{"title":"“I Was in a Position to Enact Change:” College Athletes’ Use of Social Media for Racial and Social Justice","authors":"Tomika Ferguson, Evan Frederick, Letisha Brown, Yannick Kluch, Meg Hancock, Nina Siegfried","doi":"10.1177/21674795241289839","DOIUrl":"https://doi.org/10.1177/21674795241289839","url":null,"abstract":"Recent shifts in societal activism have prompted an exploration of athlete activism, particularly within higher education, where social media has become a pivotal platform for social impact. This paper investigates Division I college athletes’ engagement in athlete activism through the lens of self-authorship and self-presentation on social media for racial and social justice. Existing research underscores the significance of social media in athlete activism, focusing on access barriers, advocacy efforts, and resistance against inequalities. Through an exploratory study, we investigate how college athletes’ processes of self-authorship and selfpresentation relate to social media activism. Our findings reveal three overarching themes: social media as an activist tool, empowerment, and a starting point for advocacy. The findings suggest avenues for college sports administrators to facilitate dialogue, comprehend the strategic utilization of social media in athlete activism, and acknowledge college athletes’ aspiration for increased involvement in effecting meaningful change within their communities. These insights contribute to a deeper understanding of college athletes’ contributions to social discourse and racial and social justice initiatives.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"41 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142386285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Weekend (Keyboard) Warriors: Differences in Social Media Consumption and Production Between NFL and College Football Fans","authors":"J.C. Abdallah, Zachary W. Arth","doi":"10.1177/21674795241290409","DOIUrl":"https://doi.org/10.1177/21674795241290409","url":null,"abstract":"Sports fans are often some of the most passionate groups of fans and the use of social media can intensify those feelings, both in expressing their feelings and consumption of content. Football fans are a unique group in American sports culture, but how much difference is there within that group in terms of these behaviors? Using a social identity approach, this manuscript analyzed the degree to which team identification and fan identification played a role in the social media consumption and production in college football and National Football League (NFL) fans. A total of 586 fans responded to a survey that examined respondent’s team and fan identification, as well as social media consumption, creation, and sharing behaviors. Results indicated that college football fans generally identified with fellow fans of their favorite football team and consumed, created, and shared social media more frequently and with greater intensity than their NFL counterparts. Key differences between college football and NFL fans included fan identification predicted social media consumption and creation, while team identification predicted social media sharing among both college and NFL fans.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"57 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142386275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring Message Framing's Impact on Parent-Child Communication about Sport-Related Concussions in Youth Sports","authors":"Daniel E. Hartman, Brian Quick","doi":"10.1177/21674795241287413","DOIUrl":"https://doi.org/10.1177/21674795241287413","url":null,"abstract":"Recognizing the pivotal role parents play in shaping their children’s attitudes and behaviors regarding sport-related concussions (SRCs), this study investigates message framing on parents’ intentions to discuss SRCs with their children. More specifically, parents were encouraged to talk to their children about the importance of recognizing SRCs and well as reporting them to their coach. In doing so, one message emphasized the benefits of youth athletes recognizing and reporting SRCs and the other highlighted the barriers. Among 249 parents with a child between the ages of 9 and 15, parents perceived benefits to SRC communication positively predicted communication intentions, while SRC knowledge and barriers had no effect. Knowledge interacted with both barriers and benefits to predict parent communication intentions. The study underscores the importance of carefully crafted messaging promoting parent-child SRC communication, highlighting the need for interventions emphasizing parents to initiate conversations about SRC with their child by highlighting the benefits of child reporting and recognizing SRCs. The results are discussed with an emphasis on the practical implications of these findings with a focus on promotional efforts aimed at parents and youth coaches.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"12 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142384028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Individuals’ Motivations and Engagement With Paralympic Content on Social Media: A Longitudinal Analysis Across Six Summer and Winter Games","authors":"Yoseph Z. Mamo, Justin A. Haegele","doi":"10.1177/21674795241286478","DOIUrl":"https://doi.org/10.1177/21674795241286478","url":null,"abstract":"Despite the recent growth in Paralympic sport programming and viewership on social media, there remains a limited understanding of social media users’ motivations for consuming and engaging with Paralympic content. Drawing on Uses and Gratifications (U&G) theory, the purpose of this study is to examine the motivations of social media users for consuming Paralympic content and the relationship between different types of motivations and social media engagement. Our data collection spanned six Paralympic Games, both Summer and Winter, from 2012 to 2022, resulting in the analysis of 1,297 tweets from unique X (formerly known as Twitter) users. Findings suggest that the prevalent motives for consuming Paralympics content on X include information, integration and interaction, political stance, empowerment, inspiration, and entertainment. Regarding engagement, inspirational content is most likely to be liked, while integration and interaction, and entertainment are more likely to be retweeted.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"59 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142317556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Using Psychological Reactance and Bandwagon Cues to Explain High School Sports Coaches’ Resistance to Concussion Communucation Policies","authors":"Daniel E. Hartman, Gregory Cranmer","doi":"10.1177/21674795241281803","DOIUrl":"https://doi.org/10.1177/21674795241281803","url":null,"abstract":"Sport-related concussions (SRC) are a significant health risk for athletes amalgamated by issues with underreporting. Coaches play a pivotal role in promoting safety and health, but coach-player SRC communication efforts have been insufficient at improving players’ reporting behaviors. This study considers coaches’ responses to a proposed mandate to engage in SRC communication with athletes via psychological reactance theory (PRT), with bandwagoning cues positioned as a form of social proof that heightens or mitigates persuasion. Two hundred five coaches from 20 distinct sports were exposed to one of four messages addressing a proposed SRC management policy mandating biweekly coach-player communication about SRCs. The message variations incorporated different bandwagon cues (positive, negative, absent, mixed), manipulated through user comments and emoji reactions on a simulated social media environment. Results demonstrate direct and mediated relationships between exposure to negative bandwagon cues, bandwagon perceptions, freedom threat, reactance, and opposition intentions. Our findings provide valuable insights into the dynamics of coaches’ attitudes towards SRC communication in a social media context, bridging gaps in the literature and introducing PRT to the SRC domain.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"40 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142166079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Enhancing Our (Global) Understanding: Reflections on the Need for Reaching Beyond Boundaries","authors":"Marie Hardin, Andrew C. Billings","doi":"10.1177/21674795241281190","DOIUrl":"https://doi.org/10.1177/21674795241281190","url":null,"abstract":"","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"72 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142152391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Drive to Survive” Drives New Fans to Formula 1? Studying Viewer Experiences of a Sports Documentary and Its Influence on the Sport’s Fandom","authors":"Dhwanil Shah, Anthony Lamont Williams","doi":"10.1177/21674795241280209","DOIUrl":"https://doi.org/10.1177/21674795241280209","url":null,"abstract":"This study investigates the influence of the sport docuseries Drive to Survive on Formula 1 fandom. Beyond its added entertainment value, this study was conducted to learn about the docuseries influence in bringing new fans to the sport—along with deepening the connection of existing fans. Semi-structured interviews of twelve participants who watched Netflix’s Formula 1: Drive to Survive docuseries were conducted. The participant pool included both non-Formula 1 fans and Formula 1 fans before watching the docuseries. Social Learning Theory was utilized to understand the ways that participants learned about the sport of Formula 1 through the docuseries. A thematic analysis was used to make sense of the findings, which produced three main themes: facilitates learning, social connections, and dramatization. These factors fostered Formula 1 fandom among participants, with two thirds of the participants crediting the docuseries for their newfound or raised fandom of the sport. Overall, this study provides insights on factors influencing fandom and the positive influence of the docuseries on the sport. Formula 1’s success with Drive to Survive can serve as a case study for other sports looking to expand their global reach and the value of an all-access sports documentary beyond the added entertainment value.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"12 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142142569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Examining Discussions Related to Transgender Athletes on Twitter: The Role of Negative Emotion on Message Engagement","authors":"Christopher Calabrese, Xudong Yu, Yoo Jung Oh","doi":"10.1177/21674795241265969","DOIUrl":"https://doi.org/10.1177/21674795241265969","url":null,"abstract":"Several states have enacted laws prohibiting transgender athletes from competing in sports that align with their gender identity. The present study seeks to explore the role of negative emotions and their relation to the rise of online discussions surrounding transgender athletes. We examined whether posts expressing anger and fear impacted message engagement through capturing all related posts ( N = 658,207) from September 2017 to September 2022. To determine the stance of tweets that expressed negative emotion, we then conducted a quantitative content analysis of posts expressing anger and fear. Overall, we find that posts expressing anger were associated with increased message engagement, while fear was associated with decreased engagement. Our content analysis revealed that tweets expressing either negative emotion were both in support and in opposition of issues related to transgender athletes. While it may appear that users hold a predominantly negative view towards the topic of transgender athletes due to expressed anger and fear, our study reveals they may in fact have a more diverse range of perspectives on these related issues. Practical implications are discussed.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"24 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142130630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Displaced and Diminished: How the Placemaking Value of “Being there” Influences Play-By-Play Broadcasters’ Professional Identity","authors":"Brian A. Petrotta, Travis R. Bell, Lindsey Meeks","doi":"10.1177/21674795241279588","DOIUrl":"https://doi.org/10.1177/21674795241279588","url":null,"abstract":"Play-by-play (PxP) broadcasters’ routines and professions are in a state of flux. Even before COVID-19 protocols disrupted PxPs’ professional practices, broadcast networks tried to reduce on-site staff to cut costs. After COVID, some teams and networks opted to not send PxPs on the road while others experimented with artificial intelligence or alternative telecasts (e.g., the “Manningcast”). Whereas alternative broadcasts create innovative entertainment, PxPs continue to serve an important and distinct role in sports broadcasts, and often act as the link between teams, fans, and other stakeholders. Interviews with 15 professional PxPs revealed that placemaking processes are a key element of their professional identity. Displacement during the pandemic led to shortterm, yet rapid changes, and potentially long-term effects on their profession. We found that while our study’s timeframe enabled a dissection of pandemic-related obstacles, it ultimately articulated PxPs’ professional uniqueness and speaks to how placemaking influences PxPs’ professional identity. Constraints stemming from COVID-19 protocols reinforced that physical proximity is paramount to the PxP profession, and while temporary shocks can be absorbed, prolonged changes to foundational aspects could negatively alter the profession and those it serves.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"7 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142130621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Javier A. Sánchez-Torres, Carolina López Correa, Francisco-Javier Arroyo-Cañada, Ana Argila-Irurita, Fátima Vila-Márquez
{"title":"Analysing Credibility of Femvertising Campaigns: A Focus on Colombian Female Athletes","authors":"Javier A. Sánchez-Torres, Carolina López Correa, Francisco-Javier Arroyo-Cañada, Ana Argila-Irurita, Fátima Vila-Márquez","doi":"10.1177/21674795241278742","DOIUrl":"https://doi.org/10.1177/21674795241278742","url":null,"abstract":"Advertising campaigns featuring female athletes have gained significant importance given the positive implications of gender equality, female empowerment and modern social dynamics, in which women play a crucial role, especially in Western societies. However, advertising campaigns in which female athletes are visible can be perceived by the public as false, sometimes known as woman-washing. This study explores the perception of woman-washing in femvertising-type campaigns—that is, those focused on female athletes. An empirical model is proposed and tested with partial least squares structural equation modelling. The results validate all the hypotheses, demonstrating that factors such as the public’s identification with the athlete, the fit between the athlete and the brand, and brand positioning are of great importance for the credibility of the campaign. The contributions of this paper are novel for sports marketing, femvertising and the planning of advertising campaigns.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"10 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142123486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}