Communication & Sport最新文献_第3页

A Uses and Gratifications-Based Market Segmentation Approach to Football Fans’ Online Media Usage Motivation 基于 "用途和满足 "的市场细分法研究足球迷使用网络媒体的动机

IF 2.7 1区文学

Communication & Sport Pub Date : 2024-08-22 DOI: 10.1177/21674795241273875

Anina Gächter, Pascal Stegmann, Grazia Lang

{"title":"A Uses and Gratifications-Based Market Segmentation Approach to Football Fans’ Online Media Usage Motivation","authors":"Anina Gächter, Pascal Stegmann, Grazia Lang","doi":"10.1177/21674795241273875","DOIUrl":"https://doi.org/10.1177/21674795241273875","url":null,"abstract":"With the rise of online media, the Uses and Gratifications approach has experienced a revival in general as well as in sports media research. However, most studies have not considered the variability in online media usage behavior, which indicates a heterogenity in fans’ gratification sought in online media consumption. To account for this heterogenity, this study conducts a cluster analysis based on the Uses and Gratifications approach to segment Swiss football fans according to their motivations for using online media. Further, it analyses how the emerging motivational profiles differ in online media usage and fan identification. The findings suggest that even though information, positive emotions, and entertainment remain the most sought gratifications across all participants, fans can be segmented into four motivational profiles: Football Afficionados, Casual Users, Joy-Seeking Spenders, and Online Media Enthusiasts. These profiles exhibit significant differences in their online media usage behaviour as well as in their fan identification. They, therefore, indicate a need for market segmentation when analysing online media usage motivation in football fans and demonstrate that clubs can achieve greater customer satisfaction by tailoring their online media content to the needs and online media consumption behaviour of their fans.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142042530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“The Planet’s Champion” Daniel Bryan: How WWE Uses Sport, Neoliberalism and Colorblind Ideology in Professional Wrestling Narratives "星球冠军 "丹尼尔-布莱恩：WWE 如何在职业摔跤叙事中运用体育、新自由主义和不分肤色的意识形态

IF 2.7 1区文学

Communication & Sport Pub Date : 2024-08-22 DOI: 10.1177/21674795241268130

Ever Josue Figueroa, Vincent Peña, Krishnan Vasudevan

引用次数: 0

The Buzz of Brisbane 2032: Themes of Online and Social Media Olympic Sentiment 布里斯班 2032 的喧嚣：网络和社交媒体的奥运情绪主题

IF 2.7 1区文学

Communication & Sport Pub Date : 2024-07-25 DOI: 10.1177/21674795241266804

Peter English, David Fleischman, Rory Mulcahy, Lenny Vance, Aaron Tham, Merryn Sherwood

引用次数: 0

Sports Issues for the Ages: Life Span and Career Span Narratives Ingrained in Sports Culture 时代的体育问题：体育文化中蕴含的生命跨度和职业跨度叙事

IF 2.7 1区文学

Communication & Sport Pub Date : 2024-07-24 DOI: 10.1177/21674795241264966

Andrew C. Billings, Marie Hardin

引用次数: 0

“You Don’t Want Us to Solve This”: Agenda Setting in the Federal Hearings on Name, Image, and Likeness "你们不想让我们解决这个问题"：关于姓名、形象和肖像的联邦听证会的议程设置

IF 2.7 1区文学

Communication & Sport Pub Date : 2024-07-20 DOI: 10.1177/21674795241265008

Molly Harry

引用次数: 0

Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect 日本国家篮球协会球迷与社交媒体接受度：探索品牌尊重的作用

IF 2.7 1区文学

Communication & Sport Pub Date : 2024-05-21 DOI: 10.1177/21674795241251753

Jeongbeom Hahm, Rei Yamashita

{"title":"Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect","authors":"Jeongbeom Hahm, Rei Yamashita","doi":"10.1177/21674795241251753","DOIUrl":"https://doi.org/10.1177/21674795241251753","url":null,"abstract":"This study explores the factors influencing satellite sport fans’ social media engagement, focusing on Japanese National Basketball Association (NBA) fans. Using the technology acceptance model and Brand Respect Scale, we analyzed the effects of perceived usefulness, perceived enjoyment, and perceived trustworthiness on social media stickiness and investigated the mediating roles of brand trust, brand performance, brand acceptance, and brand reputation. A partial least squares structural equation modeling analysis of data from 813 Japanese NBA fans revealed that perceived usefulness and enjoyment significantly affected social media stickiness, while perceived trustworthiness indirectly influenced this stickiness through brand trust and acceptance. The study advances the theoretical understanding of social media behavior among satellite sport fans and provides practical implications for optimizing social media strategies to enhance fan engagement. Our findings offer valuable insights for sport teams and organizations seeking to strengthen their connection with geographically distant fans. In addition, this research paves the way for future studies to encompass diverse age groups, sports, and regions to offer a more comprehensive understanding of the factors influencing satellite sport fans’ social media engagement.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141079307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Playing (& Smoking) by the Rules: Sport Media’s Racialized Coverage of Athlete Drug Use 按规则比赛（和吸烟）：体育媒体对运动员使用药物的种族化报道

IF 2.7 1区文学

Communication & Sport Pub Date : 2024-04-26 DOI: 10.1177/21674795241249142

Patrick Crowe, Vincent Peña

{"title":"Playing (& Smoking) by the Rules: Sport Media’s Racialized Coverage of Athlete Drug Use","authors":"Patrick Crowe, Vincent Peña","doi":"10.1177/21674795241249142","DOIUrl":"https://doi.org/10.1177/21674795241249142","url":null,"abstract":"Sports media research has often found that athletes are depicted differently based on stereotypes attached to their racialized bodies, and often along a Black/white racial binary. Furthermore, Black men often receive more and harsher penalties for drug use compared to all other racial and gender categories. Using critical discourse analysis, this study explores how NFL athletes who either openly admitted to using illicit drugs or failed National Football League (NFL)-mandated drug tests were covered by sports media. Four NFL athletes (two Black, two white) were selected based on their prominence — Josh Gordon, Randy Gregory, Chris Long, and Aaron Rodgers. The findings tell us that the selected Black athletes were often demonized in coverage by being portrayed as addicts or criminals and objectified as commodities whose value rose and fell with each suspension/return. Additionally, journalists often deployed neoliberal logics to both criticize and defend Black and white athletes. The white athletes in the study were portrayed as intellectuals looking to challenge the NFL’s authority, “good person(s),” and went unpunished for their drug admittance. This study finds that monolithic coverage of athletes is not fair, however the stereotypical notions of the Black/white binary are present when analyzing media discourse on athletic drug use.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140651826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Telecasting Tokyo to a Locked Down Nation: Australian Broadcast Coverage of the 2020 Olympic Summer Games 向封闭的国家转播东京：澳大利亚对 2020 年夏季奥运会的广播报道

IF 2.7 1区文学

Communication & Sport Pub Date : 2024-04-20 DOI: 10.1177/21674795241247770

Olan Kees Martin Scott, Michael Van Bussel, Bo (Norman) Li, Adam T. Pappas, Gillian Golosky, Victoria Dewar

{"title":"Telecasting Tokyo to a Locked Down Nation: Australian Broadcast Coverage of the 2020 Olympic Summer Games","authors":"Olan Kees Martin Scott, Michael Van Bussel, Bo (Norman) Li, Adam T. Pappas, Gillian Golosky, Victoria Dewar","doi":"10.1177/21674795241247770","DOIUrl":"https://doi.org/10.1177/21674795241247770","url":null,"abstract":"This study explored how nationalism was perpetuated by the Seven Network’s broadcasting of the 2020 Tokyo Olympic Games during a time, in which much of Australia was in various forms of Covid-19 lockdowns. Self-categorization theory was used to analyze all the primetime coverage of the Seven Network’s main channel for name mentions, description of success or failure, and personality and physicality of the Olympians. Results of this study underscore large differences in the way in which the Seven Network portrayed Australian and non-Australian athletes. Whilst the majority of the top-20 most-mentioned athletes list were Australian, non-Australian athletes received the bulk of the name mentions. There were also differences in the ways in which Australian and non-Australian athletes’ success and failure were portrayed. This study contributes to the literature by uncovering how a major sporting event was covered by a national broadcaster during the Covid-19 pandemic and shows that Australian media catered its coverage to its home audience, who were in lockdowns. Thus, interest and viewership of the Tokyo Olympics was high, which might have been the impetus for the Seven Network to create a largely partisan program.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140622849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“I Feel Qatari Today […] I Feel Disabled Today, […] I Feel Like a Migrant Worker Today…”: On Sport, Leadership, and Moral Legitimacy "今天我感觉自己是卡塔尔人[......]今天我感觉自己是残疾人[......]今天我感觉自己是外来务工人员......"：论体育、领导力和道德合法性

IF 2.7 1区文学

Communication & Sport Pub Date : 2024-04-10 DOI: 10.1177/21674795241243374

Yoseph Z. Mamo, Christos Anagnostopoulos, Simon Chadwick, Damon P. S. Andrew

{"title":"“I Feel Qatari Today […] I Feel Disabled Today, […] I Feel Like a Migrant Worker Today…”: On Sport, Leadership, and Moral Legitimacy","authors":"Yoseph Z. Mamo, Christos Anagnostopoulos, Simon Chadwick, Damon P. S. Andrew","doi":"10.1177/21674795241243374","DOIUrl":"https://doi.org/10.1177/21674795241243374","url":null,"abstract":"This study examines the public’s perceptions of a speech delivered by FIFA’s president in a press conference one day before the Qatar 2022 FIFA Men’s World Cup. In total, 34,714 publicly available user responses were collected from news media YouTube channels in North America, Europe, and Asia, as well as from Twitter hashtags related to the press conference. This user-generated content was analyzed using sentiment analysis to determine the degree of positivity or negativity, followed by qualitative thematic analysis to identify specific factors influencing public perceptions of Infantino’s speech, including both positive and negative aspects. The results suggested that FIFA’s communication was “debated” due to questions and challenges posed by the public. It is noted, however, that the magnitude of negative and positive evaluations varied according to the medium used and the region. Negative evaluations related to ‘hypocrisy’, ‘lack of transparency’, and ‘diplomatic hedging’, whereas positive evaluations related to ‘symbolic communication’, ‘activist governance’, and ‘cultural appropriateness’. Using the public as a resource for institutional evaluation, this research contributes to the scholarship of sport management by analyzing the impact of communication on an organization’s moral legitimacy.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140545499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Girl Power and Brand Power: Postfeminist Sensibility in News Coverage of Tokyo’s Girl “Prodigy” Skateboarders 女孩力量与品牌力量：东京女孩 "神童 "滑板运动员新闻报道中的后女性主义情感

IF 2.7 1区文学

Communication & Sport Pub Date : 2024-03-29 DOI: 10.1177/21674795241242721

Brigid McCarthy

{"title":"Girl Power and Brand Power: Postfeminist Sensibility in News Coverage of Tokyo’s Girl “Prodigy” Skateboarders","authors":"Brigid McCarthy","doi":"10.1177/21674795241242721","DOIUrl":"https://doi.org/10.1177/21674795241242721","url":null,"abstract":"This paper analyses news media coverage of the Tokyo 2020 Olympic skateboarding competition, which paid significant and celebratory attention to the extraordinary youth of the medallists in the women’s disciplines. The coverage was marked by a postfeminist sensibility that constituted the girl-child skater via a ubiquitous and enduring girl power discourse, and idealised them as sites of extraordinary feminine capacity. These narratives located girls’ success in their exceptional youth, market potential, and personal agency, reinforcing neoliberal norms which privilege individualism, entrepreneurialism and choice. However, while offering the girl athletes as testaments to feminist progress in a historically male sport and culture, news narratives tended to render girls’ athletic labour virtually invisible and to elide larger issues that may impact women skaters and girl-aged elite athletes. This paper addresses a call for further attention to postfeminist sensibility as it manifests in contemporary media coverage of women’s sport in order to understand the kind of contradictions that can manifest in media narratives that simultaneously celebrate women’s achievements while denying the existence of larger structural issues affecting them. Additionally, it addresses a gap in feminist sport media research that has largely overlooked the girl-child elite athlete.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2024-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140331262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0