports league (event), (ii) engagement with the celebrity athletes, and (iii) engagement with the sponsoring brands. To achieve these three objectives, several posts on Instagram were monitored: (i) 145 posts from the surf sports league to compare gender and 57 to compare country of origin (ii) 737 posts from 13 famous athletes competing in the league (407 male and 300 female) (iii) and 763 posts containing information of 32 sponsoring brands. The Instrack, Microsoft Excel, Microsoft Azure ML and Analysis of Variance (ANOVA) tests were done. The results indicate factors such as gender and country of origin of the athlete posted significantly affect engagement with the World Surf League Instagram page (quantitatively and qualitatively). Additionally, gender, country of origin, professional experience, and attractiveness of the athletes affect the personal engagement of their own Instagram pages (quantitatively and qualitatively). Thirdly, the brand sponsoring the post also affects the level of engagement (quantitatively and qualitatively). A holistic view of the event, the athletes competing, and the sponsoring brands further contributes through new literature.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"20 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143672523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The There that is There and the There that is Not: Reflections on Taking Stock of Communication & Sport as a Disciplinary Project

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-20 DOI: 10.1177/21674795251328939

Lawrence A. Wenner

{"title":"The There that is There and the There that is Not: Reflections on Taking Stock of Communication & Sport as a Disciplinary Project","authors":"Lawrence A. Wenner","doi":"10.1177/21674795251328939","DOIUrl":"https://doi.org/10.1177/21674795251328939","url":null,"abstract":"In this essay, the founding editor of Communication & Sport considers an important study by Cummins and Hahn of the first ten years of research published in the journal. In framing the essay, the larger enterprise of research at the nexus of communication is situated on the larger playing and more established playing fields of the social sciences and humanities. It is argued that the twin fields that comprise this disciplinary focus—communication and sport—have been perpetually plagued by a “need for legitimization” complex and that this need may be driving the focus of this ten year assessment on questions of method and theory. In reacting to findings of continued focus on content-focused studies, obstacles of research approval, garnering samples, and gaining access are both noted and need to be overcome. In assessing the “critical turn” in research method, the evidence suggests that the death of empirical analysis has been greatly exaggerated. In reacting to “theoretical messiness” found in the ten year assessment, it is argued that such concerns are less important in establishing the field than an audit of what drives the questions we ask and why our answers matter . The essay closes by research models that might better assess whether we are asking the right questions and what is at the heart of the research enterprise for Communication & Sport .","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"27 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143666163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Diving in a Virtual Reality: Investigating Technology Acceptance

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-17 DOI: 10.1177/21674795251326597

Sophia Elsholz, Alexander Frank, Jakob J. Korbel, Rüdiger Zarnekow

{"title":"Diving in a Virtual Reality: Investigating Technology Acceptance","authors":"Sophia Elsholz, Alexander Frank, Jakob J. Korbel, Rüdiger Zarnekow","doi":"10.1177/21674795251326597","DOIUrl":"https://doi.org/10.1177/21674795251326597","url":null,"abstract":"Virtual reality (VR) enables the exploration of environments and situations that are otherwise inaccessible, making it particularly valuable for sports like diving. Virtual diving, as part of the metaverse, allows users to discover underwater worlds without the need to physically enter the water, providing benefits such as lower risks, a higher accessibility, and an easy introduction for non-divers. However, the extent to which this technology is accepted as a supplement or complement to conventional diving practice and training remains unclear. Hence, the present study examines the intention to use VR diving applications based on the Technology Acceptance Model (TAM) and aims to identify factors that influence the behavioral intention to dive in VR based on a survey with 202 participants. Except positive effects of the perceived ease of use on perceived usefulness, all hypotheses were confirmed in the study. Further, the study reveals that non-divers have a more positive attitude towards the utilization of VR diving applications compared to divers. Our study contributes to the extant literature by extending the TAM to the novel and specific domain of VR diving as a complement and supplement to conventional diving and dive training.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"11 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143640729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Extended Reality in Esports: Opportunities, Challenges and Future Research Avenues - An Experts’ Perspective 电子竞技中的扩展现实：机遇、挑战和未来研究途径--专家视角

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-17 DOI: 10.1177/21674795251327104

Jakob J. Korbel, Jana E. Riewe, Sophia Elsholz, Rüdiger Zarnekow

引用次数: 0

“A Pillar of all HBCUs”: Deion Sanders, Aspirational Prophecy, and the Divine Promise of Jackson State University Football

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-12 DOI: 10.1177/21674795251321753

Rico Self

引用次数: 0

“We’ve … had to Make Ourselves more Visible Because … the Media hasn’t Done it for us”: Theorising a Visibility Bind in Relation to the Growing Prominence of Women’s Sport

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-04 DOI: 10.1177/21674795251324846

Hannah Thompson-Radford, Michael Skey

引用次数: 0

Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-03-04 DOI: 10.1177/21674795251321754

Zeyang Li, Lei Jia

{"title":"Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness","authors":"Zeyang Li, Lei Jia","doi":"10.1177/21674795251321754","DOIUrl":"https://doi.org/10.1177/21674795251321754","url":null,"abstract":"With the rapid development of Metaverse technology, the sports industry has gradually integrated it to enhance event experiences and fan engagement. This study aims to explore the impact of event characteristics in Metaverse sports events on event immersion, event satisfaction, and team attitude. This study used questionnaire survey, collecting data from 1208 participants of the MZ generation (age 18–42) who had experience in Metaverse sports events in Korea, including Koreans and foreigners studying and working in Korea. The SEM analysis results revealed that relational transcendence in event characteristics had a significant positive effect on relational immersion, while cognitive image significantly influenced spatial immersion. Spatial immersion had a significant impact on personal satisfaction, and relational immersion also significantly influenced relational satisfaction. Further analysis showed that both personal satisfaction and relational satisfaction had positive effects on team attitude. Additionally, low-engagement consumers showing stronger perceptions of relational transcendence and relational immersion. The immersive experiences in Metaverse sports events significantly enhance consumer satisfaction and foster a more positive attitude toward the team. Future sports marketing strategies should consider the integration of virtual and real experiences, providing deeply interactive and personalized experiences for consumers with varying levels of engagement.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"35 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143546471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Forgiving the Foul: The Role of Moral Decoupling, Emotions, and Forgiveness in Fan Responses to Sports Crises

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-02-25 DOI: 10.1177/21674795251323193

James Ndone, J.C. Abdallah

引用次数: 0

Shifting Sports Gambling Terrain: New Factors Within an Age-Old Activity

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-02-22 DOI: 10.1177/21674795251323337

Andrew C. Billings, Marie Hardin

引用次数: 0

Signing Off: An Examination Into Female Journalists Leaving Legacy Media

IF 2.7 1区文学

Communication & Sport Pub Date : 2025-02-20 DOI: 10.1177/21674795251321746

Timothy Mirabito, John Collett, Jack Talbott

{"title":"Signing Off: An Examination Into Female Journalists Leaving Legacy Media","authors":"Timothy Mirabito, John Collett, Jack Talbott","doi":"10.1177/21674795251321746","DOIUrl":"https://doi.org/10.1177/21674795251321746","url":null,"abstract":"The role of female journalists in local television news is a tenuous space. Having women occupy jobs in traditionally hegemonically male roles enriches perspective and content. Simultaneously, the work environment can be challenging—often hostile—which leads to negative work experiences for female practitioners. The instability has led to an outflow of women opting out of the television news industry. The purpose of this study was to investigate why female local sports journalists were leaving the business. Researchers conducted 27 semi-structured interviews with local sports television journalists who left their jobs in the last four years (since 2020). The findings of this study rendered two main themes and one smaller secondary theme that offered a perspective on several variables behind these decisions and important distinctions between those factors facing women and men. Many of the variables influencing practitioners to leave were similar. For instance, almost every respondent offered low salary and bad schedules as reasons for getting out. However, findings showed that women made less money and did not serve in newsroom leadership roles, which meant they had even worse schedules. The conclusion of this study is that newsroom leaders need to address the stronger headwinds facing female journalists and need to be more strategic about fostering healthier work environments for women in the newsroom.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"15 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2025-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143462463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0