Discourse Context & Media最新文献_第8页

‘She can’t hide her belly any longer’: Online headlines about celebrity pregnancies as small stories “她的肚子再也藏不住了”：网上头条把明星怀孕当成小故事

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-06-01 Epub Date: 2025-05-03 DOI: 10.1016/j.dcm.2025.100889

Martina Podboj

{"title":"‘She can’t hide her belly any longer’: Online headlines about celebrity pregnancies as small stories","authors":"Martina Podboj","doi":"10.1016/j.dcm.2025.100889","DOIUrl":"10.1016/j.dcm.2025.100889","url":null,"abstract":"<div><div>This study explores how online headlines about celebrity pregnancies function as small stories, i.e., a salient genre of narrative discourse often found in online spaces (<span><span>Georgakopoulou, 2006</span></span>, <span><span>Georgakopoulou, 2022</span></span>) and how online news outlets mediate these narratives. It also examines the role of clickbait in shaping the discourse around celebrity pregnancy. The study is based on the analysis of a corpus of Croatian news headlines from top-read outlets collected during 2023, and focuses on narrative positioning, stancetaking strategies, and the construction and distribution of headlines as mediated action (<span><span>Scollon, 2001</span></span>). The findings reveal that news outlets systematically rely on the small story format in to employ repetitive clickbait strategies that reinforce hegemonic discourses surrounding pregnant celebrities. Headlines consistently scrutinize celebrities’ appearance, age, and behavior during pregnancy, with particular emphasis on the visibility of the pregnant belly, which the celebrities are depicted as either “showing” or “hiding.” This narrative positioning functions as a salient clickbait strategy, drawing readers into familiar and often problematic portrayals of pregnancy. The study concludes that narrative strategies and clickbait are deeply intertwined in the observed headlines, highlighting how news outlets leverage their most distinctive digital affordance, i.e., clickbait, to construct and reinforce gendered media discourses.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"65 ","pages":"Article 100889"},"PeriodicalIF":2.3,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143900389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The use of multimodal interactional metadiscourse for CSR communication on Chinese companies’ corporate websites 多模态互动元话语在中国企业网站CSR传播中的应用

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-04-01 Epub Date: 2025-02-22 DOI: 10.1016/j.dcm.2025.100868

Wenjuan Xu , Xingsong Shi

引用次数: 0

How the nature of social media platforms supports faulty knowledge production by influencers: The case of nutrition guidance for mothers on Chinese social media 社交媒体平台的性质如何支持网红的错误知识生产：以中国社交媒体上的妈妈营养指导为例

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-04-01 Epub Date: 2025-02-21 DOI: 10.1016/j.dcm.2025.100866

David Machin , Per Ledin , Wenting Zhao

{"title":"How the nature of social media platforms supports faulty knowledge production by influencers: The case of nutrition guidance for mothers on Chinese social media","authors":"David Machin , Per Ledin , Wenting Zhao","doi":"10.1016/j.dcm.2025.100866","DOIUrl":"10.1016/j.dcm.2025.100866","url":null,"abstract":"<div><div>Using the case of nutrition influencers on Chinese Weibo, this paper considers how social media platforms shape knowledge production and the representation of expertise. It is known that members of the public now mainly obtain information about health, illness on social media, chiefly through social media influencers. This creates concern for health professionals, given that such information tends to be highly misleading. Here we use multimodal critical discourse analysis, to analyse a sample of Weibo hashtags, to learn more about, not so much how this knowledge is incorrect, but how social media platforms themselves foster forms of knowledge where accuracy and clarity of knowledge in relation to details of issues, objectives and causalities is not favoured. We find a form of faux-expertise, which is legitimized through vaguer small stories about everyday life where the solutions presented are absent of clear problem-identification and of causal connections. We ask what this means as social media platforms become colonized ways of sharing and engaging with all forms of knowledge in our societies.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"64 ","pages":"Article 100866"},"PeriodicalIF":2.3,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143454073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“Mocking people for stupid opinions is not fun. Also it’s bad for business.” From using humour for webcare to polarization “嘲笑别人愚蠢的观点一点都不好玩。而且这对生意也不好。”从利用幽默进行网络护理到两极分化

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-04-01 Epub Date: 2025-02-20 DOI: 10.1016/j.dcm.2025.100862

Ursula Lutzky , Mhairi Rundell

{"title":"“Mocking people for stupid opinions is not fun. Also it’s bad for business.” From using humour for webcare to polarization","authors":"Ursula Lutzky , Mhairi Rundell","doi":"10.1016/j.dcm.2025.100862","DOIUrl":"10.1016/j.dcm.2025.100862","url":null,"abstract":"<div><div>Today companies are encouraged to communicate with a sense of humour when interacting with stakeholders online, and they increasingly take sides on contested issues by engaging in corporate social advocacy. While both approaches to digital business discourse may have benefits, they may equally polarize. This study explores the use of a digital discourse strategy that combines using humour with taking part in socio-political debates to find out to what extent their combination fuels polarization and entails negative outcomes. Using a corpus linguistic methodology, this study explores a 4.5-million-word corpus of tweets posted by and addressed to the budget airline Ryanair between October 2020 and March 2023, when the airline increasingly used aggressive humour and took a stance on socio-political issues in its posts. The findings show that the topics Ryanair engaged with, often in a humorous manner, entailed heated discussions on Twitter, with several words pertaining to the respective topics being key in the corpus. At the same time, they resulted in dividing its client base, with some stakeholders explicitly expressing their appreciation of its discursive approach and others deploring it. While humour may thus enhance the polarizing effect of corporate social advocacy, it may also lead to increased user engagement with stakeholders frequently commenting on and talking about brand posts. Ultimately, the success of a company’s digital discourse strategy will be influenced by the interplay between its brand identity, the context of communication and the specific type of user engagement behaviour it intends to spark.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"64 ","pages":"Article 100862"},"PeriodicalIF":2.3,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143454072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Constructing resistant gender identities on Chinese social media: A multimodal discourse analysis of Chinese male beauty vloggers’ videos on Bilibili 在中国社交媒体上构建抗拒性的性别认同——对中国男性美妆博主Bilibili视频的多模态话语分析

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-04-01 Epub Date: 2025-01-18 DOI: 10.1016/j.dcm.2024.100850

Luanying Li , Xiaoping Wu

{"title":"Constructing resistant gender identities on Chinese social media: A multimodal discourse analysis of Chinese male beauty vloggers’ videos on Bilibili","authors":"Luanying Li , Xiaoping Wu","doi":"10.1016/j.dcm.2024.100850","DOIUrl":"10.1016/j.dcm.2024.100850","url":null,"abstract":"<div><div>In recent years, digital and social media technologies have played an increasingly important role in challenging traditional gender norms and promoting gender equality and more diverse gender expression in China. This study examines the construction of resistant gender identities by male internet influencers through a case study of videos by male beauty vloggers posted on <em>Bilibili</em>, a popular Chinese video-sharing website. Drawing upon a social semiotic multimodal approach to social media and an evaluative attribute framework, this study analyzes 83 videos by popular Chinese male beauty vloggers. The analysis highlights three levels at which male beauty vloggers construct resistance identities, namely resisting stereotypical masculinity, challenging traditional gender-based occupational discrimination, and confronting heterosexual hegemony. The study contributes to the growing research on gender discourses shaped by social media technologies and a more nuanced understanding of Chinese masculinity in the digital sphere. It also provides methodological implications for analyzing video data on social media.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"64 ","pages":"Article 100850"},"PeriodicalIF":2.3,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143146558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“So fast on the keys, when do you have time to meet”: Interactionally generated invitations in Danish Tinder chats “按键这么快，你什么时候有时间见面？”：丹麦Tinder聊天中的互动生成邀请

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-04-01 Epub Date: 2025-01-10 DOI: 10.1016/j.dcm.2024.100849

Elisabeth Muth Andersen

{"title":"“So fast on the keys, when do you have time to meet”: Interactionally generated invitations in Danish Tinder chats","authors":"Elisabeth Muth Andersen","doi":"10.1016/j.dcm.2024.100849","DOIUrl":"10.1016/j.dcm.2024.100849","url":null,"abstract":"<div><div>This paper investigates how Tinder users in Denmark interactionally generate invitations to meet through post-match chats. Based on a collection of 194 Tinder chats collected in 2020, from which 19 examples involving invitations were identified and analyzed using methodology inspired by Conversation Analysis focusing on the strategies used to navigate the delicate process of proposing a meeting.</div><div>The paper analyzed three ways of generating invitations interactionally: 1) interpreting response time as an indicator of interest, where quick replies are taken as signs of engagement and willingness to meet; 2) basing the invitation on contextually favorable conditions, such as weather or proximity, which are framed as low-effort and convenient for the recipient; and 3) utilizing self-disclosure to propose meeting activities that align with the recipient’s preferences or personal information revealed during the chat.</div><div>These strategies allow users to test the waters before asking for a meeting, thus minimizing the likelihood of rejection. By treating invitations as collaborative actions, where the recipient’s interest is implied rather than directly solicited, users manage the potential social risks involved in proposing face-to-face interactions. The findings highlight the unique affordances of Tinder as a platform, such as timestamps and geolocation features, which shape the way invitations are constructed and understood. This study contributes to existing research on digital communication by showing how invitations in online dating are interactionally achieved through subtle, recipient-designed strategies that exploit the app’s features while preserving face and mitigating social risks.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"64 ","pages":"Article 100849"},"PeriodicalIF":2.3,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143146557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The linguistic marketplace of YouTube language influencers YouTube语言影响者的语言市场

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-04-01 Epub Date: 2025-01-31 DOI: 10.1016/j.dcm.2025.100864

Simon Perry

引用次数: 0

Discursive (de)legitimation of media bias in news reporting of high-profile crimes: The case of Missing White Woman Syndrome 高调犯罪新闻报道中媒体偏见的话语（非）正当性：以失踪白人妇女综合症为例

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-04-01 Epub Date: 2025-01-31 DOI: 10.1016/j.dcm.2024.100851

Kate O’Farrell

引用次数: 0

Recontextualizing a healthy lifestyle through interface design: A Multimodal Critical Discourse Analysis of the Lifesum app 通过界面设计重新定义健康的生活方式：对Lifesum应用程序的多模态批评话语分析

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-04-01 Epub Date: 2025-01-18 DOI: 10.1016/j.dcm.2025.100863

Helen Andersson

引用次数: 0

Digital resistance against linguistic invisibility: Discursive positionings of resistance in the #Pro-Cantonese movement on Douyin 对语言隐形的数字抵抗：抖音#亲粤语运动中抵抗的话语定位

IF 2.3 2区文学

Discourse Context & Media Pub Date : 2025-04-01 Epub Date: 2025-01-31 DOI: 10.1016/j.dcm.2025.100865

Huimin Xu , Csilla Weninger

{"title":"Digital resistance against linguistic invisibility: Discursive positionings of resistance in the #Pro-Cantonese movement on Douyin","authors":"Huimin Xu , Csilla Weninger","doi":"10.1016/j.dcm.2025.100865","DOIUrl":"10.1016/j.dcm.2025.100865","url":null,"abstract":"<div><div>While there is a sizable body of scholarship on China’s social media and digital culture, including discourse-analytic studies, research into more contentious forms of discourse or how the internet and new technologies facilitate digital activism on the Chinese internet has remained sparse. This is especially true for newer types of platforms such as those built around short-form videos. This study takes the recent #Pro-Cantonese movement (PCM) on Douyin as a case study to investigate how users employ various technological and semiotic affordances to position themselves in response to the platform’s surveillance of Cantonese content. Using a critical multimodal approach, we analyzed 264 short videos under the hashtag #PCM posted between 1 September 2022 to 31 March 2023. Five distinct positions were identified within the PCM: radical activists, playful activists, positive energy patriots, rational experts, and cultural ambassadors. These results contribute to our understanding of the multi-faceted forms of everyday activism in China’s digital spheres and shed light on the sociocultural, technological, economic-political logics of platform culture in contemporary China.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"64 ","pages":"Article 100865"},"PeriodicalIF":2.3,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143146035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0