TourismPub Date : 2024-07-26DOI: 10.37741/t.72.4.4
B. C. Çetinsöz, Onur Çakır, Karaca Mina Durdu, Reşat Arica
{"title":"Examining the Effects of Importance Attached to Content Sharing and Knowledge Sharing Facilitators on\u0000Tourists’ Actual Travel Experience Sharing Behaviour","authors":"B. C. Çetinsöz, Onur Çakır, Karaca Mina Durdu, Reşat Arica","doi":"10.37741/t.72.4.4","DOIUrl":"https://doi.org/10.37741/t.72.4.4","url":null,"abstract":"The study examines the effects of the importance of social media (SM) sharing and the knowledge-sharing facilitators on the tourists’ tendency to share their actual experiences on SM. Data were collected from 323 local (Turkish) tourists through face-to-face interviews. The convenience sampling method was used to collect data. PLS algorithm, blindfolding and bias-corrected bootstrapping methods were utilized to test the measurement and structural models. The findings revealed that the importance of participant and non-participant sharing did not directly affect the actual travel experience-sharing behaviour. Altruistic and personal fulfilment and self-actualization motivations as facilitators were found to have a full mediating effect in the relationship between the importance of content sharing and actual travel experience sharing. Thus, tourism sector managers should stimulate altruistic and self-actualization motivations as facilitators to encourage tourists to share their actual travel experiences on SM.","PeriodicalId":46641,"journal":{"name":"Tourism","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141801554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}