Shannon Scovel, Ted Butryn, Scott Greeves, Anna Posbergh
{"title":"Breaking Barriers? A Critical Comparative Discourse Analysis of Nike’s Breaking2 and Breaking4 Running Events","authors":"Shannon Scovel, Ted Butryn, Scott Greeves, Anna Posbergh","doi":"10.1177/21674795261467742","DOIUrl":"https://doi.org/10.1177/21674795261467742","url":null,"abstract":"In 2017, Nike sponsored “Breaking2”: an orchestrated race, centered around Eliud Kipchoge’s efforts to break the 2-hour barrier in the marathon. Eight years later, Nike produced “Breaking4,” wherein Faith Kipyegon attempted to become the first woman to break the four-minute mile barrier. While neither athlete was successful, both produced world fastest times (yet were outside of official record-eligible conditions) and received substantial media attention. However, to date, there lacks critical scholarship analyzing the events and comparing their coverages: a significant oversight given the structurally parallel curation of both events. To address this gap, we conduct a comparative qualitative critical discourse analysis (CDA) to analyze U.S. media coverage published before, during, and after both races. Our analysis identified three themes: (1) technological mediation of human performance, (2) questions of athletic legitimacy and institutional rule-making, and (3) Nike’s corporate role as both facilitator and protagonist. Our analysis also revealed softened skepticism and criticism of these events over time, with Breaking4 coverage normalizing the technologized environment and framing Kipyegon’s attempt through the language of inspiration. This ultimately reveals how media discourse defines what “counts” as a barrier, who is imagined to break it, and how corporate sport spectacle is made culturally meaningful.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"123 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148587192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Vulnerable Game: Reimagining Black Masculinity Through the Discourse of Mental Health and Black Male Vulnerability","authors":"Damariyé L. Smith","doi":"10.1177/21674795261468658","DOIUrl":"https://doi.org/10.1177/21674795261468658","url":null,"abstract":"Through the lens of Black male vulnerability, this critical rhetorical analysis examines how Black professional football athletes redefine Black masculinities in the context of sports and mental health. Using NFL players Lamar Jackson, Dak Prescott, and Ryan Mundy as case studies, I argue that these athletes rhetorically disrupt hypermasculine norms by emphasizing the value of proactive care with mental health, both individually and collectively. Such rhetorical strategies have the potential to be transformative for others’ mental well-being by offering novel models of masculine athletic identity performances. Implications suggest that the rhetoric of Black male vulnerability not only disrupts stoic standards within sports but, more importantly, generates alternative expressions of masculine identity, specifically through the engagement of public disclosure regarding productive management of mental health. In short, the discourses of these professional athletes highlight how they reimagine Black masculinity at the intersection of rhetoric, mental health, vulnerability, and sports.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"32 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148408871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What Sport Takes: The Human Cost of High-Performance Sport","authors":"Andrew C. Billings","doi":"10.1177/21674795261452512","DOIUrl":"https://doi.org/10.1177/21674795261452512","url":null,"abstract":"","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"5 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148342040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Introduction to the Special Issue: Perspectives on Sport, Media, and Migration","authors":"Sean R. Sadri, Mahdi Latififard, Lindsey J. Meân","doi":"10.1177/21674795261459991","DOIUrl":"https://doi.org/10.1177/21674795261459991","url":null,"abstract":"This <jats:italic toggle=\"yes\">Communication & Sport</jats:italic> special issue explores the complex intersection of sport, media, and migration from multiple interconnected perspectives. As human migration accelerates globally, understanding how sports media facilitates and contests migration narratives is increasingly critical. The issue examines four foundational concepts—media, sport, migration, and culture—to investigate how athlete mobility and national identity are constructed and perceived. As outlined in this introduction, the collected articles are organized into three thematic sections. The first section addresses the transnational identities of elite athletes and their navigation of hybrid cultures across various media platforms. The second section investigates the systemic impacts of athlete naturalization, highlighting state media narratives alongside grassroots fan responses. The third section provides theoretical and historical frameworks for understanding how national belonging can migrate across borders through sporting narratives. Ultimately, this collection of articles demonstrates that sports media acts as a powerful mechanism in shaping cultural boundaries and national identity, emphasizing that sports migration extends far beyond the physical movement of athletes.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"20 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148286112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Siye Kim, Byungjae Min, Daehwan Kim, Wonseok (Eric) Jang
{"title":"The Role of Sports Commentary: Viewer’s Cognitive and Affective Responses and Moderating Effect of Prior Knowledge","authors":"Siye Kim, Byungjae Min, Daehwan Kim, Wonseok (Eric) Jang","doi":"10.1177/21674795261462077","DOIUrl":"https://doi.org/10.1177/21674795261462077","url":null,"abstract":"Grounded in the Cognitive Theory of Multimedia Learning and the cognitive–affective–conative model, this study examines how the presence versus absence of sports commentary shapes viewers’ cognitive and affective responses and, ultimately, viewing intention, as well as whether these pathways vary by prior knowledge. An experiment using a one-factor, two-level (commentary present vs. absent) between-subjects design was conducted with 124 undergraduate and graduate students in South Korea. Data were analyzed using structural equation modeling with bootstrapped confidence intervals. Results showed that viewers exposed to commentary reported higher subjective attention and processing fluency than those in the no-commentary condition. Serial indirect effects were supported, indicating that commentary strengthened viewing intention via cognitive responses (attention and fluency) and affective responses (enjoyment and excitement). Regarding conditional serial indirect effects, the results suggested an expertise-reversal pattern in which the benefits of commentary were attenuated as prior knowledge increased, primarily through fluency-based pathways rather than attention-based pathways. These findings clarify the psychological mechanisms through which commentary shapes sports viewing experiences and suggest that personalized audio and information formats aligned with viewers’ knowledge levels may enhance engagement.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"4 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148286113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Suraj Uttamchandani, Eric Knee, Austin R. Anderson
{"title":"Rearticulating Possibilities of Queerness and Professional Men’s Ice Hockey: The Case of Heated Rivalry and Empty Netters","authors":"Suraj Uttamchandani, Eric Knee, Austin R. Anderson","doi":"10.1177/21674795261459365","DOIUrl":"https://doi.org/10.1177/21674795261459365","url":null,"abstract":"In this discursive case study, we examine the role of popular media (a television show) and fandom responses (a podcast live-react video) in (re)articulating or challenging possible relationships between queerness and professional men’s ice hockey. We first discuss frames from sociocultural theories to characterize queerness and professional men’s ice hockey. We then review prior literature on queerness in sporting cultures generally. Next, we contextualize our analysis by summarizing recent issues around LGBTQ+ inclusion in the National Hockey League (NHL). Then, we present a case analysis of the television show <jats:italic toggle=\"yes\">Heated Rivalry</jats:italic> and the hockey podcast <jats:italic toggle=\"yes\">Empty Netters</jats:italic> . We examine how a particular episode of <jats:italic toggle=\"yes\">Heated Rivalry</jats:italic> presents many possible visions of whether queerness and hockey can co-exist. We also demonstrate how <jats:italic toggle=\"yes\">Empty Netters</jats:italic> , in their live-react podcast episode, agree with or challenge these visions. We conclude with a discussion of the implications for studying communication and sport.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"70 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148286114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Performing Athletic Legitimacy on Instagram: Visual Self-Presentation in Elite Wheelchair Basketball","authors":"Semra Demirdiş","doi":"10.1177/21674795261457858","DOIUrl":"https://doi.org/10.1177/21674795261457858","url":null,"abstract":"Disability sport has become increasingly visible in digital media environments, yet comparatively little is known about how elite para-athletes sustain athletic legitimacy through routine, athlete-managed social media practices. This study examines how elite wheelchair basketball players organize Instagram content to render elite credibility publicly recognizable. Drawing on qualitative visual content analysis of 360 posts produced by 24 national team–level athletes from Canada, Great Britain, Germany, and the United States, the study adopts a dramaturgically informed, cross-national comparative design. The findings indicate a recurring visual repertoire in which legitimacy is most consistently communicated through institutional competition settings, routinized preparation displays, visible team affiliation, and moderated affective presentation, while several US-based accounts more frequently incorporate commercially integrated and motivationally elaborated forms of visibility. Captions primarily function as concise multimodal alignment devices rather than sites of extended narrative elaboration. The study contributes to communication and sport scholarship by specifying how athlete-managed Instagram environments can function as routine sites of legitimacy work within platformed parasport cultures.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"4 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148286118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Anti-Racism Football Campaigns in Spain and England: Public Discourse and Polarization on X","authors":"Alberto Álvarez-Álvarez, Peter Kerkhof","doi":"10.1177/21674795261453828","DOIUrl":"https://doi.org/10.1177/21674795261453828","url":null,"abstract":"The efforts of institutions to eradicate hate both within and beyond the sporting domain have led professional football leagues such as the Premier League and La Liga to develop their own anti-racism campaigns. This study examines X users’ reactions to posts published by each competition under the slogans <jats:italic toggle=\"yes\">No Room for Racism</jats:italic> and <jats:italic toggle=\"yes\">LaLiga VS Racismo</jats:italic> . Through a longitudinal, mixed-method analysis, ( <jats:inline-formula> <mml:math xmlns:mml=\"http://www.w3.org/1998/Math/MathML\" overflow=\"scroll\"> <mml:mrow> <mml:mi>N</mml:mi> </mml:mrow> </mml:math> </jats:inline-formula> = 238) posts and ( <jats:inline-formula> <mml:math xmlns:mml=\"http://www.w3.org/1998/Math/MathML\" overflow=\"scroll\"> <mml:mrow> <mml:mi>N</mml:mi> </mml:mrow> </mml:math> </jats:inline-formula> = 20,329) responses were examined to assess the evolution of online discourse, the level of hostility, and the degree of polarization surrounding these campaigns. Our findings indicate that hostile discourse tends to emerge sporadically, particularly in response to visible social events rather than as a direct consequence of the campaigns themselves. Qualitative analysis further shows that a substantial proportion of toxic or negative responses does not stem from overtly racist discourse, but from users criticizing the perceived effectiveness or constituency of the campaigns. The results also reveal differences between the two leagues: while the Premier League exhibits a relatively balanced distribution of positive and negative responses, La Liga is characterized by a predominance of negative affect. These findings contribute to the literature on sport, racism and digital polarization by showing how institutional anti-racism campaigns become embedded in broader conflicts over their legitimacy and effectiveness.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"25 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148286121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"All Players are Equal, but if We Win, Some are More Equal than Others: Sentiment Inequality in Pre- and Post-match Online Supporter Discourse","authors":"Adam King, Sharon Coen","doi":"10.1177/21674795261457375","DOIUrl":"https://doi.org/10.1177/21674795261457375","url":null,"abstract":"This study examines racial disparities in emotional expression within online football fandom by analyzing sentiment in YouTube comments referring to white players and players of color across different match contexts (previews, wins, losses, and draws). Using a two-way ANOVA with 239 observations derived from 5,819 comments, we identify significant racialized patterns in sentiment expression. White players received significantly higher sentiment scores than players of color overall, with disparities most pronounced following wins and in previews: contexts where praise and positive evaluation are typically expressed. Notably, following losses, sentiment was equally negative across racial groups, indicating that racial bias operates primarily through the withholding of praise rather than the attribution of blame. These findings align with social identity theory’s distinction between in-group favoritism and out-group derogation, suggesting that bias in football commentary manifests predominantly through preferential allocation of positive sentiment to white players rather than through explicit negativity toward players of color. The results reveal that affective inequalities persist in online football discourse despite formal diversity initiatives, and that racial bias operates not only through overt hostility but through subtle, patterned inequalities in the distribution of emotional rewards.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"155 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148286120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perceptions of Bandwagon and Hardcore Sport Fans","authors":"Stephen Reysen, Courtney N. Plante","doi":"10.1177/21674795261457386","DOIUrl":"https://doi.org/10.1177/21674795261457386","url":null,"abstract":"In two studies we examined the perceptions of bandwagon fans—those whose interest is inconsistent or contingent upon a team’s current performance—and hardcore sport fans—those with a persistent and unflinching zeal for their team even through periods of poor performance. In both studies, participants were randomly assigned to read about a bandwagon or hardcore basketball fan prior to rating their perception of the target person’s trustworthiness (likability, honesty, expertise) and personality (big five dimensions). Additionally, we assessed several possible mediators of the effect of manipulating fan type on perceived fan trustworthiness: perceived genuineness, consistency, prototypicality of the target as a fan, and the target’s presumed fanship and fandom identification. The results of both studies showed that hardcore fans were perceived more positively than bandwagon fans. Mediation analyses suggest that perceived genuineness (Studies 1 & 2), consistency, prototypicality, fanship, and fandom (Study 2) may all be factors driving this effect. The results provide empirical evidence for the positive perception of hardcore (vs. bandwagon) fans and, more importantly, suggest important mechanisms for fan perception.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"11 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2026-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148286119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}